Infografía: Las 500 empresas de Fortune en Redes Sociales


http://www.informabtl.com

Imagen 7

Estados Unidos.- La empresa de diseño web GO-Gulfpublicó una infografía donde comparte las estadísticas clave de la actividad de las empresas de Fortune 500 en el terreno de Social Media.

Más noticias sobre Social Media:
Redes Sociales: más poderosas que los sites
Crunchéalo, una campaña logra más de 200 mil likes en tiempo récord

Fortune publica  cada año su listado Fortune 500, donde reconoce a las empresas más importantes de todos los sectores. Go-Gulf, empresa de comunicación y diseño web realizó esta infografía donde ofrece datos relevantes sobre el comportamiento de las 500 compañías más importantes del mundo en redes sociales.

En ella se informan datos interesantes:

  • 35% de las 100 compañías más importantes tuvieron un blog corporativo en 2011
  • 62% de las 500 Compañías tienen cuenta activa en Twitter
  • 56% de las empresas tienen página en Facebook

Aquí la infografía para más estadísticas: Leer más “Infografía: Las 500 empresas de Fortune en Redes Sociales”

Facebook y Twitter no son fuentes importantes de noticias en los EE.UU.

Sólo un 9 por ciento de ciudadanos estadounidenses acuden a Facebook o Twitter de manera regular para obtener sus noticias, de acuerdo a The State of The News Media 2012 (‘El estado de los medios de noticias 2012′), un reporte del Proyecto para la Excelencia en Periodismo del Pew Research Center.

En lugar de acudir a sus familias, amigos, conocidos o colegas, muchas personas todavía obtienen su información de organizaciones de noticias (36 por ciento), motores de búsqueda (32 por ciento) y sitios y aplicaciones agregadores de noticias como Google News y Flipboard (29 por ciento), encontró el estudio del Pew.

No es de sorprendernos que estas cifras cambien cuando excluimos a los consumidores de noticias no-digitales y sólo contamos a la gente que acude a la red como su fuente de noticias principal o la única. Más de la mitad -52 por ciento- de esos consumidores de noticias digitales obtienen por lo menos algunas noticias de Facebook y Twitter. Pero los lectores de noticias digitales todavía prefieren enterarse de la actualidad directamente de organizaciones noticiosas (92 por ciento) y motores de búsqueda (85 por ciento).

Facebook es rey, pero Twitter da mayor valor…


http://www.pcworld.com.mx

Sólo un 9 por ciento de ciudadanos estadounidenses acuden a Facebook o Twitter de manera regular para obtener sus noticias, de acuerdo a The State of The News Media 2012 (‘El estado de los medios de noticias 2012′), un reporte del Proyecto para la Excelencia en Periodismo del Pew Research Center.

En lugar de acudir a sus familias, amigos, conocidos o colegas, muchas personas todavía obtienen su información de organizaciones de noticias (36 por ciento), motores de búsqueda (32 por ciento) y sitios y aplicaciones agregadores de noticias como Google News y Flipboard (29 por ciento), encontró el estudio del Pew.

No es de sorprendernos que estas cifras cambien cuando excluimos a los consumidores de noticias no-digitales y sólo contamos a la gente que acude a la red como su fuente de noticias principal o la única. Más de la mitad -52 por ciento- de esos consumidores de noticias digitales obtienen por lo menos algunas noticias de Facebook y Twitter. Pero los lectores de noticias digitales todavía prefieren enterarse de la actualidad directamente de organizaciones noticiosas (92 por ciento) y motores de búsqueda (85 por ciento).

Facebook es rey, pero Twitter da mayor valor… Leer más “Facebook y Twitter no son fuentes importantes de noticias en los EE.UU.”

40 increíbles diseños de blogs personales

Los diseñadores han logrado, gracias a las diferentes técnicas de diseño, a las nuevas ideas y a la ayuda de las propiedades CSS3, impulsar, en los últimos años, los diseños de sus blogs a unos niveles que nunca antes se habían visto. Pero a pesar de esto, es cierto que el arte de los blogs personales, en muchos casos, está disminuyendo, posiblemente por la aparición de servicios como Facebook, Twitter, Posterous, Tumblr y WordPress, y servicios de porfolio como Carbonmade, Deviantart y Behance, que han hecho que personalizar el diseño de los blogs no sea tan necesario.

Pero a pesar de esto, Speckyboy ha encontrado y seleccionado los 40 mejores diseños de blogs personales que existen actualmente en la red.


http://www.marketingdirecto.com

Los diseñadores han logrado, gracias a las diferentes técnicas de diseño, a las nuevas ideas y a la ayuda de las propiedades CSS3, impulsar, en los últimos años, los diseños de sus blogs a unos niveles que nunca antes se habían visto. Pero a pesar de esto, es cierto que el arte de los blogs personales, en muchos casos, está disminuyendo, posiblemente por la aparición de servicios como Facebook, Twitter, Posterous, Tumblr y WordPress, y servicios de porfolio como Carbonmade, Deviantart y Behance, que han hecho que personalizar el diseño de los blogs no sea tan necesario.

