Los desarrolladores podrán presentar productos que utilicen datos públicos y ganar hasta 100.000 pesos en premios.
DESTACADO
Etiqueta: Wall Street Journal
Nielsen preparing ‘Digital Program Ratings’ pilot program to track streaming viewers – thnxz @engadget
According to the Wall Street Journal, Nielsen’s TV ratings are about to get some company, with a system that covers internet watchers. A “Nielsen Digital Program Ratings” pilot program will debut with participation from NBC, Fox, ABC, Univision, Discovery and A&E, tracking the viewership of streaming video they post on their websites. AOL (parent company of Engadget) is also reported to be participating, as the networks compare the data to their internal statistics before the ratings system gets a wider rollout.
SOURCE: Wall Street Journal
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Stories by socialtimes.com
How Quickly Do You Respond to Customer Service Requests on Social Media?
Social media sites are becoming virtual customer service centers, according to the NM Incite Social Care Survey. Currently, 47 percent of people who use social media sites are actively seeking customer service and 30 percent prefer to reach out to brands on social channels than pick up the phone and call. But customer service reps can breathe easy knowing this: 83 percent of Twitter users and 71 percent of Facebook users only expect brands to respond to them within one day of their post. That’s one day, not one hour or five minutes.
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One Day On Earth To Film Life In Every Country Again On 12/12/12
One Day on Earth, the amazing collaborative film project that documented life on earth in every country on 10/10/10 and 11/11/11 is at it again this year. On 12/12/12 they will be launching their largest filming event to date, telling the world’s story in a day once again, and you can be a part of it.
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Social Media Newsfeed: Facebook Gain | Zynga Bounce | News.me Apps
Facebook Shares Nab Biggest Gain Since IPO on Earnings, Analyst Upgrades (The Wall Street Journal)
Facebook on Wednesday posted its biggest daily stock gain since its initial public offering in May, a day after reporting strong revenue and progress on making money from mobile ads. The social network’s shares rose 19 percent to $23.23 on the Nasdaq Stock Market, its highest closing price in five weeks. Inside Facebook Facebook spent $87 million so far this year on business acquisitions not including its Instagram purchase, the company revealed in a filing with the Securities and Exchange Commission on Wednesday. The social network spent $521 million on Instagram — $300 million of which was in cash, the rest in vested shares of Class B common stock. The New York Times/Bits BlogFacebook still trails Google in online advertising, both on desktop and mobile. Analysts say that like Google, Facebook will most likely have to roll out an ad network that allows marketers to reach Facebook users wherever they are — whether they are browsing the Web or downloading a mobile application. Mashable We’re closer to seeing a widespread updated version of Facebook Messages. On Wednesday, Facebook user Interactive Swim posted a picture of the welcome note for the updated Messages which recently hit its page, indicating that the feature may be starting to roll out to additional users. Reuters U.S. Secretary of State Hillary Clinton said on Wednesday a Facebook post in which an Islamic militant group claimed credit for a recent attack on the U.S. mission in Benghazi, Libya, did not constitute hard evidence of who was responsible. Read more
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How To Watch The U.S. Presidential Debates Online
ReadWriteWeb | JOHN PAUL TITLOW
We’ve come a long way since 1960. That was the year of the first televised debate between two U.S. presidential candidates. Fifty-two years after Kennedy and Nixon verbally sparred onstage, this political traditional continues, but with more ways of watching than ever before.
Much has changed even in the last four years. In 2008, watching the debates without a cable subscription involved streaming them from a clunky player on CNN’s website, which could kinda-sorta be full-screened to fit onto your television, if you were so ambitious as to plug your laptop into your HDTV. Good news: This year, things are going to be much easier. (And not just for watching online, but also for interacting with other political junkies.)
On October 3, October 16, and October 22, CNN will stream presidential debates between President Barack Obama and Governor Mitt Romney live on its website, just as it did last time around.
In a new interactive twist, the network’s Web interface will allow viewers to select specific clips from the debates and share them over Facebook and Twitter.CNN’s livestreams will also be available on many of the connected gadgets we’ve all spent the last four years purchasing.
Most live feeds in CNN’s mobile apps require a cable subscription to access, but the debates will be freely available on iPads, iPhones and Android devices.
Leer más “How To Watch The U.S. Presidential Debates Online”
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Social media etiquette for journalists: how the rules have changed
by Maite Fernandez | http://ijnet.org/
Ever since Facebook and Twitter emerged as key tools for news, journalists and newsrooms have performed a high-wire act: They need to use social media to engage their audience in new and inventive ways, while also maintaining ethical standards.
