Facebook and Twitter: “are NOT most INNOVATIVE companies” & Top 10 Most INNOVATIVE // @FastCompany


THE SHORT ANSWER: NEITHER PRODUCED INNOVATIONS WORTH CELEBRATING. THE LONGER ONE? READ ON.

The simplest reason Facebook andTwitter are not on this year’s Most Innovative Companies list: Neither produced innovations worth celebrating. A spot on MIC, as we call it, is not a tenured position. Every year, we assess innovation and the impact of those initiatives. In the history of our list, fewer than one-third of the companies return from one year to the next. This year, only seven are consecutive honorees, an indication of how more companies in more corners of the world are innovating to seek a competitive edge, with the stakes only getting higher.

BY: DAVID LIDSKY | fastcompany.com


Illustration by Adam Simpson


Facebook and Twitter deserve special comment because they have been among the rare perennials, and their recent moves reveal two companies engaging in innovation’s evil twin: short-term thinking at the expense of long-term value. Facebook’s most notable product achievement in 2012 was Poke, a facsimile of Snapchat, the trendy-with-teens (and sexters) photo app. Poke stumbled almost immediately. In fact, Facebook has made a cottage industry out of chasing hot Internet services (Pinterest and Yelp included), instead of developing new ideas to delight its billion users. Similarly, Twitter’s product strategy feels wholly defensive. Its most notable new feature is photo filters, a plainly unoriginal addition.

Both companies have turned their focus away from users and toward shareholders to get bigger, not better. Revenue is great, but not at the expense of the product. Twitter’s focus on improving ad revenue requires a consistent experience across the web, smartphones, and tablets, so it forced its once-elegant mobile apps to conform to a clunky desktop look, because that model works best for advertisers. That’s the exact opposite of how product development is supposed to go.

Facebook, facing the strain of a tumbling stock price last summer, has transformed the implicit understanding of the site–my posts will be seen by those who want to see them–into an advertising opportunity. It freely admits that only a small percentage of posts make it to friends and fans, but it can fix that if you buy ads. To compound matters, Facebook’s aggressive mucking with its privacy policies has bred a deep distrust of how the company uses the content shared on Facebook (and Instagram) among a significant, vocal segment of its users.

Neither service is a lost cause. Yet. But both would be well served to revisit what made them special in the first place: engaging with peers, not merely consuming content from brands and celebrities; being a creative platform for developers; and championing social media where users, not advertisers, call the shots.

THE WORLD’S TOP 10 MOST INNOVATIVE COMPANIES IN STYLE

Leer más “Facebook and Twitter: “are NOT most INNOVATIVE companies” & Top 10 Most INNOVATIVE // @FastCompany”

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New ‘Tello’ Feature Lets Consumers Talk Back to Businesses

And now Tello is launching a new feature called Business Replies that’s designed to turn its bottom-line ratings into a conversation between customers and companies.

If a company has signed up for Business Replies, Tello will let it see the comments that consumers have posted, plus analytical data about the responses. It can respond to consumers individually, either to resolve problems or just acknowledge that it’s listening.

Tello is offering a basic business account that lets a company receive replies for up to three locations, and doesn’t let it respond. But the ad-free service sees this new feature as a revenue generator: For $99 a month, larger retail businesses can cover more locations and send responses.

Tello doesn’t have any news at the moment about which companies it’s working with, but founder Joe Beninato told me that it hopes to sign up some major national chains in the months to come, and envisions them putting up signage encouraging customers to use Tello as a feedback forum.


Tello

Tello is an iPhone app and Android-friendly mobile site that lets consumers rate the local businesses they deal with. Sounds like Yelp? Not really. For one thing, Tello encourages brevity, not rambling reviews: You give a thumbs up or a thumbs down, plus a brief comment. For another, it lets you rate individual employees at a business, letting you alert folks about staffers who are uncommonly good or unacceptably bad.

And now Tello is launching a new feature called Business Replies that’s designed to turn its bottom-line ratings into a conversation between customers and companies.

If a company has signed up for Business Replies, Tello will let it see the comments that consumers have posted, plus analytical data about the responses. It can respond to consumers individually, either to resolve problems or just acknowledge that it’s listening.

