Infografía: Las 500 empresas de Fortune en Redes Sociales


http://www.informabtl.com

Imagen 7

Estados Unidos.- La empresa de diseño web GO-Gulfpublicó una infografía donde comparte las estadísticas clave de la actividad de las empresas de Fortune 500 en el terreno de Social Media.

Más noticias sobre Social Media:
Redes Sociales: más poderosas que los sites
Crunchéalo, una campaña logra más de 200 mil likes en tiempo récord

Fortune publica  cada año su listado Fortune 500, donde reconoce a las empresas más importantes de todos los sectores. Go-Gulf, empresa de comunicación y diseño web realizó esta infografía donde ofrece datos relevantes sobre el comportamiento de las 500 compañías más importantes del mundo en redes sociales.

En ella se informan datos interesantes:

  • 35% de las 100 compañías más importantes tuvieron un blog corporativo en 2011
  • 62% de las 500 Compañías tienen cuenta activa en Twitter
  • 56% de las empresas tienen página en Facebook

Aquí la infografía para más estadísticas: Leer más “Infografía: Las 500 empresas de Fortune en Redes Sociales”

Facebook y Twitter no son fuentes importantes de noticias en los EE.UU.

Sólo un 9 por ciento de ciudadanos estadounidenses acuden a Facebook o Twitter de manera regular para obtener sus noticias, de acuerdo a The State of The News Media 2012 (‘El estado de los medios de noticias 2012′), un reporte del Proyecto para la Excelencia en Periodismo del Pew Research Center.

En lugar de acudir a sus familias, amigos, conocidos o colegas, muchas personas todavía obtienen su información de organizaciones de noticias (36 por ciento), motores de búsqueda (32 por ciento) y sitios y aplicaciones agregadores de noticias como Google News y Flipboard (29 por ciento), encontró el estudio del Pew.

No es de sorprendernos que estas cifras cambien cuando excluimos a los consumidores de noticias no-digitales y sólo contamos a la gente que acude a la red como su fuente de noticias principal o la única. Más de la mitad -52 por ciento- de esos consumidores de noticias digitales obtienen por lo menos algunas noticias de Facebook y Twitter. Pero los lectores de noticias digitales todavía prefieren enterarse de la actualidad directamente de organizaciones noticiosas (92 por ciento) y motores de búsqueda (85 por ciento).

Facebook es rey, pero Twitter da mayor valor…


http://www.pcworld.com.mx

Sólo un 9 por ciento de ciudadanos estadounidenses acuden a Facebook o Twitter de manera regular para obtener sus noticias, de acuerdo a The State of The News Media 2012 (‘El estado de los medios de noticias 2012′), un reporte del Proyecto para la Excelencia en Periodismo del Pew Research Center.

En lugar de acudir a sus familias, amigos, conocidos o colegas, muchas personas todavía obtienen su información de organizaciones de noticias (36 por ciento), motores de búsqueda (32 por ciento) y sitios y aplicaciones agregadores de noticias como Google News y Flipboard (29 por ciento), encontró el estudio del Pew.

No es de sorprendernos que estas cifras cambien cuando excluimos a los consumidores de noticias no-digitales y sólo contamos a la gente que acude a la red como su fuente de noticias principal o la única. Más de la mitad -52 por ciento- de esos consumidores de noticias digitales obtienen por lo menos algunas noticias de Facebook y Twitter. Pero los lectores de noticias digitales todavía prefieren enterarse de la actualidad directamente de organizaciones noticiosas (92 por ciento) y motores de búsqueda (85 por ciento).

Facebook es rey, pero Twitter da mayor valor… Leer más “Facebook y Twitter no son fuentes importantes de noticias en los EE.UU.”

40 increíbles diseños de blogs personales

Los diseñadores han logrado, gracias a las diferentes técnicas de diseño, a las nuevas ideas y a la ayuda de las propiedades CSS3, impulsar, en los últimos años, los diseños de sus blogs a unos niveles que nunca antes se habían visto. Pero a pesar de esto, es cierto que el arte de los blogs personales, en muchos casos, está disminuyendo, posiblemente por la aparición de servicios como Facebook, Twitter, Posterous, Tumblr y WordPress, y servicios de porfolio como Carbonmade, Deviantart y Behance, que han hecho que personalizar el diseño de los blogs no sea tan necesario.

