Why The Best Social Media Algorithm Is Yourself // thnxz @simplyzesty !


Simply Zesty

When it comes to the Web, information is infinite. Or at least that’s what it feels like when you’re dealing with numerous feeds on a daily basis. If you think about the sites we visit on a daily basis, you’ll realise that without even trying, there’s a lot competing for our attention. Facebook, Twitter, LinkedIn, Google+, RSS readers. Already, that’s a lot of feeds fighting for your attention without factoring in mobile apps or the numerous aggregation sites out there.

With more information, we need more help to make sense of it all since realistically, we’re probably only interested in half of what’s posted at any time. But are we placing too much trust in these algorithms?

Linear Progression

Our social media feeds have evolved to the point that we’re not just seeing what our friends are posting, but what the world is doing. Even just looking at how Facebook evolved in recent times, its focus has shifted from the personal to the global with articles, brands, links, news, games all fighting for your attention. What you’re left with is an overload of information that is almost impossible to take in.

Of course, Facebook and Google+ preempted this by introducing its own algorithms to help filter your newsfeed. Edgerank is the most prolific example out there, prioritising certain stories based on your interaction and preferences. For the most part, you don’t even have to interact with these posts for Facebook to figure out which posts you prioritise. Google+, on the other hand, focuses more on your circles. For each new circle you create, you can adjust how frequently its posts appear in your news feed. If you’re smart with how you use your circles, you can have a great deal of control over what appears and what doesn’t.

However, there are always flaws to such an algorithm. For one, people and pages won’t always be consistent with the type of content they post. Since taste is so subjective, there will always be a case where certain posts will resonate better with you than others. However, sometimes this can be a problem as an ignored post could mean it won’t appear the second time round, especially if it’s a business page, which is given less priority than personal profiles.

On the flip side, you only have to look at the likes of Twitter to see the argument against having an unfiltered newsfeed. The social equivalent to an RSS reader (but without the nagging unread section that guilts you into reading everything), you know that if something was posted 30 minutes before you logged in, the chances of you actually reading it is pretty slim.

This presents a dilemma of sorts. As our thirst for more information grows and the amounts available to us increases, our ability to consume large amounts of information and retain it remains the same.

Taking Back Control  [+full article]

Browsing Around – Exploring User Browser Preferences (Infographic by Litmus)


Email and web users worldwide now have access to more browsers than ever before. Existing browsers they know and love compete with brand new browsers they can explore. So, which browsers do users prefer? Does it vary between email browsing and general browsing? Let’s take a look.

Browsing Around - Exploring User Browser Preferences

Instatabs: llevando a las pestañas de Chrome las publicaciones de Instagram | Bitelia.com


 

Avatar de JJ Velasco | Bitelia.com

Instragram es una red social que ha calado especialmente bien entre los usuarios de dispositivos móviles puesto que, precisamente, es una red social enfocada hacia lo móvil en la que los usuarios suben imágenes que han tomado son su smartphone y que, sobre la marcha, retocan aplicando alguno de los filtros disponibles. Gracias al API disponible podemos acceder a los contenidos de Instagram desde extensiones de navegador, desde servicios web como Webstagram o desde los recientemente habilitados perfiles, independizánonos un poco de las aplicaciones móviles y abriendo múltiples canales de acceso al servicio y, por tanto, haciendo algo más sencillo interactuar con otros usuarios.

Instatabs chrome

Los usuarios de navegadores como Chrome o Firefox tienen múltiples opciones de personalización gracias a las extensiones disponibles y, claro está, los temas y las aplicaciones que podemos encontrar para Google Chrome. Para muchos usuarios, encontrarse las páginas que más visitan cuando abren una nueva pestaña en Chrome es algo que encuentran muy práctico (al igual que encontrar el panel de aplicaciones Chrome instaladas) pero, para otros usuarios, es una funcionalidad que pueden suplir con su barra de marcadores y favoritos. Para los usuarios que se encuentren en este último caso y que, además, tengan mucho interés en Instagram, el sinfín ecosistema de extensiones y aplicaciones de Chrome puede tener algo que de su interés:Instatabs

¿Y qué es Instatabs? Esta extensión permite a los usuarios de Chrome evitar ver las páginas webs más visitadas y las aplicaciones instaladas cuando abren una nueva pestaña (así como dejar de ver la imagen principal del tema que tengan instalado). ¿Y por qué se sustituye entonces la pestaña nueva? Pues como nos podríamos imaginar, lo que veremos serán las fotos publicadas en Instagram; concretamenteveremos por defecto las últimas imágenes publicadas por los perfiles que seguimos en esta red social y, además, podremos hacer likes o visitar la página de la imagen para añadir comentarios.

