Keep it Simple
Minimize the bells and whistles. I hate going to diners. Somehow they find a way to include every possible dish from grilled cheese to pot stickers. It takes me forever to make a decision and I usually end up wondering if I made the right one.
I prefer Five Guys – burger, fries, drink, done. Content and feature overload are the downfall of many promising websites. It can be hard to stick to one key message and call to action, but it is a much better alternative than overwhelming your visitors with a hundred different options and losing their attention due to option overload. Think Twitter , or the web apps from 37 Signals .
Engaging your visitors (audience, community, users, members, customers, or whichever term you prefer) should be your top priority. Plain and simple. Engagement is all about maximizing the value of your audience – increasing the frequency they return to the site, the tendency to tell their friends and the probability of them making a purchase.
In other words, you need to be creating value for as many visitors as possible. Leer más “Simple Strategies for Engaging Your Visitors”