Pero a pesar de esto, Speckyboy ha encontrado y seleccionado los 40 mejores diseños de blogs personales que existen actualmente en la red.


http://www.marketingdirecto.com

Los diseñadores han logrado, gracias a las diferentes técnicas de diseño, a las nuevas ideas y a la ayuda de las propiedades CSS3, impulsar, en los últimos años, los diseños de sus blogs a unos niveles que nunca antes se habían visto. Pero a pesar de esto, es cierto que el arte de los blogs personales, en muchos casos, está disminuyendo, posiblemente por la aparición de servicios como Facebook, Twitter, Posterous, Tumblr y WordPress, y servicios de porfolio como Carbonmade, Deviantart y Behance, que han hecho que personalizar el diseño de los blogs no sea tan necesario.

Pero a pesar de esto, Speckyboy ha encontrado y seleccionado los 40 mejores diseños de blogs personales que existen actualmente en la red.

Estilo sutil y limpio:

1. Design Made in Germany

2. Look al That!

3. Squaregirl

4. Salvator

5. Grain & Gram – The New Gentelman’s Journal

6. Andrew Greig

7. The Import

8. BlissfullyAware

9. Christoph Zillgens Leer más “40 increíbles diseños de blogs personales”

McChrystal Clear: Basic Media Training

McChrystal: The Lessons

What lessons are there to take away?

1. As apparently General McChrystal didn’t or wouldn’t, remember when you are speaking to the press that you are speaking to the press. Obvious? Maybe not enough. If you are offered an interview opportunity that may seem attractive to your business efforts, do your homework. What is the publishing organ? Is it Time or is it tmz.com? That is, is it an organization which endeavors to be fair and objective and has a reputation to match? Or is it a shoot-from-the-hip medium which is only concerned about titillating its readers/viewers?
2. Then, who is the writer? Ask for published work if it’s available so that you may review the writer’s credentials and orientations. What you are doing is protecting yourself. But what you are also doing is impressing the writer that you did your own homework, and that you cared enough about the dialogue to familiarize yourself with the writer’s work.
3. And of this, remember: Writers are people, too, with egos. If you liked something the writer wrote, say so. It’s a great ice-breaker.
4. Then, in an interview setting, measure your words. You’re not going to lose your job if you say too little. But you might, like Stanley McChrystal, lose your job if you say too much. If you hear your mind caution you about a comment or revelation you might be about to make, think a couple of homely maxims: “Better safe than sorry.” And/or “When in doubt, leave it out.”


McChrystal by John Cass
http://pr.typepad.com

Duncan Christy is a colleague of mine, he is an editor of great experience, and he was inspired to write this article about media training from his years of experience as a journalist and the McChrystal story. He kindly let me republish the article here on PR Communications Blog:

______________________

This exchange occurs very near the beginning of reporter Michael Hastings’ profile of General Stanley McChrystal in a recent issue of Rolling Stone:

“I’d rather have my ass kicked by a roomful of people than go out to this dinner,” McChrystal says.

He pauses a beat.

“Unfortunately,” he adds, “no one in this room could do it.”

With that, he’s out the door.

“Who’s he going to dinner with?” I ask one of his aides.

“Some French minister,” the aide tells me. “It’s fucking gay.”

And with that we are off to the races of one of the most colossal misfires in the history of a subject cooperating with an interview. A disaster that cost an otherwise admired career officer his career and was a huge embarrassment for the Obama administration, which had selected him specifically to lead a successful “surge” in embattled Afghanistan.

What happened? And, more to the point, how can you avoid this ever happening to you should you be a public person or a person speaking publically? Leer más “McChrystal Clear: Basic Media Training”

Assange y Zuckerberg, dos paladines poco transparentes

El creador de WikiLeaks, Julian Assange, no quiere revelar cómo juntó el primer millón de dólares. Mark Zukerberg, numen de Facebook, parece el único no expuesto por la red social cuyo voyeurismo, de paso, empieza a suscitar rechazos en la gente.