La idea, en el fondo, es similar a Currently, es decir, personalizar lo que vemos al abrir una nueva pestaña aunque la principal diferencia es que, en este caso, perdemos por completo la referencia a las aplicaciones instaladas o a las páginas que más visitamos.

Artículo completo

 

Bitelia’s al plato vía Chrome Extension…


 

Extensión BITELIA para Chorme

Descripción: recibe notificaciones y entérate inmediatamente de los últimos artículos de Bitelia, una publicación que te enseña lo mejor del software y aplicaciones para mejorar tu vida.

__________________________________________________________________
Probamos y recibimos las últimas 10 novedades publicadas al momento de manera
instantánea. Para muestra sobra…

La extensión para Chrome, permite ir eliminando las noticias leídas.
En éste caso, se levantaron los titulares (el resumen o parte del artículo son agregados
por el administrador del blog.
__________________________________________________________________

Añade nuevos feeds fácilmente a Google Reader


Google Reader
 es uno de los lectores de feeds más conocidos y, seguramente, uno de los más utilizados por los usuarios. Gracias a este servicio de Google podemos concentrar en un único lugar todas las fuentes de información que solemos consultar con frecuencia (páginas webs de noticias, blogs, periódicos digitales, etc) y recibir las novedades y últimas publicaciones conforme se van publicando y sin necesidad de andar visitando cada página en busca de nuevos artículos publicados. Es curioso que, a pesar de ser una de las vías de acceso a contenidos más extendida, hay páginas web en las que no es fácil localizar a primera vista el enlace para suscribirnos a su feed RSS y, al final, tenemos que acceder a Google Reader, introducir la url del sitio web y esperar que el lector de feeds de Google localice la fuente y la añada a nuestra lista de suscripciones.

Suscripcion rss

Continua…
http://bit.uz/1Ke

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Guardado automático del texto seleccionado en Firerox

El portapapeles de Windows o de cualquier otro sistema operativo de usuario sigue siendo una de las piezas que más utilizamos diariamente, incluso sin enterarnos de ello, cuando además de leer contenidos realizamos otras acciones como guardar o destacar determinadas partes. Presente desde hace mucho tiempo, las utilidades que hay para potenciar su funcionamiento son muchas, y en Bitelia os hemos descubierto unas cuantas.Portapapeles

Hoy quería hablar de Highlighted Text To File, un complemento para uno de los navegadores estrella: Mozilla Firefox. La extensión nos permite, básicamente, realizar un auto-pegado del texto seleccionado en un fichero de texto de nuestra elección. La forma perfecta de guardar contenidos y no perdernos absolutamente nada de lo que destacamos en la red.

Se trata de un complemento ideal y, yo diría, casi indispensable para todo aquel fanático de la productividad que desempeñe gran parte de su tiempo con operaciones de copia y pegado. La ventaja es obvia, y el ahorro de tiempo también, pese a que sólo estemos sustituyendo la acción de pulsar Ctrl+C o pulsar el icono de copia para posteriormente pegarlo manualmente. Aquí basta con acceder al menú contextual y pulsar sobre la opción Save text to file.

Continua…
http://bit.uz/EIO

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5 usos laborales para Pocket


Hace unos días Marilín 
cantó alabanzas para Pocket,  una herramienta que nos permite almacenar artículos y links que encontramos en la web para leerlos más tarde. De hecho, solía llamarse Read It Later, pero sufrió una transformación –para mejor, claramente- que incluyó el nombre y la dotó de nuevas funcionalidades interesantes. Hoy en día, tenemos una enorme cantidad de información para procesar. Estas herramientas nos ayudan a administrar mejor nuestro tiempo.

Y en el momento en que decimos “mejor administración del tiempo”, también estamos hablando de lo que pudieron intuir gracias al título. Al ser Pocket una herramienta tan práctica, ¿podemos usarla como herramienta laboral? Por supuesto que sí.

