Building a Crowd: Make Sure Your Book Has Readers Before You Publish


99U

by Sean Blanda
Ilustration: Oscar Ramos Orozco
It’s happened to most writers: we toil on a project for weeks, obsessing over every word. Then, when it comes time to release our work to the wild, we brace ourselves for everyone to sit up and take notice but instead … nothing happens. Why do some writing projects take off, while others never get off the ground?Occasionally, it’s luck. But mostly it’s because the savviest writers have already ensured there is a built-in group waiting in anticipation on the other side.Call it the “anti-marketing” plan: by building genuine connections with readers we can dramatically improve the chances of success and make the creative process more fun. As a bonus, when done correctly, community building efforts are cumulative – work hard to win over a supporter and you likely have a fan for years.Below we outline the steps to building an audience with the help and advice of a handful of industry experts.

1. You exist in a marketplace. Prepare to humble yourself.

We’re often deceived by the Hollywood narrative of being suddenly “discovered” and subsequently rocketing to notoriety. Chances are, we won’t run in to a literary agent at Starbucks who wants to hand us a three-book contract and arm us with a team of publicists.

Call it the ‘anti-marketing’ plan: by building genuine connections with readers we can dramatically improve the chances of success
As a result, many writers play the “publishing lottery,” blindly hoping that readers will magically gravitate to their work and, when they do, they’ll be so enamored with the book that they will feel immediately compelled to tell the world. Though some people get lucky, building an audience of readers typically takes months of research and trial-and-error.”Most people don’t do any research into their target audience, they are either too cocky or too scared,” says Dan Blank, founder of We Grow Media and advisor to authors and publishers about the best ways to get started building a community.Remember that you exist in a marketplace, and your job is to figure out where you fit iny testing who your audience is and what content resonates with them. With some up-front preparation work, you’ll save hours of heartache later.

But remember: “People can smell inauthentic community building a mile away,” says Pamela Slim, author of the blog and book Escape from Cubicle Nation. “Create something that means something to you and means something to your audience. If you’re in doubt about that, I’d suggest a different topic.”

2.Your goal will help put your work in context…  Leer más “Building a Crowd: Make Sure Your Book Has Readers Before You Publish”

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Tips to Become a Better Writer

# 2 Listen to “Music Writing”
Not all songs are created equal. Some music makes you dance, some make you cry, and some brands that you write.

For me, the compositions of slow piano to make “music writing” large.

You can build your own playlist written to put you in the mood when you write, but you do not need. Click here to start listening a 8tracks playlist created specifically for writing (it will open in a new window).

# 3 Know your audience

We spend much time thinking about how to write an abstract collection rules and principles that we sometimes forget that our words are eventually read by real people.

Ultimately, it is our ability to communicate powerfully written for those individuals who determines whether it is good.

That is why it is important to learn as much as possible about people who are reading your work. Discover their average age, sex and location. More importantly, learn about their lifestyles, aspirations and problems.

You can do this by putting a poll on your site or simply following up with comments and retweets. The more you know about your audience, the better you will be able to help them.

# 4 Do your research…


Ernest Hemingway 1923 Passport Photograph, 1923
Ernest Hemingway 1923 Passport Photograph, 1923 (Photo credit: The U.S. National Archives)

Via Scoop.ithuman being in – perfección

 

# 1 Read More

“If you do not have time to read, you do not have the time or the tools to write.”

Stephen King

Do not expect to be a great writer unless you are familiar with the great writing. Find writers you admire and do your reading of the work of your daily schedule.

His skill with words seep into your sub-conscious and begin to appear in his own writing.

# 2 Listen to “Music Writing”
Not all songs are created equal. Some music makes you dance, some make you cry, and some brands that you write.

For me, the compositions of slow piano to make “music writing” large.

You can build your own playlist written to put you in the mood when you write, but you do not need. Click here to start listening a 8tracks playlist created specifically for writing (it will open in a new window).

# 3 Know your audience

We spend much time thinking about how to write an abstract collection rules and principles that we sometimes forget that our words are eventually read by real people.

Ultimately, it is our ability to communicate powerfully written for those individuals who determines whether it is good.

That is why it is important to learn as much as possible about people who are reading your work. Discover their average age, sex and location. More importantly, learn about their lifestyles, aspirations and problems.

