Amazing SEO Pointers That Are Guaranteed To Work


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Amazing SEO Pointers That Are Guaranteed To Work (Amazing SEO Pointers That Are Guaranteed To Work http://t.co/cbQd0ibQ...)…

If you do not perform the proper SEO tactics, nobody is going to find your site. The tips in this article can help you make your website more visible.

Increasing your ranking on search engines will allow your regular customers to access your site. Unfortunately, some online businesses still underestimate the importance of their search engine rankings.

Duplicating content on your site will penalize you, by reducing the rank of your page. Instead, think of something new to write about to attract a different audience.

Anchor Text
The correct anchor text is very important when linking internally on your website. Do not just put “click here” because this will not do anything for SEO. A better option is to employ descriptive keywords for your anchor text. This makes your page seem more relevant to the search engine spiders, helping to boost your overall rankings as a result.

Talk with an education or non-profit website to see if they will provide a link on their site to content on your site. Search engines look at results from these sites differently and rank them higher because they are considered reputable sources of information. Provide high-quality information that will entice reliable websites to want to feature your site. Write useful articles that these types of organizations don’t have on their own sites.

Make sure that you have a good description tag, so that search engines will direct your target customers to your website. Such a tag should not exceed the length of thirty words. Never go over 100 KB for this particular page.

TIP! Remember that search engines won’t be able to index anything that’s in a video. If you site is flush with videos, you have a little extra work to do.
You will want to put a lot of knowledge on your website but stick with your niche. For example, if the topic of your blog is baseball, you can write about baseball cards, baseball players, or even equipment for playing baseball. By providing a wide array of articles centered around specific subjects, you increase the likelihood that your site will appear near the top of search results. Leer más “Amazing SEO Pointers That Are Guaranteed To Work”

Yahoo considering rebranding?


webdesignerdepot.com

This is the logo you may be soon looking at whenever you point your browser to yahoo.com

The Internet giant have not yet made an official announcement about any change on their identity, but a TechCrunch reader was asked to give a feedback on a new Yahoo! logo while answering an online survey.

Besides the change of color from purple to a deep blue, which actually still has a lot of purple in it, the most noticeable feature change is the choice for a sans-serif type giving a much more “vertical” look to the new brand. I can’t say that I don’t like it, because the new brand does appeal to me, but letting the Yahoo! serifs go is quite a shame; and they have such a well established identity that I think the great majority of users will miss the old version.

Take a look at the question and compare both versions:

One thing is certain, the question in itself is not a guarantee that any change will happen. According to TechCrunch, here’s what a Yahoo! spokesperson said about the online survey: Leer más “Yahoo considering rebranding?”

Picks de lo más relevante que leí hasta ahora | Editor’s picks reading Up Till Now


Enrique Dans

Spotbros: sobre David, Goliath y las estrategias (moderadamente) provocativas

Como comenté en esta entrada anterior, estoy trabajando con mis amigos de Spotbros en el lanzamiento de su mensajería instantánea segura y social, intentando convertirla en la alternativa a una WhatsApp que es líder de mercado hasta el punto de haberse convertido en genérico conversacional (“te mando un guasap” o incluso “teguasapeo“).

La realidad es la que es: WhatsApp tiene una masa crítica de muchos millones de usuarios, pero es un verdadero desastre en lo que a seguridad serefiere. Pero enfrentarse a un líder de mercado en función de un criterio que, paradójicamente, parece poco apreciado por una base de usuarios, resulta como mínimo complejo. El usuario medio de WhatsApp llega a él por la enorme simplicidad de su proceso de registro y construcción de red, y aparentemente, no tiene ningún tipo de problema en seguir utilizando una herramienta en la que cualquiera puede hacerse pasar por él,  cambiar su status, enviarle mensajes no deseados o interceptar sus conversaciones.

Historia completa

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Inicio

Bill Gates habla de Windows 8 (Video)
Bill Gates pretende encantar a todo el mundo con Windows 8. En un video posteado por Microsoft el día de hoy
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Marketing Nostálgico y la publicidad que te lleva al pasado
Hay momentos de la vida marcados por la publicidad y hoy, el marketing nostálgico se encarga de sacarla del pasado.
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Seguridad online: ¿Vigilamos o espiamos a nuestros hijos? Se vuelve a dar la discusión en relación a la seguridad online cuando nuestros hijos usan Internet.

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How Hotmail lets down its users security-wise compared to Gmail and Yahoo

How Hotmail lets down its users security-wise compared to Gmail and Yahoo

Hotmail lets down its over 350 million users when it comes to security, by not giving them an easy way to tell if their account has been accessed by unauthorised third parties.
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5 usos originales para nuestra cuenta de Dropbox.

Por Juan J. Velasco.

Bitelia.

Servicios de almacenamiento en la nube como Box o Dropbox se han convertido muy populares entre los usuarios y, poco a poco, en un servicio de casi obligado registro para compartir archivos, trabajar de manera colaborativa o mantener siempre disponibles archivos a los que acceder desde cualquier ubicación y dispositivo.

