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Etiqueta: Wall Street Journal
Nielsen preparing ‘Digital Program Ratings’ pilot program to track streaming viewers – thnxz @engadget
According to the Wall Street Journal, Nielsen’s TV ratings are about to get some company, with a system that covers internet watchers. A “Nielsen Digital Program Ratings” pilot program will debut with participation from NBC, Fox, ABC, Univision, Discovery and A&E, tracking the viewership of streaming video they post on their websites. AOL (parent company of Engadget) is also reported to be participating, as the networks compare the data to their internal statistics before the ratings system gets a wider rollout.
SOURCE: Wall Street Journal
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Stories by socialtimes.com
How Quickly Do You Respond to Customer Service Requests on Social Media?
Social media sites are becoming virtual customer service centers, according to the NM Incite Social Care Survey. Currently, 47 percent of people who use social media sites are actively seeking customer service and 30 percent prefer to reach out to brands on social channels than pick up the phone and call. But customer service reps can breathe easy knowing this: 83 percent of Twitter users and 71 percent of Facebook users only expect brands to respond to them within one day of their post. That’s one day, not one hour or five minutes.
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One Day On Earth To Film Life In Every Country Again On 12/12/12
One Day on Earth, the amazing collaborative film project that documented life on earth in every country on 10/10/10 and 11/11/11 is at it again this year. On 12/12/12 they will be launching their largest filming event to date, telling the world’s story in a day once again, and you can be a part of it.
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Social Media Newsfeed: Facebook Gain | Zynga Bounce | News.me Apps
Facebook Shares Nab Biggest Gain Since IPO on Earnings, Analyst Upgrades (The Wall Street Journal)
Facebook on Wednesday posted its biggest daily stock gain since its initial public offering in May, a day after reporting strong revenue and progress on making money from mobile ads. The social network’s shares rose 19 percent to $23.23 on the Nasdaq Stock Market, its highest closing price in five weeks. Inside Facebook Facebook spent $87 million so far this year on business acquisitions not including its Instagram purchase, the company revealed in a filing with the Securities and Exchange Commission on Wednesday. The social network spent $521 million on Instagram — $300 million of which was in cash, the rest in vested shares of Class B common stock. The New York Times/Bits BlogFacebook still trails Google in online advertising, both on desktop and mobile. Analysts say that like Google, Facebook will most likely have to roll out an ad network that allows marketers to reach Facebook users wherever they are — whether they are browsing the Web or downloading a mobile application. Mashable We’re closer to seeing a widespread updated version of Facebook Messages. On Wednesday, Facebook user Interactive Swim posted a picture of the welcome note for the updated Messages which recently hit its page, indicating that the feature may be starting to roll out to additional users. Reuters U.S. Secretary of State Hillary Clinton said on Wednesday a Facebook post in which an Islamic militant group claimed credit for a recent attack on the U.S. mission in Benghazi, Libya, did not constitute hard evidence of who was responsible. Read more
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How To Watch The U.S. Presidential Debates Online
ReadWriteWeb | JOHN PAUL TITLOW
We’ve come a long way since 1960. That was the year of the first televised debate between two U.S. presidential candidates. Fifty-two years after Kennedy and Nixon verbally sparred onstage, this political traditional continues, but with more ways of watching than ever before.
Much has changed even in the last four years. In 2008, watching the debates without a cable subscription involved streaming them from a clunky player on CNN’s website, which could kinda-sorta be full-screened to fit onto your television, if you were so ambitious as to plug your laptop into your HDTV. Good news: This year, things are going to be much easier. (And not just for watching online, but also for interacting with other political junkies.)
On October 3, October 16, and October 22, CNN will stream presidential debates between President Barack Obama and Governor Mitt Romney live on its website, just as it did last time around.
In a new interactive twist, the network’s Web interface will allow viewers to select specific clips from the debates and share them over Facebook and Twitter.CNN’s livestreams will also be available on many of the connected gadgets we’ve all spent the last four years purchasing.
Most live feeds in CNN’s mobile apps require a cable subscription to access, but the debates will be freely available on iPads, iPhones and Android devices.
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Social media etiquette for journalists: how the rules have changed
by Maite Fernandez | http://ijnet.org/
Ever since Facebook and Twitter emerged as key tools for news, journalists and newsrooms have performed a high-wire act: They need to use social media to engage their audience in new and inventive ways, while also maintaining ethical standards.
Achieving that balance has been rocky for many reporters, and several have faced serious consequences for speaking their minds in 140 characters or less.
But some practices that were frowned upon in the early days of social media engagement are no longer verboten, according to top social media editors who participated on the panel “Social Media Debate: Best Practices vs. Bad Habits” at the Online News Association’s 2012 conference in San Francisco. Associated Press social media editor Eric Carvin was the moderator.
Here are the social media points of etiquette that have changed the most in recent years:
The decline of “the view from nowhere”
The notion that journalists should only spit out facts and headlines has been replaced by the idea that it’s acceptable to have a point of view and show some personality.
“If you asked me two years ago, I would [have] said, ‘No, a journalist should not have an opinion on Twitter,’ ” said Niketa Patel, social media product manager for CNN Money. But now her thinking has changed. “We are humans, too. We do have opinions. I think as long as you’re not controversial about it, or you’re not overly trying to make a statement, then I think it’s OK…to have somewhat of an opinion,” she said.
For Liz Heron, social media director at The Wall Street Journal, journalists are at their best on social media when they offer analysis and context instead of just the straight story.
Deleting tweets is up for debate Leer más “Social media etiquette for journalists: how the rules have changed”
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Las páginas de inicio pierden fuerza | via madrimasd.org
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| FUENTE | media-tics | |
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La autora recuerda que hace año y medio, el Pew Research Center publicó un informe en el que analizaba la importancia de las páginas de inicio. Según ese documento, aunque los usuarios cada vez accedían más a las noticias a través de los medios sociales, la portada “seguía siendo vital” para las web los medios. Para 21 de los 25 sitios de noticias analizados, la homepage era, de hecho, la que acumulaba más visitas: el 79% en Reuters.com y el 69% en Google News.
“Menos de 18 meses después, todo eso ha cambiado, dado que los usuarios de Internet tienen ahora más posibilidades de acceder a los sitios de noticias a través de ‘puertas laterales'”, explica Hadfield. Se refiere a los enlaces de Facebook o Twitter, a los boletines de correo electrónico y a los motores de búsqueda. Según explica Adrienne LaFrance del Nieman Journalism Lab, “el abandono de la página principal es claro, incluso en marcas conocidas como Wall Street Journal”. En The Atlantic, por ejemplo, el 88% de su tráfico entra por otros lados. Leer más “Las páginas de inicio pierden fuerza | via madrimasd.org”
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Cómo utilizar el modelo Freemium (y no ir a la quiebra)
Hace un tiempo, los modelos de negocio freemium eran la moda- es decir, regalar una parte de tus servicios en línea mientras cargas un pequeño porcentaje a los clientes por las versiones premium. A este tipo de empresas como LinkedIn, Dropbox y Skype parecía irles bien. El editor de Wired Chris Anderson publicó el libro definitivo sobre el modelo freemium en 2009.
Avanzando rápidamente hasta el 2012, algunas empresas se quedaron atrapadas con “costos de operación muy altos y miles de aprovechadores (freeloaders)”, como señala The Wall Street Journal. Una compañía llamada Chargify, ofrecía un software de gestión de facturas… Leer más “Cómo utilizar el modelo Freemium (y no ir a la quiebra)”