Achieving that balance has been rocky for many reporters, and several have faced serious consequences for speaking their minds in 140 characters or less.
But some practices that were frowned upon in the early days of social media engagement are no longer verboten, according to top social media editors who participated on the panel “Social Media Debate: Best Practices vs. Bad Habits” at the Online News Association’s 2012 conference in San Francisco. Associated Press social media editor Eric Carvin was the moderator.
Here are the social media points of etiquette that have changed the most in recent years:
The decline of “the view from nowhere”
The notion that journalists should only spit out facts and headlines has been replaced by the idea that it’s acceptable to have a point of view and show some personality.
“If you asked me two years ago, I would [have] said, ‘No, a journalist should not have an opinion on Twitter,’ ” said Niketa Patel, social media product manager for CNN Money. But now her thinking has changed. “We are humans, too. We do have opinions. I think as long as you’re not controversial about it, or you’re not overly trying to make a statement, then I think it’s OK…to have somewhat of an opinion,” she said.
For Liz Heron, social media director at The Wall Street Journal, journalists are at their best on social media when they offer analysis and context instead of just the straight story.
Deleting tweets is up for debate Leer más “Social media etiquette for journalists: how the rules have changed”
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Las páginas de inicio pierden fuerza | via madrimasd.org
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| FUENTE | media-tics | |
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La autora recuerda que hace año y medio, el Pew Research Center publicó un informe en el que analizaba la importancia de las páginas de inicio. Según ese documento, aunque los usuarios cada vez accedían más a las noticias a través de los medios sociales, la portada “seguía siendo vital” para las web los medios. Para 21 de los 25 sitios de noticias analizados, la homepage era, de hecho, la que acumulaba más visitas: el 79% en Reuters.com y el 69% en Google News.
“Menos de 18 meses después, todo eso ha cambiado, dado que los usuarios de Internet tienen ahora más posibilidades de acceder a los sitios de noticias a través de ‘puertas laterales'”, explica Hadfield. Se refiere a los enlaces de Facebook o Twitter, a los boletines de correo electrónico y a los motores de búsqueda. Según explica Adrienne LaFrance del Nieman Journalism Lab, “el abandono de la página principal es claro, incluso en marcas conocidas como Wall Street Journal”. En The Atlantic, por ejemplo, el 88% de su tráfico entra por otros lados. Leer más “Las páginas de inicio pierden fuerza | via madrimasd.org”
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Cómo utilizar el modelo Freemium (y no ir a la quiebra)
Hace un tiempo, los modelos de negocio freemium eran la moda- es decir, regalar una parte de tus servicios en línea mientras cargas un pequeño porcentaje a los clientes por las versiones premium. A este tipo de empresas como LinkedIn, Dropbox y Skype parecía irles bien. El editor de Wired Chris Anderson publicó el libro definitivo sobre el modelo freemium en 2009.
Avanzando rápidamente hasta el 2012, algunas empresas se quedaron atrapadas con “costos de operación muy altos y miles de aprovechadores (freeloaders)”, como señala The Wall Street Journal. Una compañía llamada Chargify, ofrecía un software de gestión de facturas… Leer más “Cómo utilizar el modelo Freemium (y no ir a la quiebra)”
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¿Está Apple creando una nueva aristocracia?
El sitio web Diccionario.com define el término aristocracia como “clase de personas que tiene un rango excepcional y privilegios.”
Revisando noticias recientes, nos preguntamos: ¿ha creado Apple una nueva aristocracia?
Privilegios en los viajes
Los aristócratas se caracterizan, entre otras cosas, por tener ciertos privilegios sociales, por ejemplo, en transporte. En los siglos XVII y XVIII en Europa, los aristócratas viajaban en carruajes tirados por caballos. El resto de gente, no solo tenía que ir andando, sino que tenían que apartarse y dejar el camino libre cuando una persona importante llegaba con su carruaje.
Por otro lado, un informe reciente rebeló que Orbitz habitualmente ofrece a los usuarios de Mac solo las habitaciones más caras, ya que se detectó que los usuarios de Mac gastan más igualmente (según Orbitz claro). Esta práctica se hacía sin informar a los usuarios. Los usuarios de Mac simplemente vivíamos en un mundo en el que los hoteles son mejores y más caros.Cult Of Mac reportó en abril que Apple había solicitado la patente para una aplicación llamada iTravel. La aplicación es una especie de “Easy-Pass” para los viajes en avión. Mientras la plebe tiene que hacer cola para el check-in, la revisión de seguridad y el embarque, los aristócratas de Apple solo tendrán que pasear hasta el avión. Por supuesto, suponemos que el coste del billete será mayor.
