5 Tips for Handling Pricing Objections

One of the most difficult aspects of business for many freelancers is the pricing of projects. While some designers offer package-based pricing, most will have to provide a custom quote for every new client. Making an accurate estimate as to how much time will be required is often a challenge, but for many freelancers what is even more difficult is closing the sale and getting the client to commit by signing a contract and agreeing to the price.

By nature most designers are not interested in sales, but it is a necessary part of being a freelancer. Of course, the more demand you have for your services the easier it will be, and the less pressure you will have to land each potential client. But in reality most freelancers today are not in a position to lose out on projects if it can be avoided.

In this industry pricing objections from potential clients are relatively common. Maybe the client doesn’t have much knowledge or experience in the area and they have unrealistic expectations of what is involved in the process and how much work is required. Or maybe they have a friend or family member who claims they can get a website for much cheaper somewhere else. Whatever the case, freelance designers never enjoy dealing with pricing objections.

In this article we’ll look at a few key things that you can do when you are in a situation where a potential client is hesitating to move forward due to price. While there will always be some clients who expect a top notch website for a bargain basement price, most clients are very reasonable and effective communication can often lead to some way to come to an agreement.


Via
http://vandelaydesign.com/blog/business/pricing-objections/

One of the most difficult aspects of business for many freelancers is the pricing of projects. While some designers offer package-based pricing, most will have to provide a custom quote for every new client. Making an accurate estimate as to how much time will be required is often a challenge, but for many freelancers what is even more difficult is closing the sale and getting the client to commit by signing a contract and agreeing to the price.By nature most designers are not interested in sales, but it is a necessary part of being a freelancer. Of course, the more demand you have for your services the easier it will be, and the less pressure you will have to land each potential client. But in reality most freelancers today are not in a position to lose out on projects if it can be avoided.

In this industry pricing objections from potential clients are relatively common. Maybe the client doesn’t have much knowledge or experience in the area and they have unrealistic expectations of what is involved in the process and how much work is required. Or maybe they have a friend or family member who claims they can get a website for much cheaper somewhere else. Whatever the case, freelance designers never enjoy dealing with pricing objections.

In this article we’ll look at a few key things that you can do when you are in a situation where a potential client is hesitating to move forward due to price. While there will always be some clients who expect a top notch website for a bargain basement price, most clients are very reasonable and effective communication can often lead to some way to come to an agreement. Continuar leyendo «5 Tips for Handling Pricing Objections»

30 Examples of Mega Menus in Web Design

Mega menus are often used on large sites that have considerable number of pages for users to navigate. Rather than just using a dropdown, the mega menu opens up a bigger area that offers more options. While mega menus can make it easier for users to get deeper into the site with fewer clicks, the huge amount of options can also potentially overwhelm some visitors. For this reason, great care should be taken to make mega menus as user-friendly as possible. In this post we’ll look at 30 examples of mega menus in action.


http://vandelaydesign.com/blog/galleries/mega-menus/Mega menus are often used on large sites that have considerable number of pages for users to navigate. Rather than just using a dropdown, the mega menu opens up a bigger area that offers more options. While mega menus can make it easier for users to get deeper into the site with fewer clicks, the huge amount of options can also potentially overwhelm some visitors. For this reason, great care should be taken to make mega menus as user-friendly as possible. In this post we’ll look at 30 examples of mega menus in action.

Columbia

Columbia

Callaway

Callaway

Rip Curl

Rip Curl

Puma

Puma

Bras N Things

Bras N Things

OfficeMax

OfficeMax Continuar leyendo «30 Examples of Mega Menus in Web Design»

Personal Websites: 25 Examples for Your Design Inspiration


http://vandelaydesign.com/blog/galleries/personal-websites/

Personal websites are becoming increasingly popular and they are often provide an excellent source of design inspiration. In this post we’ll feature 25 examples of well-designed personal websites. This showcase presents a variety of different styles. You’ll see mostly blogs and/or social streaming sites, but there are a lot of different approaches and design styles.

Noah Stokes

Noah Stokes

Christopher Calicott

Christopher Calicott

Min Tran

Min Tran

Francesca Battistelli

Francesca Battistelli Continuar leyendo «Personal Websites: 25 Examples for Your Design Inspiration»

5 Steps to a Stronger Social Media Presence

Social media and social networking sites present tremendous opportunities to all kinds of business, including web design. If you’re not currently active with social media you are missing out on one of the best methods for networking and for free or low-cost marketing.

