Building a Crowd: Make Sure Your Book Has Readers Before You Publish


99U

by Sean Blanda
Ilustration: Oscar Ramos Orozco
It’s happened to most writers: we toil on a project for weeks, obsessing over every word. Then, when it comes time to release our work to the wild, we brace ourselves for everyone to sit up and take notice but instead … nothing happens. Why do some writing projects take off, while others never get off the ground?Occasionally, it’s luck. But mostly it’s because the savviest writers have already ensured there is a built-in group waiting in anticipation on the other side.Call it the “anti-marketing” plan: by building genuine connections with readers we can dramatically improve the chances of success and make the creative process more fun. As a bonus, when done correctly, community building efforts are cumulative – work hard to win over a supporter and you likely have a fan for years.Below we outline the steps to building an audience with the help and advice of a handful of industry experts.

1. You exist in a marketplace. Prepare to humble yourself.

We’re often deceived by the Hollywood narrative of being suddenly “discovered” and subsequently rocketing to notoriety. Chances are, we won’t run in to a literary agent at Starbucks who wants to hand us a three-book contract and arm us with a team of publicists.

Call it the ‘anti-marketing’ plan: by building genuine connections with readers we can dramatically improve the chances of success
As a result, many writers play the “publishing lottery,” blindly hoping that readers will magically gravitate to their work and, when they do, they’ll be so enamored with the book that they will feel immediately compelled to tell the world. Though some people get lucky, building an audience of readers typically takes months of research and trial-and-error.”Most people don’t do any research into their target audience, they are either too cocky or too scared,” says Dan Blank, founder of We Grow Media and advisor to authors and publishers about the best ways to get started building a community.Remember that you exist in a marketplace, and your job is to figure out where you fit iny testing who your audience is and what content resonates with them. With some up-front preparation work, you’ll save hours of heartache later.

But remember: “People can smell inauthentic community building a mile away,” says Pamela Slim, author of the blog and book Escape from Cubicle Nation. “Create something that means something to you and means something to your audience. If you’re in doubt about that, I’d suggest a different topic.”

2.Your goal will help put your work in context…  Leer más “Building a Crowd: Make Sure Your Book Has Readers Before You Publish”

Tips to Become a Better Writer

# 2 Listen to “Music Writing”
Not all songs are created equal. Some music makes you dance, some make you cry, and some brands that you write.

For me, the compositions of slow piano to make “music writing” large.

You can build your own playlist written to put you in the mood when you write, but you do not need. Click here to start listening a 8tracks playlist created specifically for writing (it will open in a new window).

# 3 Know your audience

We spend much time thinking about how to write an abstract collection rules and principles that we sometimes forget that our words are eventually read by real people.

Ultimately, it is our ability to communicate powerfully written for those individuals who determines whether it is good.

That is why it is important to learn as much as possible about people who are reading your work. Discover their average age, sex and location. More importantly, learn about their lifestyles, aspirations and problems.

You can do this by putting a poll on your site or simply following up with comments and retweets. The more you know about your audience, the better you will be able to help them.

# 4 Do your research…


Ernest Hemingway 1923 Passport Photograph, 1923
Ernest Hemingway 1923 Passport Photograph, 1923 (Photo credit: The U.S. National Archives)

Via Scoop.ithuman being in – perfección

 

# 1 Read More

“If you do not have time to read, you do not have the time or the tools to write.”

Stephen King

Do not expect to be a great writer unless you are familiar with the great writing. Find writers you admire and do your reading of the work of your daily schedule.

His skill with words seep into your sub-conscious and begin to appear in his own writing.

# 2 Listen to “Music Writing”
Not all songs are created equal. Some music makes you dance, some make you cry, and some brands that you write.

For me, the compositions of slow piano to make “music writing” large.

You can build your own playlist written to put you in the mood when you write, but you do not need. Click here to start listening a 8tracks playlist created specifically for writing (it will open in a new window).

# 3 Know your audience

We spend much time thinking about how to write an abstract collection rules and principles that we sometimes forget that our words are eventually read by real people.

