Driveby culture and the endless search for wow


Posted by Seth Godin

The net has spawned two new ways to create and consume culture.

The first is the wide-open door for amateurs to create. This is blogging and online art, wikipedia and the maker movement. These guys get a lot of press, and deservedly so, because they’re changing everything.

The second, though, is distracting and ultimately a waste. We’re creating a culture of clickers, stumblers and jaded spectators who decide in the space of a moment whether to watch and participate (or not).

Imagine if people went to the theatre or the movies and stood up and walked out after the first six seconds. Imagine if people went to the senior prom and bailed on their date three seconds after the car pulled away from the curb.

The majority of people who sign up for a new online service rarely or never use it. The majority of YouTube videos are watched for just a few seconds. Chatroulette institutionalizes the glance and click mentality. I’m guessing that more than half the people who started reading this post never finished it.

This is all easy to measure. And it drives people with something to accomplish crazy, because they want visits to go up, clicks to go up, eyeballs to go up.

Should I write blog posts that increase my traffic or that help change the way (a few) people think?

Should a charity focus on instant donations by texting from a million people or is it better to seek dedicated attention and support from a few who understand the mission and are there for the long haul?

More and more often, we’re seeing products and services coming to market designed to appeal to the momentary attention of the clickers. The Huffington Post has downgraded itself, pushing thoughtful stories down the page in exchange for linkbait and sensational celebrity riffs. This strategy gets page views, but does it generate thought or change?

If you create (or market) should you be chasing the people who click and leave? Or is it like trying to turn a cheetah into a house pet? Is manipulating the high-voltage attention stream of millions of caffeinated web surfers a viable long-term strategy?

Mass marketing used to be able to have it both ways. Money bought you audience. Now, all that buys you a mass market is wow and speed. Wow keeps getting harder and dives for the lowest common denominator at the same time.

Time magazine started manipulating the cover and then the contents in order to boost newsstand sales. They may have found a short-term solution, but the magazine is doomed precisely because the people they are pandering to don’t really pay attention and aren’t attractive to advertisers.

My fear is that the endless search for wow further coarsens our culture at the same time it encourages marketers to get ever more shallow. That’s where the first trend comes in… the artists, idea merchants and marketers that are having the most success are ignoring those that would rubberneck and drive on, focusing instead on cadres of fans that matter. Fans that will give permission, fans that will return tomorrow, fans that will spread the word to others that can also take action. Leer más “Driveby culture and the endless search for wow”

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The Ingredients of a Successful Website


by Jacob Gube

The first published article on Six Revisions was about the things you need for a web project to succeed. Two years later, the site has reached a point that I would consider “successful”.

The definition of “success” is different to everyone. To me, I define success as having a large audience that consists of readers from all over the globe that love and enjoy your work as much as you do.

The Ingredients of a Successful Website

In this article, I would like to reflect and share with you the things I consider to be the ingredients of our recipe for success and growth.

This article is part of Design Instruct Week, a weeklong celebration of our newly launched site, Design Instruct. This week on Six Revisions covers topics that deal with running websites and design, written by the founders/editors of Design Instruct and Six Revisions. Be sure to check out the Design Instruct Week Twitter Giveaway, which gives out different prizes every day of Design Instruct Week. Leer más “The Ingredients of a Successful Website”

Why You Should Have A vCard And Examples Of Personal vCards To Inspire You


Some of you may actually be wondering what a ‘vCard’ is. It is an increasingly popular ‘mini’ one-page website that basically acts as an online business card; an online hub focusing completely on you. I say a vCard is one-page, but in actual fact that’s not entirely true. A lot of these modern virtual business cards use jQuery effects, allowing you to automatically scroll to the rest of the cards content which is usually hidden from the human eye. So, a hub, eh? There are actually several good reasons why you should have a vCard website.

You are welcome if you want to share more vCard website or templates that our readers/viewers may like.Do you want to be the first one to know the latest happenings at  smashingApps.com just subscribe to our rss feed and you can follow us on twitter and do not forget to become our fan on facebook as well.

Why You Should Have A vCard

1. Use it to fill your personal domain.
A lot of individuals and freelancers have personal domains such as ‘firstnamesurname.com’ as a main domain name for there hosting package. These domains are quite often unused and are generally left using a blank index HTML page. Why not fill the empty space with a vCard?

2. Never run out of business cards again!
Ever met somebody who you’d like to give your business card to but then realize you don’t have any with you when you open up your wallet? A vCard is the perfect solution! It can be accessed from any internet-connected computer or even a mobile phone with an Edge or 3G connection – and lets face it, a lot of people have this luxury now.

3. A great way to talk about yourself.
They’re a great way for people to find out more about a person – what they do for a living, their hobbies, or even their pets’ name. A vCard can be as personal as you want it to be and are quite often used to replace huge “about me” sections on blogs and portfolios.

4. Use it as a hub for your networks.
It’s somewhere people can go to find you on various social networking websites and profiles across the world wide web. Searching Twitter, Facebook and Flickr for a user can sometimes be a painful task – so long as you know their name you’ll easily be able to find their vCard!

5. They’re quick, simple and affordable!
Last but not least, vCards are modern, stylish and reasonably quick to make. If you don’t have the time or skillset to make your own, there is an expanding selection of premium vCards available to purchase from less than $10.

vCard Examples

Now you know what a vCard is and just a few of the many reasons why you can benefit from having one, here are a few great examples of personal vCards.