Privilegios comerciales… Leer más “¿Está Apple creando una nueva aristocracia?”
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Conozca a las empresas en las que no existen los jefes
En estas compañías no hay ascensos. Para decidir la remuneración, los empleados evalúan a sus colegas y votan por los que creen que aportan mayor valor
La empresa diseñadora de videojuegos Valve, del estado de Washington, asegura en su sitio web que no tuvo jefes desde su fundación en 1996, tampoco tiene gerentes ni proyectos asignados.
En su lugar, 300 empleados reclutan a sus colegas para que trabajen en iniciativas que creen que valen la pena
Según describe un artículo publicado por The Wall Street Journal, la compañía valora tanto la movilidad laboral que los escritorios de sus empleados están montados sobre ruedas, lo que les permite moverse fácilmente para formar zonas de trabajo donde quieran.
En esta compañía, la jerarquía es plana, los sueldos son determinados a menudo por colegas y la carga de trabajo diaria es determinada por los mismos empleados.
La pregunta es: ¿cómo se completa el trabajo? “Al principio, es menos eficiente”, dice a The Wall Street Journal Terri Kelly, presidenta ejecutiva de W.L. Gore, fabricante de Gore-Tex, una tela usada principalmente en impermeables. Su título es uno de los pocos en la firma de Nueva Jersey.
Pero una vez que el resto de la compañía brinda su apoyo, “la ejecución es rápida”, señala.
Por años, las empresas han estado eliminando capas de gerentes de mediano rango, que pueden entorpecer la productividad, destaca la nota de The Wall Street Journal.
Las pocas que han llevado la idea más allá al prescindir de la mayoría de los jefes, dicen que una jerarquía plana ayuda a motivar a los empleados y los hace más flexibles, incluso si esto significa que algunas tareas, como la toma de decisiones y la contratación de personal, demoren más.
En Valve, no hay ascensos, sólo proyectos nuevos… Leer más “Conozca a las empresas en las que no existen los jefes”
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Apple prepara su propio servicio cartográfico y podría decir muy pronto adiós a Google Maps
marketingdirecto.com
La empresa de la manzana se prepara para su próximo reto. Según publica The Wall Street Journal, Apple trabaja actualmente en un servicio cartográfico propio con 3Dque podría presentarse próximamente en la conferencia anual de desarrolladores WWDC.
Durante los últimos años,Apple ha comprado varias empresas especializadas en cartografía digital que le habrían permitido desarrollar su propio servicio de mapas, un servicio que podría hacer su puesta de largo junto al nuevo sistema operativo iOS 6 la semana que viene, cuando la compañía de Cupertino celebra en San Francisco su conferencia anual de desarrolladores WWDC.
Si los rumores son ciertos, Apple podría independizarse muy pronto de Google Maps, un servicio que ata a la empresa de la manzana a uno de sus principales rivales en el mercado desde el lanzamiento del iPhone en el año 2007. Por aquel entonces, Google no había lanzado todavía el sistema operativo para móviles Android y la relación entre el gigante de internet y Apple era mucho más amistosa. Leer más “Apple prepara su propio servicio cartográfico y podría decir muy pronto adiós a Google Maps”
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How to decide what can be published, what’s private on Twitter and Facebook | Poynter.
Via Scoop.it – human being in – perfección
As more journalists rely on social media to find ideas and sources, there is increasing confusion about what’s acceptable and what isn’t when it comes to using material not originally intended for publication.
Recently, a college journalism professor found himself in the spotlight after he included a student’s Facebook page among documents he brought into a class on public records. Deadspin linked to the Facebook page of a Packers fan who seemingly took her cheating boyfriend’s game tickets in revenge. (Her page was deleted shortly after the Deadspin article, possibly because of the unintended attention).
And last year, a Tampa woman tweeted details of her sexual assault, within minutes of the attack, leaving reporters wondering whether to identify her.
Are tweets and Facebook posts from ordinary citizens fair game for reporting if the writers didn’t intend for them to be public? What about private individuals who find themselves at the center of a news event?
Twitter as a public platform
Most journalists agree that Twitter is inherently public, and anything said on Twitter is generally fair game to be reported upon. This is evident with the rise in popularity of tools like Storify, which allows reporters to aggregate public tweets around a breaking news event or other story.
“I consider everything on Twitter fair game and as long as I am confident that the person and the avatar are one and the same, I use it comfortably,” said New York Times media columnist David Carr by email. “Twitter is a village common and everything said there, however considered or not, is public. If I think something needs context, I will report it out, but I assume that if someone is saying something on Twitter, they want it to be known.”
Reuters has a similar policy. “We link if possible and cite the source. If it is public, it is fair game. If it is private we would ask them to go on record,” said social media editor Anthony De Rosa in an email.
However, Jacqui Banaszynski, a professor of journalism at the University of Missouri and editing fellow at Poynter, suggested that even though Twitter is public, seeking permission to use tweets is key.
“If I’m going to quote someone, the smart journalistic thing to do is to be in touch with that person beyond what you pulled off that site. Journalists should let people know when they’re performing journalism,” Banaszynski said by phone. “I also think that pulling something off a site without contacting [a] person further doesn’t allow the journalist to do deeper reporting or put the comment in context. It’s very easy to take just 140 characters out of context – and that’s bad journalism.”
Some celebrities and politicians use social media platforms, most commonly Twitter, because they expect to be quoted. In those cases, rather than simply being a mouthpiece for the individual, journalists also need to bring more reporting to the statement, to provide context and show motive. Leer más “How to decide what can be published, what’s private on Twitter and Facebook | Poynter.”
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Calculated Errors – The Ink Trap
I thought about these stories, the problems posed and their respective solutions and then about problems we face in our work on a daily basis, primarily in relation to the topic I introduced in the beginning of this article – of handing projects over to clients. How we should anticipate the media andunderstand the destination. We tend to strive for perfection only to understand that the solution will fall apart as soon as it comes into the hands of the clients we work for. Could it be possible for us to define and design our own ink traps to prepare for the project handover? Is it possible to find solutions which come alive ONLY when in the hands of clients? Can we better utilize the restrictions of the media we work in, and use it to our own benefit?
http://designmind.frogdesign.com/
By Andreas Markdalen (twitter.com/youthprojects)
A few weeks back we handed over a large-scale project to a long-term client; the fruit of a few months hard and dedicated work bundled into carefully structured PDFs, PSDs and EPSs. It was the usual stuff; guidelines, specifications, hero screens and graphical assets – what we commonly refer to asdeliverables.
The handover is, as you might agree, a special moment in the daily life of any creative; a mixed bag of emotions ranging from the joy and happiness of “completion” to the emptiness of “being done” and the skepticism/fear of “what will happen next”.
The reality is that we can’t consider a design project “done” the moment we hand it over, but instead that it is “born” in that moment and that it comes alive in the period after it has left us behind.
In a way, it takes on a life on its’ own. Leer más “Calculated Errors – The Ink Trap”
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Facebook y Twitter no son fuentes importantes de noticias en los EE.UU.
Sólo un 9 por ciento de ciudadanos estadounidenses acuden a Facebook o Twitter de manera regular para obtener sus noticias, de acuerdo a The State of The News Media 2012 (‘El estado de los medios de noticias 2012′), un reporte del Proyecto para la Excelencia en Periodismo del Pew Research Center.
En lugar de acudir a sus familias, amigos, conocidos o colegas, muchas personas todavía obtienen su información de organizaciones de noticias (36 por ciento), motores de búsqueda (32 por ciento) y sitios y aplicaciones agregadores de noticias como Google News y Flipboard (29 por ciento), encontró el estudio del Pew.
No es de sorprendernos que estas cifras cambien cuando excluimos a los consumidores de noticias no-digitales y sólo contamos a la gente que acude a la red como su fuente de noticias principal o la única. Más de la mitad -52 por ciento- de esos consumidores de noticias digitales obtienen por lo menos algunas noticias de Facebook y Twitter. Pero los lectores de noticias digitales todavía prefieren enterarse de la actualidad directamente de organizaciones noticiosas (92 por ciento) y motores de búsqueda (85 por ciento).
Facebook es rey, pero Twitter da mayor valor…
Sólo un 9 por ciento de ciudadanos estadounidenses acuden a Facebook o Twitter de manera regular para obtener sus noticias, de acuerdo a The State of The News Media 2012 (‘El estado de los medios de noticias 2012′), un reporte del Proyecto para la Excelencia en Periodismo del Pew Research Center.