En conjunto, ambos instrumentos, en una forma u otra, combinan polos contrarios; por ejemplo, diafanidad y secreto, privacidad y escándalo. En el caso de WikiLeads (“filtraciones Wiki”), han llegado a revelarse 76.000 documentos del Pentágono.

En teoría, esa red pretende que el “ciudadano de Internet” pueda intervenir forzando transparencia y divulgación de casi todo. Salvo cuanto atañe a la intimidad de Assange. En efecto, el Wall Street Journal ha puesto al descubierto algo poco grato al ex hacker australiano: dudas sobre el origen de los fondos (US$ 1.000.000) empleados para crear WikiLeaks. En otras palabras, transparencia para todos, salvo para el dueño del circo.


Logo used by Wikileaks
Image via Wikipedia

El creador de WikiLeaks, Julian Assange, no quiere revelar cómo juntó el primer millón de dólares. Mark Zukerberg, numen de Facebook, parece el único no expuesto por la red social cuyo voyeurismo, de paso, empieza a suscitar rechazos en la gente.

En conjunto, ambos instrumentos, en una forma u otra, combinan polos contrarios; por ejemplo, diafanidad y secreto, privacidad y escándalo. En el caso de WikiLeads (“filtraciones Wiki”), han llegado a revelarse 76.000 documentos del Pentágono.

En teoría, esa red pretende que el “ciudadano de Internet” pueda intervenir forzando transparencia y divulgación de casi todo. Salvo cuanto atañe a la intimidad de Assange. En efecto, el Wall Street Journal ha puesto al descubierto algo poco grato al ex hacker australiano: dudas sobre el origen de los fondos (US$ 1.000.000) empleados para crear WikiLeaks. En otras palabras, transparencia para todos, salvo para el dueño del circo. Leer más “Assange y Zuckerberg, dos paladines poco transparentes”

Infographic of the Day: Will the Coming Tax Changes Hit Your Wallet?

With Bush-era tax breaks set to expire at the end of the year, Congress is gearing up for a knock-down-drag-out fight over whether to extend all of them, some of them, or none at all (and just in time for mid-term elections!). The Washington Post has a fun–albeit visually misleading–interactive infographic on how the options will affect your wallet. (More on the misleading bit below.)

The question is: Are we willing to put the country in deeper debt, to keep our taxes as they are now? The Post’s infographic shows three scenarios:

Letting all cuts expire
That would mean that our government incurs no extra debts. But it also means that most Americas will pay a bit more in taxes:


With Bush-era tax breaks set to expire at the end of the year, Congress is gearing up for a knock-down-drag-out fight over whether to extend all of them, some of them, or none at all (and just in time for mid-term elections!). The Washington Post has a fun–albeit visually misleading–interactive infographic on how the options will affect your wallet. (More on the misleading bit below.)

The question is: Are we willing to put the country in deeper debt, to keep our taxes as they are now? The Post‘s infographic shows three scenarios:

Letting all cuts expire
That would mean that our government incurs no extra debts. But it also means that most Americas will pay a bit more in taxes:

Extending all the cuts
This is the favored plan of most Republicans. It would cost the government $3.7 trillion over ten years in forgone revenues.

Letting cuts sunset only for those earning more than $250,000 a year
This is what Obama and many Democratic leaders are agitating for–here, the richest Americans will shell out about $310,000 more a year (which comes to about 1.7% of their income). Those in the middle class won’t pay more. The government still loses money, though — about $3 trillion over the decade. Leer más “Infographic of the Day: Will the Coming Tax Changes Hit Your Wallet?”

The WikiLeaks Debate: Journalists Weigh In

WikiLeaks and potential imitators could be game changers for the relationships between journalists and the governments and companies they cover. The merits or dangers of those changes are, however, big points of contention for both the organizations that have experienced leaks and the journalists who cover them.