Rogie King

vCards give you the opportunity to experiment with textures and patterns you wouldn’t normally get to use as backgrounds on full sites. Leer más “Why You Should Have A vCard And Examples Of Personal vCards To Inspire You”

Reviewing List Articles Trend: 30 Powerhouse and Prospective Design Blogs

Will the List Trend Prevail?

There are new list articles published every one or two days and they can be very easily outdated as there is constantly new content published on the World Wide Web. However, even with this huge influx of content on the web, as long as list articles continue to be updated and become even more comprehensive than current list articles, the trend is not likely to die down anytime soon.

Although list articles have their benefits for today’s fast paced society, there should be a balance. It is important to remember that variety and moderation allows the web to remain fresh and keeps things interesting. We still need a healthy influx of intriguing and intellectual content that is not summarised or in the form of a list. Lists articles also run the risk of reducing healthy thought-provoking discussions and content.

However, we would love to hear your thoughts regarding this trend that’s taking the World Wide Web by storm. Do you love or hate this phenomenal development? If you know of any unknown blogs that produce good list articles regularly, feel free to share them with us as well.


Written by: Aidan

In the numerous hours you’ve spent surfing the Internet, I’m sure you’ve come across countless online content with titles that start with numerals and go along the lines of these headings like “40 Most Inspiring…“, “65 Incredible…“, and “10 Most Popular…“. Content with titles such as these are called – List Articles and regardless of the content being design related or not, list articles are fast becoming a highly popular trend in the blogging sphere.

List articles
Image from: HippoPapa+mum

Popular social media sites like Delicious, Digg, StumbleUpon or Twitter also play a huge role in circulating list articles among web savvy individuals like you. This begs the question, what is it about list articles that allows it to thrive in social media sites? Today we take a closer look at some of the reasons behind the success of this fast-growing trend.

Why are List Articles so Popular?

List articles are usually defined as a round-up, mash-up or a consolidated article. The nature of these types of articles does not allow an in depth discussion about the subject matter. Instead, they give an overall view of the topic by showcasing big, clear and attractive visuals for the reader to enjoy.

Fast and Easy is a Plus

The popularity of products like instant noodles, fast food outlets and 3-in-1 shampoo says a lot about the nature of people today. Convenience is of utmost importance and to be able to get something fast and easy is a plus. This stems from the fact that our society is becoming more impatient and they want to be able to obtain information and answers quickly and effortlessly.

Instant drinks
Image from: Adreamdeferred

Think of list articles as a mini one-stop-centre, where inspiration and creative ideas are stocked. List articles ensure that you get all the information you need, all in one link, without having to open multiple tabs. With a good list article, all the work is done for you. As such, list articles have become popular with readers today. In time, with the rise in the supply and demand of list articles, blogs that ride the popularity wave of this trend will continue to gain followers and exposure.

Make them Bite Size

Statistics have shown that people read slower online. Although many online articles are intriguing, our eyes tire more easily when reading from a monitor as compared to reading from a hardcopy source like books, magazines or newspapers. As such when consolidating information in a list article, keeping it bite sized helps the reader absorb the information more easily and quickly.

Bite Size
Image from: Bakerella

The use of pretty images and concise text is one of the main characteristics of the list article. This saves the reader’s time and energy as they would not have to surf through hundreds of web pages to obtain information.

Easy Access List

Search engine results do not remain the same even if you input the exact same key words because there are always changes and newer web pages available. As such links obtained from a previous search may not be listed in the new search results.

Easy access

List articles function like a mini library in which links and information is grouped accordingly by subject matter. Users now only need to bookmark one list article link to be able to gain access to all the relevant websites regarding the topic of interest.

Inspiration Provider

List articles also help those in need of inspiration and creativity as they consolidate large amounts of information and images of any given subject in one list. This means that you do not have to go through the time-consuming and tedious work of sifting through galleries and articles to figure out what the latest trend is.

Library of Inspiration
Image from: Kelly Mason

If you are having problems designing your next portfolio, browsing through some list articles may help you get a little inspiration, and clear you of your Designer’s Block. Leer más “Reviewing List Articles Trend: 30 Powerhouse and Prospective Design Blogs”

“Text me, don’t call me.” Sounds familiar?


Mobile phone subscribers per 100 inhabitants 1...
Image via Wikipedia

Have you ever come across people that you’ve tried calling and emailing for hours but failed to receive any response from them? However, when you text them, they almost immediately reply.

To be honest, I’m not that big on texting; with an average of about 300 plus texts per month. This number is miniscule compared to my 19 year old sister who averages about 1,000 plus texts per month. Compared to her fellow friends, she is not unusual at all.

According to Nielsen Mobile, in the first quarter of 2009, the average U.S teenager made and received an average of 191 phone calls and sent and received 2,899 text messages every month. By the third quarter, the number of texts jumped to a whopping 3,146 messages per month. This is equivalent to more than 10 text messages per hour.

At the beginning of 2007, these numbers were only 255 phone calls and 435 text messages. Preteens on the other hand, receive about 1,146 texts every month. Leer más ““Text me, don’t call me.” Sounds familiar?”