It’s been an exciting few months for Google Tag Manager. As referenced in our previous post this morning, Google Tag Manager is now serving twice the amount of traffic it was in April 2013 and we have been steadily adding features. Recently, at Google I/O, we announced that Google Tag Manager will also work with mobile applications.
By Marziah Karch, About.com Guide
- Things You Didn’t Know Google Did
- Search Engine Optimization
- Making Money With Google
- Google Apps for Your Domain
- Google Games
Search Engine Optimization
Search engine optimization, or SEO, is the art of making your Web pages easier to find in search engines. If you are creating any sort of content for the Web, you need to know at least a few Google basics. Otherwise, your content may never be found in the most popular search engine in the world.
- How to Improve Your Web Site’s Google Ranking
- Why Titles Matter – How to Get More People to See Your Pages in Google
- What Is PageRank and How Do I Use It?
- Improve Your Web Site With Google Toolbar
- Don’t Make Click Here Links – Why Anchor Text Matters In Google
- Does TinyURL Transfer PageRank?
Thnxz to searchengineguide.com – @SEGuide
The actual title of your page is found in the
title element of your code:
This Is Your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_page" title="Web page" rel="wikipedia" target="_blank">Page</a> Title
For the search engines and browsers to read it properly, this code needs to be placed in the
<head>section of your code:
How and Where Is the Title Tag Displayed?
While your page title is essentially hidden in your code, there are four places it is visible. Each of these places have varying degrees of impact on your potential audience.
When a search is performed, in most cases, Google and other search engines pull the page title to display as the clickable link. This is what most people see, scan and read as they are deciding which site to visit after a search.
More and more, web users have multiple browser tabs open at one time. It may be three or four, or even dozens at a time. Your well-written title tag will help them find your information more quickly as they seek to navigate back to the open page.
Keep in mind that usually only 1-4 words of the title will display in the tab, giving you viewable ranges from 25-50% of the whole title. This might alter the way you structure your title, placing the most important information first.
When pushing content out onto social media channels, the title of your page is usually the title of the link that gets pushed out. If your title is too long or has additional words that are unnecessary (such as company name), this could lead to socialization of a not-so-compelling or interesting title. Since clicks are an important part of socialization, your title should be optimized for that, too.
How You Can Benefit From Good Titles
A title tag serves three main purposes of SEO, usability and socialization. They influence rankings, persuade people to click and increase visibility.
SEO: Influence rankings
As I mentioned before, if I could only make one change to a site for search engine ranking purposes, it would be the title tag. Adding or moving keywords in a title tag can mean the difference between a page not ranked and page ranked on the first page in the search results. Depending on your competition, it can literally have that much power.
Usability: Persuades the click
Since the title tag is (usually) displayed in the search results or on social sites, it is the often the very first point of influence in bringing someone to your site. If your title tag isn’t compelling, then all your top rankings and social shares ultimately won’t amount to a whole lot as potential visitors bypass it for other more compelling content.
Socialization: Increases visibility
When looking for social engagement, the more compelling your title, the greater likelihood that it will be passed and re-passed and re-passed by the masses. Boring titles that get skimmed over don’t engage audiences. Exciting titles do. The higher your engagement, the better visibility your title tag earns you.
How to Craft a Good Title Tag
Crafting a quality title tag isn’t always as easy as it seems. Every display platform has differing limitations and serves a different purpose. Obviously, good writing is essential to being effective. Poorly crafted and structured words are skimmed over at best, and portray a level of incompetence at worst. Using good writing practices will ensure you craft a title tag that is worthy of the attention you want.
65-70 character limit
There is no doubt that choosing the right colors for a design is a very important step of the creative process. We need to think about the message and the style we want to communicate, besides also thinking about the best combination to please our viewers eyes and to deliver a nice result. Today we gathered some good examples of color use in web design. From subtle colorful details to colorful background images or bold colorful type, there are different styles here to show you how to add color to your next project.
I like this tool, it’s free, easy to use and without advertiser banner. Even if you’re not a computer genius, you can use it. Try it, you’ll be glad you did, for sure! [note Martin Gysler]
Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture. Seguir leyendo “Timeline Cover Maker | Custom Facebook Banner/Background”
La nube y el departamento de TI.
Revista Cloud Computing.