While it’s tough for anyone to speak about WikiLeaks with total authority, we turned to four diverse thinkers in the field: A varied group of experienced journalists with something to say.

Their insights could help the rest of us find the proper perspective on this new development in media and technology. Read on for four takes on what WikiLeaks means, and let us know your own thoughts in the comments below.
“WikiLeaks Must Be Stopped”

“WikiLeaks is not a news organization,” said Marc Thiessen. “It is a criminal enterprise.”

Thiessen is a conservative political commentator who has written articles for The Wall Street Journal, The Los Angeles Times, National Review and USA Today, and his August 3rd op-ed in The Washington Post titled “WikiLeaks Must Be Stopped” is one of the most scathing indictments of WikiLeaks in a mainstream publication.

Thiessen, who served as a speechwriter for U.S. President George W. Bush, views WikiLeaks through the lens of national security. He is of the opinion that WikiLeaks’ ethics are simply nonexistent.

WikiLeaks’ collection and publication of confidential military data “arguably constitute material support for terrorism,” he said. He believes the administration of President Barack Obama not only has the right, but the responsibility to track down founder and spokesman Julian Assange and throw him in prison; then shut down his entire organization.

The post said that WikiLeaks has already exposed over 100 friendly informants and one U.S. operative, whose lives and families could now be in danger.

With at least 10,000 more documents still unreleased, Thiessen considers this an issue of national security and believes that the United States should take whatever action is necessary to prevent those documents from being released, even if it means infringing on international laws that might protect Assange and his associates.


WikiLeaks and potential imitators could be game changers for the relationships between journalists and the governments and companies they cover. The merits or dangers of those changes are, however, big points of contention for both the organizations that have experienced leaks and the journalists who cover them.

While it’s tough for anyone to speak about WikiLeaks with total authority, we turned to four diverse thinkers in the field: A varied group of experienced journalists with something to say.

Their insights could help the rest of us find the proper perspective on this new development in media and technology. Read on for four takes on what WikiLeaks means, and let us know your own thoughts in the comments below.


“WikiLeaks Must Be Stopped”


“WikiLeaks is not a news organization,” said Marc Thiessen. “It is a criminal enterprise.”

Thiessen is a conservative political commentator who has written articles for The Wall Street Journal, The Los Angeles Times, National Review and USA Today, and his August 3rd op-ed in The Washington Post titled “WikiLeaks Must Be Stopped” is one of the most scathing indictments of WikiLeaks in a mainstream publication.

Thiessen, who served as a speechwriter for U.S. President George W. Bush, views WikiLeaks through the lens of national security. He is of the opinion that WikiLeaks’ ethics are simply nonexistent.

WikiLeaks’ collection and publication of confidential military data “arguably constitute material support for terrorism,” he said. He believes the administration of President Barack Obama not only has the right, but the responsibility to track down founder and spokesman Julian Assange and throw him in prison; then shut down his entire organization.

The post said that WikiLeaks has already exposed over 100 friendly informants and one U.S. operative, whose lives and families could now be in danger.

With at least 10,000 more documents still unreleased, Thiessen considers this an issue of national security and believes that the United States should take whatever action is necessary to prevent those documents from being released, even if it means infringing on international laws that might protect Assange and his associates. Leer más “The WikiLeaks Debate: Journalists Weigh In”

Top Secret America: Visualizing the National Security Buildup in the U.S.

“Top Secret America” [washingtonpost.com] is an extensive investigative project of the Washington Post
that describes the huge national security buildup in the United States after the September 11 attacks. More than
a dozen Washington Post journalists spent 2 years developing the database, which was put together by compiling
hundreds of thousands of public records of government organizations and private-sector companies.

top_secret_america.jpg
From these records, The Washington Post identified 45 government organizations (for example, the FBI) engaged in top-secret work and determined that those 45 organizations could be broken down into 1,271 sub-units (for example, the Terrorist Screening Center of the FBI). At the private-sector level, The Post identified 1,931 companies engaged in top-secret work for the government, ranging from the “nuclear operations” by AT&T to the “cyber operations” of Abraxas.


