La Argentina, segundo país del mundo donde más se usan las redes sociales

Y se revela cómo en la Argentina y en el resto del mundo, las redes sociales ya eclipsaron a los portales como actividad web que más tiempo consumen los usuarios de Internet. Comscore asegura además que nuestro país es el tercer mercado de América latina en cuanto a videos más vistos por la web con más de 1,4 millones y un crecimiento anual del 75%. Figura detrás de México con 2,9 millones y 80%, y Brasil con 4,7 millones y 74%. De esos números, el 65,5% corresponden a sitios Google gracias a Youtube, otro 5,1% pertenecen a Vevo, y un 1,5% a Facebook.com. Según Comscore, “el total de videos vistos creció en dígitos dobles en Brasil, México, Argentina y Chile impulsado por un aumento en la audiencia y de videos vistos por espectador”. Las noticias también generan grandes niveles de audiencia en la Argentina, al igual que el retail online con un alcance del 74,1%. De hecho uno de cada cuatro usuarios web usa sitios de comparación de compras. A nivel global, el trabajo de Comscore revela que la población online de Latinoamérica creció más rápido que en cualquier otra región del mundo en 2011, aumentando 16% para llegar a 129 millones de visitantes. Los sitios Google fueron los más navegados en 2011 con 123,4 millones de visitantes en la región, mientras que Facebook.com lideró como la entidad web que más involucró a los usuarios, registrando 25% de todo el tiempo consumido online. De acuerdo a Comscore, también creció el tráfico hacia los sites de entretenimiento continuaron acumulando visitantes, creciendo de 14% a casi 97% de todos los usuarios online de la región. El trabajo también señala que los teléfonos móviles y las tablets continúan registrando una cantidad creciente de tráfico digital y agrega que Apple lideró en casi todos los mercados en cuanto a participación de tráfico de no computadores potenciado por


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De la mano de la fuerte penetración de Facebook, Twitter y otros sitios como Google + o Linkedin, la Argentina figura segunda en un ranking mundial que mide el uso de las redes sociales entre la población. El líder es Rusia, donde cada habitante utiliza casi 11 horas diarias para navegar por comunidades virtuales, mientras que en Argentina llega a las 10,7 horas. Tercero figura Israel (10,1); y luego Turquía (10,1); y Chile (9,5), que forman el top five. Los datos surgen del último relevamiento global realizado por Comscore, que concluye que de los 10 mercados más atractivos para las redes sociales cinco están en Latinoamérica y asegura que los usuarios de esta región son de los que más tiempo usan las redes sociales. La firma dedicada a medición de audiencia digital difundió el trabajo ayer bajo el nombre de “Futuro Digital-Latinoamérica 2012”. Allí se examina cómo las tendencias preponderantes en redes sociales, video online, móvil y búsquedas están definiendo el mercado actual. Leer más “La Argentina, segundo país del mundo donde más se usan las redes sociales”

Vevo Traffic Up 62 Percent, Thanks To YouTube

Vevo is one of the fastest growing video sites of all time, having built themselves up to a whopping 48 million unique visitors in June, only half a year after their launch in December 2009. According to recent statistics released by the video site, Vevo’s traffic has grown 62 percent since the site launched at the end of last year. Though Vevo has done very well on it’s own, YouTube has played a huge factor in the site’s growth, as YouTubers can stream Vevo clips and many viewers initially discovered the music video site because of videos they watched on YouTube.

According to Vevo statistics published by MediaBeat, the site is currently attracting 62 percent more unique monthly viewers in the United States than they did when they first launched. Over the months they have surpassed ABC, MTV, NBC Universal, Hulu, CBS Interactive and Myspace in the number of viewers and continue to grow.


Posted by Megan O’Neill

Vevo LogoVevo is one of the fastest growing video sites of all time, having built themselves up to a whopping 48 million unique visitors in June, only half a year after their launch in December 2009.  According to recent statistics released by the video site, Vevo’s traffic has grown 62 percent since the site launched at the end of last year.  Though Vevo has done very well on it’s own, YouTube has played a huge factor in the site’s growth, as YouTubers can stream Vevo clips and many viewers initially discovered the music video site because of videos they watched on YouTube.

According to Vevo statistics published by MediaBeat, the site is currently attracting 62 percent more unique monthly viewers in the United States than they did when they first launched.  Over the months they have surpassed ABC, MTV, NBC Universal, Hulu, CBS Interactive and Myspace in the number of viewers and continue to grow. Leer más “Vevo Traffic Up 62 Percent, Thanks To YouTube”

Schick, Vevo Ink Sponsorship Deal

Schick Hydro, an Energizer brand, has signed on as the exclusive launch sponsor of a new channel showcasing emerging artists on entertainment site Vevo.

“The Next Wave,” as the channel is called, went live on Vevo this week, and features original programming from Boston-based electronic pop band Passion Pit. Over the next few months, “The Next Wave” will promote music from a variety of genres, including rock, alternative, hip-hop and R&B, said David Kohl, Vevo’s evp of sales and customer operations.

“This is the first-ever programming channel on the Vevo platform that celebrates emerging music, aggregating the industry’s hottest developing acts across multiple genres,” Kohl said. Schick and Vevo are partnering through the end of this year.


– Elaine Wong
Schick Hydro, an Energizer brand, has signed on as the exclusive launch sponsor of a new channel showcasing emerging artists on entertainment site Vevo.

“The Next Wave,” as the channel is called, went live on Vevo this week, and features original programming from Boston-based electronic pop band Passion Pit. Over the next few months, “The Next Wave” will promote music from a variety of genres, including rock, alternative, hip-hop and R&B, said David Kohl, Vevo’s evp of sales and customer operations.

“This is the first-ever programming channel on the Vevo platform that celebrates emerging music, aggregating the industry’s hottest developing acts across multiple genres,” Kohl said. Schick and Vevo are partnering through the end of this year.

The deal will allow Schick Hydro to tap into new ways of marketing its razor, which hit shelves in April and is being positioned as a “breakthrough” in male grooming. Energizer describes it as the “most thoroughly tested, highest-rated products in the brand’s 88-year history,” with new features like a flip trimmer, advanced hydrating gel reservoir and skin guards. An ad, now running, shows a boxer and a soccer player experiencing a “blast of hydration.” In each of the scenarios, a blast of water literally hits the men in the face. The tagline is, “Free your skin.” (Meanwhile, Procter & Gamble has introduced the Gillette Fusion ProGlide, which also aims to deliver a closer shave, according to ads.)

Schick Hydro’s target demo is 18- to- 34-year-old males, which is why partnering with Vevo made a lot of sense, said Dan Kinton, Schick’s senior brand manager. “Men have [many] media and entertainment options at their disposal, and can often be distracted, so we needed a platform that integrates the brand’s message in a way that’s not interrupted,” Kinton said. Schick Hydro’s core target is interested in “learning about music discovery and new artists and bands,” he added.

Energizer spent $5 million since April advertising Schick Hydro, excluding online, per the Nielsen Co. The razor brand worked with MEC:Access, the entertainment and sports partnership arm of media agency MEC, to broker the deal. Other partners who participated in the launch include Amplitude Marketing Group in Newtown, Conn.

In addition to Vevo, Kinton said the brand will continue to explore cutting-edge digital channels to market its razors. One example is “Clean Break,” an unscripted Web series launching next week on the Sony Pictures Entertainment-owned online video network, Crackle. The plot involves two tour guides who travel the country in pursuit of “the hottest action water sports and coolest locals-only experiences,” per Energizer. Through Facebook and other social nets, the brand is allowing consumers to shape the storyline.

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