En lugar de acudir a sus familias, amigos, conocidos o colegas, muchas personas todavía obtienen su información de organizaciones de noticias (36 por ciento), motores de búsqueda (32 por ciento) y sitios y aplicaciones agregadores de noticias como Google News y Flipboard (29 por ciento), encontró el estudio del Pew.No es de sorprendernos que estas cifras cambien cuando excluimos a los consumidores de noticias no-digitales y sólo contamos a la gente que acude a la red como su fuente de noticias principal o la única. Más de la mitad -52 por ciento- de esos consumidores de noticias digitales obtienen por lo menos algunas noticias de Facebook y Twitter. Pero los lectores de noticias digitales todavía prefieren enterarse de la actualidad directamente de organizaciones noticiosas (92 por ciento) y motores de búsqueda (85 por ciento).
Facebook es rey, pero Twitter da mayor valor… Leer más “Facebook y Twitter no son fuentes importantes de noticias en los EE.UU.”
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Make Your Own Infographics With Visual.ly
The platform launched in private Beta in 2011. Since then, Visual.ly has helped create 11,000 infographics and attracted 2 million visitors per month, according to TechCrunch.
The new creation tools are aimed at the casual social media user. A template called “Dr. Visually’s Automagical Facebook Monsterizer” will analyze your Facebook profile and photos to determine what kind of monster you are. (If you are using Facebook, it is assumed that you are a monster of some kind.) The application connects to Face.com, a free facial recognition software, to dig through your photos and figure out whether you were smiling in the picture and if you were wearing glasses. Once collected, the data is used to create a cartoon-like representation of your inner Facebook monster, complete with accessories.
http://socialtimes.com
If you can’t get enough infographics, you’re in luck. After much anticipation, the data visualization platform Visual.ly has released some new tools for organizing data from your Facebook and Twitter accounts.
Visual.ly is a place to upload, view, create, and share visual data with other people and companies on the Web. Many online publications like Mashable, social media marketing companies like Flowtown, and even traditional news sources like the Wall Street Journalhave used the platform to make infographics that readers love to click on. (Flowtown’s “The Joy of Social Media: How Bob Ross Sees It” is a personal favorite.) The templates are almost the right size for a WordPress blog and even when condensed, they still look great on Pinterest.
The platform launched in private Beta in 2011. Since then, Visual.ly has helped create 11,000 infographics and attracted 2 million visitors per month, according to TechCrunch.
The new creation tools are aimed at the casual social media user. A template called “Dr. Visually’s Automagical Facebook Monsterizer” will analyze your Facebook profile and photos to determine what kind of monster you are. (If you are using Facebook, it is assumed that you are a monster of some kind.) The application connects to Face.com, a free facial recognition software, to dig through your photos and figure out whether you were smiling in the picture and if you were wearing glasses. Once collected, the data is used to create a cartoon-like representation of your inner Facebook monster, complete with accessories.
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Facebook Underscores Earned + Paid Media Integration at fMC 2012 [REPORT]
At yesterday’s first annual fMC Conference, Facebook unveiled several platform updates that will soon impact all brands utilizing the world’s largest social network to connect with consumers. Beyond the tactical ramifications – which we outline in detail in our latest report – the core takeaway from fMC is thatFacebook has entered a new terrain where earned and paid media should operate as part of a real-time, coordinated front in order to maximize engagement.
by 360i
At yesterday’s first annual fMC Conference, Facebook unveiled several platform updates that will soon impact all brands utilizing the world’s largest social network to connect with consumers. Beyond the tactical ramifications – which we outline in detail in our latest report – the core takeaway from fMC is thatFacebook has entered a new terrain where earned and paid media should operate as part of a real-time, coordinated front in order to maximize engagement.
The joint introduction of Facebook Timeline for Pages as well as changes to the Facebook premium ad format reinforce the need for a unified, holistic approach to Facebook marketing that integrates community, content and media strategies.
Our belief is that earned and paid media will continue to converge, with each having a multiplying impact on the other. This creates a need for an integrated approach to managing and measuring social media across community, content and advertising…
As 360i President Sarah Hofstetter told the Wall Street Journal yesterday, the update will move brands to start thinking about paid advertising as part of their Facebook strategy. “It’s not just a Field of Dreams environment anymore on Facebook where ‘if you build it, they will come,’” she said.
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