¿Qué son realmente las infografías? #Infografías #socialmedia


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¿Qué son realmente las infografías?…

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L.U.C 39/89


just4inspiration

The project “To Understand Poland 39-89″ is a concept album by the Polish composer, songwriter, activist, and producer Łukasz Rostowski, aka L.U.C. The record is delineated by two very important dates: the year of the outbreak of World War II, and the collapse of totalitarian political systems.

Source: L.U.C 39/89 

Don’t Turn Off The Internet We Have A Revolution | Jeffbullas.com


Written by Lisa Galarneau | jeffbullas.com

One reader commented that in my recent post about our social [media] revolution in the Cloud, I didn’t mention Egypt, Libya, etc. etc. or any of the other populaces who are using their knowledge of new media as a powerful weapon in democracy.Dont Turn Off The Internet We Have A Revolution

It seems a long time ago now, but I was once a linguist in the U.S. Army.  Russian.  The Cold War.  One of my potential jobs would be ‘psychological operations’ and also involved Airborne training, so I could more readily distribute fliers and pamphlets.  Propaganda is a popular device, and something to be wary of, yet we find ourselves awash in it continuously: from governments to corporations to teachers and parents who decide (often based on so-called expert opinion) what is right and good for everyone.  Or at least, in line with their own agendas for you.  I also lived in Chile under Pinochet in the late 1980s… one state-run tv channel and only an old-fashioned two-way radio patched through to landline phones for communication back home.  Information is life-blood to me, as a node in the network, so much so that I literally feel like a limb is cut off when I am denied access for too long.

Information as a Mechanism for Social Transformation

There is a long history of using information as a mechanism for social transformation.  Margaret Sanger, who founded Planned Parenthood, fought epic battles with the American postal service for the crime of distributing information pamphlets helping women understand birth control options, particularly the new-fangled French diaphragms (she later married a mega millionaire and hired a scientist to make her the magic ‘pill’ that we now take so for granted).  World War II was a major information war, before we had memes to understand it at all.  Telegraph, radio and telephone services had been flourishing for some time.  The Nazis targeted intellectuals of many persuasions, sometimes singling them out based on the eye-glasses they wore to assist with their myopia (itself an adaptation that is selected for in families that read a lot).  The Japanese had their own radio station blasting the South Pacific (Tokyo Rose) with their distorted claims and barely disguised imperialist agenda.  Voice of America responded with its own conversations, and continues to be a major force in communicating democratic possibilities (at least our variety), even now. The Soviet Union fell because of Mikhail Gorbachev’s reforms.  Glasnost (open-ness) and perestroika(transformation) edicts were issued as a way to pull the Soviet Union our from behind the iron curtain that kept it economically and culturally stultified for so long.  The burden of knowledge and ramifications of transparency were too much for the early 20th century has-beens (the ‘Communist’ revolution in Russia occurred in 1917). Leer más “Don’t Turn Off The Internet We Have A Revolution | Jeffbullas.com”

Neuromárketing: entender tu cerebro para hacerte comprar más

Lo que quiere y lo que debe comprar

Otro elemento al que apunta Holmes se trata del constante cambio de distribución de los objetos en un gran almacén, para que el mapa mental de los clientes habituales tenga “fecha de caducidad”.

Y como le explicó a BBC Mundo el experto en publicidad y fundador de Dooley Direct, Roger Doodley, “las tiendas colocan los objetos más comunes lo más lejos posible de la puerta, para maximizar la exposición a otros productos”.

“Una teoría un poco más sofisticada agrega que conviene poner cerca de la entrada lo que el consumidor siente que ‘debería’ comprar, como verduras, porque se tiende a comprarlos cuando no estás listo para consumirlos”, agrega el autor de Brainfluence.

“Por esa misma razón, las golosinas están cerca de la caja. Los ‘deseados’ suelen comprarse para el consumo inmediato”.

Sin embargo, algunos científicos no están del todo convencidos de la efectividad de estas técnicas.

