Etiqueta: Walt Disney Company

Disney Research desarrolla algoritmo para modelar caras en 3D | Vía http://chikanad.wordpress.com


BY JOZH 
http://chikanad.wordpress.com
Los personajes de animación 3D basados en la digitalización de seres humanos nunca se han caracterizado por una gran reconstrucción del pelo o del vello facial; un detalle que Disney Research ha estado perfeccionando en un nuevo sistema de captura.

Es más habitual que personajes de animación se construyan a partir de modelos basados en personales reales, mediante la captura de sus movimientos y también digitalizando sus caras y sus cuerpos.

El equipo de Disney Research, ubicado en Zúrich (Suiza), junto a la Universidad Cornell Leer más “Disney Research desarrolla algoritmo para modelar caras en 3D | Vía http://chikanad.wordpress.com”

Disney Reveals That Playdom Is Working On A Marvel Facebook Game; Which Characters Will It Feature?

Posted by Neil Vidyarthi

wolverinelogo Playdom, who was recently acquired by Disney for $763.2 million, has been rewarded for good behaviour with the gift of Marvel Intellectual Property. At a Disney earnings call yesterday, Disney CEO Robert Iger announced that Playdom is working on a game that will feature “Marvel IP”. Which characters and what type of game could Playdom possible be working on? I take a look below.

Nicole Tanner at IGN broke the news, but also revealed that details are sparse. After Playdom was acquired, it was known that they’d have access to the Disney and Marvel characters, and they’d also have access to the ESPN brand to make sports related games (Playdom owns BOLA, one of the best soccer games on Facebook at the moment). So at this point, what could they be doing as their first initiative for Disney?


Posted by Neil Vidyarthi

wolverinelogo Playdom, who was recently acquired by Disney for $763.2 million, has been rewarded for good behaviour with the gift of Marvel Intellectual Property.  At a Disney earnings call yesterday, Disney CEO Robert Iger announced that Playdom is working on a game that will feature “Marvel IP”.  Which characters and what type of game could Playdom possible be working on?  I take a look below.

Nicole Tanner at IGN broke the news, but also revealed that details are sparse.  After Playdom was acquired, it was known that they’d have access to the Disney and Marvel characters, and they’d also have access to the ESPN brand to make sports related games (Playdom owns BOLA, one of the best soccer games on Facebook at the moment).  So at this point, what could they be doing as their first initiative for Disney? Leer más “Disney Reveals That Playdom Is Working On A Marvel Facebook Game; Which Characters Will It Feature?”

Expanding the Licensing Value of Your Brand

To best help you understand how to expand the licensing value of your brand, let’s take a step back and reflect on why companies choose to brand their products in the first place.

Companies brand their products to differentiate them from their competitors’. For example, most consumers have no problem differentiating a Coke from a Pepsi. By giving their products a brand, companies can begin a dialogue with their consumers about their products’ attributes. Over time, a consumer learns she can rely on the brand to deliver a consistent and expected value. [Más…] One of the best examples of this is the Tiffany brand. Whether or not you have every bought from Tiffany, you know the brand is synonymous with the highest level of quality, service and reliability in jewelry. In fact, Tiffany has consistently delivered on this promise for almost two hundred years. For this reason, a Tiffany consumer will not buy from any other jeweler. Moreover, if ever asked where her jewelry was purchased, most women enthusiastically proclaim the Tiffany name.


To best help you understand how to expand the licensing value of your brand, let’s take a step back and reflect on why companies choose to brand their products in the first place.

Companies brand their products to differentiate them from their competitors’.  For example, most consumers have no problem differentiating a Coke from a Pepsi.  By giving their products a brand, companies can begin a dialogue with their consumers about their products’ attributes.  Over time, a consumer learns she can rely on the brand to deliver a consistent and expected value.  Leer más “Expanding the Licensing Value of Your Brand”