Mobile economy report: 2012 stats, predictions and trends



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Mobile economy report: 2012 stats, predictions and trends
from ThinSlices Mobile Development

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El SMS cumple 20 años facilitando la comunicación


Mensaje SMS
Foto: LIRNEASIA CC FLICKR
europapress.es

MADRID, 8 Jun. (Portaltic/EP)

El SMS se hace mayor. Este 2012 se celebra el vigésimo aniversario de esta tecnología que ha permanecido intacta a lo largo de dos décadas y se ha convertido, con el paso de los años, en un modo de comunicación imprescindible. Para celebrar este acontecimiento, Sybase 365 ha elaborado un decálogo de anécdotas y datos que ha protagonizado el SMS en estos 20 años de vida.

El primer SMS fue enviado en 1992 por el ingeniero británico Neil Papworth, quien escribió desde su computadora a su compañero Richard Jarvis “Happy Christmas”, y este lo recibió en un Orbitel 901. Un año después, en 1993, Nokia lanzó al mercado el primer móvil que permitía el intercambio de mensajes SMS entre usuarios, un Nokia 2110, lo que marcó el inicio de los SMS de manera comercial.

Desde su lanzamiento al público general, los SMS han conseguido millones de fans en todo el mundo. Según Sybase 365, el SMS es el servicio más utilizado de datos móviles, usado por un 74 por ciento de los usuarios de teléfonos móviles de todo el mundo, con 3.700 millones de usuarios activos en todo el mundo.

Un dato curioso destacado en el decálogo de Sybase es que 193.000 mensajes caben en un segundo. Según la compañía, durante 2011 se enviaron más de 7 billones de mensajes. Para poner estos datos en perspectiva, esto supone que cada segundo se envían 193.000 SMS en todo el mundo.

Los SMS han permitido expresar todo tipo de sentimientos en apenas 160 caracteres. De hecho, el SMS  es el medio de comunicación favorito a la hora de felicitar las fiestas de Nochevieja y Año Nuevo, fechas clave en las que se incrementa el tráfico de mensajes entre un 80 y un 96 por ciento. Otros de los días preferidos para mandar mensajes es San Valentín (el 14 de febrero se incrementa un 30 por ciento el tráfico de mensajes debido a la avalancha de mensajes románticos entre los enamorados).

¿POR QUÉ 160 CARACTERES? Leer más “El SMS cumple 20 años facilitando la comunicación”

Cell phones, how are adults using mobile phones?? [PDF download link]

Some interesting items that pop out of the report and graphics?

– 18% of people 18 to 24 years old send more than 200 text messages per day

– This heavy texting (200+ per day) drops to 3% for people 25 to 29 years old

– Heavy text users do not text exclusively. In fact, they also make a lot of voice calls. 26% of heavy text messegers make 31 or more voice calls per day

What is it these people text and say in all of these messages every day?


Chargepod is a 6-way charging device that allo...
By Todd Ogasawara

What Do People Who Send 200+ Text Messages & 30+ Voice Calls Per Day Have to Say?

The Pew Internet and American Life Project released another report of interest to gadget fans.

Cell phones and American adults (available online & PDF download)

Flowtown.com turned Pew’s numberes into a series of easy to understand pie charts and bar graphs.

How Are Adults Using Mobile Phones?

Some interesting items that pop out of the report and graphics?

– 18% of people 18 to 24 years old send more than 200 text messages per day

– This heavy texting (200+ per day) drops to 3% for people 25 to 29 years old

– Heavy text users do not text exclusively. In fact, they also make a lot of voice calls. 26% of heavy text messegers make 31 or more voice calls per day

What is it these people text and say in all of these messages every day?

http://www.mediabistro.com/mobileContentToday/

How to Plan Mobile Enterprise Development Using Forrester’s POST Strategy

According to a new report from Forrester, mobile development has gone from being a separate silo to being mainstream. As more and more IT departments will be called upon to create mobile applications, Forrester recommends managers and developers adopt its POST (People, Objectives, Strategy, Technology) strategy. POST was actually created for marketing and business development professionals, but the company explains how to apply it to mobile application development.


Forrester logo According to a new report from Forrester, mobile development has gone from being a separate silo to being mainstream. As more and more IT departments will be called upon to create mobile applications, Forrester recommends managers and developers adopt its POST (People, Objectives, Strategy, Technology) strategy. POST was actually created for marketing and business development professionals, but the company explains how to apply it to mobile application development.

Executive Summary

[http://www.forrester.com/rb/Research/define_mobile_development_strategy/q/id/56935/t/2?src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-6]

Developing mobile applications used to be an arcane activity pursued by highly specialized developers, but no more. The surge in popularity of Android devices, BlackBerries, and iPhones has application development professionals gearing up to incorporate mobile development into mainstream development processes. The first step in taking mobile development mainstream is defining your strategy. Learn from your peers in consumer product strategy by applying Forrester’s POST method to your mobile development efforts. Begin by understanding what types of mobile users you need to support. Next, determine your objectives, and then build a strategy based on your desired offering and level of corporate commitment to mobile. Once you have completed these three steps, then — and only then — should you choose from among the six mobile development styles at your disposal and the vendors that offer mobile platforms and tools that can aid your efforts.

RECOMMENDATIONS

  • Use The POST Method To Get Started, But Keep Your Options Open

WHAT IT MEANS

  • Mobile Development Is Crossing The Chasm
  • Supplemental Material
  • Related Research Documents

People

The process begins with profiling your target audience. Forrester identifies four types of mobile users:

  • Task workers
  • Information workers
  • Wannabes
  • SuperConnecteds

Each has their own requirements and you need to determine what those are before starting. Leer más “How to Plan Mobile Enterprise Development Using Forrester’s POST Strategy”

Australian Mobile Web Usage Measured


by Brian Giesen

In what they’re calling a “world first”, Nielsen Online is measuring Australian usage of the mobile Web. According to their press release, there are just shy of 140,000 Australians who browse the mobile Web each day, with the average session being 4 and a half minutes. Now if only they could measure usage of mobile applications such as foursquare

nielsenmobileaustralia

http://www.asiadigitalmap.com/2010/05/nielsen-mobile-market-intelligence/

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