Dependerá del tipo de trabajo que tengamos, claro, pero nos pusimos a pensar y se nos ocurrieron algunas cosas para las que podemos usar Pocket en nuestro ambiente de trabajo. Como siempre están más que bienvenidos a dejar sus sugerencias en los comentarios.

Continua…
http://bit.uz/Mhc

 

Wordless Web | coolhunting.com


Ji Lee’s simple plug-in removes text from any site to let images stand alone
coolhunting.com
wordless_web.jpg

The endless stream of information available on the web can easily get clogged with an overload of messaging. To simplify your daily surfing sessions, former Google Creative Lab Creative Director Ji Lee—with the coding help of Cory Forsyth—has come up with the Wordless Web, a simple browser plug-in that takes any website and gets rid of the text, leaving only pictures. As longtime supporters of Lee’s “special projects“, we were keen to see a substantial array of websites‘ content reduced to a context-free assortment of images with one simple click.

 

By presenting the Internet as a palette of pictures only, the website reader becomes a viewer. “No text means no context,” says Lee. “You’re free to enjoy the images in their purest form, without names, labels, definitions, or purpose. It makes the pictures we see across the web more mysterious and open to interpretation of our own imaginations.” Leer más “Wordless Web | coolhunting.com”

Giveaway: 5 SliderWall jQuery Image Slider Licenses

The winners will be announced on a separate post. You are advised to subscribe to our RSS feed so that you can be quickly notified when the winners announcement post has been published. Please note that comments are moderated and so your comment may not show up right away. Please note that comments that do not follow the instructions on how to win (described above) may not be published, or may be removed later on.


Via Scoop.ithuman being in – perfección

5 winners to win a single-domain commercial license to SliderWall jQuery slider. This giveaway is between March 13-March 20, 2012.

Giveaway Details
This giveaway ends on Tuesday, March 20, 2012, after which the comments section on this post will be closed and you will no longer be able to leave a comment. Please leave a valid email address when filling out the comment form so that we can contact you if you’ve won. Please only comment once. The winners will be randomly selected using a similar method as previous Six Revisions giveaways. Leer más “Giveaway: 5 SliderWall jQuery Image Slider Licenses”

Experience EasySearch in kikin Browser for iPad today!


kikin Browser demo

kikin Browser demo from kikin on Vimeo.

5 extensiones para Google Chrome para interactuar en Pinterest

Pin Search: al instalar esta extensión se integrará una nueva opción en las imágenes que se han compartido en Pinterest. Verás un botón que dice Search, que con solo dar enter nos redirigirá a Google Imágenes, donde tendremos toda la información recogida en la web sobre esa imágen. No tendremos que realizar ninguna acción más, ya que directamente veremos la búsqueda de la imagen realizada, con los resultados visibles.


Por  | http://wwwhatsnew.com/ -.-

Si has dado un vistazo a Pinterest y no puedes despegarte de esta red social, te van a interesar algunas opciones que te presentaremos para que tu interacción sea más interesante y sencilla.

Lamentablemente solo podrás utilizar estas extensiones si Google Chrome es tu navegador, pero si piensas pasar tiempo en Pinterest puede ser de utilidad tenerlas en cuenta, aunque tengas otro navegador como preferencia.

Instant Pinterest: si bien tenemos la posibilidad de utilizar el marcador de Pinterest en nuestronavegador para publicar directamente cualquier imágen, esta extensión es más simple y práctica. Solo tienes que situarte sobre la fotografía y dar clic en el botón derecho del mouse y elegir Instant Pin y automáticamente aparecerá en la misma página la ventana emergente para publiques en Pinterest. (Puedes encontrar una similar en Firefox)

Screen 2 Pin:  es una extensión interesante que nos permite hacer captura de pantalla de cualquiersitio web que estemos navegando, para compartirlo directamente en Pinterest. Con solo escoger el icono nos dirigirá a otra pantalla donde veremos la captura y la ventana de Pinterest para señalar el board donde deseamos guardarlo, el texto que deseamos agregar y directamente con dar enter en Pin It se publicará. Leer más “5 extensiones para Google Chrome para interactuar en Pinterest”

The 30 CSS Selectors you Must Memorize

So you learned the base id, class, and descendant selectors – and then called it a day? If so, you’re missing out on an enormous level of flexibility. While many of the selectors mentioned in this article are part of the CSS3 spec, and are, consequently, only available in modern browsers, you owe it to yourself to commit these to memory…


