12 fantabulous made-up words | prdaily.com


prdaily.com | By Laura Hale Brockway

 

I write and edit for a living, so I often think of words as my currency. I love to share them, trade them, and stash them away for later use.

Though I don’t often get to invent words as part of my job, I love to read about words that others have created.

Below is a list of my favorite fictional words. You probably won’t find these in the Oxford English Dictionary any time soon, but let’s have some fun with them. Try using one in conversation with your co-workers or in your next staff meeting.

1. Beardspiration — a person whose beard is so inspiring, it causes others to grow beards of their own.

Example: That bartender’s goatee was truly a beardspiration. 

2. Beertastrophe — an event that leads to an epic loss of beer.

Example: A fire at the brewery meant beertastrophe for the tri-state area. 

3. Broetry — poetry for men.
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Good copywriting, good small business


The Sydney Morning Herald

CLEAR and effective communication is key to winning business, so it’s important to choose your words wisely. But for some small-business owners it can just be too hard, and it keeps on getting put off … until tomorrow.

The head of the Australian School of Copywriting, Bernadette Schwerdt, says writing involves the fine crafting of words, and many small-business owners make the error of sitting down to write off the top of their head without giving their selection of words enough thought.

Ms Schwerdt, whose background in advertising and acting underpins her communication style, says there are common mistakes that people make when they write material for their business.

Before anyone ever writes anything, they should be able to answer three questions: ”Why this? Why you? and Why now”, says Ms Schwerdt.

Customers will be making instantaneous, often subconscious, assessments when they read the words on your website or in your e-newsletters, and answering these three ”whys” will help your business maintain the interest of the right customers, Ms Schwerdt says.

They want to know why this product will make their life easier, richer, happier or healthier, she says.

Answering the ”why you?” question addresses the difference between your own business and that of your competitors, and ”why now?” is the urgency factor.

”People think I could do with a financial planner but I don’t really need one now, or I could do with a trip but not now. It’s about creating content or copy that encourages people to do something right now,” she says.

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Microsoft’s cloud service SkyDrive is great, and no one has noticed


 

http://venturebeat.com

Microsoft’s cloud service SkyDrive is great, and no one has noticed

This is a guest post, written by investor Brad Feld.

In July I wrote a post where I was Searching For A Collaborative Writing Tool. I got a bunch of suggestions – some people suggested their startups, some suggested Google Docs, and one person (a friend who works for Microsoft) suggested  Microsoft SkyDrive. Amy Batchelor and I were deep in working on Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur. We were trying to use Scrivener but that wasn’t working for two writers so I moved us to Google Docs. But I knew that wouldn’t be great because I’ve struggled with long documents in Google Docs in the past, especially since eventually we had to move to Microsoft Word for our publisher (Wiley) anyway. Leer más “Microsoft’s cloud service SkyDrive is great, and no one has noticed”