“Top Secret America” [washingtonpost.com] is an extensive investigative project of the Washington Postthat describes the huge national security buildup in the United States after the September 11 attacks. More thana dozen Washington Post journalists spent 2 years developing the database, which was put together by compiling hundreds of thousands of public records of government organizations and private-sector companies.

top_secret_america.jpg
From these records, The Washington Post identified 45 government organizations (for example, the FBI) engaged in top-secret work and determined that those 45 organizations could be broken down into 1,271 sub-units (for example, the Terrorist Screening Center of the FBI). At the private-sector level, The Post identified 1,931 companies engaged in top-secret work for the government, ranging from the “nuclear operations” by AT&T to the “cyber operations” of Abraxas. Leer más “Top Secret America: Visualizing the National Security Buildup in the U.S.”

Companies in Brief


Barnes & Noble: After Booking Losses, a Bookseller on Sale

Yielding to pressure from investors as a shift to digital books hits the bottom line, the biggest U.S. bookstore chain has put itself on the block. In May billionaire Ron Burkle, who owns 19 percent of Barnes & Noble (BKS), launched a lawsuit seeking to invalidate the bookseller’s “poison pill” defense against takeovers to boost the value of his holding; the sale could give him what he wants. Chairman Leonard Riggio, B&N’s biggest shareholder, says he may join with a group that will bid for the company. In June the chain forecast a possible loss of 40 cents a share for the current fiscal year due to a $140 million investment in its digital book unit.

—By David Rocks, Edited by James E. Ellis Leer más “Companies in Brief”

Springwise | New business ideas from around the world


We’ve seen a couple of different initiatives to provide drivers of electric vehicles with free power for their cars—both at a McDonald’s and at the Seattle-Tacoma International Airport—but as such vehicles become more widespread, efforts like that are unlikely to remain sustainable. Recognizing the need for a formal charging infrastructure, SemaConnect has developed an automated solution that lets parking operators build, scale and manage a network of vehicle-charging systems.

SemaConnect offers a range of both pedestal-mounted and wall-mounted charging stations that enable electric cars and plug-in hybrids to connect effortlessly to a power source. Smart card authentication gives only authorized users access to charging, while cellular connectivity transmits transaction information to a remote server. The SemaCharge Network Management System, meanwhile, is a web-based system that allows infrastructure operators such as municipalities, utilities, commercial parking lot operators and apartment building managers to monitor and manage their network of charging stations, including metering, billing and demand response. The SemaCharge network also gives consumers the ability to track their usage and pay online.

As company founder Mahi Reddy recently told the Washington Post, “the notion that your landlord would install a socket so that you could get free juice is a fantasy. This is not like charging a cellphone.” Maryland-based SemaConnect recently installed one of its first devices at the Loews Annapolis Hotel, the Post reports. Parking-lot operators around the globe: one to get in on early…? (Related: Parking operator launches car-sharing service.)

Website: www.semaconnect.com
Contact: en quiries@semaconnect.com

Spotted by: Susanna Haynie

We’ve seen numerous social networks for travellers in recent years, including KLM’s location-specific Club China and Club Africa for connecting people who do business in those parts of the world. Taking a slightly different tack is British Airways’ Metrotwin, which focuses on comparing and contrasting city “twins” instead.

New York and London are the cities paired on the main Metrotwin site, which provides recommendations for the best neighbourhoods, businesses, attractions and places to visit on both sides of the pond. Rather than connecting travellers, it strives to be more of a social utility for time-starved, novelty-seeking urbanites living in or travelling between the two cities. Same goes for Metrotwin Mumbai, a like-minded arm of the effort that pairs London and Mumbai instead. The site explains: “Do you know where to find the Breach Candy of London? What about the Tate Modern of Mumbai? Metrotwin makes these cross-references useful by asking people like you to suggest Mumbai and London ‘twins’ for neighbourhoods, businesses, attractions, places and people.” Rather than reviewing any and every cafe in those cities, then, it focuses on comparable “best of” destinations, drawing from local online communities and bloggers—who, incidentally, get rewarded for their content with British Airways miles.