Pero a pesar de esto, Speckyboy ha encontrado y seleccionado los 40 mejores diseños de blogs personales que existen actualmente en la red.

Estilo sutil y limpio:

1. Design Made in Germany

2. Look al That!

3. Squaregirl

4. Salvator

5. Grain & Gram – The New Gentelman’s Journal

6. Andrew Greig

7. The Import

8. BlissfullyAware

9. Christoph Zillgens Leer más “40 increíbles diseños de blogs personales”

McChrystal Clear: Basic Media Training

McChrystal: The Lessons

What lessons are there to take away?

1. As apparently General McChrystal didn’t or wouldn’t, remember when you are speaking to the press that you are speaking to the press. Obvious? Maybe not enough. If you are offered an interview opportunity that may seem attractive to your business efforts, do your homework. What is the publishing organ? Is it Time or is it tmz.com? That is, is it an organization which endeavors to be fair and objective and has a reputation to match? Or is it a shoot-from-the-hip medium which is only concerned about titillating its readers/viewers?
2. Then, who is the writer? Ask for published work if it’s available so that you may review the writer’s credentials and orientations. What you are doing is protecting yourself. But what you are also doing is impressing the writer that you did your own homework, and that you cared enough about the dialogue to familiarize yourself with the writer’s work.
3. And of this, remember: Writers are people, too, with egos. If you liked something the writer wrote, say so. It’s a great ice-breaker.
4. Then, in an interview setting, measure your words. You’re not going to lose your job if you say too little. But you might, like Stanley McChrystal, lose your job if you say too much. If you hear your mind caution you about a comment or revelation you might be about to make, think a couple of homely maxims: “Better safe than sorry.” And/or “When in doubt, leave it out.”


McChrystal by John Cass
http://pr.typepad.com

Duncan Christy is a colleague of mine, he is an editor of great experience, and he was inspired to write this article about media training from his years of experience as a journalist and the McChrystal story. He kindly let me republish the article here on PR Communications Blog:

______________________

This exchange occurs very near the beginning of reporter Michael Hastings’ profile of General Stanley McChrystal in a recent issue of Rolling Stone:

“I’d rather have my ass kicked by a roomful of people than go out to this dinner,” McChrystal says.

He pauses a beat.

“Unfortunately,” he adds, “no one in this room could do it.”

With that, he’s out the door.

“Who’s he going to dinner with?” I ask one of his aides.

“Some French minister,” the aide tells me. “It’s fucking gay.”

And with that we are off to the races of one of the most colossal misfires in the history of a subject cooperating with an interview. A disaster that cost an otherwise admired career officer his career and was a huge embarrassment for the Obama administration, which had selected him specifically to lead a successful “surge” in embattled Afghanistan.

What happened? And, more to the point, how can you avoid this ever happening to you should you be a public person or a person speaking publically? Leer más “McChrystal Clear: Basic Media Training”

Assange y Zuckerberg, dos paladines poco transparentes

El creador de WikiLeaks, Julian Assange, no quiere revelar cómo juntó el primer millón de dólares. Mark Zukerberg, numen de Facebook, parece el único no expuesto por la red social cuyo voyeurismo, de paso, empieza a suscitar rechazos en la gente.

En conjunto, ambos instrumentos, en una forma u otra, combinan polos contrarios; por ejemplo, diafanidad y secreto, privacidad y escándalo. En el caso de WikiLeads (“filtraciones Wiki”), han llegado a revelarse 76.000 documentos del Pentágono.

En teoría, esa red pretende que el “ciudadano de Internet” pueda intervenir forzando transparencia y divulgación de casi todo. Salvo cuanto atañe a la intimidad de Assange. En efecto, el Wall Street Journal ha puesto al descubierto algo poco grato al ex hacker australiano: dudas sobre el origen de los fondos (US$ 1.000.000) empleados para crear WikiLeaks. En otras palabras, transparencia para todos, salvo para el dueño del circo.


Logo used by Wikileaks
Image via Wikipedia

El creador de WikiLeaks, Julian Assange, no quiere revelar cómo juntó el primer millón de dólares. Mark Zukerberg, numen de Facebook, parece el único no expuesto por la red social cuyo voyeurismo, de paso, empieza a suscitar rechazos en la gente.

En conjunto, ambos instrumentos, en una forma u otra, combinan polos contrarios; por ejemplo, diafanidad y secreto, privacidad y escándalo. En el caso de WikiLeads (“filtraciones Wiki”), han llegado a revelarse 76.000 documentos del Pentágono.

En teoría, esa red pretende que el “ciudadano de Internet” pueda intervenir forzando transparencia y divulgación de casi todo. Salvo cuanto atañe a la intimidad de Assange. En efecto, el Wall Street Journal ha puesto al descubierto algo poco grato al ex hacker australiano: dudas sobre el origen de los fondos (US$ 1.000.000) empleados para crear WikiLeaks. En otras palabras, transparencia para todos, salvo para el dueño del circo. Leer más “Assange y Zuckerberg, dos paladines poco transparentes”

Infographic of the Day: Will the Coming Tax Changes Hit Your Wallet?

