NEW YORK (AdAge.com) — Despite Yahoo‘s well-publicized strategy to corner a broad array of online businesses from advertising to search to content, it has more aggressively moved into the publishing space, increasingly looking like a content company.
Last week, the Sunnyvale, Calif.-based portal dropped $100 million on articles aggregator Associated Content, and in so doing has effectively proclaimed its stake on a media model that in many ways is strikingly similar to AOL, a once-faltering digital business that recently underwent a massive transformation into a content-driven business.
Yahoo is the largest online content player in terms of traffic and audience, and it plans on doubling the share of original material it publishes with Associated Content, which manages a network of freelancers. Associated has built technology that predicts what kinds of content consumers want and seeds that content through natural search on engines such as Google, Yahoo and Microsoft‘s Bing. Leer más “Yahoo Wants To Double The Amount Of Original Content It Publishes”