Going Viral | via sitepronews.com


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Going viral is the holy grail of any online ad campaign, or really any effort at online exposure, period. It’s akin to a TV show becoming a hit, or a movie raking in blockbuster gross sales. It can even be compared to a toy or item of clothing becoming the “hot” thing for the season.

So are these all comparable, or really just the same thing?

What exactly is something that’s “gone viral” and why do some things “go viral” while others don’t? Can this be predicted, or is it completely up to a whim or some ethereal “x factor” that some things have and others just don’t?

The Facts of ( Viral ) Life

So what does viral mean? Viral refers to something that self-propagates, or in the marketing sense, something that spreads by word-of-mouth, peer-to-peer, as opposed to strictly from an official advertisement.

Going viral is valuable because the intended audience does all the heavy advertising work for you, ideally at an exponential rate. This saves money and resources in advertising costs and usually means more potent audience penetration; people are more apt to believe their peers than an advertisement.

People like to hear themselves talk, not be talked at. So when someone with similar interests whose opinion you hold in high regard recommends something, you are more likely to follow up on that suggestion than if you received that same call-to-action from some generic public advertisement.

Viral advertising or marketing is any specific advertisement or campaign that is ultimately intended to go viral. Usually these campaigns need to be highly unorthodox or creatively unusual in order for them to virally spread. In fact, many campaigns even appear as “real” or non-commercial in order to gain more viral effect. Continuar leyendo «Going Viral | via sitepronews.com»

HOW TO: Get Tweetable Moments from Your Presentations

Dan Zarrella is a social media and viral marketing scientist. You can read his blog and follow him on Twitter. Please take his ReTweet Survey and spread it on to your followers (ReTweeting works well).

Twitter is here to stay but there is some science to creating a perfect, “tweetable moment” during a presentation. That is, a memorable moment that sticks in the mind of your audience long after the presentation is over. How do you get those moments to happen? How do you get an audience to tweet it? How do you fit it into 140 characters or less?

A few months ago, I started to analyze why people share content from presentations and how marketers can leverage those motivations to deliver more contagious talks. I conducted a survey, gathered data from a huge webinar, talked to a bunch of celebrity presenters and extracted some data from the SlideShare API.

From that information I’ve collected the essential elements you need to create Tweetable moments in your presentations.


Dan Zarrella

mic imageDan Zarrella is a social media and viral marketing scientist. You can read his blog and follow him on Twitter. Please take his ReTweet Survey and spread it on to your followers (ReTweeting works well).

Twitter is here to stay but there is some science to creating a perfect, “tweetable moment” during a presentation. That is, a memorable moment that sticks in the mind of your audience long after the presentation is over. How do you get those moments to happen? How do you get an audience to tweet it? How do you fit it into 140 characters or less?

A few months ago, I started to analyze why people share content from presentations and how marketers can leverage those motivations to deliver more contagious talks. I conducted a survey, gathered data from a huge webinar, talked to a bunch of celebrity presenters and extracted some data from the SlideShare API.

From that information I’ve collected the essential elements you need to create Tweetable moments in your presentations.


Priming


graph image Continuar leyendo «HOW TO: Get Tweetable Moments from Your Presentations»

Viral=¿Ventas?

Cuando leas mis notas, tienes que tomar en cuenta que mi conocimiento en las áreas más técnicas de la publicidad es básico, y hay cosas que me siguen resultando misteriosas de entender.

Hace unas semanas hice una pregunta (que tenía tiempo incubando) a un profesional de la creatividad .

Verás: a todos nos gusta un vídeo viral. Nos causan risa/rechazo/sorpresa, a veces nos ofrecen conocimiento (hasta de cosas que no nos interesan), pero jamás nos dejan indiferentes. Basado en eso, lo enviamos a los amigos. Compartimos el enlace en el Facebook, lo pasamos al primo por email, lo comentamos en blogs o en Twitter.

Como una enfermedad real, el viral corre, corre, y corre. Llega de un extremo a otro del planeta, se vuelve un clásico, a veces se le ven las costuras, y se vuelve material de burla o lo que no se debe hacer al hacer un viral. Es más, hay cosas que NO fueron pensadas para ser llamados virales, pero se convierten en eso mismo al entrar al ruedo de Youtube.