Now in beta, Metrotwin puts an interesting spin on travel review sites by focusing on equivalent attractions in very different cities. That’s how people often learn about new things, after all—by comparing them with what they already know—so the approach makes intuitive sense. One to emulate for travellers in your part of the world, or to apply to a different product category?

Website: www.mumbai.metrotwin.com
Contact: support@metrotwin.com

Spotted by: Louisa Redshaw

Image credits: Deepa and obo-bobolina

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Woopra Is Becoming Another Feature Rich Alternative To Google Analytics @ SmashingApps


If you are a professional blogger or webmaster, there is a good change that you track your site’s traffic and analyze to learn how to better your website or blog. Such measures are an absolute must if you want your website to have a mark on the web. Most webmasters use Google Analytics for this purpose.

Although Google Analytics is the most popular application for this task and does a great job at tracking traffic, Woopra proves that there are areas in which Analytics falls short.

Advertisement

email  marketing software

Before I get into Woopra’s features, let me tell my readers that this tracking solution exists as a desktop application (for Windows, Mac, and Linux), an online application, and very soon will be usable on the iPhone.

Woopra has been declared better than Google Analytics by a number of sources, including the Washington Post What sets this service apart is its comprehensiveness.

Stats

This amazing service lets users not only track their traffic using a variety of tools, but it lets them do this in real time. Moreover site owners can have live chats with their site’s visitors.

Woopra also lets users monitor multiple websites. A one-stop service is created for monitoring all your sites. Through the quick site tabs at the top of the Woopra panel, you have one-click access to your registered blogs.

blogs

This traffic tracking solution comes in free and paid plans. Click here for details.

plans

If you have any questions about Woopra you can always check their FAQ page  or visit their homepage here.

Packing features clearly better then Google Analytics’, all webmasters should give Woopra a go.

http://www.smashingapps.com/2010/03/30/woopra-is-becoming-another-feature-rich-alternative-to-google-analytics.html

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Relevence, relationships and the ridiculous dominate opening day of We Media ‘10


Alan Webber and Michael Wolff at We MediaAlan Webber and Michael Wolff at We Media. ‘Journalism is not a public service, not a public good,’ Wolff said. ‘Journalism is not social work.’ Photo by Chelsea Matiash

By Steve Klein
and Suzanne McBride

Almost nothing may have been invented yet, We Media founders Dale Peskin and Andrew Nachison like to say.

But that doesn’t mean that a lot of people aren’t trying.

On Wednesday, the first full day of the 2010 We Media Conference at the University of Miami, “Game Changers” like Byron Reece, chief innovation officer of Demand Media, were celebrated and challenged to help define the approach of the Digital Renaissance.

“The Internet is becoming increasingly self corrective with the ability to determine between right and wrong, what’s good and bad,” said Reece. “Nobody saw the Internet coming. When new technologies come out, the only frame of reference people have are the technologies they are replacing.

“People are willing to help people on the Internet and get nothing in return.”

The anonymous — and not so anonymous — community of the Internet was a feature of the first of the two-day conference, which included a discussion on the changing face of news with Tom Curley, CEO of the Associated Press, and Alberto Ibarguen, CEO of the Knight Foundation, moderated by John Hockenberry, host of “The Takeaway.”

A pair of morning sessions, however, provided a sharp contrast between Newser founder Michael Wolff and Tom Stites, founder of the Banyan Project, which emphasizes relational journalism to strengthen democracy.

“Journalism needs to serve a huge, ill-served public and encourage deeper civic engagement,” said Stites. “This journalism would be more relevant to the public it serves to make sounder life decisions.

“We need to stretch boundaries and enlarge the discourse. The future of journalism discourse is what is important. What are the problems that democracy demands we pursue?”

Wolff’s approach is not as grand, however.

“Journalism is not a public service, not a public good. Journalism is not social work,” said Wolff, emphasizing the community theme. “When it’s healthiest, it’s about having a relationship with your readers. You’re trying to find what people want. That sends you in directions that are both profane and ridiculous. Leer más “Relevence, relationships and the ridiculous dominate opening day of We Media ‘10”