Effective Tour Pages: Trends and Showcase

I was recently working on the tour page for Vandelay Premier and doing some research on other tour pages to gather inspiration. I decided to put this post together because it is a topic that can have a great deal of impact on the success of a web app or web business.

Looking at the analytics data shortly after launching Vandelay Premier it was obvious that the tour page will have an incredibly significant impact on the success of the site. When visitors arrive at a site that they are not familiar with the tour page is very inviting since it promises to help them get acquainted with the site very quickly. Many sites and apps place a link or a button for the tour in a very prominent location, so it provides a very valuable opportunity to sell.

By looking at the trends and examples of well-designed tour pages you can pick up some ideas for use in your own work. Here we will cover some of the most common trends of tour pages and we’ll include a showcase of pages for your own inspiration. [Más…]
Trends of Tour Pages:
1. Lists of Features and/or Benefits

The most important job of a tour page is to show a visitor why they should care about the site or product, and what it can do for them. Effective tour pages break down the main features, benefits, or selling points in a way that shows visitors how useful it can be to them. The screenshot below shows how Basecamp quickly lists the benefits, and visitors can click on any of them for more information.


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By looking at the trends and examples of well-designed tour pages you can pick up some ideas for use in your own work. Here we will cover some of the most common trends of tour pages and we’ll include a showcase of pages for your own inspiration.

Trends of Tour Pages:

1. Lists of Features and/or Benefits

The most important job of a tour page is to show a visitor why they should care about the site or product, and what it can do for them. Effective tour pages break down the main features, benefits, or selling points in a way that shows visitors how useful it can be to them. The screenshot below shows how Basecamp quickly lists the benefits, and visitors can click on any of them for more information.

Basecamp"" Leer más “Effective Tour Pages: Trends and Showcase”