Se buscan expertos en Big Data – thnxz @SiliconWeek

Aunque los informes de las distintas consultoras apuntan hacia la importancia de los grandes conjuntos de datos, a día de hoy se percibe una escasez de profesionales preparados para asumir sus desafíos.

Dentro de un par de años, en 2015, se habrán creado 4,4 millones de puestos de trabajo directos en todo el mundo para cubrir las necesidades de analítica y gestión de Big Data.

Artículo completo 🙂

“Estamos viviendo una revolución que está transformando todos los procesos empresariales. La demanda del Big Data está creciendo y las empresas deben revisar sus competencias y habilidades para responder a esta oportunidad”, ha comentado Iván de Prado, director del título de Experto en Big Data de U-tad y CEO de Datasalt, durante su intervención en la conferencia Big Data, da valor a los datos de tu empresa.

“Un aspecto importante del desafío de ser capaces de cubrir los nuevos puestos de trabajo creados por el crecimiento del Big Data radica en que las empresas contraten a profesionales con nuevas habilidades como la gestión, extracción y análisis del valor del Big Data”, ha continuado, “una formación que desde U-tad estamos preparados para ofrecer”.

Entre los nuevos perfiles que demanda el sector se encontrarían expertos en diseño, administración y explotación de infraestructuras punteras de grandes conjuntos de datos.

How to Handle Working for an Asshole

How to Handle Working for an Asshole

“Most people work just hard enough not to get fired and get paid just enough money not to quit.”
– George Carlin

Via The Black and Blue

Like any job, going to work in the film industry isn’t always fun. Stepping on set can become a chore when you’re stressed from a shootfeeling pressure from your department, and working extremely long hours.

So the last thing you need in a situation like that is someone treating you poorly: berating you, yelling at you, and generally being a damn asshole.

But it happens.

I wish I could tell you that everyone in the film industry is nice as cherry pie, but statistically that’s impossible and, from personal experience, I know it’s not true. At some point, probably early in your career, you’re going to encounter an asshole. How you deal with them will have a tremendous effect on the path your career takes — for better or worse.

Recently a reader (who wished to remain anonymous) told me a story about her experience with a director of photography (DP) who was treating her terribly:

I’m just wondering, however, if you have any advice on what to do if the guy you’re working for – the DP – is the asshole!? I got along well with the rest of the cast and crew, but the DP was arrogant, sexist, and condescending. Each time he directed his assholery my way, I just worked and tried harder… but I was pretty conflicted the whole time as to whether the anguish was worth it, considering it was a “deferred payment” low-budget film. Should I just have called it quits and walked away from the production? Was sticking at it and working even harder the right thing to do, or did it just affirm this DP’s douchebaggery, so that he’ll continue to be bad to people in future?

Working with anybody with a toxic attitude like that is tough. But it’s especially tough if they’re your department head because it puts you in an awkward position.

There are three ways you can handle a situation like the one encountered above:

  1. Do nothing and work quietly
  2. Try and talk with the person
  3. Walk away from the job

None of the options are ideal, I’ll admit. With Option 1, you potentially lose money, experience, and further networking. Option 2 may backfire and cause you to get fired or intensify the problem. Option 3 has you putting up with abuse without any vengeance.

So which one do you go with? What’s the right path to tread forward on?

It’s hard to say.

The best approach would be a combination of all the options in the order they’re listed. You put up with it hoping it’s a bad day, then if it continues, you approach the person professionally and talk with them about it. Finally, if it still continues, you leave the set.

But that raises another question: how do you know when to escalate things? What if it doesn’t work?

5 Factors to Help You Handle an Asshole

I’ve certainly had to deal with my fair share of filmmaking assholes, but mostly from the production department (no offense producers!) and rarely within my own department. What I’ve noticed is there are several factors that contribute towards when you should and shouldn’t escalate the situation. Leer más “How to Handle Working for an Asshole”

Good copywriting, good small business

The Sydney Morning Herald

CLEAR and effective communication is key to winning business, so it’s important to choose your words wisely. But for some small-business owners it can just be too hard, and it keeps on getting put off … until tomorrow.

The head of the Australian School of Copywriting, Bernadette Schwerdt, says writing involves the fine crafting of words, and many small-business owners make the error of sitting down to write off the top of their head without giving their selection of words enough thought.

Ms Schwerdt, whose background in advertising and acting underpins her communication style, says there are common mistakes that people make when they write material for their business.

Before anyone ever writes anything, they should be able to answer three questions: ”Why this? Why you? and Why now”, says Ms Schwerdt.

Customers will be making instantaneous, often subconscious, assessments when they read the words on your website or in your e-newsletters, and answering these three ”whys” will help your business maintain the interest of the right customers, Ms Schwerdt says.

They want to know why this product will make their life easier, richer, happier or healthier, she says.

Answering the ”why you?” question addresses the difference between your own business and that of your competitors, and ”why now?” is the urgency factor.

”People think I could do with a financial planner but I don’t really need one now, or I could do with a trip but not now. It’s about creating content or copy that encourages people to do something right now,” she says.

Five tips to cure writer’s block  >>>>   Leer más “Good copywriting, good small business”


All designers say simplicity is important, but what does it really mean to make something simple? Most of the time we think it means less, that by removing stuff we achieve simplicity. We think by keeping content above the fold we’re helping people focus, or by using bullets instead of paragraphs more people will read it, or by cutting text in half it becomes more clear. But simple doesn’t mean “less”. A better definition would be “just enough”.

Oops, I may have oversimplified there…

In some cases designs actually need more of something to become simple. So a better definition of simple is “just enough for comprehension and the ability to pursue and complete our goals”. Instead of hiding or cutting stuff away, here is how we can achieve more meaningful simplicity in our designs:

  • Have a single core idea (not several ideas, or a partial idea)
  • Improve clarity over time (don’t overwhelm with inappropriate details)
  • Use consistency (avoid using unnecessarily unique interfaces and messages)

Have a Single Core Idea

Attention and interest are the first things you need to develop to get someone to take any kind of action. The best way to grab attention and build interest is to present a single core idea, fully fledged. This allows the user to make a binary decision about it: “Am I interested or not?”. Introducing a feature in a way that people can instantly map it to a desired outcome will help them prioritize and be confident about their next step. The need to present a single core idea is true from the big picture all the way down to each of the smallest features.

“Nothing says Send Message, like the words ‘Send Message’.” – Des Treynor @destraynor

This is an example of a small feature being extremely clear to an outcome. The copy here could have been “Go” or “Submit Now” or just “Send”. None of these are as clear or binary as “Send Message”, which in two words allows people to confidently agree or disagree with it. As you move into more complex features being binary gets exponentially harder, but the goal should remain the same: lead people with a core idea that properly sets their expectations. If we fail to do this, the perception of complexity will grow.

A single core idea is:

  • Binary – simple enough that there are only two sides to it…allowing people to assess their agreement or not.
  • Stated in plain language – be as clear and obvious about the problem or opportunity as possible.
  • Repeated constantly – every interface should reiterate the appropriate problem or opportunity where appropriate.
  • Tied to an outcome – the end goal of each problem or opportunity should always be visible.

Improve Clarity Over Time Leer más “WHAT DOES IT MEAN TO BE SIMPLE?”

Is It Cheating to Have a Side Project?

“Devote yourself to an idea. Go make it happen.
Don’t you forget: this is your dream!

Go Make It Happen

Struggle on it. Overcome your fears. Smile. Don’t you forget: this is your Dream!

One of the best ways of getting energized at work is to start something outside of it. (You will gain new skills and new perspectives which will naturally attach to you as go about doing your day job). You should be spending at least 1,000 hourspreparing for a new career (Just in case that your industry goes the way of publishing, pay phones, photo finishing and the like and either disappears or radically changes to the point where there is no room for you). An article from HBR by Leonard A. Schlesinger, Charles F. Kiefer, and Paul B. Brown.

To which some people commented, as Rich did, we are, in essence, idiots: “When people get excited about things outside of work they end showing up to work and going through motions just to get through a day. Everyone loses. The employee loses and the employer loses. People are not going to give all of themselves as they focus on their new outside interest.” Rich makes an extremely valid point — one that we think is worth elaborating on.