Jeffrey Way
http://net.tutsplus.com/tutorials/html-css-techniques/the-30-css-selectors-you-must-memorize/

So you learned the base id, class, and descendant selectors – and then called it a day? If so, you’re missing out on an enormous level of flexibility. While many of the selectors mentioned in this article are part of the CSS3 spec, and are, consequently, only available in modern browsers, you owe it to yourself to commit these to memory… Leer más “The 30 CSS Selectors you Must Memorize”

Five Unique Calls to Action that Will Make You Click Twice

The call to action is the “Holy Grail” of every marketer. Get it right, and you’re swimming in sales. Get it wrong, and your traffic tends to stagnate. You may get lots of visits, but little to show for it. To help inspire you, here are five unique calls to action that have resulted in everything from millions of subscribers, to millions of dollars in sales.
Address Customer Reluctance Upfront (LightCMS)

LightCMS does this wonderfully, although you have to scroll all the way to the bottom of their page to find it. Their call to action button includes numerous statements that propel the hesitant customer forward: Try it yourself. It’s free. No Commitment. No payment information required. Takes less than 60 seconds.


call-to-action

The call to action is the “Holy Grail” of every marketer.  Get it right, and you’re swimming in sales.  Get it wrong, and your traffic tends to stagnate.  You may get lots of visits, but little to show for it.  To help inspire you, here are five unique calls to action that have resulted in everything from millions of subscribers, to millions of dollars in sales.

Address Customer Reluctance Upfront (LightCMS)

LightCMS does this wonderfully, although you have to scroll all the way to the bottom of their page to find it.  Their call to action button includes numerous statements that propel the hesitant customer forward:  Try it yourself. It’s free. No Commitment. No payment information required. Takes less than 60 seconds.

speaklight call to action example

Think Outside the Rectangle (Storenvy)

Most call to action buttons are simply rectangles, but some of the highest click-through rates have been reported on buttons that break outside the box.  Unusual shapes or even rounded buttons, such as Storenvy’s Join Now, give the appearance of an actual button to be pressed.  With more and more people browsing on touch-screen smart phones, making buttons stand out with a slight beveled edge or shadow gives the appearance of “pressability”.

storenvy call to action example

What Happens After I Push It? (Mozilla Firefox)

As enticing as your graphics look, many people don’t convert because they don’t know what will happen after they click.  One call to action button that solves this issue beautifully is Mozilla Firefox’s own download button.  Not only does it tell you the approximate size of the download, but correctly guesses the language and operating system from the browser you’re currently using. Having a small downward arrow icon beside “Free Download” immediately lets the user know what will happen when they click. Leer más “Five Unique Calls to Action that Will Make You Click Twice”

Effective Tour Pages: Trends and Showcase

I was recently working on the tour page for Vandelay Premier and doing some research on other tour pages to gather inspiration. I decided to put this post together because it is a topic that can have a great deal of impact on the success of a web app or web business.

Looking at the analytics data shortly after launching Vandelay Premier it was obvious that the tour page will have an incredibly significant impact on the success of the site. When visitors arrive at a site that they are not familiar with the tour page is very inviting since it promises to help them get acquainted with the site very quickly. Many sites and apps place a link or a button for the tour in a very prominent location, so it provides a very valuable opportunity to sell.

By looking at the trends and examples of well-designed tour pages you can pick up some ideas for use in your own work. Here we will cover some of the most common trends of tour pages and we’ll include a showcase of pages for your own inspiration. [Más…]
Trends of Tour Pages:
1. Lists of Features and/or Benefits

The most important job of a tour page is to show a visitor why they should care about the site or product, and what it can do for them. Effective tour pages break down the main features, benefits, or selling points in a way that shows visitors how useful it can be to them. The screenshot below shows how Basecamp quickly lists the benefits, and visitors can click on any of them for more information.


(…)

By looking at the trends and examples of well-designed tour pages you can pick up some ideas for use in your own work. Here we will cover some of the most common trends of tour pages and we’ll include a showcase of pages for your own inspiration.

Trends of Tour Pages:

1. Lists of Features and/or Benefits

The most important job of a tour page is to show a visitor why they should care about the site or product, and what it can do for them. Effective tour pages break down the main features, benefits, or selling points in a way that shows visitors how useful it can be to them. The screenshot below shows how Basecamp quickly lists the benefits, and visitors can click on any of them for more information.

