Oleg Mokhov
//webdesignledger.com

As freelancers, we all want to make more money. But freelancing doesn’t scale, so there’s always a ceiling. There’s a limit as to how many clients you can take on, right? So how do you make more money, if you can’t or don’t want to take on more clients? Well, if you’re better than average in what you do and can put in just a little bit of extra effort, you can get paid more by clients.

Yep, there are 3 simple ways you can get paid more by clients – the same clients you’re currently contacting. You’ll be expanding vertically rather than horizontally, as they say. No, there’s no scammy tricks, or magic pills, or sleazy sales tactics. There are simple tweaks to what you’re already doing that’ll make your clients want to pay you more – either by you being able to charge more now or raise the price for the next project.

So without further ado, here are 3 simple ways to get paid more by clients:

1. Make Life Easier for Your Clients

If you make life easier for your client, you’ll increase the chances that they’ll pay you more. Because that’s ultimately what they’re paying for – convenience. Making their life easier so they don’t have to do something. Even if they could learn and become proficient in it, they’d rather pay you to do it. The more your client has to do themselves, the less they’ll want to pay you. After all, why should they pay you more, when they’re doing part of the work?

Your mission as a freelancer is to make your client’s life easier.

So the more you focus on your benefits to your client and specifically how it makes their life easier, rather than simply features that you offer, the more likely they’ll want to pay you more. Who cares that you’re able to design technical thing X or implement widget Y? How do those things make life easy?

Focus on that – in your pitches, in your proposals, in your conversations, and in your actual work.

Be willing to do as much as possible to make your client’s life easier. Don’t tell them they have to do something themselves – unless it’s unavoidable, and even then, don’t highlight it but instead word it in a way that it becomes a prerequisite or requirement for a task rather than work for the client.

2. Use More Convincing Wording

The more convincing the wording of your offer, the higher likelihood that you’ll get paid more for it. Yeah yeah, it’s forehead-slapping common sense. No surprises there. But it still bears stating. How can a client want to pay you more if they’re not convinced you’re worth the money?

So, convince them – in your wording, on the phone, in your pitch, your proposal, everywhere:

• Replace “maybe” with “guaranteed or *risk-free deal*”
• Use “I’ll definitely” instead of “I’ll try”
• Focus on benefits over features…
• How you’ll make your client’s life easier…
• And how you’ll increase their chance of their desired result

Use more convincing wording to make your offer seem like a steal.

Now, this isn’t to say that you should lie in your freelancing. No, never. Lying and being fake sucks, so don’t do it. Rather, you’re not deceiving your clients but simply making it more clear why you’re worth the money you’re charging. You’re elegantly reminding them why they’re about to pay you more than a cheaper but lower quality alternative.

If you’re confident in your offer, then show it. Don’t shy away from your self-belief. Don’t be arrogant, but don’t be overly modest and meager either – that’s just sabotaging yourself. Seguir leyendo “Web Design Ledger: 3 Simple Ways to Get Paid More by Clients” →