Hyundai Continues to Drive U.S. Cup Buzz

fter chugging along with daily games for the first two weeks, World Cup matches have become much more infrequent during week three, as fewer teams remain in competition. Consequently, brands have not been able to maintain their initial buzz scores, according to market research firm YouGov’s BrandIndex report.

The Brandweek Buzz Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and negative perceptions of a brand. A +100 score is positive, a -100 score is negative, and a rating of zero means that the score is neutral. YouGov interviews 5,000 people each weekday from a representative U.S. population sample. Respondents are drawn from an online panel of 1.5 million individuals.

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After chugging along with daily games for the first two weeks, World Cup matches have become much more infrequent during week three, as fewer teams remain in competition. Consequently, brands have not been able to maintain their initial buzz scores, according to market research firm YouGov‘s BrandIndex report.

The Brandweek Buzz Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and negative perceptions of a brand. A +100 score is positive, a -100 score is negative, and a rating of zero means that the score is neutral. YouGov interviews 5,000 people each weekday from a representative U.S. population sample. Respondents are drawn from an online panel of 1.5 million individuals. Leer más “Hyundai Continues to Drive U.S. Cup Buzz”

Great Ads of the 2010 World Cup

The world cup in South Africa continues to be one of the hottest events of the summer and the fascination for this event continues strong as we approach the finals.

Last week we featured the best website designs for the 2010 World Cup (check it out if you haven’t done so yet) and this week we continue with this theme.

In this post, we’re featuring some great ads made for this worldwide event that you can use for fun and inspiration.


The world cup in South Africa continues to be one of the hottest events of the summer and the fascination for this event continues strong as we approach the finals.

Last week we featured the best website designs for the 2010 World Cup (check it out if you haven’t done so yet) and this week we continue with this theme.

In this post, we’re featuring some great ads made for this worldwide event that you can use for fun and inspiration.

Dutch Football Federation T-Shirt

Leer más “Great Ads of the 2010 World Cup”

Hilarious FIFA World Cup Advertising 2010

In 2010 South Africa has given chance of hosting unforgettable memories of FIFA Football World Cup. World is holding its breath to witness. The Striking FIFA Game creating thrilling on the biggest canvas of FIFA World Cup in South Africa.

Hare are Fresh Collection of the most Creative and Hilarious Unforgettable FIFA World Cup Advertising campaigns from all over the world.


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In 2010 South Africa has given chance of hosting unforgettable memories of FIFA Football World Cup. World is holding its breath to witness. The Striking FIFA Game creating thrilling on the biggest canvas of FIFA World Cup in South Africa.

Hare are Fresh Collection of the most Creative and Hilarious Unforgettable FIFA World Cup Advertising campaigns from all over the world.

worldcup5 Hilarious FIFA World Cup Advertising 2010

THRILL AFRICA, THRILL FOOT ! KENAKO SOUTH AFRICA !

THRILL AFRICA THRILL FOOT KENAKO SOUTH AFRICA  Hilarious FIFA  World Cup Advertising 2010

World Cup Kenako Africa Lady Skyscraper

worldcup2 Hilarious FIFA World Cup Advertising 2010 Leer más “Hilarious FIFA World Cup Advertising 2010”

Puma vs. Puma

Y van 50 años de conflicto. Ahí es nada. Para los seguidores de las marcas -sea marca producto o marca corporativa-, la lucha de la marca Puma por encontrar su territorio en España -en la enmarañada jungla leal española- es mítica. ¿Os acordáis cuando Borris Becker, cuando era el Nadal de las pistas, antes de hacerse socio honorario del mile high club con una modelo con epiglotis de pelícano -y los que no entiendan la metáfora, no deberían haberla leído, en primer lugar- anunciaba las zapatillas con el logo del PUMA saltando, haciendo énfasis en DASLER PUMA?


por Nacho Villoch

puma

Y van 50 años de conflicto. Ahí es nada. Para los seguidores de las marcas -sea marca producto o marca corporativa-, la lucha de la marca Puma por encontrar su territorio en España -en la enmarañada jungla leal española- es mítica. ¿Os acordáis cuando Borris Becker, cuando era el Nadal de las pistas, antes de hacerse socio honorario del mile high club con una modelo con epiglotis de pelícano –y los que no entiendan la metáfora, no deberían haberla leído, en primer lugar– anunciaba las zapatillas con el logo del PUMA saltando, haciendo énfasis en DASLER PUMA?

Leer más “Puma vs. Puma”

Brands capitalise on England defeat

Simon Hetherington, Kia Motors UK marketing director, said: “We know the result we want to see, but placing advertising in advance means being ready for anything – so our advertising agency Inocean came up with two alternative treatments.

“This is all part of our World Cup tie-up with News International that has seen Kia working closely with The Sun, The Times, the News of the World and Sky on a variety of projects, to maximise our involvement as official partners with the FIFA 2010 World Cup.”

Nissan meanwhile has run an ad in The Sun showcasing its Nissan GT-R brand. The ad, created by TBWA, runs with the headline “One match the Germans didn’t win”.

Separately, supermarket giant Asda is also capitalising on England’s defeat, by offering anyone with a Uruguayan passport a free eye test.

The supermarket issued the offer after the linesman, who was from Uruguay, disallowed Frank Lampard’s second goal in yesterday’s (Sunday) match.


Car brands Kia and Nissan have both run ads in national newspapers today (Monday), paying tongue-in-cheek reference to England’s World Cup defeat by Germany.

Kia: press ad capitalises on England's defeat by Germany
Kia: press ad capitalises on England’s defeat by Germany

Kia has run an ad in The Times, created by Inocean, which promotes Kia’s seven-year warranty under the headline “Oh well, at least our warranty beats the Germans”.

Had England won the game, the ad placed in the paper would have read “Our warranty beats the Germans too”. Leer más “Brands capitalise on England defeat”

Now Check WorldCup 2010 Game Predictions And Data Statistics With Score Grid

Football fans are currently following each and everything going on with the Football World Cup. Everybody has their eyes on all the matches; while the average football fan might be content with watching the matches and getting their outcomes, hardcore fans need a lot more. And it is for hardcore football fans that Score Grid was created.

Score Grid is a website that is rich in features yet very simple to use. The site lets football fans learn as much as they can about each football game. You start off by creating an account on the site. The next step is to add your favorite teams. The site is not restricted to the World Cup so you can add international teams as well as club teams. The tournaments they correspond to will be written in front of the team names.


Football fans are currently following each and everything going on with the Football World Cup. Everybody has their eyes on all the matches; while the average football fan might be content with watching the matches and getting their outcomes, hardcore fans need a lot more. And it is for hardcore football fans that Score Grid was created.

Score Grid is a website that is rich in features yet very simple to use. The site lets football fans learn as much as they can about each football game. You start off by creating an account on the site. The next step is to add your favorite teams. The site is not restricted to the World Cup so you can add international teams as well as club teams. The tournaments they correspond to will be written in front of the team names.

scoregrid

Once you teams have been added, you can click on the ‘team page’ button in front of them to view the team’s details. Here you will find various details such as ranking statistics, background information, and upcoming plus archived matches. Leer más “Now Check WorldCup 2010 Game Predictions And Data Statistics With Score Grid”

The Best Website Designs of the 2010 World Cup

The World Cup is currently taking place in South Africa and people all over the world are glued to television sets at home, in bars and in town squares, to watch their country play.

The World Cup is actually everywhere one looks – all over TV, the Internet and even supermarket products.

A lot of interesting graphic design is coming out of the World Cup, so we’ve put together a compilation of some of the best designed World Cup 2010 websites. We’ve also included a few African websites for more inspiration.

Drop us a comment and let us know which of these websites you like the best, and if you know of any other inspirational World Cup sites ones that we may have missed.


The World Cup is currently taking place in South Africa and people all over the world are glued to television sets at home, in bars and in town squares, to watch their country play.

The World Cup is actually everywhere one looks – all over TV, the Internet and even supermarket products.

A lot of interesting graphic design is coming out of the World Cup, so we’ve put together a compilation of some of the best designed World Cup 2010 websites. We’ve also included a few African websites for more inspiration.

Drop us a comment and let us know which of these websites you like the best, and if you know of any other inspirational World Cup sites ones that we may have missed. Leer más “The Best Website Designs of the 2010 World Cup”