Tello is offering a basic business account that lets a company receive replies for up to three locations, and doesn’t let it respond. But the ad-free service sees this new feature as a revenue generator: For $99 a month, larger retail businesses can cover more locations and send responses.

Tello doesn’t have any news at the moment about which companies it’s working with, but founder Joe Beninato told me that it hopes to sign up some major national chains in the months to come, and envisions them putting up signage encouraging customers to use Tello as a feedback forum. Leer más “New ‘Tello’ Feature Lets Consumers Talk Back to Businesses”

5 Steps to Fix a Bad Yelp Review

Review sites like Yelp can offer a helpful service to the general public and give small local businesses a chance to gain word-of-mouth momentum no ad money can buy. But this open platform also means any grumpy customer can slam your business, affecting your reputation and, ultimately, sales. The good news is you are not powerless. Not only can you can make customer service lemons into lemonade by proactively mining your Yelp profile to address customer service issues before they break your business, but your active care and concern will gain you more social cred. So, if you’ve had a cranky customer slam you on Yelp, follow these 5 steps to get them back on your side — and maybe even add a few stars…


by Jennifer Rose | http://www.flowtown.com

YELP

Review sites like Yelp can offer a helpful service to the general public and give small local businesses a chance to gain word-of-mouth momentum no ad money can buy. But this open platform also means any grumpy customer can slam your business, affecting your reputation and, ultimately, sales. The good news is you are not powerless. Not only can you can make customer service lemons into lemonade by proactively mining your Yelp profile to address customer service issues before they break your business, but your active care and concern will gain you more social cred. So, if you’ve had a cranky customer slam you on Yelp, follow these 5 steps to get them back on your side — and maybe even add a few stars… Leer más “5 Steps to Fix a Bad Yelp Review”

Foursquare Launches “Personalized Search For The Real World”

Foursquare is introducing what it calls “personalized search for the real world” on its recently redesigned website. What that means as a practical matter is the introduction of the “Explore” feature, better keyword search and several new filters that enable users to drill down in search results. We can now, without hesitation, now call Foursquare a “local search engine.”

You’ll now see an Explore button or tab in the upper right on the website. It’s obviously been on the mobile app for some time but not on the site until today. Because I was so used to seeing Explore on the mobile client I didn’t remember it wasn’t previously available on the website until Foursquare pointed that fact out.


http://searchengineland.com/foursquare-launches-personalized-search-for-the-real-world-107500
by

Foursquare is introducing what it calls “personalized search for the real world” on its recently redesigned website. What that means as a practical matter is the introduction of the “Explore” feature, better keyword search and several new filters that enable users to drill down in search results. We can now, without hesitation, now call Foursquare a “local search engine.”

You’ll now see an Explore button or tab in the upper right on the website. It’s obviously been on the mobile app for some time but not on the site until today. Because I was so used to seeing Explore on the mobile client I didn’t remember it wasn’t previously available on the website until Foursquare pointed that fact out.

Leer más “Foursquare Launches “Personalized Search For The Real World””

Elements of a Facebook Page for Your Design Business

One of the most popular things in today’s world is a social networking website called Facebook. Anyone and everyone is on Facebook these days and not having an account on Facebook is known to be a very strange thing. Facebook is not only a great website for interacting with your loved ones; it is also a great platform to promote your business. Anyone who has a business or is working as a freelancer knows that they have to be on Facebook in order to be able to reach to their target audience.

You need to be aware of the importance of establishing a successful business page on Facebook so that you are able to advertise your business. Always keep in mind that you have to be active on the Facebook and only presence won’t help. You will have to really work hard on designing your Facebook page for your design business.

If you are a freelancer or a professional graphic designer and your design job is to make promotional materials like brochures, business cards, flyers or post cards etc. , a Facebook business page can help you a lot in not only promoting your business but also in finding new clients. Before you start working n your business page, you need to understand the essential elements that your Facebook page should have. When you visit different pages, they might look very simple and easy to make. This is not the case. There are a lot of elements that one should keep in mind while designing a Facebook page for his or her business page. Allow your Facebook fans to view work samples such as layouts for postcards and other marketing pieces you have designed.