You can do this by putting a poll on your site or simply following up with comments and retweets. The more you know about your audience, the better you will be able to help them.

# 4 Do your research… Leer más “Tips to Become a Better Writer”

Do Short Posts Deliver on Value?

So each time I write blog posts, I’m mindful of my tendency to write long. Sometimes my first drafts extend well over 1,500 words. Then I trim and edit and cut and snip until they’re back down to something manageable.

Truth be told, that isn’t always fun.

In fact, some people have asked that I shorten posts down. That I deliver fast bites with impact, that I publish quick messages they can grasp in an instant. They want to hear what I have to say… they just don’t have the time to read it all.

This isn’t new. Other thought leaders write short. Chris Brogan publishes posts that are just a few paragraphs. Not always, but sometimes. Seth Godin has mastered the short post and his audience loves him for it. Julien’s posts get straight to the point.

And it works. [Más…]

I’ve always thought that short posts were the cheap way out, honestly, which is why I suppose I developed the habit of writing long. I thought short posts were a cop-out. That somehow, they didn’t deliver value. That they lacked in substance or that the author couldn’t be bothered to write and just tossed it off.

But I’m beginning to think a little differently about short posts.

It would feel relieving to slam out a fast, impactful, thought-provoking message as it struck me than have to reserve hours out of my week to craft and hone those long posts into reader-worthy length. It would be better, too, because I have a lot to say, and I could say more of it if writing wasn’t such a time-consuming chore.

Don’t get me wrong. I like writing. And I like writing long.

But I’m no longer sure it’s necessary – at least, not for every post.

Would you prefer to read something that’s really good that doesn’t take forever to read? I know I do when I visit other blogs – we’re all busy, after all.


I write long.

It’s a bit of a fault of mine, actually. I feel that long posts are just … better, somehow. Fuller. Richer. More valuable. I feel that long posts give you all the goods, everything you need, all in one place.

Long posts are hard work, though. Delivering that much value and information in a single post without losing a reader’s attention is tough. And if a reader decides it’s too much work to get to the end…

Well. That’s no good, is it? Then nothing gets read. All that hard work goes to waste.

So each time I write blog posts, I’m mindful of my tendency to write long. Sometimes my first drafts extend well over 1,500 words. Then I trim and edit and cut and snip until they’re back down to something manageable.

Truth be told, that isn’t always fun.

In fact, some people have asked that I shorten posts down. That I deliver fast bites with impact, that I publish quick messages they can grasp in an instant. They want to hear what I have to say… they just don’t have the time to read it all.

This isn’t new. Other thought leaders write short. Chris Brogan publishes posts that are just a few paragraphs. Not always, but sometimes. Seth Godin has mastered the short post and his audience loves him for it. Julien’s posts get straight to the point.

And it works. Leer más “Do Short Posts Deliver on Value?”

Writing Juices, Connecting Guest Writers With Blogging Communities

Writing Juices is an upcoming platform being masterminded by Nenuno Creative and Design Juices where are aim is to connect guest writers with established blogging communities.

It is something we have been thinking about a lot recently and now we have the resources to put our ideas into action.
Our Aim

The reason behind Writing Juices is that we know it can be a struggle to find a blog that we would like to contribute to. There are so many to choose from in various different niches, so we want to match the right blog to the right guest writer.

We all know for a fact that guest blogging can generate some extra well needed revenue, you only have to speak to our co-editor Jared Thompson on the pro’s and con’s of guest writing. So not only do we want to connect writers with blogs, we also want to help make some money!

We want to create a large directory of blogs currently looking for active guest contributions with them being categorized accordingly to what niche they fall under. We don’t all like to write about design trends and put together showcases!


Posted by Daniel in Community News on October 16th
http://nenuno.co.uk/creative/community-news/writing-juices-connecting-guest-writers-with-blogging-communities/

writing-juices

Writing Juices is an upcoming platform being masterminded by Nenuno Creative and Design Juices where are aim is to connect guest writers with established blogging communities.

It is something we have been thinking about a lot recently and now we have the resources to put our ideas into action.

Our Aim

The reason behind Writing Juices is that we know it can be a struggle to find a blog that we would like to contribute to. There are so many to choose from in various different niches, so we want to match the right blog to the right guest writer.