Ultimately, it is our ability to communicate powerfully written for those individuals who determines whether it is good.

That is why it is important to learn as much as possible about people who are reading your work. Discover their average age, sex and location. More importantly, learn about their lifestyles, aspirations and problems.

You can do this by putting a poll on your site or simply following up with comments and retweets. The more you know about your audience, the better you will be able to help them.

# 4 Do your research… Leer más “Tips to Become a Better Writer”

Do Short Posts Deliver on Value?

So each time I write blog posts, I’m mindful of my tendency to write long. Sometimes my first drafts extend well over 1,500 words. Then I trim and edit and cut and snip until they’re back down to something manageable.

Truth be told, that isn’t always fun.

In fact, some people have asked that I shorten posts down. That I deliver fast bites with impact, that I publish quick messages they can grasp in an instant. They want to hear what I have to say… they just don’t have the time to read it all.

This isn’t new. Other thought leaders write short. Chris Brogan publishes posts that are just a few paragraphs. Not always, but sometimes. Seth Godin has mastered the short post and his audience loves him for it. Julien’s posts get straight to the point.

And it works. [Más…]

I’ve always thought that short posts were the cheap way out, honestly, which is why I suppose I developed the habit of writing long. I thought short posts were a cop-out. That somehow, they didn’t deliver value. That they lacked in substance or that the author couldn’t be bothered to write and just tossed it off.

But I’m beginning to think a little differently about short posts.

It would feel relieving to slam out a fast, impactful, thought-provoking message as it struck me than have to reserve hours out of my week to craft and hone those long posts into reader-worthy length. It would be better, too, because I have a lot to say, and I could say more of it if writing wasn’t such a time-consuming chore.

Don’t get me wrong. I like writing. And I like writing long.

But I’m no longer sure it’s necessary – at least, not for every post.

Would you prefer to read something that’s really good that doesn’t take forever to read? I know I do when I visit other blogs – we’re all busy, after all.


I write long.

It’s a bit of a fault of mine, actually. I feel that long posts are just … better, somehow. Fuller. Richer. More valuable. I feel that long posts give you all the goods, everything you need, all in one place.

Long posts are hard work, though. Delivering that much value and information in a single post without losing a reader’s attention is tough. And if a reader decides it’s too much work to get to the end…

Well. That’s no good, is it? Then nothing gets read. All that hard work goes to waste.

So each time I write blog posts, I’m mindful of my tendency to write long. Sometimes my first drafts extend well over 1,500 words. Then I trim and edit and cut and snip until they’re back down to something manageable.

Truth be told, that isn’t always fun.

In fact, some people have asked that I shorten posts down. That I deliver fast bites with impact, that I publish quick messages they can grasp in an instant. They want to hear what I have to say… they just don’t have the time to read it all.

This isn’t new. Other thought leaders write short. Chris Brogan publishes posts that are just a few paragraphs. Not always, but sometimes. Seth Godin has mastered the short post and his audience loves him for it. Julien’s posts get straight to the point.

And it works. Leer más “Do Short Posts Deliver on Value?”

Writing Juices, Connecting Guest Writers With Blogging Communities

Writing Juices is an upcoming platform being masterminded by Nenuno Creative and Design Juices where are aim is to connect guest writers with established blogging communities.

It is something we have been thinking about a lot recently and now we have the resources to put our ideas into action.
Our Aim

The reason behind Writing Juices is that we know it can be a struggle to find a blog that we would like to contribute to. There are so many to choose from in various different niches, so we want to match the right blog to the right guest writer.

We all know for a fact that guest blogging can generate some extra well needed revenue, you only have to speak to our co-editor Jared Thompson on the pro’s and con’s of guest writing. So not only do we want to connect writers with blogs, we also want to help make some money!

We want to create a large directory of blogs currently looking for active guest contributions with them being categorized accordingly to what niche they fall under. We don’t all like to write about design trends and put together showcases!


