4 Video Hosting Platforms to Enhance Marketing Strategy – vía @kuno


There is no doubt the use of online video is rising. With amount of people uploading and sharing at an all-time high, there is no reason not to start using online video. So then the question becomes where will you put these videos you create?

Videos are large files, so you are going to need a service that not only provides you the room to upload, but also provides a large amount of bandwidth. Obviously, you want to use a platform that helps build your brand. And finally, you will need a service that reports back to you on how your videos are performing.

Here is a short list of video hosting services that can help you get started with video marketing.

YouTube

We have all heard of and use YouTube—some probably on a daily basis. YouTube is a useful and, most importantly, free service to host your videos. As Barb said yesterday, YouTube has many facets for businesses to take advantage of for online hosting. YouTube allows you to advertise your videos, build your brand and even track their performance with YouTube and Google Analytics.

Vimeo

Vimeo is a hosting service created back in 2004 by a group of filmmakers looking to share their videos. It started out as a website that allowed people to connect and share their visual content, but has now grown into much more. Vimeo remains a place to follow, connect and explore the vast array of content it hosts, but the platform is being geared more toward businesses now.

Vimeo

Vimeo is a hosting service created back in 2004 by a group of filmmakers looking to share their videos. It started out as a website that allowed people to connect and share their visual content, but has now grown into much more. Vimeo remains a place to follow, connect and explore the vast array of content it hosts, but the platform is being geared more toward businesses now.

Vidyard

As Vidyard says themselves, the system was built for marketers. It is a simple system and allows you to sign up for a free 14-day trial of the entire system before you have to pay. This helps you see what it has to offer and decide if it works for you. Much like Wistia, Vidyard allows you to customize your player and thumbnail to help drive viewers. Where Vidyard excels is its integration and analytics.

http://www.kunocreative.com/blog/bid/87023/4-Video-Hosting-Platforms-to-Enhance-Marketing-Strategy

 David Lee King


dan romanskiWith a degree in Electronic Media, Dan Romanski has five years of video production, both professionally and independently. When he is not assisting with lead nurturing campaings and projects at Kuno, he can be found exploring different parts of Cleveland with his camera. Connect with him on Twitter and LinkedIn.

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Optimize video through google and youtube [Infographic]


More than 150 million people view videos online every year, most of them eager to hear your business’s pitch if you create and market your video effectively. Online videos nowadays have become a popular source for sharing information. YouTube, from Google, is the largest and the most popular video sharing website on the internet. Millions of people watch YouTube Videos everyday and share it on Face Book or Twitter every minute. Online videos will soon be able to attract 90% of the online traffic. “Go Viral with Video” With the people across the world moving online, now is the time to optimize your videos on web. This infographic will show you about Optimize video through google and youtube.

 
 Optimize video through google and youtube infographic

 

 

How Video Can Improve your Social Media and SEO Status | Onextrapixel – Web Design & Development Online Magazine

How Video Can Improve your Social Media and SEO Status

While SEO hasn’t been around long enough for a foolproof way to increase your rankings through Alexa or Google page rank; there are many generally accepted guidelines to follow. While taking these into consideration, it is also important to realize that Google is constantly updating their algorithms.

This was especially evident with the release of Google Panda and the increasing use of AI to return higher quality sites with a longer click through rate. On top of adding a longer click through rate to their algorithm, Google has also used their universal search feature to return videos and images on the first page of search.

With Panda, Google increased the importance of a longer click through rate for SEO. This in turn has placed a higher rating than ever before on pages that have visitors staying longer. Visitors generally will always stay longer and be more engaged when watching a video compared to when they are scanning a text page.

This is where videos began to become ranked higher than ever before when compared to a text page with a much lower click through rate. The longer click through rate, added with the higher likelihood of a video becoming viral, are both major reasons to begin using videos to increase your ranking and benefit your social media presence. In the end, it is all about driving people to your website and making revenue, not just creating meaningless buzz.


Via Scoop.ithuman being in – perfección

An in-depth study by Forrester in 2010 found that a page with a video on it is 53 times more likely to achieve a page one result on Google. This is considering that the page and video are both used in conjunction with typical SEO methods. In the world of marketing today, the fastest growing segments are social media and SEO. With these snowballing into the biggest tools used by online companies to market their products, videos are propelling some sites above others.

How Video Can Improve your Social Media and SEO Status

While SEO hasn’t been around long enough for a foolproof way to increase your rankings through Alexa or Google page rank; there are many generally accepted guidelines to follow. While taking these into consideration, it is also important to realize that Google is constantly updating their algorithms.

This was especially evident with the release of Google Panda and the increasing use of AI to return higher quality sites with a longer click through rate. On top of adding a longer click through rate to their algorithm, Google has also used their universal search feature to return videos and images on the first page of search.

With Panda, Google increased the importance of a longer click through rate for SEO. This in turn has placed a higher rating than ever before on pages that have visitors staying longer. Visitors generally will always stay longer and be more engaged when watching a video compared to when they are scanning a text page.

