7 Lessons Learned From Launching 5 Products | by Neil Patel


product launch

Over the years my co-founder and I have launched 5 products, and we’ve helped hundreds of other companies launch their products. Sadly I can’t say that each launch was successful, but I did learn what not to do over the years.

From each launch we’ve gotten a better understanding of what should be done and I can confidently say that I have a formula for every product launch. Here are 7 things I learned from launching 5 products:

Lesson #1: Collect emails, even before your product launches

One of the first products that I ever launched was Crazy Egg. The launch was very successful, but it wasn’t because I knew what I was doing, instead I got lucky.

Before we even launched Crazy Egg we created a landing page that showed off the product and had an email opt in box for people who wanted to be notified when the product launched.

We didn’t have any traffic coming to the website, so I bought $10,000 worth of banner ads on all the popular CSS galleries. Within months we collected over 20,000 emails from people who were interested in using Crazy Egg.

When we launched roughly 500 of those 20,000 people signed up for our product. We should have had at least a few thousand convert, as our product was a freemium one, but a lot of the emails on our list were stale as we hadn’t emailed them in over 6 months. The big lesson I learned here was that we should have created an email drip sequence in which we kept all of the people on our list up to date with what we were doing versus sending them one email about our launch.

Before you launch your product make sure you create a landing page where you can collect email addresses, as it is never too early to start your customer acquisition efforts. You can easily do this through LaunchRock.

Once you setup your landing page, make sure you follow up with your potential customers on a regular basis. You can keep them up to date with the progress of your product, educate them, and notify them about your launch.

Lesson #2: It’s never too early to get press

Full article: 
7 Lessons Learned From Launching 5 Products

Clever Web Banners/Ads that Deliver


Online ads and web banners have a great visual potential that usually goes unnoticed. Advertisers often neglect the creative energy when producing web banners, and accordingly, internet users tend to resent those unattractive rectangles that appear on their screens. The good news is that it doesn’t have to be that way. Web banners can be exciting, funny and creative, and, unlike other types of advertising, they can be interactive and playful. We collected examples of really impressive advertising work, all done for the web! These ads are fun to look at at, they won’t antagonize viewers with noises, blings and animations, and you can bet they generate more revenues as well. A win-win situation 🙂

National Center for Domestic Violence

McDonald's Online Banner Campaign

Airport Parking web add

netup-web_design_banner

Showcase of Clever Web Banners and Adds

Comedy Bar

Showcase of Clever Web Banners and Adds

Showcase of Clever Web Banners and Adds

Showcase of Clever Web Banners and Adds

Showcase of Clever Web Banners and Adds

Showcase of Clever Web Banners and Adds

And have a look at this great video about advertising:

Create your own beautiful HTML5 website today! >>

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Why People Should Chill Out About Targeted Advertising

The other day, I was reading a news article when a skyscraper banner ad to the right of the story caught my eye. It was for a particular bass guitar, which was for sale on Amazon. I happen to be in the market for a new bass, and this model looked like one that I might like. So I clicked on the ad to take a closer look and then and browsed through a few other options.

I didn’t end up buying anything, only because I have more a little research to do before I make a decision. But I will make a purchase within the next few weeks. Maybe I’ll get one through Amazon. Either way, I couldn’t help but notice something rather incredible about the aforementioned experience: I actually clicked on a banner ad on a website.

This was probably the second or third time I have ever done this in my life, despite being served probably millions of ad impressions since I first encountered the Internet via a dial-up-connected AOL account. I’ve clicked on text ads in Google search results and on the occasional Facebook ad, but like most Web users, display banner ads have always fallen into my blind spot while I’m browsing. I rarely even notice them.

This phenomenon is by no means limited to the digital world in which we now live. As a teenager, I would bemoan the number of full-page ads in the magazines I’d pick up, as I flipped through the cologne stench in search of articles to read. To this day, I can’t bear to sit through a television commercial. Most of them are weirdly manipulative and completely irrelevant to my life.