Posted by Daniel in Community News on October 16th
http://nenuno.co.uk/creative/community-news/writing-juices-connecting-guest-writers-with-blogging-communities/

writing-juices

Writing Juices is an upcoming platform being masterminded by Nenuno Creative and Design Juices where are aim is to connect guest writers with established blogging communities.

It is something we have been thinking about a lot recently and now we have the resources to put our ideas into action.

Our Aim

The reason behind Writing Juices is that we know it can be a struggle to find a blog that we would like to contribute to. There are so many to choose from in various different niches, so we want to match the right blog to the right guest writer.

We all know for a fact that guest blogging can generate some extra well needed revenue, you only have to speak to our co-editor Jared Thompson on the pro’s and con’s of guest writing. So not only do we want to connect writers with blogs, we also want to help make some money!

We want to create a large directory of blogs currently looking for active guest contributions with them being categorized accordingly to what niche they fall under. We don’t all like to write about design trends and put together showcases!

writing-juices-flow

Writing Juices Flow Diagram Leer más “Writing Juices, Connecting Guest Writers With Blogging Communities”

Should bloggers have control over ads that appear next to their content?

Given the collective bargaining power needed to amass ad dollars, many popular independent bloggers have handed over their sidebars and headers to large blog networks, trusting them to seek out advertisers in return for a percentage of revenue. The larger networks can sometimes contain hundreds of bloggers and sell access to their blogs as packaged deals, meaning a single ad will be displayed across dozens of blogs within a network.

In most cases, this is ideal for the blogger because he can focus on creating content without having to waste time chasing down advertisers.

But occasionally this can lead to an ad placement with which the blogger doesn’t agree, and this is when controversy erupts.

Take, for instance, the Scienceblogs network, which faced a revolt from over a dozen of its own bloggers a few weeks ago when it decided to launch a corporate blog sponsored by Pepsi.

The blog — since taken down — resembled all the other blogs on the network and was aggregated alongside them in its main news feed. Perhaps most outrageously, the corporate-penned posts were being indexed in Google News, which has a high bar of entry for what news sources it allows.


Via TheNextWeb.com: Should bloggers have control over ads that appear next to their content?
Excerpt, then a comment:.

Given the collective bargaining power needed to amass ad dollars, many popular independent bloggers have handed over their sidebars and headers to large blog networks, trusting them to seek out advertisers in return for a percentage of revenue. The larger networks can sometimes contain hundreds of bloggers and sell access to their blogs as packaged deals, meaning a single ad will be displayed across dozens of blogs within a network.

In most cases, this is ideal for the blogger because he can focus on creating content without having to waste time chasing down advertisers.

But occasionally this can lead to an ad placement with which the blogger doesn’t agree, and this is when controversy erupts.

Take, for instance, the Scienceblogs network, which faced a revolt from over a dozen of its own bloggers a few weeks ago when it decided to launch a corporate blog sponsored by Pepsi.

The blog — since taken down — resembled all the other blogs on the network and was aggregated alongside them in its main news feed. Perhaps most outrageously, the corporate-penned posts were being indexed in Google News, which has a high bar of entry for what news sources it allows. Leer más “Should bloggers have control over ads that appear next to their content?”

Online Copywriting: Make Your Website Copy Dazzle

If there’s one generalization you should make as a website writer, it’s that your visitors have short attention spans and are overly saturated with information.

If you’d rather generalize, then just think about this fact: search is the most popular function on the internet. This means most visitors to your site are looking for something in particular. If they click on your site and can’t tell whether you will provide what they are looking for, they will leave.

Internet users think of their time as precious and the internet as a never-ending trove of information. Your visitors are information scavengers with little loyalty and even less time; this means you need to tailor your writing specifically to them to get their attention.

You may be interested in the following related articles as well.

