Tendencias de marketing digital by QDQ media – vía @QDQmedia


Vía activainternet.es

http://www.activainternet.es/tendencias-marketing-digital/

Clientes: Qué tienes que saber de ellos – vía @thetopictrend #ConociendoTusClientes


Es un hecho que para tener éxito a la hora de implantar una estrategia de medios sociales es necesario conocer a tu clientela, y, por supuesto, a tus usuarios, para poder realizar mejores acciones que conduzcan a la conversión de esos usuarios en clientes.

Ahora bien, existen algunos aspectos que son fundamentales conocer de tus usuarios y clientes, pero, ¿cuáles son?

Pues bien, para empezar, cabe decir que los usuarios quieren sentir que la marca los trata de forma individualizada y personal, necesitan sentir que son especiales, y eso, nosotros, como marca y/o como profesionales, tenemos que tenerlo siempre presente. Por este motivo, tenemos que personalizar todo lo posible nuestras acciones, adecuar todo lo que hacemos a cada usuario.

Además, y esto lo vemos cada día, a los usuarios nos encanta saber que la marca nos conoce, que recuerda las cosas que le decimos. Nos encanta que se acuerden de nuestro nombre, porque eso significa que la marca se interesa por sus usuarios.

http://www.thetopictrend.com/conociendotusclientes-que-tienes-que-saber-de-ellos/

High Performance Landing Page Templates for High Funnel Keywords – Thnxs @ioninteractive


 

 

At this year’s Conversion Conference in San Francisco, I had the pleasure of presenting three tactics for getting more bang for your paid search buck. I say it was a pleasure, because it truly was. You see, prior to falling into this crazy world of post-click marketing, I was a pre-click kind of gal. My life revolved around SEO, social media, online PR and of course, PPC.

With the paid search world always in the back of my mind, it was just awesome to present on a topic that merged PPC and optimization so well. Plus, who doesn’t want more bang for their buck, am I right?

http://www.ioninteractive.com

As post-click marketers, we understand that every click your visitors make leads them somewhere and we happen to think that should be amazing post-click experiences. The only way to make them amazing to your paid search visitors, is to ensure that they’re giving visitors the right information in the easiest to digest format.


This varies greatly based on whether your visitors search query is considered a high or low funnel keyword. It’s this differentiation that gives you the first opportunity to get more return on your spend. Let’s start with the basic layout. This is what I refer to as PPC meets Landing Page, 101:

Once you’ve identified the type of traffic you have, high or low funnel, you can then start to really think about the type of experience best suited to that visitor’s mindset and where they are in the buying cycle. This is a crucial step.

The Right Format for High Funnel Keywords
Remember, these people aren’t ready to buy, they’re seeking more information and it’s your job to give it to them…without asking for anything in return. These experiences need to:

  • Stay problem-focused and solution-driven. It’s about selling the solution, not your product
  • Include industry-leading proof and build expert credibility
  • Serve a lot of masters coming from a wide range of wants and needs
  • Please everyone without disappointing anyone

You see, the challenge with creating landing pages for high funnel keywords, is that you don’t really have a read on your visitor yet and they certainly may not know you. At this point, the goal should be delivering lots of rich content that meets a variety of complex needs without overwhelming anyone and still directing them to an end conversion (easy, right?).

In reality, it’s not easy. In fact, it’s downright hard and often requires a high degree of template creativity and content control.

Full article here 🙂

 

 

“Users pay close attention to photos and other images that contain relevant information, but ignore (…) “jazz up” webpages.” Jakob Nielsen @NNgroup – @christianvasile


How to Use Images Successfully – Web Design Usability Guide
VIa 1stwebdesigner.com

Web Design Usability Guide – Dealing with Images

Indeed, users want to see photos on websites, but they want them to be relevant. They would prefer a webpage that doesn’t have visual images rather than a webpage that has lots of photos that just make it heavy and cluttered. The key in using images on websites, according to the study, is based on a few basic ideas:

  • Image fundamentals – size, composition, quality and exposure are four important things to look for in a good image. People actually look for quality in images, even the contrast makes a huge difference.
  • Effectiveness – if the picture creates excitement or interest, then it works. It is down to three characteristics:
    • Emotional appeal – does the product in the picture look good and make the user want it?
    • Rational appeal – does the image show the benefits of the product?
    • and Brand appeal – does the picture fit your brand?
  • Transmitted message – this is about the image sending the right message to the website readers.
  • Anticipated user response – this is a bit more difficult to put into practice, but the basic idea behind it is that the picture should help decision-making and create a desire for the product. We will talk about this a bit later.

