12 Ways Demandforce Tools Can Help You

Last month, we introduced you to our new partner, Demandforce. This month, we’d like to tell you exactly how a small business owner like you can use Demandforce solutions in your everyday operations. If you run a service-based business and are hoping to automate your social media marketing efforts, streamline client communications, and build your brand, Demandforce has the tools for you. Check out these 12 ways Demandforce can make life easier.

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by Jennifer Rose
DEMAND

Last month, we introduced you to our new partner, Demandforce. This month, we’d like to tell you exactly how a small business owner like you can use Demandforce solutions in your everyday operations. If you run a service-based business and are hoping to automate your social media marketing efforts, streamline client communications, and build your brand, Demandforce has the tools for you. Check out these 12 ways Demandforce can make life easier.

1. Send Appointment Text or Email Confirmations

Demandforce helps you free up time by providing this simple but extremely helpful service to customers. These reminders minimize no-shows, meaning you can keep a full schedule on the books. Leer más “12 Ways Demandforce Tools Can Help You”

Get My Red Paper: Socialize the Enterprise

This week, Ogilvy is launching a new initiative to publish Red Papers of our thought leadership. Red Papers are Ogilvy-ized white papers meet books. I mean with the emergence of the iPad and even the iPhone as reading formats, I am having a hard time understanding what is a “paper” and what constitutes a “book.” This one is a bit long – almost 8000 words – not there is valor in length. I wanted to share some of my experiences in a practical way and therefore I get into some nuts and bolts for planning really effective social media.


by John Bell

red_papers2

This week, Ogilvy is launching a new initiative to publish Red Papers of our thought leadership. Red Papers are Ogilvy-ized white papers meet books. I mean with the emergence of the iPad and even the iPhone as reading formats, I am having a hard time understanding what is a “paper” and what constitutes a “book.”  This one is a bit long – almost 8000 words – not there is valor in length.  I wanted to share some of my experiences in a practical way and therefore I get into some nuts and bolts for planning really effective social media. Leer más “Get My Red Paper: Socialize the Enterprise”

From Sports Clichés to Social Media Lessons

by Ian Sohn

Between The World Cup and LeBronapalooza I’ve had sports on the brain for the last few weeks.

As I followed the media coverage I thought I might be able to take some of the tired clichés and re-fashion them into lessons for social media practitioners.

My original plan was to post 10 items, but I could only muster up nine. Anyone care to help with the 10th?

1. Singles and doubles start rallies. Not every social media program has to be a round-tripper. In fact starting small – listen, test and learn – can lead to bigger and better things down the road. The groundwork gives you permission to swing for the fences.
2. The “12th man” is your greatest advantage. Give your fans something to cheer about – something exclusive, entertaining, educational or utilitarian.
3. Don’t hold your stars down.Let your most popular personalities represent you in social media. Do you have a rockstar product manager? A charismatic executive? Give them the tools, forum and role to be a voice of your organization.
4. Watch your pitch count. Don’t over or under do it. Follow a structured conversation management approach to make sure you’re pushing the right content with the right cadence, but not burning out your audience.
5. Coaching is important, but execution is everything. The most effective way to teach people how to use social media is by getting in the trenches with them; and showing them how it’s done by making them actually do it…


by Ian Sohn

Between The World Cup and LeBronapalooza I’ve had sports on the brain for the last few weeks.

As I followed the media coverage I thought I might be able to take some of the tired clichés and re-fashion them into lessons for social media practitioners.

My original plan was to post 10 items, but I could only muster up nine.  Anyone care to help with the 10th?

  1. Singles and doubles start rallies. Not every social media program has to be a round-tripper.  In fact starting small – listen, test and learn – can lead to bigger and better things down the road.  The groundwork gives you permission to swing for the fences.
  2. The “12th man” is your greatest advantage. Give your fans something to cheer about – something exclusive, entertaining, educational or utilitarian.
  3. Don’t hold your stars down.Let your most popular personalities represent you in social media.  Do you have a rockstar product manager?  A charismatic executive?  Give them the tools, forum and role to be a voice of your organization.
  4. Watch your pitch count. Don’t over or under do it.  Follow a structured conversation management approach to make sure you’re pushing the right content with the right cadence, but not burning out your audience.
  5. Coaching is important, but execution is everything.  The most effective way to teach people how to use social media is by getting in the trenches with them; and showing them how it’s done by making them actually do it… Leer más “From Sports Clichés to Social Media Lessons”

Blogger Relations with me – Aviso a agencias: No soy un soporte publicitario como blogger

Viene siendo un lugar común ya entre los participantes más activos en las Redes Sociales, sean particulares o personas que trabajan en el mundo del marketing y la comunicación online, el exaltar el valor de esa comunicación y de la necesidad y oportunidad de crear conversaciones en los medios generados por los consumidores (CGM), los medios sociales (social media), la web social o web 2.0, como se prefiera denominar, con el objetivo de lograr los mejores resultados posibles por medio de, lo que comienza a denominarse, Social Media Optimization (SMO)

En la investigación cualitativa Medios y redes sociales: 12 Recomendaciones para particulares y empresas realizada entre usuarios realizada desde QUOR 2.0 se les solicitó a 50 usuarios con alta actividad social online las dos recomendaciones que darían, a un particular o empresa, para desenvolverse de forma eficaz en la web social y de relacionarse con sus usuarios.

En las últimas semanas y meses he venido recibiendo, como blogger de temas relacionados con el mundo del marketing digital, la comunicación online y las RRPP 2.0 distintos emails con diferente origen haciendo conmigo lo que en el argot se denomina Blogger Relations. Lo sorprendente para mí, tras reflexionar, un tiempo es…


Viene siendo un lugar común ya entre los participantes más activos en las Redes Sociales, sean particulares o personas que trabajan en el mundo del marketing y la comunicación online, el exaltar el valor de esa comunicación y de la necesidad y oportunidad de crear conversaciones en los medios generados por los consumidores (CGM), los medios sociales (social media), la web social o web 2.0, como se prefiera denominar, con el objetivo de lograr los mejores resultados posibles por medio de, lo que comienza a denominarse, Social Media Optimization (SMO)

En la investigación cualitativa Medios y redes sociales: 12 Recomendaciones para particulares y empresas realizada entre usuarios realizada desde QUOR 2.0 se les solicitó a 50 usuarios con alta actividad social online las dos recomendaciones que darían, a un particular o empresa, para desenvolverse de forma eficaz en la web social y de relacionarse con sus usuarios.

En las últimas semanas y meses he venido recibiendo, como blogger de temas relacionados con el mundo del marketing digital, la comunicación online y las RRPP 2.0 distintos emails con diferente origen haciendo conmigo lo que en el argot se denomina Blogger Relations. Lo sorprendente para mí, tras reflexionar, un tiempo es… Leer más “Blogger Relations with me – Aviso a agencias: No soy un soporte publicitario como blogger”