* Why SEO Doesn’t Matter Anymore and What You Should Do Instead
* How to Deal With Negative Criticism
* How to Improve Your Online Social Life?
* How to Boost Your Online Portfolio
* Are You Just a Freelancer? Or a Successful One?
* Bulletproof Email Marketing: Overview, Tips and Tools

Please feel free to join us and you are always welcome to share your thoughts even if you have more related tips that our readers may like.
Things To Remember While Writing Online
instantShift – Make Your Website Copy Dazzle

Headings

Headings should have one purpose: force your readers to stay. Most readers will happily read your headline, but a much smaller percentage will stick around. Be descriptive, compelling or interesting.
Profiles

You’re a real estate agent and you have two types of clients: buyers and sellers. You could try to weave around both objectives, selling to buyers one moment and sellers the next. Or, you could target both of them with gusto. To do the latter, you must segment your audience; persuade both types of visitor to read different copy. You could place the copy under different headings or link to where visitors should go.
Importance First

instantShift – Make Your Website Copy Dazzle

If readers want to know what your site is about as quickly as possible it makes sense to explain the most important things about your site early. Take a cue from daily newspaper’s inverted pyramid style. Newspapers give the most important information (the “who,” what,” “where,” “when,” “why” and “how”) about an event as early as possible and fan out the details in the rest of the paragraphs.

Newspaper readers want the latest news, but also want to be able to move quickly to another story if it isn’t relevant to them. For example, if there is dangerous flooding in Chicago, but if you live in California you most likely don’t care. This is why it’s important for a newspaper reporter to note where the flooding is immediately so readers who aren’t concerned can move to the next story that does pertain to them. The same applies to websites.


InstantShift - Online Copywriting: Make Your Website Copy Dazzle

If there’s one generalization you should make as a website writer, it’s that your visitors have short attention spans and are overly saturated with information.

If you’d rather generalize, then just think about this fact: search is the most popular function on the internet. This means most visitors to your site are looking for something in particular. If they click on your site and can’t tell whether you will provide what they are looking for, they will leave.

Internet users think of their time as precious and the internet as a never-ending trove of information. Your visitors are information scavengers with little loyalty and even less time; this means you need to tailor your writing specifically to them to get their attention.

You may be interested in the following related articles as well.

Please feel free to join us and you are always welcome to share your thoughts even if you have more related tips that our readers may like.

Things To Remember While Writing Online

instantShift - Make Your Website Copy Dazzle

Headings

Headings should have one purpose: force your readers to stay. Most readers will happily read your headline, but a much smaller percentage will stick around. Be descriptive, compelling or interesting.

Profiles

You’re a real estate agent and you have two types of clients: buyers and sellers. You could try to weave around both objectives, selling to buyers one moment and sellers the next. Or, you could target both of them with gusto. To do the latter, you must segment your audience; persuade both types of visitor to read different copy. You could place the copy under different headings or link to where visitors should go.

Importance First

instantShift - Make Your Website Copy Dazzle

If readers want to know what your site is about as quickly as possible it makes sense to explain the most important things about your site early. Take a cue from daily newspaper’s inverted pyramid style. Newspapers give the most important information (the “who,” what,” “where,” “when,” “why” and “how”) about an event as early as possible and fan out the details in the rest of the paragraphs.

Newspaper readers want the latest news, but also want to be able to move quickly to another story if it isn’t relevant to them. For example, if there is dangerous flooding in Chicago, but if you live in California you most likely don’t care. This is why it’s important for a newspaper reporter to note where the flooding is immediately so readers who aren’t concerned can move to the next story that does pertain to them. The same applies to websites. Leer más “Online Copywriting: Make Your Website Copy Dazzle”

The Truth About Passion, Creativity, Inspiration, Discipline and Writing

Guess what? Sometimes what the writer mistook for passion was actually excitement about the novelty of writing and publishing something online. Once that novelty wears off, these writers stop writing altogether. That’s one reason (although not the only reason) why there are a lot of abandoned blogs out there.

A disciplined writer, on the other hand, will keep writing. They are committed to producing something regardless of how they and that commitment is the true definition of being passionate writing.