“El neuromarketing se está convirtiendo en un tema controvertido en el área de la comercialización y dentro de la comunidad científica”, advierte la profesora Nilli Lavie, del Instituto de Neurociencia Cognitiva del University College London.

“En general, el enfoque puede ser muy productivo y -potencialmente- puede suministrar información sobre el cerebro del consumidor, algo que de otro modo sería difícil de obtener”.


Abraham Zamorano

BBC Mundo

Centro comercialLos centros comerciales están diseñados para que los clientes se pierdan.

¿Se ha perdido alguna vez en un centro comercial? La respuesta probablemente será que sí y no sólo una, sino varias. En ese caso, no se preocupe, no es que le falten aptitudes de la orientación o que sea un error de diseño: es que, de hecho, los centros comerciales son pensados para confundir.

Al menos esa es la respuesta que da el neuromárketing, esto es, la moderna ciencia que trata de comprender el comportamiento humano a la hora de comprar por medio de sofisticadas técnicas neurológicas.

O puesto en otros términos: lo neurólogos que no buscan curar, sino optimizar cada dólar que se invierte en publicidad.

Neurólogos publicistas

El neuromárketing parte de la premisa de que prácticamente la totalidad de las decisiones de compra obedecen a un impulso irracional.

Por eso dice que lo que los estudios de mercado deberían olvidarse de los sondeos de opinión o grupos focales. La orden de comprar viene del subconsciente y la única forma que tenemos para descifrar cómo funciona es estudiar el cerebro.

Uno de los gurús mundiales del neuromárketing es A.K. Pradeep, científico de origen indio y fundador de Neurofocus, una de las mayores empresas del sector.

Para Pradeep, “preguntarle a la gente sobre cuestiones emocionales es una pérdida de tiempo. Hacer grupos focales sobre cuestiones emocionales es una pérdida de tiempo”.

CerebroLos “neurmarketeros” buscan en el cerebro la clave del éxito en la publicidad.

Neuromárketing no pregunta porque las respuestas, aunque sean sinceras, no son la verdad. Porque la verdad -al menos en términos de mercadeo- no es una opción racional sino un impulso. Al tomar una decisión, lo emocional gobierna.

Por eso desechan las encuestas y, por ende, la interpretación del sujeto sobre sus propios impulsos, y acude a diseccionar el comportamiento del cerebro con todo tipo de sensores.

Se trata de interrogar al cerebro y no a la persona. Los sondeos de opinión -piensan- son lo que el telégrafo a un teléfono de última generación.

Piérdase y compre… Leer más “Neuromárketing: entender tu cerebro para hacerte comprar más”

U.S. Economy: Recession Concerns Ease on Private Jobs


By Shobhana Chandra

Sept. 3 (Bloomberg) — Companies in the U.S. added more jobs than forecast in August, easing concern the world’s largest economy is sliding back into a recession.

Private payrolls climbed 67,000 after a revised 107,000 increase in July that was more than initially estimated, Labor Department figures in Washington showed today. The unemployment rate rose to 9.6 percent as more people looked for work. A separate report showed service industries expanded more slowly than estimated.

Stocks climbed around the world and U.S. Treasuries slumped as the employment report bolstered Federal Reserve Chairman Ben S. Bernanke’s view that the conditions are in place for a pickup in growth in 2011. While companies such as Caterpillar Inc. are boosting staff as the global economy recovers, payrolls are expanding too slowly to bring down an unemployment rate hovering near a 26-year high. Leer más “U.S. Economy: Recession Concerns Ease on Private Jobs”

WAR! It’s Patton v. Rommel: Vic Gundotra Will Lead Google To Victory In Social War With Facebook

Google has chosen a General in their War With Facebook – VP Engineering Vic Gundotra, we’ve heard from multiple sources. This is the person who will control overall product strategy and execution around their new efforts to find relevance in a quickly changing Internet landscape that is increasingly dominated by Facebook.