Esta semana, Dropbox puso en marcha una promoción con la que
aumentaba el espacio a los estudiantes y profesores de instituciones educativas de todo el mundo.

Hay muchos usuarios que cuando ven este tipo de promociones se

(Leer más)

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Cómo actuar contra los virus en Twitter

A menudo cuando empezamos a seguir, nos llegan mensajes directos de este tipo: “hey someone is writing offensive things that are about you” más un enlace que se supone que te dirige a lo que están hablando mal sobre ti.

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VentureBeat | News About Tech, Money and Innovation

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Si buscamos éxito en el modelo educativo, miremos a Singapur por Equipo Social Media
Educación en Singapur

En mitad del debate sobre la educación en España, con otra reforma legislativa encima de la mesa, conviene ampliar horizontes y mirar lo que hay más allá del entorno europeo. Y un caso destaca sobre todos los demás: el de Singapur, que se ha convertido en un referente internacional, logrando posicionarse en los puestos de cabeza del ya conocido informe PISA. Las dos patas sobre las que se sustenta su exitoso modelo son la exigencia y la valoración, tanto del profesorado como de…

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A LIST Apart: For People Who Make Websites

Responsive Comping: Obtaining Signoff without Mockups

If you’re making websites, chances are you’ve given some thought to what constitutes a responsive-friendly design process—and you’ve probably found that adding a mockup for every breakpoint isn’t a sustainable approach. Designing in code sounds like the answer, but you may be mystified at where to begin—or feel unmoored and disoriented at the prospect of giving up the approach you’ve long relied on. Enter responsive comping. This new, mockup-less web design process makes it easy to get that Photoshop monkey off your back, and have a fresh new beginning with your old friend the web browser.

Complete history >>>

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Tablets and smartphones drive e-Commerce in Asia: Visa

SINGAPORE – The growth of smartphones and tablets, along with an improved perception of security is leading the internet to play a significantly bigger role in consumption across Asia, according to a recent study published by Visa.

Tablets and smartphones drive e-Commerce in Asia: Visa

Improved security perception is leading consumers to purchase online, according to Visa

In economies where smartphone and tablet penetration are high, consumers are already showing a tendency of picking up products through their phones or tablets. Of the 8,000 consumers surveyed, four in ten said they browsed products on their phones or tablet device last year. In fact, browsing on mobile phones exceeded 40 per cent in Korea, Hong Kong and Singapore. Hong Kong saw 13 per cent of its online purchases on mobile phones and 11 per cent on tablets.

“The prevalence of smartphones and tablets translates to easier online access for consumers to retailers anytime, anywhere, and we expect to see more people browsing and shopping on-the-go as a result,” said Paul Jung, Visa’s head of e-Commerce solutions for Asia, Central Europe, Middle East and Africa.

 

 

 

Complete history >>>

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Como salir de la burbuja en la que te encerró Google

Muy interesante (y entretenido) el video que publicó la gente de Duck Duck Go (el buscador “libre“), en el cual plantean que ya no existen los resultados regulares en las búsquedas de Google. Por medio de un sistema que tiene en cuenta nuestro perfil de usuario, las páginas que visitamos, nuestros contactos y nuestras interacciones en redes sociales (entre otras miles de variables), Google ofrece resultados únicos y personalizados para cada individuo. La idea no es del todo mala pero… ¿y si uno quiere salir de su propia burbuja? ¿Que nos queda a los curiosos que queremos pensar “fuera de la caja”? La respuesta, la tienen los chicos de Duck Duck Go. ¡Bien por ellos!

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LA CLAVE: MOTIVAR

Luis Galindo: “Hay directivos que creen que dirigir es mandar”

09:00 –

 El especialista español en recursos humanos habló con Apertura.com sobre los desafíos del área más caliente en época de crisis. Cómo deben manejarse los grupos donde reina el ego.Por Joaquín Garau

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i.d.e.a.

10 Ways To Land A Job In Advertising

Currently unemployed? Just out of school? Graduating in December? Whether you are out of work or just looking to land the job you want, hopefully the below will help. #10: Be Gone Cover Letter. Adios Resume. 1998 called. They want their cover letter back. Case in point for the cover letter I sent below back in 1998. Somehow, it sort of worked then (even though I spelled ‘Copyrighting’ vs ‘Copywriting’). Those days are long gone. I get more cover letters and resumes …

READ MORE Read More

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Building a Brand Management Service Vision

At i.d.e.a., we have dedicated ourselves to building a Brand Management Service Vision that will move People, Product, and Culture both for ourselves and our brand partners. We have challenged the Brand Management team with the task of defining what constitutes outstanding Brand Management and how to implement those best practices every day. Before starting this voyage of discovery there were a couple of questions that I asked myself and my team to ensure we were providing ourselves a framework …

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Inbound Marketing Expert Blog – Get Found:Create, Optimize & Convert

Is Your Site Still Being Hit By Google’s Penguin?