We all know for a fact that guest blogging can generate some extra well needed revenue, you only have to speak to our co-editor Jared Thompson on the pro’s and con’s of guest writing. So not only do we want to connect writers with blogs, we also want to help make some money!

We want to create a large directory of blogs currently looking for active guest contributions with them being categorized accordingly to what niche they fall under. We don’t all like to write about design trends and put together showcases!

writing-juices-flow

Writing Juices Flow Diagram Leer más “Writing Juices, Connecting Guest Writers With Blogging Communities”

Should bloggers have control over ads that appear next to their content?

Given the collective bargaining power needed to amass ad dollars, many popular independent bloggers have handed over their sidebars and headers to large blog networks, trusting them to seek out advertisers in return for a percentage of revenue. The larger networks can sometimes contain hundreds of bloggers and sell access to their blogs as packaged deals, meaning a single ad will be displayed across dozens of blogs within a network.

In most cases, this is ideal for the blogger because he can focus on creating content without having to waste time chasing down advertisers.

But occasionally this can lead to an ad placement with which the blogger doesn’t agree, and this is when controversy erupts.

Take, for instance, the Scienceblogs network, which faced a revolt from over a dozen of its own bloggers a few weeks ago when it decided to launch a corporate blog sponsored by Pepsi.

The blog — since taken down — resembled all the other blogs on the network and was aggregated alongside them in its main news feed. Perhaps most outrageously, the corporate-penned posts were being indexed in Google News, which has a high bar of entry for what news sources it allows.


Via TheNextWeb.com: Should bloggers have control over ads that appear next to their content?
Excerpt, then a comment:.

Given the collective bargaining power needed to amass ad dollars, many popular independent bloggers have handed over their sidebars and headers to large blog networks, trusting them to seek out advertisers in return for a percentage of revenue. The larger networks can sometimes contain hundreds of bloggers and sell access to their blogs as packaged deals, meaning a single ad will be displayed across dozens of blogs within a network.

In most cases, this is ideal for the blogger because he can focus on creating content without having to waste time chasing down advertisers.

But occasionally this can lead to an ad placement with which the blogger doesn’t agree, and this is when controversy erupts.

Take, for instance, the Scienceblogs network, which faced a revolt from over a dozen of its own bloggers a few weeks ago when it decided to launch a corporate blog sponsored by Pepsi.

The blog — since taken down — resembled all the other blogs on the network and was aggregated alongside them in its main news feed. Perhaps most outrageously, the corporate-penned posts were being indexed in Google News, which has a high bar of entry for what news sources it allows. Leer más “Should bloggers have control over ads that appear next to their content?”

Online Copywriting: Make Your Website Copy Dazzle

If there’s one generalization you should make as a website writer, it’s that your visitors have short attention spans and are overly saturated with information.

If you’d rather generalize, then just think about this fact: search is the most popular function on the internet. This means most visitors to your site are looking for something in particular. If they click on your site and can’t tell whether you will provide what they are looking for, they will leave.

Internet users think of their time as precious and the internet as a never-ending trove of information. Your visitors are information scavengers with little loyalty and even less time; this means you need to tailor your writing specifically to them to get their attention.

You may be interested in the following related articles as well.

* Why SEO Doesn’t Matter Anymore and What You Should Do Instead
* How to Deal With Negative Criticism
* How to Improve Your Online Social Life?
* How to Boost Your Online Portfolio
* Are You Just a Freelancer? Or a Successful One?
* Bulletproof Email Marketing: Overview, Tips and Tools

Please feel free to join us and you are always welcome to share your thoughts even if you have more related tips that our readers may like.
Things To Remember While Writing Online
instantShift – Make Your Website Copy Dazzle

Headings

Headings should have one purpose: force your readers to stay. Most readers will happily read your headline, but a much smaller percentage will stick around. Be descriptive, compelling or interesting.
Profiles

You’re a real estate agent and you have two types of clients: buyers and sellers. You could try to weave around both objectives, selling to buyers one moment and sellers the next. Or, you could target both of them with gusto. To do the latter, you must segment your audience; persuade both types of visitor to read different copy. You could place the copy under different headings or link to where visitors should go.
Importance First

instantShift – Make Your Website Copy Dazzle

If readers want to know what your site is about as quickly as possible it makes sense to explain the most important things about your site early. Take a cue from daily newspaper’s inverted pyramid style. Newspapers give the most important information (the “who,” what,” “where,” “when,” “why” and “how”) about an event as early as possible and fan out the details in the rest of the paragraphs.

