10 pequeños locales de donde surgieron grandes emporios empresariales | ***POST DESTACADO***

¿Sabías que la coreana Samsung comenzó su singladura empresarial vendiendo pescado y verduras en un pequeño local de un mercado de Corea? ¿O que Virgin Records vendía discos piratas y nació de una tienda más pequeña que la cabina de uno de los aviones de Richard Branson? Sí, corporaciones que hoy consideramos gigantes financieros nacen, como nacen todas las cosas, de algo muy pequeño, casi diminuto. Y muchas con un sentido fundacional distinto al que hoy las alumbra. Este es el gérmen gráfico de los primeros “cuarteles generales” de marcas que hoy no dudan en erigir auténticas ciudades para sus miles de empleados.


http://www.yorokobu.es| Historia de comment

¿Sabías que la coreana Samsung comenzó su singladura empresarial vendiendo pescado y verduras en un pequeño local de un mercado de Corea? ¿O que Virgin Records vendía discos piratas y nació de una tienda más pequeña que la cabina de uno de los aviones de Richard Branson? Sí, corporaciones que hoy consideramos gigantes financieros nacen, como nacen todas las cosas, de algo muy pequeño, casi diminuto. Y muchas con un sentido fundacional distinto al que hoy las alumbra. Este es el gérmen gráfico de los primeros “cuarteles generales” de marcas que hoy no dudan en erigir auténticas ciudades para sus miles de empleados. Leer más “10 pequeños locales de donde surgieron grandes emporios empresariales | ***POST DESTACADO***”

What’s up with Bing and Yahoo?

For years now, Bing and Yahoo have been struggling to keep up with the king of search engines which is Google. The recent anti-trust challenge of Google in Washington DC didn’t help with Bing and Yahoo’s problems. It was just a simple showcase of the lack of knowledge of lawmakers in correct regulation. Anyway, back to Bing and Yahoo’s dilemma. Let’s look into each search engine’s current situation.


SEO by admin
http://www.provenseo.com/2011/10/whats-up-with-bing-and-yahoo/

For years now, Bing and Yahoo have been struggling to keep up with the king of search engines which is Google. The recent anti-trust challenge of Google in Washington DC didn’t help with Bing and Yahoo’s problems. It was just a simple showcase of the lack of knowledge of lawmakers in correct regulation. Anyway, back to Bing and Yahoo’s dilemma. Let’s look into each search engine’s current situation. Leer más “What’s up with Bing and Yahoo?”

Expanded Social Media team in Australia!

Campaign Asia just reported on the expansion of our regional Social Media team, with Lucille Snape and Annie Hammel joining as Digital Strategists and Koby Geddes as a Digital Analyst, all in Sydney. Welcome to the team!

Full details below. Our expansion is proceeding at breakneck speed, so do get in touch with me if you are looking for a social media job. Some relevant characteristics of successful candidates: Passion for Social Media, bordering on obsessive; super intelligent; super hard worker; super fun; good taste in music.


Thomas Crampton by Thomas Crampton

Campaign Asia just reported on the expansion of our regional Social Media team, with Lucille Snape and Annie Hammel joining as Digital Strategists and Koby Geddes as a Digital Analyst, all in Sydney. Welcome to the team!

Full details below. Our expansion is proceeding at breakneck speed, so do get in touch with me if you are looking for a social media job. Some relevant characteristics of successful candidates: Passion for Social Media, bordering on obsessive; super intelligent; super hard worker; super fun; good taste in music. Leer más “Expanded Social Media team in Australia!”

Who is easily manipulated?

Sometimes (and too often) marketers work to manipulate people. I define manipulation as working to spread an idea or generate an action that is not in a person’s long-term best interest.

The easiest people to manipulate are those that don’t demand a lot of information, are open to messages from authority figures and are willing to make decisions on a hunch, particularly if there’s a promise of short-term gains.

If you want to focus on the short run and sell something, get a vote or gather a mob, the easiest place to start is with populations that leave themselves open to manipulation.


Sometimes (and too often) marketers work to manipulate people. I define manipulation as working to spread an idea or generate an action that is not in a person’s long-term best interest.

The easiest people to manipulate are those that don’t demand a lot of information, are open to messages from authority figures and are willing to make decisions on a hunch, particularly if there’s a promise of short-term gains.

If you want to focus on the short run and sell something, get a vote or gather a mob, the easiest place to start is with populations that leave themselves open to manipulation. Leer más “Who is easily manipulated?”

Dachis Group acquires XPLANE


I’m thrilled that Dachis Group‘s growth and momentum continues with the acquisition of XPLANE, a visual thinking company. What does this mean? We have added a distinct set of capabilities to help clients diagnose the drivers of business problems and map out effective solutions. Their acumen in process design and change communication combines with our existing strategy formulation, program design, and technology implementation capabilities. Leer más “Dachis Group acquires XPLANE”