This is where videos began to become ranked higher than ever before when compared to a text page with a much lower click through rate. The longer click through rate, added with the higher likelihood of a video becoming viral, are both major reasons to begin using videos to increase your ranking and benefit your social media presence. In the end, it is all about driving people to your website and making revenue, not just creating meaningless buzz. Leer más “How Video Can Improve your Social Media and SEO Status | Onextrapixel – Web Design & Development Online Magazine”

“I’m Feeling Lucky” button launched last year | Improving video awesomeness with one click

This breakthrough in video awesomeness is possible thanks to our research team who expanded on the “I’m Feeling Lucky” button launched last year, automatically detecting if stabilization or color correction would be helpful for you. The result is a one-click option rolling out over the next few days that cures these two symptoms now, and more planned in the future.

So you keep capturing those awesome moments, and we’ll keep on ways to help you make those videos even more awesome.


http://youtube-global.blogspot.com.ar/

Whether you’re perfecting your double backflip at the park, capturing a flash mob on your phone, or enjoying singing in a subway, it’s not easy to get your video quality perfect. Sometimes videos suffer from symptoms like “shaky-camera-itis” or “augmented-darkness-levels” that keep viewers from seeing just how awesome your video really is. We made a big step last year with the YouTube Video Editor, and now we’re adding a feature that does the work of curing these symptoms for you.

If you uploada video that’s shaky or dark, we’ll automatically offer to fix it for you, creating an updated version of your video on YouTube.When you upload a video that could use a fixup, you’ll see a notification bar on the Upload page and in your Video Manager. Click the button to fix it, and you’ll see a side by side preview to decide if you want to accept the edits.

Select “Okay” if you’d like us to update your video to the preview version (you can always undo this later). Even if you’re uploading a video from your mobile device, the Video Manager on the desktop will give you a notice if this video can be cured as well. Here’s an overview: Leer más ““I’m Feeling Lucky” button launched last year | Improving video awesomeness with one click”

10 maneras de trabajar el canal de YouTube para una marca

Es difícil pero no imposible, los usuarios de YouTubetienen que elegir entre 60 horas de contenidossubidos por minuto. Para obtener una parte de las páginas más vistas (4.000 millones de visitas a nivel mundial cada día en febrero) los anunciantes deben de ser no sólo muy creativos.

Despues de entrevistar a varios expertos,Mediabistro’s AvantGuild ha encontrado 10 formas de destacar su canal de YouTube del resto, de esta forma aumentará su exposición de marca. YouTube es uno de los medios más importantes, Twitter está en auge y es divertido pero expresarnos con 140 caracteres no es lo mismo que con un vídeo de contenido audiovisual ilimitado. Con estos pasos nuestra marca estará entre las top del gran canal de vídeos:


http://www.marketingdirecto.com

Es difícil pero no imposible, los usuarios de YouTubetienen que elegir entre 60 horas de contenidossubidos por minuto. Para obtener una parte de las páginas más vistas (4.000 millones de visitas a nivel mundial cada día en febrero) los anunciantes deben de ser no sólo muy creativos.

Despues de entrevistar a varios expertos,Mediabistro’s AvantGuild ha encontrado 10 formas de destacar su canal de YouTube del resto, de esta forma aumentará su exposición de marca. YouTube es uno de los medios más importantes, Twitter está en auge y es divertido pero expresarnos con 140 caracteres no es lo mismo que con un vídeo de contenido audiovisual ilimitado. Con estos pasos nuestra marca estará entre las top del gran canal de vídeos:

1. Asignar una parte de su estrategia de social media específicamente para YouTube, establecer unas metas y fijar objetivos.

2. Descarga de YouTube el documento en PDF, Creador Playbook, para realizar un ajuste fino y selecto de su canal.

3. Construir una página de la marca con la apariencia de su empresa, con la personalidad. No deje todo el brillo para Facebook y Twitter. Leer más “10 maneras de trabajar el canal de YouTube para una marca”

Top 10 Ways to Embed Video into a Web Page

Since digital camcorders and video editing software became accessible to the large audience, it’s no longer a challenge for anybody to make a video. This fact underlies a lot of web trends, namely the sky-rocketing popularity of video sharing portals and widespread use of video content across websites and blogs.

A good piece of video can help you deliver your message more effectively, educate readers, stimulate discussion and get your brand going far beyond your own domain.

Happily, it’s not a problem nowadays to integrate a video into a web page, as there’s a lot of different tools to assist with this task. Some of them are free, others are pricey. Here is a roundup of the most popular means of web video embedment.


by  | http://www.onextrapixel.com

Since digital camcorders and video editing software became accessible to the large audience, it’s no longer a challenge for anybody to make a video. This fact underlies a lot of web trends, namely the sky-rocketing popularity of video sharing portals and widespread use of video content across websites and blogs.

A good piece of video can help you deliver your message more effectively, educate readers, stimulate discussion and get your brand going far beyond your own domain.

Happily, it’s not a problem nowadays to integrate a video into a web page, as there’s a lot of different tools to assist with this task. Some of them are free, others are pricey. Here is a roundup of the most popular means of web video embedment.

Embed Video into a Web Page

10 Ways to Embed Video into a Web Page… Leer más “Top 10 Ways to Embed Video into a Web Page”

5 video-sharing alternatives to YouTube

There’s absolutely no doubt that the rise and popularity of online video sharing is changing the way brands and individuals market, advertise and sell. If your company hasn’t already jumped into the fray with a video (or 10), you’re missing out on amassive market. If you’ve scripted, created, edited, and uploaded, it’s fairly shortsighted to “YouTube it” and forget it, as there are a number of other video hosting options available.

Believe it or not, YouTube is not the be all/end all when it comes to online video sharing. Sure, they have the world’s largest share of the market, and should be included in your upload and sharing strategy, but by jumping into the biggest pool on the planet, you’re also running the risk of being swallowed up in all the noise. Last year this time, we gave you 6 Awesome Alternatives to YouTube and now we’re giving you 5 more YouTube-alternative video sharing sites that you and your brand might want to consider.

Vimeo

An active and vibrant community, Vimeo’s smooth-as-silk interface just feels a bit more user friendly than the cold sterility we’ve come to expect from Google products. A platform pulling down some serious traffic, as Vimeo has grown they’ve still managed to retain that “we’re all in this together” community feeling. I’ve personally had far more interactions with viewers and converted clients on Vimeo than I’ve ever had on YouTube.

Vimeo’s free account allows users to upload one HD video a week, more than most individuals will ever have a need (or budget) for, and you receive basic controls when it comes to the video player. Embedding options are limited to SD, but if you step things up to the Plus account for $59.99/yr. you’re granted a 5GB/week file size limit, priority uploading and processing, and HD embedding.

If you’re planning on using Vimeo as your main hosting platform of choice for your business, they’re pretty clear when it comes to the “non-commercial use” language for free accounts. On the upside, for a low $199/yr., the Vimeo Pro service offers just about every option under the sun, and you’ll never have to worry about tablet compatibility as all flavors of Vimeo are offered in HTML5 format with Flash as a fallback.


video

There’s absolutely no doubt that the rise and popularity of online video sharing is changing the way brands and individuals market, advertise and sell. If your company hasn’t already jumped into the fray with a video (or 10), you’re missing out on amassive market. If you’ve scripted, created, edited, and uploaded, it’s fairly shortsighted to “YouTube it” and forget it, as there are a number of other video hosting options available.

Believe it or not, YouTube is not the be all/end all when it comes to online video sharing. Sure, they have the world’s largest share of the market, and should be included in your upload and sharing strategy, but by jumping into the biggest pool on the planet, you’re also running the risk of being swallowed up in all the noise. Last year this time, we gave you 6 Awesome Alternatives to YouTube and now we’re giving you 5 more YouTube-alternative video sharing sites that you and your brand might want to consider.

Vimeo

vimeo 5 video sharing alternatives to YouTubeAn active and vibrant community, Vimeo’s smooth-as-silk interface just feels a bit more user friendly than the cold sterility we’ve come to expect from Google products. A platform pulling down some serious traffic, as Vimeo has grown they’ve still managed to retain that “we’re all in this together” community feeling. I’ve personally had far more interactions with viewers and converted clients on Vimeo than I’ve ever had on YouTube.

Vimeo’s free account allows users to upload one HD video a week, more than most individuals will ever have a need (or budget) for, and you receive basic controls when it comes to the video player. Embedding options are limited to SD, but if you step things up to the Plus account for $59.99/yr. you’re granted a 5GB/week file size limit, priority uploading and processing, and HD embedding.

If you’re planning on using Vimeo as your main hosting platform of choice for your business, they’re pretty clear when it comes to the “non-commercial use” language for free accounts. On the upside, for a low $199/yr., the Vimeo Pro service offers just about every option under the sun, and you’ll never have to worry about tablet compatibility as all flavors of Vimeo are offered in HTML5 format with Flash as a fallback.

Flickr

flickr 5 video sharing alternatives to YouTubeFlickr. It’s not just for still images. A seriously under represented offering from Flickr’s side, as there’s no mention of the service anywhere on the main landing page, Flickr does, in fact, offer and provide video hosting.

A free Flickr account allows for 2 uploads a months with restrictions of 90 seconds max, and 150MB per video. Probably enough for most small businesses, but if you want to go for the HD experience, you’ll need to step it up to a Flickr Pro account.

Perhaps the best bang-for-your-video/photo-buck on the Internet today, for as low as $25/year, if you make Flickr your video hosting platform of choice, you’ll be privy to not only an unlimited number of photos, but an unlimited number of video uploads, bandwidth, and storage. The downside? Even with the pro account Flickr limits your video length to 90 seconds. Having said that, unless you’re producing a full length feature, you shouldn’t really be stretching your message beyond this point anyway. Leer más “5 video-sharing alternatives to YouTube”