Google Penguin algorithmRemember two or three years ago, when it was almost impossible to find any valuable information on Google? Too often the websites that ranked at the top of Google were poorly-written attempts to display ads or sell products. The major search engines … [Continue reading]

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Inbound Marketing Expert Blog – Get Found:Create, Optimize & Convert

How to Choose the Best WordPress Hosting

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Two of the most important things for a web developer to consider is the web hosting company they will use and the type of hosting package they will choose. There are a lot of options and unfortunately, not all of them are right for hosting a WordPress website.

WordPress Specifics

There are a few things that are required in order to effectively run WordPress on a web hosting account. However, there are a few specifics that must be adhered to in order to run the latest versions of WordPress.

  • PHP – Version 5.2.4 or greater.
  • MySQL – Version 5.0 or greater.

Most web hosting companies not only support WordPress and its requirements, but there are many that will install the latest version for you on your server as a part of your set-up service at no extra charge.

What Makes a Good Web Host?

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Pinterest influye en 7 cada 10 usuarios para realizar compra de productos

pinterest

De acuerdo con un estudio realizado por la firma BizRate InsightsPinterest no sólo le gana la partida a Facebook en cuanto a las ventajas que ofrece la red social para el comercio social, sino que también lo supera como referencia para los consumidores antes de adquirir algún producto en línea.

Después de analizar y estudiar el comportamiento de cerca de 7.500 compradores online, el estudio realizado por la firma antes mencionada, llegó a la conclusión de que Pinterest induce más a los usuarios a realizar compras a través de internet que otras plataformas como Facebook.

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The product design sprint: understand (day 1)

Jake Knapp
Design Partner, Google Ventures

At the Google Ventures Design Studio, we have a five-day process for taking a product or feature from design through prototyping and testing. We call it a product design sprint. This is the third in a series of seven posts on running your own design sprint. Now that you know…

Love at first click | ioninteractive.com


First impressions matter.

For a large number of prospects in the digital world, their first impression of you is what happens when they click on one of your ads. Maybe it was a display ad that caught their eye. Maybe it was a search ad that appeared on a Google results page for a topic they were researching. Maybe it was a sponsored link in Twitter that aligned with their social interests.

For a brief, magical moment in a ridiculously noisy and crowded marketplace, you’ve caught their interest.

That’s a heroic accomplishment, and one that you no doubt paid handsomely to achieve. A recent IDC report on high-tech marketing budgets shows marketers allocating 23.6% of their digital spend on display ads and 15.9% on search ads. That’s a lot of money being spent to win that moment of attention.

But if someone clicks on your ad — another brief but crucial victory! — how do you capitalize on that moment that you’ve invested so much to win?

The baseline is giving them what you promised in that ad. It’s a complete fail if you don’t.

(Surprisingly, there are still a large number of companies advertising on the web that don’t cross that very low bar. Don’t take my word for it. Do a Google search on something of commercial intent, read the ads, and click through to their destinations. How many fulfill their promise? How many fail? For most categories, it’s a sorry ratio of broken promises.)

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http://www.ioninteractive.com/post-click-marketing-blog/2012/10/16/love-at-first-click.html

Members Speak Out: The Growing Importance of Visual Content Creation in the Paid, Owned and Earned Media Mix


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Recently there has been significant attention given to the growing importance of “visual content” as part of the paid, owned and earned media marketing mix. The headlines tell the story:

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Beyond the obvious of visually enhancing your online content and helping to give your brand an identity, it is clear that images, whether they are photography, video or infographics, are playing an increasingly important strategic role on many fronts. From content sharing and user generated content, to driving referral traffic and impact on SEO ranking, the discussion about visual content creation is intensifying daily.

A recent and widely circulated infographic from M Booth well illustrates the growing importance of visual content in social media. We asked new IAB member Shareaholic, whose Traffic Sources data is featured in this infographic, to provide some perspective on their findings, and to share their thoughts on how visual content is impacting the paid, owned and earned media mix including what may be in store for the future.

headshot.png“The data shown in the M Booth infographic is based on traffic trends to our publisher network websites, which show that Pinterest is now the fourth largest source of referral traffic, exceeding Twitter and Google referral traffic and, for the first time, exceeding Yahoo! Organic. It is interesting to note is that Pinterest isn’t even in our top 10 most popular social networks for social sharing – meaning that click-throughs on pins are driven by a smaller percentage of organic pins.”
— Janet Aronica, Head of Marketing, Shareaholic@JanetAronica

chart14234.png Leer más “Members Speak Out: The Growing Importance of Visual Content Creation in the Paid, Owned and Earned Media Mix”

New Study Reveals: Content is King… Not Social Media


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blogs_are_ticket[1]A conversation I constantly have with my clients is how important unique great content is to  helping them ”Getting Found Online” so when the study by “Online Publishers Association” came across my screen recently, it was good to find more hard numbers to back up the evangelism.

The study on online activity titled the “Internet Activity Index” released by  the Online Publishers Association shows the  trends of the types of activity that have ocurred on the Internet over the past 6 years. The study’s findings has important implications for online marketers and how they should be focusing their time, resources and strategies in 2009 and beyond.

The 5 Categories and the the types of sites that were measured were: Leer más “New Study Reveals: Content is King… Not Social Media”