Newspaper readers want the latest news, but also want to be able to move quickly to another story if it isn’t relevant to them. For example, if there is dangerous flooding in Chicago, but if you live in California you most likely don’t care. This is why it’s important for a newspaper reporter to note where the flooding is immediately so readers who aren’t concerned can move to the next story that does pertain to them. The same applies to websites.


InstantShift - Online Copywriting: Make Your Website Copy Dazzle

If there’s one generalization you should make as a website writer, it’s that your visitors have short attention spans and are overly saturated with information.

If you’d rather generalize, then just think about this fact: search is the most popular function on the internet. This means most visitors to your site are looking for something in particular. If they click on your site and can’t tell whether you will provide what they are looking for, they will leave.

Internet users think of their time as precious and the internet as a never-ending trove of information. Your visitors are information scavengers with little loyalty and even less time; this means you need to tailor your writing specifically to them to get their attention.

You may be interested in the following related articles as well.

Please feel free to join us and you are always welcome to share your thoughts even if you have more related tips that our readers may like.

Things To Remember While Writing Online

instantShift - Make Your Website Copy Dazzle

Headings

Headings should have one purpose: force your readers to stay. Most readers will happily read your headline, but a much smaller percentage will stick around. Be descriptive, compelling or interesting.

Profiles

You’re a real estate agent and you have two types of clients: buyers and sellers. You could try to weave around both objectives, selling to buyers one moment and sellers the next. Or, you could target both of them with gusto. To do the latter, you must segment your audience; persuade both types of visitor to read different copy. You could place the copy under different headings or link to where visitors should go.

Importance First

instantShift - Make Your Website Copy Dazzle

If readers want to know what your site is about as quickly as possible it makes sense to explain the most important things about your site early. Take a cue from daily newspaper’s inverted pyramid style. Newspapers give the most important information (the “who,” what,” “where,” “when,” “why” and “how”) about an event as early as possible and fan out the details in the rest of the paragraphs.

Newspaper readers want the latest news, but also want to be able to move quickly to another story if it isn’t relevant to them. For example, if there is dangerous flooding in Chicago, but if you live in California you most likely don’t care. This is why it’s important for a newspaper reporter to note where the flooding is immediately so readers who aren’t concerned can move to the next story that does pertain to them. The same applies to websites. Leer más “Online Copywriting: Make Your Website Copy Dazzle”

The Truth About Passion, Creativity, Inspiration, Discipline and Writing

Guess what? Sometimes what the writer mistook for passion was actually excitement about the novelty of writing and publishing something online. Once that novelty wears off, these writers stop writing altogether. That’s one reason (although not the only reason) why there are a lot of abandoned blogs out there.

A disciplined writer, on the other hand, will keep writing. They are committed to producing something regardless of how they and that commitment is the true definition of being passionate writing.

I can’t begin to tell you how many times I’ve started a writing project despite the fact that I didn’t feel much like doing it at the time I started. Regardless of I how I feel, I make myself sketch out a few ideas and I start to put something together.

By doing this, I’ve noticed a curious fact. Often, although I wasn’t excited about the project when I started, I find myself growing more excited as the project starts to materialize. Suddenly, there is inspiration where once there was none. Creativity flourishes where once I felt dry. At the end, I frequently find that I have a result that I’m really passionate about.


Laura Spencer | //writingthoughts.com

Those are four things that it takes to be a successful writer: passion, creativity, inspiration, and discipline.

I can see you nodding your head until you come to that last word—discipline.

It’s easy to understand the role that passion, creativity, and inspiration play in writing. If you’ve had a blog for any length of time, you’ve probably already experienced a creative streak when it seemed that you couldn’t type fast enough to express the thoughts that you wanted to write about.

I think everyone would agree that when you feel inspired you definitely need to take advantage of that feeling and write as much as you can. Your readers can often tell whether you are passionate about a subject and will respond accordingly. Leer más “The Truth About Passion, Creativity, Inspiration, Discipline and Writing”