¿Acaso Tom Cruise se imaginaba que su fulano acto de brincos dignos del Cirque du Solèil en Oprah lo iba a ver hasta los ciegos? Creo que yo hubiera pagado para entrar de manera ilegal en América -y también en el plató de Oprah- para ver este descacharramiento de amor en vivo y directo

Pero hay algo que no me aclaran por completo los más contundentes case studies, el ROI, los GRPs o lo que sea, y esa fue mí pregunta al profesional:
¿Un viral hace subir las ventas?


Cuando leas mis notas, tienes que tomar en cuenta que mi conocimiento en las áreas más técnicas de la publicidad es básico, y hay cosas que me siguen resultando misteriosas de entender.

Hace unas semanas hice una pregunta (que tenía tiempo incubando) a un profesional de la creatividad .

Verás: a todos nos gusta un vídeo viral. Nos causan risa/rechazo/sorpresa, a veces nos ofrecen conocimiento (hasta de cosas que no nos interesan), pero jamás nos dejan indiferentes. Basado en eso, lo enviamos a los amigos. Compartimos el enlace en el Facebook, lo pasamos al primo por email, lo comentamos en blogs o en Twitter.

Como una enfermedad real, el viral corre, corre, y corre. Llega de un extremo a otro del planeta, se vuelve un clásico, a veces se le ven las costuras, y se vuelve material de burla o lo que no se debe hacer al hacer un viral. Es más, hay cosas que NO fueron pensadas para ser llamados virales, pero se convierten en eso mismo al entrar al ruedo de Youtube.

¿Acaso Tom Cruise se imaginaba que su fulano acto de brincos dignos del Cirque du Solèil en Oprah lo iba a ver hasta los ciegos? Creo que yo hubiera pagado para entrar de manera ilegal en América -y también en el plató de Oprah- para ver este descacharramiento de amor en vivo y directo

Pero hay algo que no me aclaran por completo los más contundentes case studies, el ROI, los GRPs o lo que sea, y esa fue mí pregunta al profesional:

¿Un viral hace subir las ventas? Continuar leyendo «Viral=¿Ventas?»

What Is Viral Marketing: Key Principles And Strategies | Very nice & interesting tips !!!

What is viral marketing? What are the characteristics of an effective viral marketing campaign? What does it take to produce content that flies on the wings of spontaneous word-of-mouth promotion? In this MasterNewMedia guide on viral marketing you can learn and understand the basic principles, foundations and strategies at the heart of effective online viral marketing.

what_is_viral_marketing_id11061881_id1673151_size485_2.jpg
Photo credit: Delion and Alberto Perez Veiga, mashed up by Robin Good

Viral marketing is a form of promotion based on the free circulation of ideas via a word of mouth process. When you like something, it feels second nature to share your discovery with someone you like. Be it friends, relatives or colleagues, you get a kick out of sharing with someone else something cool that you have discovered. And in turn, those people you share something with, will do the same with their network of friends. That is what «going viral» is all about.

From a marketing standpoint, «going viral» is fascinating for a number of reasons:

* Distribution: Viral content spreads like virus, in an ever expanding loop which may never end. For an online marketer, spreading content endlessly from person to person represents a superior strategy to promote content at a fraction of the effort and costs required by traditional marketing techniques.
* Reach: A successful viral marketing campaign may exponentially increase the reach of your communications by placing you in touch with thousands of prospects which, with your traditional communication approach, you might not have ever intercepted.
* Awareness: The more people will see your content, the more people will know who you are, what you do, what can you offer customers. Not only: by sharing content on a specific topic you will make yourself an authority in that field and people will start naturally coming to you asking for advice and recommendations.
* Cost: Viral marketing is relatively inexpensive as you do not have to plan a huge budget to promote your products or start campaigns that meet the needs of all your potential customers. Once your content starts to go viral, your fans become your best marketing agents.

To help you make sense of what are the key traits and components that create the conditions for a successful viral marketing campaign, this MasterNewMedia guide shares a highly curated selection of the best analysis, reports and published research on the web on the topic of viral marketing.

This guide is organized in three sections:

* What is viral marketing
* The key principles of viral marketing
* Viral marketing best strategies and tactics.


What is viral marketing? What are the characteristics of an effective viral marketing campaign? What does it take to produce content that flies on the wings of spontaneous word-of-mouth promotion? In this MasterNewMedia guide on viral marketing you can learn and understand the basic principles, foundations and strategies at the heart of effective online viral marketing.


Viral marketing is a form of promotion based on the free circulation of ideas via a word of mouth process. When you like something, it feels second nature to share your discovery with someone you like. Be it friends, relatives or colleagues, you get a kick out of sharing with someone else something cool that you have discovered. And in turn, those people you share something with, will do the same with their network of friends. That is what «going viral» is all about.

