This Week’s 10 Most Talked About Viral Videos | Simply Zesty


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>Another week and another set of brilliant viral videos that people have been talking about in huge numbers. Rather than sifting through the billions of videos that people have uploaded we share the 10 best virals every week form the world of marketing and advertising. This week we have a couple of classics from brands like Coca Cola and Old Spice as well as one of the best bits of marketing we have ever seen from a Belgian bank. Sit back and enjoy the best virals from the past week…

Call Me Maybe – for Choir and Orchestra

Just when we though we were all bored of “Call Me Maybe” cover versions and the whole marketing world had moved onto “Gangham Style” videos, along comes what is probably one of the best cover versions of this year’s most talked about song!

The Wrong Way To Save The Rainforest

Feeling guilty about not getting behind good or worthy causes? Don’t worry as The Rainforest Alliance created this slick vid which shows how easy it is to help its cause, with particular emphasis on what you shouldn’t do. It creates a brilliant narrative about the things you shouldn’t do to save this ecosystem, mainly leave your job, travel to the Amazon and use your knowledge of Hollywood movies to stage a revolution.

Coca-Cola Launch The “Happiness Table”

Coca Cola is known for marketing that aims to make people “happy” all over the world. We’ve covered its campaigns on numerous occasions as it is a theme that they love to share in different countries around the world. The latest is Italy where, as you might have guessed, the focus is all on food. Continuar leyendo «This Week’s 10 Most Talked About Viral Videos | Simply Zesty»

Optimize video through google and youtube [Infographic]


More than 150 million people view videos online every year, most of them eager to hear your business’s pitch if you create and market your video effectively. Online videos nowadays have become a popular source for sharing information. YouTube, from Google, is the largest and the most popular video sharing website on the internet. Millions of people watch YouTube Videos everyday and share it on Face Book or Twitter every minute. Online videos will soon be able to attract 90% of the online traffic. “Go Viral with Video” With the people across the world moving online, now is the time to optimize your videos on web. This infographic will show you about Optimize video through google and youtube.

 
 Optimize video through google and youtube infographic

 

 

Top 25 Fastest Growing YouTube Brand Channels

Monitoring your brand on YouTube will get you great results!

For brands, a couple of things are of main importance. First, it´s the ability to show off new products via videos instead of conventional advertising methods. Second, the video quality and a clear message is what matters for most of the subscribers. And finally, make your content viral! The more subscribers you will get, the better your chances to reach more people with your video. This strategy is really powerful in promoting your business.

Recently, we have covered some brands that have rocked Socialbakers weekly YouTube statistics in terms of the number of uploaded videos. On the top, you could see RovioMobile, Angry Birds, Nike and Red Bull. Now let us present the Top 25 brands that have produced the most successful viral video
content over the whole month!


Top 25 Fastest Growing YouTube Brand Channels imageSocialbakers | http://bit.ly/KWXDIG

An increasing number of CMOs have started to realize the importance of YouTube as an effective marketing strategy. Creating viral videos will get your brand under the social spotlight. Take a look at the following companies which understand this need and are actually very good at it!


Monitoring your brand on YouTube will get you great results!

For brands, a couple of things are of main importance. First, it´s the ability to show off new products via videos instead of conventional advertising methods. Second, the video quality and a clear message is what matters for most of the subscribers. And finally, make your content viral! The more subscribers you will get, the better your chances to reach more people with your video. This strategy is really powerful in promoting your business.

Recently, we have covered some brands that have rocked Socialbakers weekly YouTube statistics in terms of the number of uploaded videos. On the top, you could see RovioMobile, Angry BirdsNike and Red Bull. Now let us present the Top 25 brands that have produced the most successful viral video
content over the whole month!

More great Analytics are coming tomorrow! Continuar leyendo «Top 25 Fastest Growing YouTube Brand Channels»

“Spicing” Up the Brand Personality

If you haven’t yet seen the Emmy winning Old Spice commercials in action and haven’t quoted the Old Spice Guy at least once in conversation over the past few months, you must be sleeping under a rock (well, okay, maybe only a few fanatics are actually quoting the commercials…).