I can’t begin to tell you how many times I’ve started a writing project despite the fact that I didn’t feel much like doing it at the time I started. Regardless of I how I feel, I make myself sketch out a few ideas and I start to put something together.

By doing this, I’ve noticed a curious fact. Often, although I wasn’t excited about the project when I started, I find myself growing more excited as the project starts to materialize. Suddenly, there is inspiration where once there was none. Creativity flourishes where once I felt dry. At the end, I frequently find that I have a result that I’m really passionate about.


Laura Spencer | //writingthoughts.com

Those are four things that it takes to be a successful writer: passion, creativity, inspiration, and discipline.

I can see you nodding your head until you come to that last word—discipline.

It’s easy to understand the role that passion, creativity, and inspiration play in writing. If you’ve had a blog for any length of time, you’ve probably already experienced a creative streak when it seemed that you couldn’t type fast enough to express the thoughts that you wanted to write about.

I think everyone would agree that when you feel inspired you definitely need to take advantage of that feeling and write as much as you can. Your readers can often tell whether you are passionate about a subject and will respond accordingly. Leer más “The Truth About Passion, Creativity, Inspiration, Discipline and Writing”

The Job Reply I Want to Write


PG

Many of us do things that aren’t particularly healthy. Sometimes these bad habits are not only unhealthy, but completely unproductive, too. For example, my RSS mostly contains blogs and news sites I follow to keep up on the topics I write about. But in among them, for some reason, I still keep a few feeds to writing job boards. Normally, I skip over the low-paid and no-paid ones pretty quickly and move on with my day.

But lately, I’ve seen some where the requests are so egregious I feel I need the respond to the poster. But in the interest of not burning bridges, I won’t.

Instead, I present to FreelanceSwitch: The job ad reply I wish I’d write. All names have been changed to protect the annoying. Leer más “The Job Reply I Want to Write”

5 Essential Lessons on Success

By Mr. Self Development
http://thinksimplenow.com

Today I want to talk about the ingredients that cause success. Why do some people succeed, while others fail? what separates the two. I’m constantly intrigued with the concepts involved in success and failure. I’ve dedicated my life to discovering and explaining what separates one from the other.

I spend my days learning about the laws and the principles of success. I believe if we learn these laws and principles we will succeed. In fact, if anyone learns these laws and principles, they will succeed.

The laws of success will move your life from the pit to the palace, from ordinary to extraordinary. With that, let’s take a look at five essential lessons on the causes of success.

5 Must Read Lessons on What Causes Success:
1. Understanding the Success Formula

“Success is simply a matter of luck. Ask any failure.”
–Earl Wilson

Success is usually the result of concentrated focus in an area where you have a natural advantage. Concentrated focus multiplies your effectiveness seven-fold. Concentrated focus makes the difference.

One man with discipline, determination, and focus will accomplish more than a 100 men who are merely interested.

The use of concentrated focus in an area where you are talented, will in time, grant you the opportunity to succeed. Success has almost nothing to do with luck. What people call luck is usually the offspring of concentrated focus. Success may appear to be the result of luck, but appearances are often deceiving.
2. Passionate Energy and Drive


lessons on success
Photo by Aeschleah DeMartino

By Mr. Self Development
http://thinksimplenow.com

Today I want to talk about the ingredients that cause success. Why do some people succeed, while others fail? what separates the two. I’m constantly intrigued with the concepts involved in success and failure. I’ve dedicated my life to discovering and explaining what separates one from the other.

I spend my days learning about the laws and the principles of success. I believe if we learn these laws and principles we will succeed. In fact, if anyone learns these laws and principles, they will succeed.

The laws of success will move your life from the pit to the palace, from ordinary to extraordinary. With that, let’s take a look at five essential lessons on the causes of success.

5 Must Read Lessons on What Causes Success: Leer más “5 Essential Lessons on Success”

Dangerous Ideas: Getting Started Is Overrated [FYI-A GOOD READ]

Perhaps a more poignant example would be to find and interview the 10 people in the country who had the biggest and fastest overall increase to their finances in the last year. Guess who would dominate this list? Lottery winners. Ignoring the survivor bias, one could conclude: the people who get richest fastest all invested heavily in lottery tickets, so that’s what I should do too!

The same, of course, can be applied to an entrepreneur, or anyone, really, who had success in a glamorous pursuit. To the winner, their path seems straightforward. It was just a matter of putting in the time and the results followed. To someone in this position, it can be incredibly frustrating to watch people denying themselves similar success simply because they’re afraid to get started.

But the survivor bias lurks…

For every successful entrepreneur, or writer, or blogger, or actor, there are dozens of others who did get started but then flamed out. Some people lack the right talents. For many more, the pursuit, once past that initial stage of generic, heady enthusiasm, simply lost its attraction and their interest waned.

The Saturation Method

I have observed many people who have had long-term success in an impressive pursuit. I have also observed many people who went after such successes yet failed. I hope by combining both outcomes – success and failure – I can identify a predictor of the former that will remain free of the taint of survivor bias.

In short, I’ve noticed that people who succeed in an impressive pursuit are those who:

* Established, over time, a deep emotional conviction that they want to follow that pursuit.
* Have built an exhaustive understanding of the relevant world, why some succeed and others don’t, and exactly what type of action is required.

This takes time. Often it requires a long period of saturation, in which the person returns again and again to the world, meeting people and reading about it and trying little experiments to get a feel for its reality. This period will be at least a month. It might last years.

Steve Martin’s Diligence

Steve Martin noted that the key to becoming really good at something (so good that they can’t ignore you), is diligence, which he defines as effort over time to the exclusion of other pursuits. This is why people who ultimately succeed in a pursuit go through such a long period of vetting before they begin – if you’re not 100% convinced and ready to tackle something, potentially for years, to the exclusions of the hundreds of interesting new ideas that will pop up along the way, you’ll probably fizzle out well before reaping any reward.


Dangerous Ideas: Getting Started Is OverratedAttend any talk given by an entrepreneur and you’ll hear some variation of the following: The most important thing you can do is to get started! I completely disagree.

This advice has percolated from its origin in business self-help to the wider productivity blogging community. You’ve heard it before: Do you want to become a writer? Start writing! Do you want to become fit? Join a gym today! Do you want to become a big-time blogger? Start posting ASAP! If you don’t start, you’re weak! You’re afraid of success!

Here’s the problem: I completely disagree with this common advice. I think an instinct for getting started cripples your chance at long-term success. And I suggest that, on the contrary, you should develop rigorous thresholds that any pursuit must overcome before it can induce action.

Allow me to explain why…

Survivor Bias

In his convention-busting book, Fooled by Randomness, Nassim Taleb preaches the danger of survivor bias – a common fallacy in which we emulate people who succeeded without considering those who used similar techniques but failed. Taleb uses the example of The Millionaire Next Door, a popular finance guide in which the authors interviewed a large group of millionaires. As Taleb points out, the habits of these millionaires – accumulating wealth through spartan living and aggressive investments – should not be emulated unless one can determine how many more people followed a similar strategy but failed to hit it big.

Perhaps a more poignant example would be to find and interview the 10 people in the country who had the biggest and fastest overall increase to their finances in the last year. Guess who would dominate this list? Lottery winners. Ignoring the survivor bias, one could conclude: the people who get richest fastest all invested heavily in lottery tickets, so that’s what I should do too!

The same, of course, can be applied to an entrepreneur, or anyone, really, who had success in a glamorous pursuit. To the winner, their path seems straightforward. It was just a matter of putting in the time and the results followed. To someone in this position, it can be incredibly frustrating to watch people denying themselves similar success simply because they’re afraid to get started.

But the survivor bias lurks… Leer más “Dangerous Ideas: Getting Started Is Overrated [FYI-A GOOD READ]”

How to Find New Customers


A few posts back, I mentioned a handful of ideas that you can use to ensure you are able to line up work for the future. I didn’t mention anything about the ways that you can find new business offline, in your local community.

Here are a few ways to find new customers:

  • Pick an area – Choose an area of your town that you want to work within.  It might be a suburb, a neighbourhood, or a district, but take a look at the businesses in that area and choose your next customer.  Start with the businesses that you frequent or have more knowledge about.  Not only can you benefit from word of mouth within this community, but you can visit all of your clients with minimal driving.  Become the big fish in the little pool for now; look at expanding later.
  • Provide value – Once you’ve selected a new business, find a way to demonstrate how your services will help them.  You are a business owner a well, so don’t be intimidated by someone else.  If you’re a writer, show how you can provide articles or blog posts that can increase their SEO results.  If you’re a web designer, review their webpage with them, and show them how you can make it better.  If you’re a biz consultant, show them how to save money, and how to spend wisely.  Communicate how what you do will increase their bottom line without increasing the time they need to spend working at it. Ideally, show them how you can save them time and money.
  • Be persistent – Note – this doesn’t mean “be irritating.”  I can guarantee you will not get the new business on your first visit, but if you do – fantastic!  This doesn’t mean the business owner doesn’t like what you are doing, or doesn’t think it’s important.  It usually means they are busy.  And you want to have business owners who are busy.  Show that you are interested in their business by watching for events that might be useful for them.  Do you have another client that might benefit from meeting this new prospect?  If your prospect sees that you are actively looking for new ways to promote your existing or previous clients, chances are they are going to think about your business in a positive light.  Keep in touch with this prospect until they become a client, or until they tell you to go away.  Be persistent, not pushy.

There are many ways for your to find new business wherever you are.  Pretty much any business is going to be on the lookout for good talent, and when you show them that their business is your priority, you’ll be that much further ahead of the folks that are only thinking of their own business.

To paraphrase Dennis Miller – Nothing is more interesting than MY business, and nothing is less interesting than YOUR business. Start talking about their business, and you’ll probably end up talking about your business.

  • Jason Finnerty

Still a bit new to the world of freelancing – but loving the freedom, flexibility, and earning potential that can be found here. Follow me on the twitter, @brandscaping – or check out my blog at http://brandscaping.ca. Love to chat – so if you have a question – fire away!

http://freelanceswitch.com/

Seth Godin dejará de publicar libros tradicionales

Uno de los gurús más importantes del marketing y el panorama tecnológico a nivel mundial, Seth Godin, ha anunciado que dejará de publicar libros en papel. Después de haber escrito 12 libros, no cree que el esfuerzo que implica el proceso tradicional de publicación merezca la pena. Godin es autor de libros tan populares como “La vaca de color púrpura”.


Uno de los gurús más importantes del marketing y el panorama tecnológico a nivel mundial, Seth Godin, ha anunciado que dejará de publicar libros en papel. Después de haber escrito 12 libros, no cree que el esfuerzo que implica el proceso tradicional de publicación merezca la pena. Godin es autor de libros tan populares como “La vaca de color púrpura”.

Durante una entrevista con Mediabistro, Godin explicó que no le gusta “el largo periodo de espera, los filtros, el gran esfuerzo que se hace para el lanzamiento, obligar a la gente a que vaya a una tienda que generalmente no visita para comprar algo que habitualmente no compra, y hacerles pagar por una idea en un formato en el que es difícil de divulgarse”.

El experto asegura que todo ese esfuerzo no merece la pena, porque puede llegar a “10 o 50 veces más gente de manera electrónica”.

http://www.marketingdirecto.com

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Are You Freelance or Self-Employed?

One of the great things about having a spouse that works in the corporate world is the support you may receive, financially and emotionally. One of the worst things about having a spouse in the corporate world is the support you may have to give, which sometimes includes being present at corporate social gatherings. And this is the situation I found myself in the other day.

I enjoy talking with people – whether they enjoy it as much as I do is irrelevant – but in a corporate environment, I don’t want to do or say anything that might cause my wife any discomfort at the office. So, I try and stay as quiet as possible. Usually there are plenty of snacks to keep my mouth busy, but on this particular event, her boss managed to catch me without a petit-four in sight.

After a bit of chit-chat, he asked about my current career. He wanted to know where I was working, and how business was there. I explained that I am a writer, and I that I write web copy, blog posts, newsletters, ebooks, and more. He listened for a moment, and then deduced that I am unhappily unemployed, but since my wife is a superstar in their company, perhaps he could find me a role within their corporation.


One of the great things about having a spouse that works in the corporate world is the support you may receive, financially and emotionally.  One of the worst things about having a spouse in the corporate world is the support you may have to give, which sometimes includes being present at corporate social gatherings.  And this is the situation I found myself in the other day.

I enjoy talking with people – whether they enjoy it as much as I do is irrelevant – but in a corporate environment, I don’t want to do or say anything that might cause my wife any discomfort at the office.  So, I try and stay as quiet as possible.  Usually there are plenty of snacks to keep my mouth busy, but on this particular event, her boss managed to catch me without a petit-four in sight.

After a bit of chit-chat, he asked about my current career.  He wanted to know where I was working, and how business was there.  I explained that I am a writer, and I that I write web copy, blog posts, newsletters, ebooks, and more.  He listened for a moment, and then deduced that I am unhappily unemployed, but since my wife is a superstar in their company, perhaps he could find me a role within their corporation. Leer más “Are You Freelance or Self-Employed?”

Creativity Reloaded: Why You Should Try New Creative Activities

How do you build new creative muscles? I’m not talking about flexing the ones you already have, be they writing, graphic design, web development, or illustration. I’m talking instead of completely new creative activities. Why? They’ll help you be a stronger creative person. And that’s good for you and your day job.
Lessons Learned

For example, I’m a writer who just started sewing. It’s been a fascinating experience. Granted, some would say that following a pattern isn’t a hugely creative act. But it’s been the seed. I’m already thinking ahead of patterns I’d like to design, and different kinds of fabrics I’d like to try. I’ve also been exposed to a new group of creative people.

I’ve learned the value of being very precise, to prepare heavily in advance, and that continuous incremental work can pay off. These are all important lessons for a creative person. But, most importantly I’ve had tons of fun.


How do you build new creative muscles? I’m not talking about flexing the ones you already have, be they writing, graphic design, web development, or illustration. I’m talking instead of completely new creative activities. Why? They’ll help you be a stronger creative person. And that’s good for you and your day job.

Lessons Learned

For example, I’m a writer who just started sewing. It’s been a fascinating experience. Granted, some would say that following a pattern isn’t a hugely creative act. But it’s been the seed. I’m already thinking ahead of patterns I’d like to design, and different kinds of fabrics I’d like to try. I’ve also been exposed to a new group of creative people.

I’ve learned the value of being very precise, to prepare heavily in advance, and that continuous incremental work can pay off. These are all important lessons for a creative person. But, most importantly I’ve had tons of fun. Leer más “Creativity Reloaded: Why You Should Try New Creative Activities”

A Beginner’s Guide To Website Copywriting

When writing for the Web, writers should always keep one analogy in mind: the Internet is a jungle and Web users are information foragers within it. Usability expert Jakob Nielsen championed this comparison based on his studies that found that the majority of Internet users only scan websites in their quest to find useful information as quick as possible. According to Nielsen, the success of website writing depends primarily on conciseness, scan-ability and objectivity. But these aren’t the only guidelines to follow to make your writing successful on the web.
Clearn and Concise…


Sally Jacobs

When writing for the Web, writers should always keep one analogy in mind: the Internet is a jungle and Web users are information foragers within it. Usability expert Jakob Nielsen championed this comparison based on his studies that found that the majority of Internet users only scan websites in their quest to find useful information as quick as possible. According to Nielsen, the success of website writing depends primarily on conciseness, scan-ability and objectivity. But these aren’t the only guidelines to follow to make your writing successful on the web.

Clearn and Concise… Leer más “A Beginner’s Guide To Website Copywriting”