Basecamp"" Leer más “Effective Tour Pages: Trends and Showcase”

How to run multiple browsers without installs

If so, you may want to check out a free app from Spoon which allows users to simultaneously run at least four browsers – IE9, FF 4, Chrome 5 and Safari 5 – without the hassle of loading each one.

In addition, the utility can now launch applications from within Chrome and Opera.

How to run multiple=”The Browser Sandbox is a great resource for Web developers and IT managers interested in testing upcoming Web browsers and technologies such as IE 9 and HTML5 without the problems associated with installing a new browser on their desktop,” Spoon CEO Kenji Obata told TG Daily in an e-mailed statement.

“It allows software publishers and enterprises to deliver desktop applications instantly to any user with a Web browser. Spoon apps run in isolated ‘sandboxes,’ enabling multiple applications to run side-by-side without conflicts, dependencies, or modifications to the host PC.”


By Aharon Etengoff

Have you ever wanted to run multiple browsers on your PC

but couldn’t be bothered to install more than one or two?

If so, you may want to check out a free app from Spoon which allows users to simultaneously run at least four browsers – IE9, FF 4, Chrome 5 and Safari 5 – without the hassle of loading each one.

In addition, the utility can now launch applications from within Chrome and Opera.

How to run multiple=“The Browser Sandbox is a great resource for Web developers and IT managers interested in testing upcoming Web browsers and technologies such as IE 9 and HTML5 without the problems associated with installing a new browser on their desktop,” Spoon CEO Kenji Obata told TG Daily in an e-mailed statement.

“It allows software publishers and enterprises to deliver desktop applications instantly to any user with a Web browser. Spoon apps run in isolated ‘sandboxes,’ enabling multiple applications to run side-by-side without conflicts, dependencies, or modifications to the host PC.” Leer más “How to run multiple browsers without installs”

Publishing Facebook stories on browsers with popup blockers

How to use Facebook’s Stream.Publish method on browsers with popup blockers. See a demo.
What is the problem?

Recently many Facebook developers have been frustrated by popup blockers preventing the Stream Publish dialogue box from being displayed. If a user hasn’t logged in and authorised the application, dialogue boxes are shown in a popup window instead of an iframe. That’s fine for some visitors, but for those who have a popup blocker enabled, it means that they won’t see the dialogue box and therefore can’t publish a post into the stream.

The Stream Publish dialogue being displayed in an iframe.
The Stream Publish dialogue being displayed in an iframe.

The Stream Publish dialogue being displayed in a popup window. Popup blockers will prevent this from opening.
The Stream Publish dialogue being displayed in a popup window. Popup blockers will prevent this from opening.
What causes it?


Keegan Street How to use Facebook’s Stream.Publish method on browsers with popup blockers. See a demo.

What is the problem?

Recently many Facebook developers have been frustrated by popup blockers preventing the Stream Publish dialogue box from being displayed. If a user hasn’t logged in and authorised the application, dialogue boxes are shown in a popup window instead of an iframe. That’s fine for some visitors, but for those who have a popup blocker enabled, it means that they won’t see the dialogue box and therefore can’t publish a post into the stream.

The Stream Publish dialogue being displayed in an iframe.
The Stream Publish dialogue being displayed in an iframe.

The Stream Publish dialogue being displayed in a popup window. Popup blockers will prevent this from opening.
The Stream Publish dialogue being displayed in a popup window. Popup blockers will prevent this from opening.

What causes it? Leer más “Publishing Facebook stories on browsers with popup blockers”

11 Mobile Web Annoyances (And How to Fix Them)

Fitting the Web onto your smartphone can be frustrating when ads, video, and ‘back’ buttons don’t cooperate. Here are 11 mobile Web annoyances and how to fix them.