By Arfa Mirza
http://www.dzinepress.com/2010/12/elements-of-a-facebook-page-for-your-design-business/



One of the most popular things in today’s world is a social networking website called Facebook. Anyone and everyone is on Facebook these days and not having an account on Facebook is known to be a very strange thing. Facebook is not only a great website for interacting with your loved ones; it is also a great platform to promote your business. Anyone who has a business or is working as a freelancer knows that they have to be on Facebook in order to be able to reach to their target audience.

You need to be aware of the importance of establishing a successful business page on Facebook so that you are able to advertise your business. Always keep in mind that you have to be active on the Facebook and only presence won’t help. You will have to really work hard on designing your Facebook page for your design business.

If you are a freelancer or a professional graphic designer and your design job is to make promotional materials like brochures, business cards, flyers or post cards etc. , a Facebook business page can help you a lot in not only promoting your business but also in finding new clients. Before you start working n your business page, you need to understand the essential elements that your Facebook page should have. When you visit different pages, they might look very simple and easy to make. This is not the case. There are a lot of elements that one should keep in mind while designing a Facebook page for his or her business page. Allow your Facebook fans to view work samples such as layouts for postcards and other marketing pieces you have designed. Leer más “Elements of a Facebook Page for Your Design Business”

Google launches Hotpot for social place recommendations

You can also add friends on Hotpot (again, via their Google Profiles). Adding friends is easy, as Hotpot can find friends through your Gmail address book. Once you’ve added friends, their ratings will get a little extra weight in recommending places for you.

As for the site itself, Hotpot has a pretty slick grid-based UI, with each place in a box featuring a photo and a star rating. Up top, you’ve got counters tallying your ratings and reviews. You can quickly access your history, your previously rated places, or your friends’ recent ratings from a sidebar. The whole thing is quite user-friendly, and oriented toward browsing versus searching, which makes it ideal for finding somewhere to go out to dinner.


by Jay Hathaway
http://www.downloadsquad.com/2010/11/16/google-launches-hotpot-for-social-place-recommendations/

Google Hotpot is new a social place recommendation engine built on Google’s existing Place pages. Up until now, Places have been rated and reviewed based on outside sources like Yelp, but Hotpot lets users rate local establishments using their Google Profiles. After you’ve entered a few ratings, Hotpot will use your tastes to recommend other places you might like, sort of like a Netflix for restaurants. Leer más “Google launches Hotpot for social place recommendations”

See What’s Hot Nearby on Facebook Places, Twitter and Yelp

Facebook Places is still virgin territory for most users, let alone developers and businesses. So how do you get the most out of a service that few people have really figured out how to use?

Geo-social aggregator Hotlist thinks that by combining data from Facebook Places, Twitter, Google Maps and Yelp, users can actually get a lot more value out of their checkins. Its app shows the popularity of nearby events and venues, whether or not your friends are there, the male-female ratio at a given spot, and recent Yelp reviews and Twitter posts for any location you might want to hit up.

It’s one of the first Facebook Places API integrations we’ve seen, and it’s doing a pretty thorough job of combining a ton of unstructured (from the user’s perspective) data into truly useful tidbits of actionable information.

For an on-the-go-oriented application, it helps to have a strong suite of mobile apps. While we’re still waiting for an Android app or a BlackBerry mobile offering, Hotlist does have an iPhone app [iTunes link] available for download now.


Jolie O’Dell

Facebook Places is still virgin territory for most users, let alone developers and businesses. So how do you get the most out of a service that few people have really figured out how to use?

Geo-social aggregator Hotlist thinks that by combining data from Facebook Places, Twitter, Google Maps and Yelp, users can actually get a lot more value out of their checkins. Its app shows the popularity of nearby events and venues, whether or not your friends are there, the male-female ratio at a given spot, and recent Yelp reviews and Twitter posts for any location you might want to hit up.

It’s one of the first Facebook Places API integrations we’ve seen, and it’s doing a pretty thorough job of combining a ton of unstructured (from the user’s perspective) data into truly useful tidbits of actionable information.

For an on-the-go-oriented application, it helps to have a strong suite of mobile apps. While we’re still waiting for an Android app or a BlackBerry mobile offering, Hotlist does have an iPhone app [iTunes link] available for download now. Leer más “See What’s Hot Nearby on Facebook Places, Twitter and Yelp”