From a marketing standpoint, «going viral» is fascinating for a number of reasons:

  • Distribution: Viral content spreads like virus, in an ever expanding loop which may never end. For an online marketer, spreading content endlessly from person to person represents a superior strategy to promote content at a fraction of the effort and costs required by traditional marketing techniques.
  • Reach: A successful viral marketing campaign may exponentially increase the reach of your communications by placing you in touch with thousands of prospects which, with your traditional communication approach, you might not have ever intercepted.
  • Awareness: The more people will see your content, the more people will know who you are, what you do, what can you offer customers. Not only: by sharing content on a specific topic you will make yourself an authority in that field and people will start naturally coming to you asking for advice and recommendations.
  • Cost: Viral marketing is relatively inexpensive as you do not have to plan a huge budget to promote your products or start campaigns that meet the needs of all your potential customers. Once your content starts to go viral, your fans become your best marketing agents.

To help you make sense of what are the key traits and components that create the conditions for a successful viral marketing campaign, this MasterNewMedia guide shares a highly curated selection of the best analysis, reports and published research on the web on the topic of viral marketing.

This guide is organized in three sections:

Blogger Relations with me – Aviso a agencias: No soy un soporte publicitario como blogger

Viene siendo un lugar común ya entre los participantes más activos en las Redes Sociales, sean particulares o personas que trabajan en el mundo del marketing y la comunicación online, el exaltar el valor de esa comunicación y de la necesidad y oportunidad de crear conversaciones en los medios generados por los consumidores (CGM), los medios sociales (social media), la web social o web 2.0, como se prefiera denominar, con el objetivo de lograr los mejores resultados posibles por medio de, lo que comienza a denominarse, Social Media Optimization (SMO)

En la investigación cualitativa Medios y redes sociales: 12 Recomendaciones para particulares y empresas realizada entre usuarios realizada desde QUOR 2.0 se les solicitó a 50 usuarios con alta actividad social online las dos recomendaciones que darían, a un particular o empresa, para desenvolverse de forma eficaz en la web social y de relacionarse con sus usuarios.

En las últimas semanas y meses he venido recibiendo, como blogger de temas relacionados con el mundo del marketing digital, la comunicación online y las RRPP 2.0 distintos emails con diferente origen haciendo conmigo lo que en el argot se denomina Blogger Relations. Lo sorprendente para mí, tras reflexionar, un tiempo es…


Viene siendo un lugar común ya entre los participantes más activos en las Redes Sociales, sean particulares o personas que trabajan en el mundo del marketing y la comunicación online, el exaltar el valor de esa comunicación y de la necesidad y oportunidad de crear conversaciones en los medios generados por los consumidores (CGM), los medios sociales (social media), la web social o web 2.0, como se prefiera denominar, con el objetivo de lograr los mejores resultados posibles por medio de, lo que comienza a denominarse, Social Media Optimization (SMO)

En la investigación cualitativa Medios y redes sociales: 12 Recomendaciones para particulares y empresas realizada entre usuarios realizada desde QUOR 2.0 se les solicitó a 50 usuarios con alta actividad social online las dos recomendaciones que darían, a un particular o empresa, para desenvolverse de forma eficaz en la web social y de relacionarse con sus usuarios.

En las últimas semanas y meses he venido recibiendo, como blogger de temas relacionados con el mundo del marketing digital, la comunicación online y las RRPP 2.0 distintos emails con diferente origen haciendo conmigo lo que en el argot se denomina Blogger Relations. Lo sorprendente para mí, tras reflexionar, un tiempo es… Continuar leyendo «Blogger Relations with me – Aviso a agencias: No soy un soporte publicitario como blogger»

What or Who Do You Less Than Three?


This valentine’s day, we wanted to pay homage to <3.
Author Garett

That’s right, less than three. The textual emblem that stands for love. It is often used in text messages, IMs, and tweets. And when directed to a person it can say so much to the reader. Some say a picture is worth a thousand words. We feel the combination of two characters conveys much more.

But the beauty of this little exercise is to allow people to share the things they ❤ most and, in turn, share in the expression of others through aggregation. Our goal wasn’t to set out to change the world, or create some crazy viral marketing initiative. We just wanted to share the things we <3.

Visit LessThanThree.AgencyNet.com and tell us what you <3.

blog_less than three

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