Jared Newman, PC World

If the future of the Internet is mobile, it’ll be riddled with just as many nags and nuisances as the Internet of desktop computers. Websites now clamor to create mobile versions of themselves, forcing bite-sized samples upon smartphone users who want nothing more than the whole Internet in their pockets. The very idea of mobile Web browsing on small touchscreens is so new that we’re far from seeing perfection; even the desktop Internet is loaded with annoyances, and it’s been around for decades. Until we live in a perfect world, here are 11 mobile Web annoyances, and how to work around, cope with, ignore, or fix them.
Lame Mobile Sites

ESPN’s mobile site.Mobile phone users aren’t primitive. Our devices may be tiny, but that doesn’t mean we seek a lesser experience from the Internet. So why do some Websites exclude or bury features that are found on their PC counterparts? Hey ESPN, just because I’m visiting you on my iPhone’s mobile Web browser doesn’t mean I don’t want to read page 2, get personalized headlines, or even see story photos. Annoyance within annoyance: the standard mobile site for every blog that uses Wordpress. No photos, comment counts, or full stories from the home page? No thanks.

The Fix: The first option is to check the bottom of whatever page you’re on. If you’re lucky, you’ll see an option to switch to the full Website. Otherwise, browse as if you were on your desktop: On the iPhone, Atomic Web Browser lets you identify the browser as Firefox, Internet Explorer, or desktop Safari, and the Dolphin browser on Android lets you identify as a desktop as well. You’ll never see another mobile Website again.


Fitting the Web onto your smartphone can be frustrating when ads, video, and ‘back’ buttons don’t cooperate. Here are 11 mobile Web annoyances and how to fix them.

Jared Newman, PC World

If the future of the Internet is mobile, it’ll be riddled with just as many nags and nuisances as the Internet of desktop computers. Websites now clamor to create mobile versions of themselves, forcing bite-sized samples upon smartphone users who want nothing more than the whole Internet in their pockets. The very idea of mobile Web browsing on small touchscreens is so new that we’re far from seeing perfection; even the desktop Internet is loaded with annoyances, and it’s been around for decades. Until we live in a perfect world, here are 11 mobile Web annoyances, and how to work around, cope with, ignore, or fix them.

Lame Mobile Sites

ESPN’s mobile site.Mobile phone users aren’t primitive. Our devices may be tiny, but that doesn’t mean we seek a lesser experience from the Internet. So why do some Websites exclude or bury features that are found on their PC counterparts? Hey ESPN, just because I’m visiting you on my iPhone‘s mobile Web browser doesn’t mean I don’t want to read page 2, get personalized headlines, or even see story photos. Annoyance within annoyance: the standard mobile site for every blog that uses WordPress. No photos, comment counts, or full stories from the home page? No thanks.

The Fix: The first option is to check the bottom of whatever page you’re on. If you’re lucky, you’ll see an option to switch to the full Website. Otherwise, browse as if you were on your desktop: On the iPhone, Atomic Web Browser lets you identify the browser as Firefox, Internet Explorer, or desktop Safari, and the Dolphin browser on Android lets you identify as a desktop as well. You’ll never see another mobile Website again. Leer más “11 Mobile Web Annoyances (And How to Fix Them)”

Web Browser Tabs are Cutting User’s Online Attention Span (Usability)

The web is continuously sprawling with vast amounts of content, and the time needed from users to consume what’s relevant of it is shrinking by the minute. From web to mobile (and now tablets, ie..IPad), the digital attention span is at an all time low.

Switching between devices and platforms is becoming a bit overwhelming in helping users get the content they need. However, there is a bigger headache brought about by the basic foundation that paved the way for all of today’s innovative online offerings: Web Browsing.

Web browsing habits today are significantly affecting how users absorb and internalize online content, mainly because their declining digital attention span is forcing them to open multiple browser tabs.

Studies are now showing that since browsers have started supporting tabbed browsing, users have paid less and less attention to the content being offered on web pages.


by Haysam Fahmy

The web is continuously sprawling with vast amounts of content, and the time needed from users to consume what’s relevant of it is shrinking by the minute. From web to mobile (and now tablets, ie..IPad), the digital attention span is at an all time low.

Switching between devices and platforms is becoming a bit overwhelming in helping users get the content they need. However, there is a bigger headache brought about by the basic foundation that paved the way for all of today’s innovative online offerings: Web Browsing.

Web browsing habits today are significantly affecting how users absorb and internalize online content, mainly because their declining digital attention span is forcing them to open multiple browser tabs.

Studies are now showing that since browsers have started supporting tabbed browsing, users have paid less and less attention to the content being offered on web pages. Leer más “Web Browser Tabs are Cutting User’s Online Attention Span (Usability)”