We all know Google and Bing, and probably use one or both of them on more or less a daily basis. Search results are generally the defining factor that makes us have a good experience, and I suspect most of us don’t give too much consideration to the usability of the services.
However, with hundreds of millions of people using both of the services each and every day, even subtle changes in the usability of the two could add or shave off huge amounts of time for the two, and each small change can lead to a more enjoyable, more usable experience.
Today we will take a look at these two leviathans and see how they compare in terms of usability, and explain just what usability should mean to you. Want to learn how to improve conversions, get more subscribers, happier clients and better designs? Read on to find out how:
The testing process:
I have set up a quick test based on screenshots of both Google and Bing. There are just 7 questions in the test, and when you take it you will be directed to either the ‘Google’ channel, or the ‘Bing’ channel. This is a random process, and roughly 50% of people will be directed to each channel – this is to ensure a fair spread of users, habits and behaviours across the test.
To complete the test, you simply click on the location you think you would click to complete the assigned task. For example, if you were asked where do you enter your search term you would probably click in the search box; the testing application will generate a heatmap of where everyone has clicked, and you will have a quick visual guide of where people have been clicking. At the same time it will also record your average time to complete the task – obviously there is a big difference in completing a test in 5 seconds versus 10 seconds, and the results will reflect that.
Jacob Creech | http://webdesignledger.com/tips/bing-vs-google-a-usability-face-off
We all know Google and Bing, and probably use one or both of them on more or less a daily basis. Search results are generally the defining factor that makes us have a good experience, and I suspect most of us don’t give too much consideration to the usability of the services.
However, with hundreds of millions of people using both of the services each and every day, even subtle changes in the usability of the two could add or shave off huge amounts of time for the two, and each small change can lead to a more enjoyable, more usable experience.
Today we will take a look at these two leviathans and see how they compare in terms of usability, and explain just what usability should mean to you. Want to learn how to improve conversions, get more subscribers, happier clients and better designs? Read on to find out how:
The testing process:
I have set up a quick test based on screenshots of both Google and Bing. There are just 7 questions in the test, and when you take it you will be directed to either the ‘Google’ channel, or the ‘Bing’ channel. This is a random process, and roughly 50% of people will be directed to each channel – this is to ensure a fair spread of users, habits and behaviours across the test.
To complete the test, you simply click on the location you think you would click to complete the assigned task. For example, if you were asked where do you enter your search term you would probably click in the search box; the testing application will generate a heatmap of where everyone has clicked, and you will have a quick visual guide of where people have been clicking. At the same time it will also record your average time to complete the task – obviously there is a big difference in completing a test in 5 seconds versus 10 seconds, and the results will reflect that. Leer más “Bing vs Google: A Usability Face-Off”
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