Purely decorative images tend to be ignored unconsciously by our brain. Like a radar, if the images are there only as a filler, the brain will ignore them. The study concluded that pictures and images of real people or real products are automatically categorized as important and are to be studied in detail by the human brain. If you have a personal blog, people would rather see your face than a drawing or a caricature. They want to see the face of the person communicating with them, it is a matter of trust and bonding.

If you own a company, it is a very good idea to take some time talking about the people behind it – using images. It gives a personal touch to an otherwise faceless company and people dig that. People actually want to know (or at least see) who the people are behind a company. If you can afford it, invest in a good photographer and try to stay away from stock pictures (especially from stock pictures that aren’t relevant to your content). It might cost a few bucks, but it will add a lot of value to your company website.

Several eye-tracking study show that the more detail your product images have, the better the results you will have. Yes, studio pictures of a big flat screen TV work just fine, but is just fine good enough for you? People want to see details, show them!

Full article 🙂 !

Quality and relevance

Below I will show you some results of different studies. You will see several websites marked with heat zones. The red areas indicate where the users’ eyes were mostly focused, while the blue areas show the exact opposite, indicating what is ignored or a turn-off for visitors.

%tutke

Eye-tracking study on Adelphia’s website

Besides the fact that it is an incredibly outdated design, you can clearly see that none of the heat zones are on images. It is because all the images embedded in their webpage are purely fillers. Had they been using relevant pictures, the heat zones might have been a bit different, but for now it shows how much of a waste of space images are on their site.

Full article 🙂 !

Another good example can be seen below. New York Magazine’s restaurant section has also been part of the eye-tracking study and it shows that even if worldwide known chefs are featured in images, the quality is still important. So even if the pictures are somewhat relevant, low-contrast and small size images are simply ignored. Image quality is as important is the relevance of the image being used. There has to be a balance, where quality and relevance are the two guiding principles.

NYMag, retaurant section

Eye-tracking on NY Mag’s website

Jakob Nielsen and Kara Pernice wrote an article entitled “Images as Obstacles” some years ago. The images above are courtesy of Peachpit and the amazing heads who published the study. Thank you for your tremendous work!

Guiding the user
Full article 🙂 !

The Importance Of Color In Web Design – 30 Brilliant Examples Of Colorful Schemes


As a designer, when you create a website your primary concern is how to capture the viewer’s attention without compromising the usability.

The only way to do it is by pushing up your creativity level and in order to create something truly impressive.

Colors acts differently and there is a strong concept of chromatic psychology in web design. Red, green, purple, orange…all of them stimulate the viewer’s feelings and emotion, so when you choose your color scheme you need to make a little research. A colorful website is a great choice when it comes to deliver a positive message or spread the word about an upcoming event.

These types of colors are good to raise the awareness and to capture the attention, so use them wisely because the downside can go as far as mistrust, especially when these colors are trying to promote an apparently sober idea, such as a law firm or a government campaign. In this article you can see a collection of 30 gorgeous websites which are using bright colors.

Behind The Brutes

1. colorful web design

Every Last Drop

2. colorful web design

Continue Reading

21 Examples of Beautiful Color Use in Web Design // @webdesignledger


There is no doubt that choosing the right colors for a design is a very important step of the creative process. We need to think about the message and the style we want to communicate, besides also thinking about the best combination to please our viewers eyes and to deliver a nice result. Today we gathered some good examples of color use in web design. From subtle colorful details to colorful background images or bold colorful type, there are different styles here to show you how to add color to your next project.

Read More

…de los realizadores de EDUCANDO AL SOBERANO I, II y III Llega… El Último Intento!! // @CrazyEgg


Es un tema de debate y consulta entre Colegas, Veo el iceberg y Conduzco mi barco directo a él.
Buenos Aires, Argentina – Feb 2013

A nuestros Queridos Clientes!
en ocasiones no logramos que nuestras palabras y recomendaciones lleguen a vuestros oídos.

Contratan un equipo de profesionales y luego gustan de no escuchar, y creéis saber todo de todo. Comparto una pequeña de recomendaciones de terceros, que seguramente ayudaran a su Marca, Producto, Servicio y Estrategia…

Saludos cordiales! 😀
PS. si Ud. insiste al respecto solo diremos, “el cliente siempre tiene la razón”, nunca se equivoca, nosotros no lo interpretamos…

The Best Websites In The World Do These 6 Things…

Check list 

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