Una de las grandes promesas que hacen los proveedores de nubes es que la adopción del cloud computing reduce en gran medida los costes de TI de cualquier empresa. Una parte crucial de esta promesa, que se puede encontrar en la mayoría de las calculadoras de costos de la “nube” disponibles en Internet, es la reducción en los costos de mano de obra.
Si alojas un servidor interno, necesitas un administrador de sistemas para administrar ese servidor, si contratas un servidor virtual con las mismas especificaciones de un (Leer más)
Conceptos científicos para pensar mejor (3).
Por Dolors Reig.
Continuando con nuestra particularserie de errores cognitivos y precauciones para pensar mejor,dejo hoy tres ejemplos que nos van aproximando a los que serán los finales, cada vez más vinculados a la experiencia de uso de Internet, la sociedad red y la sociabilidad aumentada.
1. La Superveniencia.
El de la Superveniencia de Joshua Greene resulta un concepto interesante: Imaginemos el dibujo de un perro en una pantalla de ordenador. Podemos describirlo como el dibujo de un perro pero a un nivel distinto también podemos verlo como un (Leer más)
Las etapas vitales de los eternos adolescentes.
Por Cruz Gomar.
Nos damos cuenta que llega la primera adolescencia cuando percibimos expectantes los primeros cambios hormonales; en cambio cuando llega la segunda nos asaltan de sopetón y en múltiples ocasiones no se viven de buen grado, ya que no asumimos que el tiempo se nos haya pasado volando.
Impresiones como esta suelen escucharse a personas que se encuentran en la encrucijada de la mitad de la vida:
“Hasta los 40 años es como si se viajara dentro de un carruaje muy cómodo, no sentía grandes preocupaciones. En cambio ahora
According to a recent Gomez study, 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. Even more staggering, the same study found 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. Seguir leyendo “The Top Ten Mobile Landing Page Best Practices | by Sally Lowery”
New Search Engine, New Ranking Factors.
Facebook Search ranking factors could indeed be much different than traditional SEO factors. And that can have a huge impact on how digital marketers work, especially how it relates to SEO, social media marketing, and paid search.
Until Facebook launches a serious search engine, SEOs will continue executing, analyzing, and refining their efforts based on a number of SEO ranking factors related to websites, webpages, links, on-page optimization, domain authority, etc.
Sure, Google and Bing continually update their algorithms, but we know that on-page optimization is important, building high-quality links is important, pumping out high-quality and unique content is important, etc. Seguir leyendo “Facebook SEO: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine”
More CSS Techniques from Previous Articles:
- 50+ Super Sleek CSS Button Style Snippets
- CSS3 Transition Tutorials to Create a Single Page Website
- 50+ Best CSS3 Tutorials All You Need in 2012
The chart above represents the approximate market share of different web browsers worldwide as determined by Statcounter, the web analytics service. Google Chrome continues to grow at an impressive rate and in some regions, the UK for example, Google’s browser has overtaken Firefox to take the second spot. Seguir leyendo “How to Implement Google Instant Pages on your Website?”
It’s an age of technology and now a day’s lots of people like to have a good worth on technology and many people like use as a source of survival. Many people like to work at their home as a freelancer similarly lots of people are working at their offices the well-known fields are web page designing, web developing, content writing, blogging and programming as well. Seguir leyendo “Convince your Client to your Admired Services | Smashing Buzz”
- Stephanie Hamilton
When your website visitors land on your 404 Page Not Found page, it can be everything from a major inconvenience to a pleasant surprise.
While this page has the sole function of telling the user where to go next, the creation of your 404 page should be approached from both a creative and functional point of view.
In this article I’ll present a few techniques to keep in mind when designing 404 pages of your own.
1. Explain the Issue
Ease the worry in the user’s mind by addressing the issue that landed them on this page. Simple errors may be a mistyped URL, slight variations in the URL, or even a recent site re-launch.
Gog’s 404 page alerts users the page doesn’t exist, and then encourages them to check their spelling and try again. If that fails, they also have the option of reporting an error. The simple design also stays true to the design of Gog.com and allows for easy navigation through the menu and search bar at the top.
This 404 page gives the user a few valid reasons why the page doesn’t exist. This actual 404 page is integrated into the design of the site, placing no doubt in the user’s mind where they are. Doing so also allows the user easy access to other content on site and encourages them to stick around. Seguir leyendo “How To Design a 404 Page That Keeps Visitors On Your Site”