by Kelly Ferraro
This past week, Ogilvy PR of Washington DC had the treat of hosting a discussion with DC-based Facebook representatives Adam Connor and Andrew Noyes. Among the topics discussed was the new Facebook community page feature, which Ogilvy blogged about in April.
Facebook Community Pages 101
For those unfamiliar, a Facebook community page is a separate page that groups users around a common interest. Users opt into the page automatically when they list the interest on their profile.
For example, when I click on my interest in “yoga,” I am taken to a Facebook yoga community page. Here, I can see all of my friends who also like yoga. I learn that my friend Erin “really needs some yoga in her life,” and that my favorite yoga teacher is hosting his next rooftop yoga class at the W Hotel. I can also see status updates from people and companies who would not otherwise show up in my newsfeed: yoga studio events, a yoga apparel company’s new product, what yoga DVDs are for sale. I have a whole yoga community at my fingertips, with current and future connections… all in what appears to be an informative, authentic, non-commercial space. [Más…]
4 Ways Community Pages Boost Brands
Now, there is ample opinion about why brands need to tread slowly with community pages, and how such pages are harmful to brands (see this post by our Global Managing Director, John Bell). Though I would likewise advise brands to proceed with caution, I also see some silver linings to the Facebook community pages. Here are four ways Facebook community pages can boost brands:
by Kelly Ferraro
This past week, Ogilvy PR of Washington DC had the treat of hosting a discussion with DC-based Facebook representatives Adam Connor and Andrew Noyes. Among the topics discussed was the new Facebook community page feature, which Ogilvy blogged about in April.
Facebook Community Pages 101
For those unfamiliar, a Facebook community page is a separate page that groups users around a common interest. Users opt into the page automatically when they list the interest on their profile.
For example, when I click on my interest in “yoga,” I am taken to a Facebook yoga community page. Here, I can see all of my friends who also like yoga. I learn that my friend Erin “really needs some yoga in her life,” and that my favorite yoga teacher is hosting his next rooftop yoga class at the W Hotel. I can also see status updates from people and companies who would not otherwise show up in my newsfeed: yoga studio events, a yoga apparel company’s new product, what yoga DVDs are for sale. I have a whole yoga community at my fingertips, with current and future connections… all in what appears to be an informative, authentic, non-commercial space. Leer más “Facebook’s Community Pages: Four Silver Linings for Brands”
-34.552356
-58.443076
Me gusta esto:
Me gusta Cargando...