The Art and Science of Writing Good Titles

Crafting a good title for your pages or blog posts is a problem many people struggle with. Do you focus on keywords or on attention grabbing formulas? Hopefully this post will give you some insight into how to write better titles. The difficulty with crafting good titles is that it’s part science and part art, and you have to know when to lean in one direction or the other. To illustrate my point, I’m going to take the same concept and show you variations you would use for different purposes.

All three of these are similar but distinctly different posts. They will have different content and editorial styles …

Are you creating a page to drive sales, capture leads, or make conversions? If you are, you want to focus strictly on keywords and give little if any concern to being sensational or even slightly creative. An example would be…:


by Michael Gray
http://www.wolf-howl.com/seo/art-of-writing-good-titles/

Crafting a good title for your pages or blog posts is a problem many people struggle with. Do you focus on keywords or on attention grabbing formulas? Hopefully this post will give you some insight into how to write better titles. The difficulty with crafting good titles is that it’s part science and part art, and you have to know when to lean in one direction or the other. To illustrate my point, I’m going to take the same concept and show you variations you would use for different purposes.

All three of these are similar but distinctly different posts. They will have different content and editorial styles …

Are you creating a page to drive sales, capture leads, or make conversions? If you are, you want to focus strictly on keywords and give little if any concern to being sensational or even slightly creative. An example would be…: Leer más “The Art and Science of Writing Good Titles”

Keep Your Articles Narrowly Focused and Keyword Centric

By Michael Gray

One of the mistakes I feel many people make is that they write articles or posts chasing very broad topics. IMHO it’s much better to write narrowly focused posts, pages, or articles and tie it together later on. This is a concept I call head and tail content that I touched on in my How I Manage a WordPress Website.

In my experience converting long tail phrases is easier, especially if they answer a question or solve a problem …

So what is an example of content that IMHO is too broad? Something like “how to plan a Disney World Vacation.” While this is a good topic for a an article it’s far too broad for you to cover it in depth with one article.

My preferred method is to attack this from the other end by creating much more in-depth, narrowly focused “tail” articles first and backing your way into the main or head article. So what are some tail articles I would prefer to start with? How about these …


By Michael Gray

One of the mistakes I feel many people make is that they write articles or posts chasing very broad topics. IMHO it’s much better to write narrowly focused posts, pages, or articles and tie it together later on. This is a concept I call head and tail content that I touched on in my How I Manage a WordPress Website.

In my experience converting long tail phrases is easier, especially if they answer a question or solve a problem …

So what is an example of content that IMHO is too broad? Something like “how to plan a Disney World Vacation.” While this is a good topic for a an article it’s far too broad for you to cover it in depth with one article.

My preferred method is to attack this from the other end by creating much more in-depth, narrowly focused “tail” articles first and backing your way into the main or head article. So what are some tail articles I would prefer to start with? How about these … Leer más “Keep Your Articles Narrowly Focused and Keyword Centric”

Walt Disney : “I’ve heard there’s going to be a recession. I’ve decided not to participate”.

Walter Elias “Walt” Disney (December 5, 1901 – December 15, 1966) was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon and philanthropist.

* He is particularly noted for being a film producer and a popular showman, as well as an innovator in animation and theme park design.
* He and his staff created a number of the world’s most famous fictional characters including Mickey Mouse, a character for which Disney himself was the original voice.
* He has won 26 Academy Awards out of 59 nominations, including a record four in one year, giving him more awards and nominations than any other individual.
* He also won seven Emmy Awards.
* He is the namesake for Disneyland and Walt Disney World Resort theme parks in the United States, as well as the international resorts in Japan, France, and China.

And before he became successful, he failed. A lot…


The Walt Disney Story.

(Sit back and enjoy – this is a good one, because if you’re an entrepreneur or are looking at setting up your own business, then this article could be all the inspiration you need)

Walter Elias “Walt” Disney (December 5, 1901 – December 15, 1966) was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon and philanthropist.

  • He is particularly noted for being a film producer and a popular showman, as well as an innovator in animation and theme park design.
  • He and his staff created a number of the world’s most famous fictional characters including Mickey Mouse, a character for which Disney himself was the original voice.
  • He has won 26 Academy Awards out of 59 nominations, including a record four in one year, giving him more awards and nominations than any other individual.
  • He also won seven Emmy Awards.
  • He is the namesake for Disneyland and Walt Disney World Resort theme parks in the United States, as well as the international resorts in Japan, France, and China.

And before he became successful, he failed. A lot… Leer más “Walt Disney : “I’ve heard there’s going to be a recession. I’ve decided not to participate”.”