Association of National Advertisers and Nielsen – @Nielsen

ABOUT THE ANA

Founded in 1910, the Association of National Advertisers leads the marketing community by providing its members with insights, collaboration and advocacy. ANA’s membership includes more than 525 companies with 10,000 brands that collectively spend more than $250 billion in marketing and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers. For more information, visithttp://www.ana.net, follow us on Twitter, or join us on Facebook.

ABOUT NIELSEN

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit http://www.nielsen.com.

PRESS CONTACTS:

CooperKatz & Company for the ANA: Marcus Hardy; (917) 595-3043; mhardy@cooperkatz.com
CooperKatz & Company for the ANA: Luna Newton; (917) 595-3061; lnewton@cooperkatz.com
Nielsen: Anne-Taylor Adams; (646) 654-5759; annetaylor.adams@nielsen.com

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Media spend attributed to multi-screen advertising campaigns is expected to grow from 20 percent of budgets today to 50 percent in the next three years, according to a new study by ANA (Association of National Advertisers) and Nielsen conducted among client-side marketers, agencies and media sellers. Multi-screen campaigns were defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.

Emphasizing the significance of multi-screen advertising campaigns, 48 percent said they believe these campaigns are very important in effectively delivering marketing messages today.  And a vast majority of those surveyed (88 percent), predict that multi-screen campaigns will be very important in three years.

“Measurement is the biggest issue that will influence the rate of growth for multi-screen advertising,” said Bill Duggan, Group Executive Vice President of the ANA. “The industry needs to adopt measures that are consistent, comparable, and combinable across screens to provide a complete picture of a campaign’s effectiveness.”

Image representing Nielsen as depicted in Crun...
Image via CrunchBase

“At Nielsen we work closely with our clients to help them deploy consistent, multi-platform measurement against their advertising initiatives, so these findings confirm what we’re already seeing in the market. The potential for marketers and the industry as a whole is significant as multi-platform measurement is embraced in the marketplace,” said Randall Beard, Head of Global Advertiser Solutions for Nielsen.

“We at Nielsen are committed to providing multi-platform measurement capabilities in order to make marketing spend more effective and to grow the industry as a whole. Studies like this done in collaboration with respected industry organizations like the ANA are incredibly useful for those of us who are tasked with developing the next-generation measurement tools that inform the important decisions marketers, agencies and media sellers are making every day,” said Megan Clarken, Executive Vice President of Global Product Leadership for Nielsen.

THE IMPORTANCE OF MEASUREMENT Leer más “Association of National Advertisers and Nielsen – @Nielsen”

Google introduces new ‘Hummingbird’ search algorithm – vía @Reuters


Amit Singhal, senior vice president of search at Google, introduces the new 'Hummingbird' search algorithm at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California September 26, 2013. REUTERS/Stephen Lam

Amit Singhal, senior vice president of search at Google, introduces the new ‘Hummingbird’ search algorithm at the garage where the company was founded on Google’s 15th anniversary in Menlo Park, California September 26, 2013.

Credit: Reuters/Stephen Lam

MENLO PARK, California | Thu Sep 26, 2013 6:25pm EDT

(Reuters) – Google Inc has overhauled its search algorithm, the foundation of the Internet‘s dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest “Hummingbird” algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional “Boolean” or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine. Leer más “Google introduces new ‘Hummingbird’ search algorithm – vía @Reuters”

Amex Launches Pay By Tweet // via mobilephoneadvise.com


“Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter’s platform to bring value to Cardmembers and merchants,” said Leslie Berland, Senior Vice President, Digital Partnerships and Development at American Express, in a statement.

Here’s Amex’s video explaining how its Twitter sync and payments feature works:

Amex’s release follows below.

American Express Syncs with Twitter to Unlock the Purchasing Power of the #HashtagCardmembers Can Now Tweet #Hashtags to Buy Products on Twitter

Specially-Priced American Express Gift Cards and Products from Amazon, Sony, Urban Zen and Xbox on Sale Starting this Week

New York, NY,  February 11, 2013 –

American Express today announces a new social commerce experience that turns Twitter #hashtags into purchases in a unique and seamless way. American Express Cardmembers who sync their eligible Cards at sync.americanexpress.com/twitter and tweet special #hashtags can buy American Express Gift Cards and products from Amazon, Sony, Urban Zen and Xbox 360. American Express’ proprietary Card Sync technology powers the experience. Card Sync first launched on Twitter last March to deliver couponless savings to Cardmembers who tweet special offer #hashtags from merchants.

The $25 American Express Gift Card can be purchased using a synced American Express Card starting today for only $15 by tweeting #BuyAmexGiftCard25 (quantities limited, offer expires 3/3/13, limit one per Cardmember). The remaining catalog of products goes on sale Wednesday, February 13 at noon, EST, when the full list of special product #hashtags will be released and highlighted as “favorites” on the@AmericanExpress Twitter page. Cardmembers can sync their Cards in advance by visiting sync.americanexpress.com/twitter.

“Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter’s platform to bring value to Cardmembers and merchants,” said Leslie Berland, Senior Vice President, Digital Partnerships and Development at American Express. “Now, we’re leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what’s possible in the world of social commerce.”

How to Sync to Buy Products on Twitter:

Leer más “Amex Launches Pay By Tweet // via mobilephoneadvise.com”

Unilever adds global marketing roles

The FMCG company is introducing three roles, including Helena Ganczakowski as global vice-president for agency relations, Jorgen Bartsch as global vice-president for marketing services and Paula Quazi as global vice-president for futures communications.

