Before the start of any campaign, it is vital for marketers do some research on the demographics of their target audience. Marketing research is simply a process of systematic gathering, recording and analysis of data about issues relating to marketing products and services. I came across this tool by YouTube to get insights on potential audiences.
I believe that by sharing this tool with everyone, marketers or even everyone can easily find out the size and interests of their potential audiences. The tool lets you check which sorts of people use YouTube, and what sorts of videos subsections are being watched.
For this example, we’re going to look at statistics from the United States.
From the data churned out, we found that the highest age group that are utilizing YouTube are those between the 18 and 24 years old; making up 43.5% of the group. This is then followed by those in the 25 to 34 years old age group; making up 27.9% of it.
It is also possible to find the percentage of males and females in the U.S that are using YouTube; 68% and 32% respectively.
The tool also lets you find out the popularity of videos in certain categories amongst the people that you’re targeting. On the y-axis, the figure ‘x’ represents the likelihood an average YouTube user watches that type of video.
You can also narrow down the categorical search to specific ones from the main menu; rather than having a whole lot of data that are pointless to you.
I’m sure everyone knows the importance of key words and the above shows the most searched term users are inputting on YouTube’s search queries. If you have a video that you would like to have a lot of hits, be sure to key in highly searched AND relevant keywords into your video tags.
Personally, this tool will be very useful for me in determining the demographics and relevant information of my targeted audiences. In what ways would the tool help you? Do share with us.