Gundotra has previously been involved in a slew of product efforts at Google, but has focused largely on Android and Google’s mobile phone applications.

Other product leads were considered, we’ve heard from sources, including other Google vice presidents and outsiders. But Gundotra is now firmly in control.

Google hasn’t officially revealed any of its plans in social, but we’ve heard to expect them to be making a significant effort.

The type of effort that suggests they’ve mortgaged the farm and have just the one crop left to plant. Their backs are against the wall. Etc.

Lose and they give control over the way the web is organized, and monetized for the next decade or so. The Age Of Facebook will begin.

We’ve got an aggressive, zealous Facebook army controlling a third of the world’s Internet population, and they want more. Meanwhile, The old bully on the block, Google, can still rumble pretty well when he gets worked up enough.

I think he’s gotten worked up enough.


Google has chosen a General in their War With Facebook – VP Engineering Vic Gundotra, we’ve heard from multiple sources. This is the person who will control overall product strategy and execution around their new efforts to find relevance in a quickly changing Internet landscape that is increasingly dominated by Facebook.

Gundotra has previously been involved in a slew of product efforts at Google, but has focused largely on Android and Google’s mobile phone applications.

Other product leads were considered, we’ve heard from sources, including other Google vice presidents and outsiders. But Gundotra is now firmly in control.

Google hasn’t officially revealed any of its plans in social, but we’ve heard to expect them to be making a significant effort.

The type of effort that suggests they’ve mortgaged the farm and have just the one crop left to plant. Their backs are against the wall. Etc.

Lose and they give control over the way the web is organized, and monetized for the next decade or so. The Age Of Facebook will begin.

We’ve got an aggressive, zealous Facebook army controlling a third of the world’s Internet population, and they want more. Meanwhile, The old bully on the block, Google, can still rumble pretty well when he gets worked up enough.

I think he’s gotten worked up enough. Leer más “WAR! It’s Patton v. Rommel: Vic Gundotra Will Lead Google To Victory In Social War With Facebook”

Creating not just jobs, but good jobs

Posted by Barbara Kiviat

Richard Florida’s recent piece in the FT, “America needs to make its bad jobs better,” presents a pretty interesting argument, one that a nation so focused on job creation might want to keep in mind. Florida points out, as plenty of others have before, that the sorts of service-sector jobs the U.S. is on track to create the most of in coming years—for home health aides, customer service workers, food preparers, retail sales clerks—don’t necessarily pay all that well, and certainly not as well as the manufacturing jobs they are replacing. Florida then argues that low pay isn’t necessarily inherent in these sorts of jobs, and that it is fully within our control to make them better:

It has happened before. [T]he blue-collar jobs we pine for were not always good jobs: we made them good jobs. When my father came back from the second world war, his poorly paid factory job had been transformed. He was able to buy a house, put his two sons through college and participate fully in the American dream. Some of this was due to the power of unions. Most of it was because of the enormous improvements in productivity wrought by improved technologies and management techniques. The same thing can and must happen in the service sector.


Posted by Barbara Kiviat

Richard Florida’s recent piece in the FT, “America needs to make its bad jobs better,” presents a pretty interesting argument, one that a nation so focused on job creation might want to keep in mind. Florida points out, as plenty of others have before, that the sorts of service-sector jobs the U.S. is on track to create the most of in coming years—for home health aides, customer service workers, food preparers, retail sales clerks—don’t necessarily pay all that well, and certainly not as well as the manufacturing jobs they are replacing. Florida then argues that low pay isn’t necessarily inherent in these sorts of jobs, and that it is fully within our control to make them better:

It has happened before. [T]he blue-collar jobs we pine for were not always good jobs: we made them good jobs. When my father came back from the second world war, his poorly paid factory job had been transformed. He was able to buy a house, put his two sons through college and participate fully in the American dream. Some of this was due to the power of unions. Most of it was because of the enormous improvements in productivity wrought by improved technologies and management techniques. The same thing can and must happen in the service sector. Leer más “Creating not just jobs, but good jobs”