Spending More Time on SEO Than Adding Value to Google? – @B2Community


I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia, Silver Diner. This is something we do seasonally. Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads.

Hummingbird’s Secret

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said:

“Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.”

Give Value to Google

The reason why so many companies, brands, and sites need to spend so much time and money on advertising and SEO consultants is because they’re also spending too much money on minimalist web designers who chop, cut, deforest, raze, and hilltop-remove “wordy” first- and second-generation website content down to simple, minimal, stock-photograph-splashed slideshow emblazoned front pages that have become so light on copy and textual content in service of being modern and designerly that there’s no there there for Google.

Google Needs Copy and Content More than Inbound Links

Spending More Time on SEO Than Adding Value to Google? image 8412619295 6f16a18d0b o 150x150Yes, Google does care about Google Authorship; inbound links and keyword terms; the proper use of headline, bold, emphasis, italics, and bullet points to describe content; meta tags and alt tags to help describe the foundational architectural metadata of the site; share me buttons, especially Google +1; and Google Analytic script embeds. All that is mechanics, is back room, is what goes on in the boiler and utility rooms and not in the front office, the lobby, the reading room.

No matter how well-lit, well-appointed, well heated, and inviting your library is, it’s really not a library unless there are books to read, content to consume and comprehend, be it multimedia, textual, spoken word, visual, etc.

Google Still Believes that Books Make the Library

Google needs the content of your library much more than it ever needed your library building; unfortunately, we all spend more of our time choosing the perfect platform (WordPress, Drupal, Squarespace?), the perfect template (Responsive, HTML5, swipeable?), and the perfect plugins (AddThisW3 Total CacheYoast‘sWordPress SEO?) than we do writing all the copy, storytelling, background… Continuar leyendo «Spending More Time on SEO Than Adding Value to Google? – @B2Community»

Anuncio publicitario

WordPress Fat-Loss Diet to Speed Up & Ease Load

Last week we looked at some useful plugins to enhance and protect WordPress, following on with the WordPress topic let’s look at how you can tweak your WordPress install to increase the speed of your site and ease the load on your web servers. We’ll be putting the front end code on a strict diet, while trimming the fat from the database to produce a fast, lean website that doesn’t clog up your server’s resources.

Despite its general awesomeness and wide adoption across the web as both a blogging platform and a trusty CMS, it’s no secret that WordPress is a greedy old memory hog. This high memory usage soon becomes apparent when your blog receives a decent number of visitors and your blog goes missing due to your server throwing in the towel.

Installing one of the many caching plugins fixes 90% of these server problems, while upgrading your server specs solves the rest. But it’s not all about uptime and downtime, we also want a speedy site that loads in a flash every day. Follow this 10 step exercise regime for your blog and you’ll take it from a slobbering podgy couch potato to a ripped and finely tuned pentathlon athlete.


View the article

Last week we looked at some useful plugins to enhance and protect WordPress, following on with the WordPress topic let’s look at how you can tweak your WordPress install to increase the speed of your site and ease the load on your web servers. We’ll be putting the front end code on a strict diet, while trimming the fat from the database to produce a fast, lean website that doesn’t clog up your server’s resources.

Despite its general awesomeness and wide adoption across the web as both a blogging platform and a trusty CMS, it’s no secret that WordPress is a greedy old memory hog. This high memory usage soon becomes apparent when your blog receives a decent number of visitors and your blog goes missing due to your server throwing in the towel.

Installing one of the many caching plugins fixes 90% of these server problems, while upgrading your server specs solves the rest. But it’s not all about uptime and downtime, we also want a speedy site that loads in a flash every day. Follow this 10 step exercise regime for your blog and you’ll take it from a slobbering podgy couch potato to a ripped and finely tuned pentathlon athlete. Continuar leyendo «WordPress Fat-Loss Diet to Speed Up & Ease Load»

11 Ways to Speed Up WordPress

Cyrus Patten is the editor of Pingable.org, a blog about everything WordPress. He specializes in the role of technology in community organizing.

WordPress (WordPress) is inherently fast, and that’s why so many professional bloggers call it their choice platform.

Like many new bloggers, I used to think that until I had enough traffic to make a difference, I’d worry about the bandwidth and site speed later. But that’s not thinking ahead considering that today social media can drive an overwhelming amount of traffic in a very short period of time; you don’t want to get caught with a crashed site.

When you’re not prepared for lots of traffic, it’s common for a web host to suspend your account temporarily, and that’s something you don’t want. If your writing is decent and you’ve been doing some minimal promotion, then it could happen to you. Think positively and prepare your blog as though it’s going to be a huge success. To do that, here is a tutorial on how to speed up your WordPress site.

Note: As always, with everything, you should backup your WordPress installation before making any code changes.


Cyrus Patten is the editor of Pingable.org, a blog about everything WordPress. He specializes in the role of technology in community organizing.

WordPress (WordPress) is inherently fast, and that’s why so many professional bloggers call it their choice platform.

Like many new bloggers, I used to think that until I had enough traffic to make a difference, I’d worry about the bandwidth and site speed later. But that’s not thinking ahead considering that today social media can drive an overwhelming amount of traffic in a very short period of time; you don’t want to get caught with a crashed site.

When you’re not prepared for lots of traffic, it’s common for a web host to suspend your account temporarily, and that’s something you don’t want. If your writing is decent and you’ve been doing some minimal promotion, then it could happen to you. Think positively and prepare your blog as though it’s going to be a huge success. To do that, here is a tutorial on how to speed up your WordPress site.

Note: As always, with everything, you should backup your WordPress installation before making any code changes. Continuar leyendo «11 Ways to Speed Up WordPress»

GENTE COSMO

LIFESTYLE - by Esther Herrero

Being Your Brand

Branding and Strategy for Business and Life

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

imagination is the key

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

Unencumbered by Facts

Taking unsubstantiation to new levels

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

BLOGTEC

Noticias de Tecnologia.

T a l e n t o  en  E x p a n s i ó n

Gestión de personas y transformación digital para las organizaciones líderes de la Era del Conocimiento

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Ideas para la clase

Experiencias creativas en la clase de español.

Little Grey Box

#TravelWell

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea Growth Hacking

Expertos en estrategia y auditoria de marketing

The Coaching Alliance

El camino hacia el éxito

Erick Lovera

Mi Pasión en un Blog

Estampas de México.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Escritora y formadora en comunicación

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

be.blog

be. Intelligent Multimedia Education

~~Mente en Gravedad~~

************************************************************************************************************

The Xtyle

Fashion Blog - Un Blog de Moda y Tendencias by Bárbara Sanz Esteban

aníbal goicochea

Tecnologías de la Información y Estrategia

A Waterfall of Sound

"Poetry is when an emotion has found its thought and the thought has found words." Robert Frost

Health & Family

A healthy balance of the mind, body and spirit

Style & Design

Fashion Trends and News

U.S.

News, Headlines, Stories, Video from Around the Nation

NewsFeed

Breaking news and updates from Time.com. News pictures, video, Twitter trends.

A %d blogueros les gusta esto: