Where are the CEO’s who can provide innovation leadership?

How did he do it? It’s not as mysterious as many would like to believe. He was a founder CEO. I’m not talking about equity ownership but the influence and emotional control that founders uniquely have. He wasn’t the first founder CEO who used their unique position to provide innovation leadership to their organizations. This club includes such innovators as Walt Disney and Bill Hewlett/David Packard.

So why are founder CEO’s unique?
Founder CEO’s have a unique place in the business world. Their motivations are much more personal. The success of the business is more than just satisfying Wall Street’s drum beat of the quarterly results.


Via Scoop.ithuman being in – perfección

What is the secret to Apple’s innovation leadership?

In Silicon Valley, you can’t avoid the game of comparing every company to Apple. There is no avoiding the success Apple has experienced. So what made Apple so successful at establishing its innovation leadership and avoiding the traps and roadblocks other companies’ experience?

Was it Steve? In a way – yes. Steve was that rare breed of CEO who bucked the organizational challenges and provided the innovation leadership skills their companies needed. Leer más “Where are the CEO’s who can provide innovation leadership?”

Lo más importante que tiene una empresa es gente motivada”

De Andrés, con más de 20 años de recorrido profesional en los cinco continentes -donde dio capacitaciones sobre inteligencia emocional y motivación para empresas-, tiene el aval de Jack Canfield, co-autor de El secreto y de Chocolate caliente para el alma (que vendió más de 100 millones de copias y fue traducido a 54 idiomas). Hoy, junto a su hija Florencia, ofrece cursos, conferencias y hasta protagonizó un documental que distribuye Sony. Los temas que abordan trascienden las barreras culturales y sociales y se aplican tanto a cuestiones laborales y de emprendedorismo como de desarrollo personal.
“A nuestras charlas asiste desde el CEO de una automotriz hasta un joven estudiante. Buscamos llegar a las esencias de las preguntas que nos hacemos todos. ¿Cómo hacer para no tener miedo? ¿Cómo no sentirme solo? ¿Cómo motivar a mi equipo? ¿Cómo comunicarme mejor con las personas que trabajan conmigo? En management sabemos que el capital humano es lo más importante que tiene una


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03-02-12 00:00 Discípulas de los autores de El Secreto, Verónica de Andrés y su hija Florencia ya son best sellers del ámbito de la superación personal. El nuevo paradigma laboral y la confianza aplicada a los negocios.

 Por Laura Mafud
Walt Disney proyectó su imperio desde tres salas. En la primera, la “Para soñar”, colgaba imágenes de aquello a lo que aspiraba. En la segunda, accionaba y definía estrategias. En la tercera, evaluaba cómo mejorar resultados con menos esfuerzo. Sin dudas. Emprendedor y visionario, terminó fundando un imperio que, a 45 años de su muerte, genera ingresos por u$s 30.000 millones anuales y gestiona 18 parques temáticos, 39 hoteles, ocho estudios cinematográficos y 12 canales de tevé. Esta historia la recuerdan Verónica de Andrés y Florencia Andrés, especialistas en coaching y temáticas vinculadas a la inteligencia emocional y liderazgo, cuyo libro (Confianza total, editado 12 veces por Planeta) rankea entre los más vendidos en 2011 y acaba de ser traducido al portugués, alemán, italiano, griego y holandés.
A poco de presentarse en la Costa Atlántica y en el Teatro Maipo, De Andrés conversó con WE sobre cómo su método -que toma varias vertientes, como las neurociencias y la psicología cognitiva- puede ayudar al hombre de negocios y a emprendedores a trazar un camino efectivo. “El objetivo es que las personas se reconecten con un sueño para luego transformarlo en un proyecto concreto. Es preguntarnos qué quiero hacer. En general, nos enfocamos más en lo que no queremos que en lo que sí”, dice.  Leer más “Lo más importante que tiene una empresa es gente motivada””

The Top 12 Celebrity Marketing Articles from Sex, Brands & Rock’n’Roll


by jeremywaite

Over the past 6 months I’ve lost a lot of sleep writing some great content for my book “Sex, Brands & Rock’n’Roll”.  A brief look over the proofs reminded me of some great posts you may have missed. Enjoy…

  1. Marilyn Monroe : Marketing the Greatest Sex Symbol of All Time
  2. Be Like Che Guevara : Start a Revolution in Your Business
  3. The Ramones, U2, Take That, Joy Division & Lady Gaga on Branding
  4. How Will JFK’s Name Be Remembered?
  5. 8 Reasons Why We Are So Obsessed With Celebrity
  6. How to Build a Superstar Brand like Michael Jordan
  7. Why Einstein Was NOT a Genius
  8. Are Size 16 Supermodels like Crystal Renn a Step Too Far?
  9. Why Didn’t Walt Disney Believe in Recessions?
  10. Why Does Patti Smith STILL Inspire Everyone?
  11. Tiger Woods To Climb Mount Everest
  12. If Your Product Was Amazing, You Wouldn’t Need to Pay for Advertising
Jeremy Waite   |   www.jeremywaite.co.uk
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3 ways to get started with branded location based content

People are broadcasting their whereabouts thru a variety of location-based platforms. With the emergence of any new consumer behavior brands quickly follow and seek news ways to engage. We are seeing brands and media companies tagging locations within Foursquare and serving up nuggets of information for their followers.

If you are thinking about integrating location-based interactions into a customer engagement strategy here are three options for getting started.


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People are broadcasting their whereabouts thru a variety of location-based platforms. With the emergence of any new consumer behavior brands quickly follow and seek news ways to engage. We are seeing brands and media companies tagging locations within Foursquare and serving up nuggets of information for their followers.

If you are thinking about integrating location-based interactions into a customer engagement strategy here are three options for getting started. Leer más “3 ways to get started with branded location based content”

Walt Disney : “I’ve heard there’s going to be a recession. I’ve decided not to participate”.

Walter Elias “Walt” Disney (December 5, 1901 – December 15, 1966) was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon and philanthropist.

* He is particularly noted for being a film producer and a popular showman, as well as an innovator in animation and theme park design.
* He and his staff created a number of the world’s most famous fictional characters including Mickey Mouse, a character for which Disney himself was the original voice.
* He has won 26 Academy Awards out of 59 nominations, including a record four in one year, giving him more awards and nominations than any other individual.
* He also won seven Emmy Awards.
* He is the namesake for Disneyland and Walt Disney World Resort theme parks in the United States, as well as the international resorts in Japan, France, and China.

And before he became successful, he failed. A lot…


The Walt Disney Story.

(Sit back and enjoy – this is a good one, because if you’re an entrepreneur or are looking at setting up your own business, then this article could be all the inspiration you need)

Walter Elias “Walt” Disney (December 5, 1901 – December 15, 1966) was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon and philanthropist.

  • He is particularly noted for being a film producer and a popular showman, as well as an innovator in animation and theme park design.
  • He and his staff created a number of the world’s most famous fictional characters including Mickey Mouse, a character for which Disney himself was the original voice.
  • He has won 26 Academy Awards out of 59 nominations, including a record four in one year, giving him more awards and nominations than any other individual.
  • He also won seven Emmy Awards.
  • He is the namesake for Disneyland and Walt Disney World Resort theme parks in the United States, as well as the international resorts in Japan, France, and China.

And before he became successful, he failed. A lot… Leer más “Walt Disney : “I’ve heard there’s going to be a recession. I’ve decided not to participate”.”