The Whangarei District Council in New Zealand is using mobile and prizes to boost their programs.
A new promotion from the Whangarei District Council in New Zealand is taking a mobile friendly approach to promoting the use of its recycling program by using QR codes to give people the chance to win prizes when they recycle properly.
The six week program will run until December 3, to draw attention to the new permanent bins.
The permanent recycling bins will be located on the city streets, as well as one at Tutukaka on the foreshore. They will each feature QR codes that can be scanned by smartphone using recyclers, so that they can enter into draws that win points that will earn different types of prizes.
The QR codes recycling campaign is joining the “It’s a Karma thing” campaign by Love NZ.
The council has joined forces with the Love NZ campaign program called “It’s a Karma thing”, which allows QR codes and GPS technology to be used for scanning bin codes in order to earn larger numbers of “Karma Kredits.”