Nike appoints Ogilvy to AFF Cup 2010 creative brief

It is believed that JWT, Leo Burnett and local shop Kinetic were involved in the pitch with Ogilvy & Mather clinching the deal.

Nike called the pitch earlier this year to seek a creative agency to help the brand enhance its presence at the AFF Cup 2010, a symbol of football prowess in Southeast Asia since its first staging in 1996.

Nike appointed Publicis Malaysia to a similar brief back in 2008.

More recently, Nike teamed up with the Oscar-nominated director Alejandro González Iñárritu, previously responsible for Babel, Amores Perros and 21 Grams, to direct its widely successful ‘Write the Future’ ad for the 2010 FIFA World Cup.

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SINGAPORE – Nike has appointed Ogilvy & Mather to handle its creative duties for the upcoming Asean Football Federation (AFF) Cup 2010 in Singapore.

Nike appoints Ogilvy to AFF Cup 2010 creative brief

It is believed that JWT, Leo Burnett and local shop Kinetic were involved in the pitch with Ogilvy & Mather clinching the deal.

Nike called the pitch earlier this year to seek a creative agency to help the brand enhance its presence at the AFF Cup 2010, a symbol of football prowess in Southeast Asia since its first staging in 1996.

Nike appointed Publicis Malaysia to a similar brief back in 2008.

More recently, Nike teamed up with the Oscar-nominated director Alejandro González Iñárritu, previously responsible for Babel, Amores Perros and 21 Grams, to direct its widely successful ‘Write the Future‘ ad for the 2010 FIFA World Cup.

Leer más “Nike appoints Ogilvy to AFF Cup 2010 creative brief”

Adidas launches mobile apps to expand brand

Adidas is to launch a series of branded mobile apps as it looks to engage with consumers and move beyond selling sports footwear and apparel.
Adidas: launches mobile app
Adidas: launches mobile app

The first of the launches, a free training app called miCoach, is designed to help customers to improve themselves “physically and emotionally”, according to Adidas UK marketing director Nick Craggs.

The training tool is the first of a series of “audience engagement” apps due to be launched through iTunes and on BlackBerry App World. The intention is to expand the brand’s consumer presence over the next five years. Further apps are expected early next year.


Adidas is to launch a series of branded mobile apps as it looks to engage with consumers and move beyond selling sports footwear and apparel.

Adidas: launches mobile app
Adidas: launches mobile app

The first of the launches, a free training app called miCoach, is designed to help customers to improve themselves “physically and emotionally”, according to Adidas UK marketing director Nick Craggs.

The training tool is the first of a series of “audience engagement” apps due to be launched through iTunes and on BlackBerry App World. The intention is to expand the brand’s consumer presence over the next five years. Further apps are expected early next year. Leer más “Adidas launches mobile apps to expand brand”

Twitter Hits 20 Billion Tweets

There have now been more than 20 billion tweets since Twitter (Twitter)’s inception, according to tracking service GigaTweet.

The milestone comes just two months after the service hit 15 billion tweets and about five months since it reached 10 billion, indicating that activity levels on the microblogging service continue to accelerate.

While GigaTweet’s count is unofficial, Twitter indicated earlier this year that they’re seeing more than 50 million tweets per day. With the company recently breaking its own activity records during the World Cup (World Cup), we imagine the numbers are fairly accurate.


Adam Ostrow

Coke’s World Cup Song Is a Marketing Winner

Wavin’ the Flag has boosted sales and light-heartedly tied its brand to things young consumers care about—soccer and pop music

By Duane Stanford

Music industry executives have been making an unusual pilgrimage to Coca-Cola’s (KO) Atlanta headquarters, a telling measure of the company’s successful World Cup soccer marketing blitz. They want to learn how Coke turned a song called Wavin’ Flag by a little-known Somali-Canadian hip-hop artist into a World Cup anthem and No. 1 iTunes hit in 17 countries in less than a year. “They are getting on planes from New York, from U.K., from Los Angeles,” says Joe Belliotti, Coke’s director of global entertainment. “Word of mouth is a great thing in the music industry.”


Wavin’ the Flag has boosted sales and light-heartedly tied its brand to things young consumers care about—soccer and pop music

By Duane Stanford

Music industry executives have been making an unusual pilgrimage to Coca-Cola‘s (KO) Atlanta headquarters, a telling measure of the company’s successful World Cup soccer marketing blitz. They want to learn how Coke turned a song called Wavin’ Flag by a little-known Somali-Canadian hip-hop artist into a World Cup anthem and No. 1 iTunes hit in 17 countries in less than a year. “They are getting on planes from New York, from U.K., from Los Angeles,” says Joe Belliotti, Coke’s director of global entertainment. “Word of mouth is a great thing in the music industry.” Leer más “Coke’s World Cup Song Is a Marketing Winner”

Visa transactions boosted by World Cup

Earlier this year Visa Europe launched an above-the-line campaign to promote its sponsorship of the World Cup, which followed the theme of Visa’s ‘Running Man’ spot.

It showed the journey of an overweight man, first seen watching football in his living room. As he runs, buying items using his contactless Visa card, he slowly loses weight, until he arrives at the game in an England-style white and blue kit.

Antonio Lucio, Chief Marketing Officer for Visa Inc said: “As a first time sponsor of the Fifa World Cup, we’re very happy with what this has done for our business.

“It has driven business growth – increasing transactions, building our brand and providing business development opportunities for our partners.”


Visa transactions by international visitors in South Africa during the 2010 Fifa World Cup were up 70% on average as the payments brand marked its first ever sponsorship of the football tournament.

Visa: running man World Cup ad by Saatchi & Saatchi
Visa: running man World Cup ad by Saatchi & Saatchi

The number of transactions from June 1 to July 11 was 2.2m up 79% from approximately 1.2 million during the same 41 days in 2009. Leer más “Visa transactions boosted by World Cup”

Bits Pics: Twitter Traffic During the World Cup


By NICK BILTON

In a post on the company’s blog, Matt Graves, a Twitter employee, said that the final match of the World Cup “represented the largest period of sustained activity” for a single event since Twitter started several years ago. Leer más “Bits Pics: Twitter Traffic During the World Cup”

The top 10 soccer commercials ever made

In celebration of this Sunday’s World Cup final, we’ve put together our picks for the 10 best soccer commercials we’ve ever seen. Perhaps not surprisingly, the list is dominated by Nike (and Wieden + Kennedy), with Adidas’s soccer spots often seeming to fall a bit short. We left off most of the fluffy stuff (like every Pepsi soccer spot ever done) in favor of the meat and potatoes. The choice for No. 1 is contentious, naturally, so let us know your feelings in the comments section here. That’s also where you can berate us for the spots we left out.


In celebration of this Sunday’s World Cup final, we’ve put together our picks for the 10 best soccer commercials we’ve ever seen. Perhaps not surprisingly, the list is dominated by Nike (and Wieden + Kennedy), with Adidas’s soccer spots often seeming to fall a bit short. We left off most of the fluffy stuff (like every Pepsi soccer spot ever done) in favor of the meat and potatoes. The choice for No. 1 is contentious, naturally, so let us know your feelings in the comments section here. That’s also where you can berate us for the spots we left out.

—Posted by Tim Nudd Leer más “The top 10 soccer commercials ever made”