Web search query – Gabriel Catalano®

High Performance Landing Page Templates for High Funnel Keywords – Thnxs @ioninteractive

At this year’s Conversion Conference in San Francisco, I had the pleasure of presenting three tactics for getting more bang for your paid search buck. I say it was a pleasure, because it truly was. You see, prior to falling into this crazy world of post-click marketing, I was a pre-click kind of gal. My life revolved around SEO, social media, online PR and of course, PPC.

With the paid search world always in the back of my mind, it was just awesome to present on a topic that merged PPC and optimization so well. Plus, who doesn’t want more bang for their buck, am I right?

http://www.ioninteractive.com

As post-click marketers, we understand that every click your visitors make leads them somewhere and we happen to think that should be amazing post-click experiences. The only way to make them amazing to your paid search visitors, is to ensure that they’re giving visitors the right information in the easiest to digest format.

This varies greatly based on whether your visitors search query is considered a high or low funnel keyword. It’s this differentiation that gives you the first opportunity to get more return on your spend. Let’s start with the basic layout. This is what I refer to as PPC meets Landing Page, 101:

Once you’ve identified the type of traffic you have, high or low funnel, you can then start to really think about the type of experience best suited to that visitor’s mindset and where they are in the buying cycle. This is a crucial step.

The Right Format for High Funnel Keywords
Remember, these people aren’t ready to buy, they’re seeking more information and it’s your job to give it to them…without asking for anything in return. These experiences need to:

Stay problem-focused and solution-driven. It’s about selling the solution, not your product
Include industry-leading proof and build expert credibility
Serve a lot of masters coming from a wide range of wants and needs
Please everyone without disappointing anyone

You see, the challenge with creating landing pages for high funnel keywords, is that you don’t really have a read on your visitor yet and they certainly may not know you. At this point, the goal should be delivering lots of rich content that meets a variety of complex needs without overwhelming anyone and still directing them to an end conversion (easy, right?).

In reality, it’s not easy. In fact, it’s downright hard and often requires a high degree of template creativity and content control.

Full article here 🙂

Showcase of Inspiring Search Box Designs

Having an aesthetic search box on a website is as important as being capable of establishing good content on the website itself. It is true that one could provide categories in order to allow users rummage through content to find what they may be looking for on the site.

Nevertheless, the fact of having a search box on the site will facilitate the process for the user since they will be able to find precisely what they are looking for. Pay attention to just how important it is to implement a well-working search engine on a website.

Even though external search engines e.g., Bing, ASK, Yahoo! and so on, are there to deliver the same function, just in case your visitors may consist of the more Internet savvy users, they will intentionally degrade the quality of your site for not having any on-site. This is because they know just how much this situation influences the overall grade of the site. [Más…]

In conclusion to our introduction, a number of ways you can impress your audience will be listed, with a fully functioning on-site search engine that also lets users devour its aesthetic pleasure with new examples on existing websites.

by Alexis Brille
http://www.noupe.com/showcases/showcase-of-inspiring-search-box-designs.html

Having an aesthetic search box on a website is as important as being capable of establishing good content on the website itself. It is true that one could provide categories in order to allow users rummage through content to find what they may be looking for on the site.

Nevertheless, the fact of having a search box on the site will facilitate the process for the user since they will be able to find precisely what they are looking for. Pay attention to just how important it is to implement a well-working search engine on a website.

Google patents search that tracks your mouse moves

Google has patented a system that displays search results and ads based on where you move your mouse.

Mountain View first filed for the patent — dubbed a «system and method for modulating search relevancy using pointer activity monitoring» — in February 2005, and the US patent office rubber-stamped the application earlier this month, as noticed by TechEye.

Search engines such as Google’s already order search results according to click-through rates — i.e., how often users click on particular hyperlinks. The new patent takes this idea a (large) step further, looking to reorder search results by monitoring when users show interest in web content without actually clicking on it.

«If the information being sought…is already available…in the search results (i.e., not requiring the user to click though to receive additional information), [today’s] search engine may not receive user feedback about the relevancy of the informational item to the search,» reads the patent-speak.