Ganczakowski, currently global vice-president of heart health, is a former marketing director for Unilever UK. Bartsch is director of marketing operations, based in Singapore, while Quazi has held several roles at the company, including vice-president of marketing in Europe.


GLOBAL – Unilever is boosting its global marketing team in an effort to improve the return from its US$7.2 billion annual spend.

Unilever adds global marketing roles

The FMCG company is introducing three roles, including Helena Ganczakowski as global vice-president for agency relations, Jorgen Bartsch as global vice-president for marketing services and Paula Quazi as global vice-president for futures communications.

Ganczakowski, currently global vice-president of heart health, is a former marketing director for Unilever UK. Bartsch is director of marketing operations, based in Singapore, while Quazi has held several roles at the company, including vice-president of marketing in Europe. Leer más “Unilever adds global marketing roles”

Is Corporate Venture Dead? Is Open Innovation the New Thing?

Once upon a time, we had many corporate venture units that invested in external projects as well as in internal projects from the corporate groups that they belonged to.

The number of units declined steadily during the last decade and it continues to do so in the aftermath of the financial crisis. One company that I have always admired is Danfoss Ventures, which is the corporate venture arm of Danfoss, a group with 26,000 employees working with refrigeration, air conditioning, compressors and more.

Unfortunately, Danfoss Ventures – my role model on corporate venture – is now dead. According to Executive Vice President at Danfoss, Nis Storgaard, this is about prioritizing resources where they make most impact.


Once upon a time, we had many corporate venture units that invested in external projects as well as in internal projects from the corporate groups that they belonged to.

The number of units declined steadily during the last decade and it continues to do so in the aftermath of the financial crisis. One company that I have always admired is Danfoss Ventures, which is the corporate venture arm of Danfoss, a group with 26,000 employees working with refrigeration, air conditioning, compressors and more.

Unfortunately, Danfoss Ventures – my role model on corporate venture – is now dead. According to Executive Vice President at Danfoss, Nis Storgaard, this is about prioritizing resources where they make most impact. Leer más “Is Corporate Venture Dead? Is Open Innovation the New Thing?”

LinkedIn Hires Ex-Google Exec As Canada Head

Move said to be “significant milestone in our international growth”
By Doug Caverly

Anyone who considered LinkedIn’s physical expansion into Canada an odd or ill-thought-out move may want to think again. LinkedIn has been able to secure Jonathan Lister, the former country manager of Google Canada, as its own country manager in Canada.

LinkedInLister will be responsible for establishing LinkedIn’s first Canadian office, which will be located in Toronto. Then he’ll focus on finding more users, more partners, and more advertisers, among other things.


Move said to be “significant milestone in our international growth”
By Doug Caverly

Anyone who considered LinkedIn‘s physical expansion into Canada an odd or ill-thought-out move may want to think again.  LinkedIn has been able to secure Jonathan Lister, the former country manager of Google Canada, as its own country manager in Canada.

LinkedInLister will be responsible for establishing LinkedIn’s first Canadian office, which will be located in Toronto.  Then he’ll focus on finding more users, more partners, and more advertisers, among other things.
Leer más “LinkedIn Hires Ex-Google Exec As Canada Head”

Congratulations, you’re a manager … now what?

MEGHAN CASSERLY, FORBES.COM

Managing relationships, sharing feedback and hiring staff are just some of the challenges facing managers.

Career-enhancing tips for first-time managers that will make you look like a seasoned pro.

You’ve paid your dues. You’ve worked your way up from assistant to management level. And now what?

How friendly should you be with your team? Is it better to delegate or be a hands-on boss? Is honesty always the best policy, especially when managing up? How should you decide on your replacement? Being a first-time manager can be overwhelming. So we asked a team of experts to create a game plan to bring to your first day in a management position


MEGHAN CASSERLY, FORBES.COM

Managing relationships, sharing feedback and hiring staff are just some of the challenges facing managers.

Career-enhancing tips for first-time managers that will make you look like a seasoned pro.

You’ve paid your dues. You’ve worked your way up from assistant to management level. And now what?

How friendly should you be with your team? Is it better to delegate or be a hands-on boss? Is honesty always the best policy, especially when managing up? How should you decide on your replacement? Being a first-time manager can be overwhelming. So we asked a team of experts to create a game plan to bring to your first day in a management position.

Be friendly, but not a friend

You can still be supportive and you can still be understanding. But as you rise through the ranks, being respected is more important than being liked by your employees.

A management role calls for you to make increasingly weighted decisions, and there’s not a chance that you will please every member of your team every time. Additionally, cultivating friendships with only a select number of staffers can create feelings of distrust and resentment. Instead, aim to be both firm and caring with direct reports, but be wary of crossing the communication line too far into the personal.

“It’s much harder to ask someone to meet a deadline when you both polished off a bottle of wine together at the bar the night before,” says Amy Hutchens, a San Diego-based business strategist and relationship author.

When you’re tapped from within a group for a leadership role or move into management, the challenge of addressing the changing hierarchy of relationships can be hard to finesse. Sharon Daniels, CEO of training and development company Achieve Global, says the best way to get over this hurdle is head-on.

“I’d encourage a first-time manager to talk to their own supervisor specifically about this challenge,” she says. One good technique is to “try some role-playing on how best to talk to colleagues about moving into a managerial role and how it will affect the dynamic-particularly if those colleagues are also people you consider friends.” Most importantly, an up front and direct conversation with your former colleagues is the best tactic at relieving the tension of fluctuating roles.

Manage 360 Leer más “Congratulations, you’re a manager … now what?”