Everything we have recommended — starting something new beyond your job; putting in an hour a day to learn a new skill/profession — needs to be outside of office hours. If you do it on company time you can be fired, and quite frankly we believe you should… Leer más “Is It Cheating to Have a Side Project?”

Why You Need to Make Your Life More Automatic

How different would your life be, after all, if you could get yourself to sleep 8 hours at night, exercise every day, eat healthy foods in the right portions, take time for reflection and renewal, remain calm and positive under stress, focus without interruption for sustained periods of time, and prioritize the work that matters most?

Right now, the vast majority of what we do each day occurs automatically. We’re often triggered, as these authors make vividly clear, by subtle cues we’re not even aware of — a smell, a visual image, a familiar sight. These cues prompt us to move away from any potential pain and discomfort, no matter how minimal, and toward immediate reward and gratification, no matter how fleeting.

The primary role of our prefrontal cortex is to bias the brain towards doing the “harder” thing. Unfortunately, our rational capacity is often overwhelmed by the power of our own most visceral and primitive desires.

We’re often captive to our biochemistry. When the neurotransmitter dopamine is triggered, for example, what we feel is craving, not pleasure. This explains not just why we fall into a range of self-destructive addictions, but also why we don’t take better care of ourselves and make wiser choices day in and day out.

The solution is to learn how to co-opt the more primitive habit-forming regions of our brains, so that rather than reinforcing our negative impulses, they become the soil in which we build positive rituals that serve our long term interests.

Tony Schwartz


Tony Schwartz is the president and CEO of The Energy Project and the author of Be Excellent at Anything. Become a fan of The Energy Project on Facebook and connect with Tony at and

Why is it that three prominent books published just during the past several months focused on the subject of willpower?

The first answer is that neuroscience has finally begun to open a window into the complex way our brains respond to temptation and what it takes to successfully exercise choice.

Second, a raft of recent studies have shown that the capacity for self-control — even more than genetic endowment or material advantage — fuels a range of positive outcomes in life, including more stable relationships, higher paying and more satisfying work, more resilience in the face of setbacks, better health, and greater happiness.

Finally, these books — WillpowerThe Willpower Instinct, andThe Power of Habit — are a response to an increasingly evident need. Demand in our lives is truly outpacing our capacity.

The sheer number of choices we must make each day — what foods to eat, what products to buy, what information merits our attention, what tasks to prioritize — can be overwhelming. As Roy Baumeister puts it in Willpower, “Self-regulation failure is the major social pathology of our time.” Leer más “Why You Need to Make Your Life More Automatic”

At NRF, Retailers Confirm Tablet and Mobile as 2012 Priorities

Finally, we also asked NRF attendees how their companies are investing in mobile this coming year. With 67 percent working with an increased budget for mobile this year, retailers and brands have recognized mobile is no longer a “nice to have” channel. In addition to looking at mobile payment options and optimizing for the smaller smartphone screen, we also see tablets as having a huge impact on this result, particularly for brands that may not have seen as much value in mobile browsing. Where their customers may not be likely to do a lot of browsing on a smartphone, tablet browsing has widened the field considerably, giving retailers the ability to present a much more powerful mobile shopping experience.

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NRF flew by in a flash, but if you were there you may have spotted some of our people canvassing the exhibit hall with an iPad-based retailer survey. “Retail’s BIG Show” provided a unique opportunity to collect some insight from attendees about their priorities and plans for 2012. We caught up with 740 of those attendees, and asked three key questions about their mobile, tablet and social commerce plans for 2012. Here’s what we found:

81% focused on tablet commerce

81% percent of respondents believe tablet commerce to be either somewhat important or critical in the coming year. It’s no surprise, with 87 percent of tablet owners using their tablets to shop this past holiday, that retailers are recognizing this urgent need to reach and capture the exploding market of consumers shopping on their tablets.

Retailers split on FacebookLeer más “At NRF, Retailers Confirm Tablet and Mobile as 2012 Priorities”