The other day, I was reading a news article when a skyscraper banner ad to the right of the story caught my eye. It was for a particular bass guitar, which was for sale on Amazon. I happen to be in the market for a new bass, and this model looked like one that I might like. So I clicked on the ad to take a closer look and then and browsed through a few other options.

I didn’t end up buying anything, only because I have more a little research to do before I make a decision. But I will make a purchase within the next few weeks. Maybe I’ll get one through Amazon. Either way, I couldn’t help but notice something rather incredible about the aforementioned experience: I actually clicked on a banner ad on a website.

This was probably the second or third time I have ever done this in my life, despite being served probably millions of ad impressions since I first encountered the Internet via a dial-up-connected AOL account. I’ve clicked on text ads in Google search results and on the occasional Facebook ad, but like most Web users, display banner ads have always fallen into my blind spot while I’m browsing. I rarely even notice them.

This phenomenon is by no means limited to the digital world in which we now live. As a teenager, I would bemoan the number of full-page ads in the magazines I’d pick up, as I flipped through the cologne stench in search of articles to read. To this day, I can’t bear to sit through a television commercial. Most of them are weirdly manipulative and completely irrelevant to my life.

amazon-personalized-ads.png

The Value For ConsumersLeer más “Why People Should Chill Out About Targeted Advertising”

Getting Started with Banner Advertisements

Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to attractively display their products and services online across an array of websites. Additionally, banner ads allow for increased brand recognition and ad targeting.

Before jumping in and creating multiple banner ads there are a few recommendations to review first. You need to take into consideration the size and position of the advertisement, the context of the ad, the call to action, the file size, and other components. Outlined here are recommendations to help you design suitable ads, effective, and profitable advertisements.
Popular Ad Sizes and Positions

Banner ads come in different sizes and are used within different positions on a page. Most commonly a website will have an array of sizes and positions from which you can choose to advertise on. Additionally, it is possible to have more than one ad on a page in different sizes or positions. Finding the right size and position for your ads can be a crucial part in determining how successful they are.
Size

Every website is going to have its own requirements when it comes to the size of an ad. Typically these sizes are going to be standard sizes set by the many years of practice and existence online. These sizes can often be found present in many different graphic software programs, including Adobe Photoshop and Adobe Flash. Over time ad sizes have changed slightly, with the dismissal of pop-up advertisements, however the general sizes have become rudimentary consistent. Determining what ad size will be the most beneficial depends on the product or services of which you are advertising. Ideally, you want to reserve two-thirds of the ad for a picture or the main value proposition. The other third should be dedicated to the primary call to action. In the chart to follow you will see the most common ad sizes, of which are strongly recommended for creating any banner ad.


http://designinformer.com | By: Shay Howe

Getting Started with Banner Advertisements

Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to attractively display their products and services online across an array of websites. Additionally, banner ads allow for increased brand recognition and ad targeting.

Before jumping in and creating multiple banner ads there are a few recommendations to review first. You need to take into consideration the size and position of the advertisement, the context of the ad, the call to action, the file size, and other components. Outlined here are recommendations to help you design suitable ads, effective, and profitable advertisements.

Popular Ad Sizes and Positions

Banner ads come in different sizes and are used within different positions on a page. Most commonly a website will have an array of sizes and positions from which you can choose to advertise on. Additionally, it is possible to have more than one ad on a page in different sizes or positions. Finding the right size and position for your ads can be a crucial part in determining how successful they are.

Size

Every website is going to have its own requirements when it comes to the size of an ad. Typically these sizes are going to be standard sizes set by the many years of practice and existence online. These sizes can often be found present in many different graphic software programs, including Adobe Photoshop and Adobe Flash. Over time ad sizes have changed slightly, with the dismissal of pop-up advertisements, however the general sizes have become rudimentary consistent. Determining what ad size will be the most beneficial depends on the product or services of which you are advertising. Ideally, you want to reserve two-thirds of the ad for a picture or the main value proposition. The other third should be dedicated to the primary call to action. In the chart to follow you will see the most common ad sizes, of which are strongly recommended for creating any banner ad. Leer más “Getting Started with Banner Advertisements”

How to Setup Google DFP on your Site – A Tutorial

You rely on an ad network like Google AdSense for serving ads but do you also accept direct advertising on your website? Or have you signed up with multiple ad-networks but, due to limited ad space on your site, will only like to run ads from the network that pays you the most money (read maximum CPM)?

google dfpIf you just said yes, Google DFP (DoubleClick for Publishers) could be an ideal solution for you. It is a free ad server from Google that lets you sell ad space on your website.

You may choose to run banner ads, text ads or even rich-media (like video and flash ads) through DFP. The tool, which was formerly known as Google Ad Manager, requires no downloads or installation and any website publisher can sign-up for the DFP program as long as they have an active Google AdSense account.


You rely on an ad network like Google AdSense for serving ads but do you also accept direct advertising on your website? Or have you signed up with multiple ad-networks but, due to limited ad space on your site, will only like to run ads from the network that pays you the most money (read maximum CPM)?

google dfpIf you just said yes, Google DFP (DoubleClick for Publishers) could be an ideal solution for you. It is a free ad server from Google that lets you sell ad space on your website.

You may choose to run banner ads, text ads or even rich-media (like video and flash ads) through DFP. The tool, which was formerly known as Google Ad Manager, requires no downloads or installation and any website publisher can sign-up for the DFP program as long as they have an active Google AdSense account. Leer más “How to Setup Google DFP on your Site – A Tutorial”

Banner Ads: Excellent Examples for Inspiration

Advertising is everywhere, especially on the Web. Most websites I visit have some sort of web banner advertisements on them. For some websites, such as big design blogs, advertising is the main source of income.

With that in mind, it’s clear that website owners need to think very carefully about how their ads are displayed and where they are placed in relation to other elements on their site.

I have put together a showcase of different ways that a few websites show their ads, which might be helpful when it’s time to place banner ads on your site. Some are bang in your face while others are more subtle, blending in with the web design.


by Andy Johnson

Banner Ads: Excellent Examples for Inspiration

Advertising is everywhere, especially on the Web. Most websites I visit have some sort of web banner advertisements on them. For some websites, such as big design blogs, advertising is the main source of income.

With that in mind, it’s clear that website owners need to think very carefully about how their ads are displayed and where they are placed in relation to other elements on their site.

I have put together a showcase of different ways that a few websites show their ads, which might be helpful when it’s time to place banner ads on your site. Some are bang in your face while others are more subtle, blending in with the web design.

CSS Remix

The ads on CSS Remix are displayed along the top of the site and blend in well with the site listings.

CSS Remix

Leer más “Banner Ads: Excellent Examples for Inspiration”

Why Marketers Need SEO

In an interview entitled Common Mistakes of Marketing Creatives and CEOs, Keith Reinhard (Chairman Emeritus of DDB) explains…

“When I was growing up in the industry, let me entertain you, let me make you smile, I’m very versatile, it was one way.”

Advertising was this way for decades, and what may have worked for the last 40 years clearly isn’t as effective these days. A shift like this comes as no surprise. Whether its advertising or just about anything, things change.
Reinhard goes on to describe the way things work now by suggesting…


A typical search engine results page
Image via Wikipedia

In an interview entitled Common Mistakes of Marketing Creatives and CEOs, Keith Reinhard (Chairman Emeritus of DDB) explains…

When I was growing up in the industry, let me entertain you, let me make you smile, I’m very versatile, it was one way.”

Advertising was this way for decades, and what may have worked for the last 40 years clearly isn’t as effective these days. A shift like this comes as no surprise. Whether its advertising or just about anything, things change.
Reinhard goes on to describe the way things work now by suggesting… Leer más “Why Marketers Need SEO”