Never-the-less, the Old Spice phenomenon has created a surge of conversation around virality and brand engagement with the online audience. But let’s talk about the brand personality, because – to me – that’s one of the main things that really made this campaign go big.

So, what makes a great brand personality? (let’s see)


by Kristin Parrish

If you haven’t yet seen the Emmy winning Old Spice commercials in action and haven’t quoted the Old Spice Guy at least once in conversation over the past few months, you must be sleeping under a rock (well, okay, maybe only a few fanatics are actually quoting the commercials…).

Never-the-less, the Old Spice phenomenon has created a surge of conversation around virality and brand engagement with the online audience. But let’s talk about the brand personality, because – to me – that’s one of the main things that really made this campaign go big.

So, what makes a great brand personality? (let’s see) Continuar leyendo «“Spicing” Up the Brand Personality»

10 Tips For Advertisers To Go Viral On YouTube | Nice article | Recomendado

When it comes to advertising with videos on YouTube most companies are going about it entirely the wrong way. A lot of advertisers are stuck in the 30-secong television ad mentality and don’t know a thing about creating a promotional video that will go viral on the web. YouTube’s Hunter Walk gave a presentation to advertisers at Cannes and emphasized the importance of creating strong YouTube advertisements. He offered up a lot of great tips for advertisers and we’ve compiled them, along with some great viral advertising examples, to help your company create great advertisements for YouTube.


Posted by Megan O’Neill

Evian Roller BabiesWhen it comes to advertising with videos on YouTube most companies are going about it entirely the wrong way.  A lot of advertisers are stuck in the 30-secong television ad mentality and don’t know a thing about creating a promotional video that will go viral on the web.  YouTube’s Hunter Walk gave a presentation to advertisers at Cannes and emphasized the importance of creating strong YouTube advertisements.  He offered up a lot of great tips for advertisers and we’ve compiled them, along with some great viral advertising examples, to help your company create great advertisements for YouTube.

Make Content, Not Commercials

One of the most important things that Walk stressed in his presentation was the idea that advertisers need to stop thinking in the commercial mindset and start thinking about producing compelling content.  An informative video that explains the benefits of your product and how it works just won’t cut it anymore.  You need to tell a compelling story or show something that is so funny or unique that viewers just can’t help but share your video with their friends.

When coming up with a concept for your promotional video, take a hint from some companies that have run successful campaigns.  Let’s take Kia’s new Hamster Commercial for the Kia Soul as an example.  This certainly isn’t you average commercial.  It’s a music video, featuring Black Sheep’s ‘The Choice is Yours’ and a bunch of giant hamster.  Now, this clip is clearly an advertisement for the Kia Soul, but the very fact that it has giant hamsters rapping and riding through the streets in giant toasters, cardboard cars and dryers make it incredibly viral and compelling content.

Note that the company doesn’t skimp on the branding at the end.  After all, branding is always important in advertising.  However, add just enough information about your product to get your name out there and don’t over-do it or you may bore your viewers.

Evian’s Roller Babies campaign is another great example of creating great content, rather than plain old commercials.  When you watch this clip you know that it was made by Evian, but you aren’t thinking about Evian while watching.  You’re thinking about the fact that these babies are dancing!  Try to be transparent in your videos—you want viewers to be entertained without thinking about the fact that they are watching an advertisement.

Think About Long Term Strategy

When coming up with a concept for your viral video advertisements, think about the long term.  One of the best ways to gain recognition is by creating a series of videos with a single concept or character.  This way viewers will get to know your campaign and be excited when a new video comes out.

One of the best examples of this is Old Spice’s current campaign.  The Old Spice campaign is made up of a combination of television and web advertisements and has gone massively viral on YouTube and beyond.  Check out a few of the videos from the campaign. Continuar leyendo «10 Tips For Advertisers To Go Viral On YouTube | Nice article | Recomendado»

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