With Bush-era tax breaks set to expire at the end of the year, Congress is gearing up for a knock-down-drag-out fight over whether to extend all of them, some of them, or none at all (and just in time for mid-term elections!). The Washington Post has a fun–albeit visually misleading–interactive infographic on how the options will affect your wallet. (More on the misleading bit below.)

The question is: Are we willing to put the country in deeper debt, to keep our taxes as they are now? The Post’s infographic shows three scenarios:

Letting all cuts expire
That would mean that our government incurs no extra debts. But it also means that most Americas will pay a bit more in taxes:


With Bush-era tax breaks set to expire at the end of the year, Congress is gearing up for a knock-down-drag-out fight over whether to extend all of them, some of them, or none at all (and just in time for mid-term elections!). The Washington Post has a fun–albeit visually misleading–interactive infographic on how the options will affect your wallet. (More on the misleading bit below.)

The question is: Are we willing to put the country in deeper debt, to keep our taxes as they are now? The Post‘s infographic shows three scenarios:

Letting all cuts expire
That would mean that our government incurs no extra debts. But it also means that most Americas will pay a bit more in taxes:

Extending all the cuts
This is the favored plan of most Republicans. It would cost the government $3.7 trillion over ten years in forgone revenues.

Letting cuts sunset only for those earning more than $250,000 a year
This is what Obama and many Democratic leaders are agitating for–here, the richest Americans will shell out about $310,000 more a year (which comes to about 1.7% of their income). Those in the middle class won’t pay more. The government still loses money, though — about $3 trillion over the decade. Leer más “Infographic of the Day: Will the Coming Tax Changes Hit Your Wallet?”

The WikiLeaks Debate: Journalists Weigh In

WikiLeaks and potential imitators could be game changers for the relationships between journalists and the governments and companies they cover. The merits or dangers of those changes are, however, big points of contention for both the organizations that have experienced leaks and the journalists who cover them.

While it’s tough for anyone to speak about WikiLeaks with total authority, we turned to four diverse thinkers in the field: A varied group of experienced journalists with something to say.

Their insights could help the rest of us find the proper perspective on this new development in media and technology. Read on for four takes on what WikiLeaks means, and let us know your own thoughts in the comments below.
“WikiLeaks Must Be Stopped”

“WikiLeaks is not a news organization,” said Marc Thiessen. “It is a criminal enterprise.”

Thiessen is a conservative political commentator who has written articles for The Wall Street Journal, The Los Angeles Times, National Review and USA Today, and his August 3rd op-ed in The Washington Post titled “WikiLeaks Must Be Stopped” is one of the most scathing indictments of WikiLeaks in a mainstream publication.

Thiessen, who served as a speechwriter for U.S. President George W. Bush, views WikiLeaks through the lens of national security. He is of the opinion that WikiLeaks’ ethics are simply nonexistent.

WikiLeaks’ collection and publication of confidential military data “arguably constitute material support for terrorism,” he said. He believes the administration of President Barack Obama not only has the right, but the responsibility to track down founder and spokesman Julian Assange and throw him in prison; then shut down his entire organization.

The post said that WikiLeaks has already exposed over 100 friendly informants and one U.S. operative, whose lives and families could now be in danger.

With at least 10,000 more documents still unreleased, Thiessen considers this an issue of national security and believes that the United States should take whatever action is necessary to prevent those documents from being released, even if it means infringing on international laws that might protect Assange and his associates.


WikiLeaks and potential imitators could be game changers for the relationships between journalists and the governments and companies they cover. The merits or dangers of those changes are, however, big points of contention for both the organizations that have experienced leaks and the journalists who cover them.

While it’s tough for anyone to speak about WikiLeaks with total authority, we turned to four diverse thinkers in the field: A varied group of experienced journalists with something to say.

Their insights could help the rest of us find the proper perspective on this new development in media and technology. Read on for four takes on what WikiLeaks means, and let us know your own thoughts in the comments below.


“WikiLeaks Must Be Stopped”


“WikiLeaks is not a news organization,” said Marc Thiessen. “It is a criminal enterprise.”

Thiessen is a conservative political commentator who has written articles for The Wall Street Journal, The Los Angeles Times, National Review and USA Today, and his August 3rd op-ed in The Washington Post titled “WikiLeaks Must Be Stopped” is one of the most scathing indictments of WikiLeaks in a mainstream publication.

Thiessen, who served as a speechwriter for U.S. President George W. Bush, views WikiLeaks through the lens of national security. He is of the opinion that WikiLeaks’ ethics are simply nonexistent.

WikiLeaks’ collection and publication of confidential military data “arguably constitute material support for terrorism,” he said. He believes the administration of President Barack Obama not only has the right, but the responsibility to track down founder and spokesman Julian Assange and throw him in prison; then shut down his entire organization.

The post said that WikiLeaks has already exposed over 100 friendly informants and one U.S. operative, whose lives and families could now be in danger.

With at least 10,000 more documents still unreleased, Thiessen considers this an issue of national security and believes that the United States should take whatever action is necessary to prevent those documents from being released, even if it means infringing on international laws that might protect Assange and his associates. Leer más “The WikiLeaks Debate: Journalists Weigh In”