Many designers who are using social media are not getting the most out of it. In this post we’ll look at 5 simple steps that you can take to improve your effectiveness with social media, regardless of whether you are already a user or if you have not yet gotten started with social media.
Step 1: Identify Your Goals and Priorities

It’s important to set a solid foundation for your efforts with social media by first defining what you hope to get out of it. This is a critical step that many designers and freelancers overlook. Yes, social media can have a significant impact on your business, but you need to have some direction or else you will be wasting your time.

Some common goals or priorities for designers who are using social media include finding new clients, networking with other designers, increasing traffic to their website or blog, improving name recognition and branding, finding a new job, and simply enjoying activity with the community of users. It’s possible to improve your business or career in any number of ways with social media, but you need to be aware of what is important to you because it should shape the way in which you use social media.
Step 2: Target a Few Specific Social Media Sites…


http://vandelaydesign.com/blog/social-media/stronger-social-media-presence/

Social media and social networking sites present tremendous opportunities to all kinds of business, including web design. If you’re not currently active with social media you are missing out on one of the best methods for networking and for free or low-cost marketing.

Many designers who are using social media are not getting the most out of it. In this post we’ll look at 5 simple steps that you can take to improve your effectiveness with social media, regardless of whether you are already a user or if you have not yet gotten started with social media.

Step 1: Identify Your Goals and Priorities

It’s important to set a solid foundation for your efforts with social media by first defining what you hope to get out of it. This is a critical step that many designers and freelancers overlook. Yes, social media can have a significant impact on your business, but you need to have some direction or else you will be wasting your time.

Some common goals or priorities for designers who are using social media include finding new clients, networking with other designers, increasing traffic to their website or blog, improving name recognition and branding, finding a new job, and simply enjoying activity with the community of users. It’s possible to improve your business or career in any number of ways with social media, but you need to be aware of what is important to you because it should shape the way in which you use social media.

Step 2: Target a Few Specific Social Media Sites… Continuar leyendo «5 Steps to a Stronger Social Media Presence»

5 Steps to a Stronger Social Media Presence

Social media and social networking sites present tremendous opportunities to all kinds of business, including web design. If you’re not currently active with social media you are missing out on one of the best methods for networking and for free or low-cost marketing.

Many designers who are using social media are not getting the most out of it. In this post we’ll look at 5 simple steps that you can take to improve your effectiveness with social media, regardless of whether you are already a user or if you have not yet gotten started with social media.
Step 1: Identify Your Goals and Priorities…


http://bit.ly/bxpV2J Business, Social Media

Social media and social networking sites present tremendous opportunities to all kinds of business, including web design. If you’re not currently active with social media you are missing out on one of the best methods for networking and for free or low-cost marketing.

Many designers who are using social media are not getting the most out of it. In this post we’ll look at 5 simple steps that you can take to improve your effectiveness with social media, regardless of whether you are already a user or if you have not yet gotten started with social media.

Step 1: Identify Your Goals and Priorities… Continuar leyendo «5 Steps to a Stronger Social Media Presence»

10 Extremely Useful Time Management Tools

Web designers, especially freelancers, face the challenge of effectively managing their time while juggling a lot of different responsibilities. There are a number of online apps and tools that can help you to take control and make the most of your time. In this post we’ll look at 10 that may be able to help you. This includes calendars, to-do lists, time tracking, and project management tools. If you have a favorite please feel free to share in the comments.


//vandelaydesign.com/blog

Web designers
, especially freelancers, face the challenge of effectively managing their time while juggling a lot of different responsibilities. There are a number of online apps and tools that can help you to take control and make the most of your time. In this post we’ll look at 10 that may be able to help you. This includes calendars, to-do lists, time tracking, and project management tools. If you have a favorite please feel free to share in the comments. Continuar leyendo «10 Extremely Useful Time Management Tools»

Tutorial: How to Create an Adobe Illustrator Brush

Both Illustrator brushes and Photoshop brushes can be extremely valuable resources for graphic designers, whether you are creating your own or using those created by someone else. There are several good tutorials out there for creating various types of Photoshop brushes (see How to Make a Photoshop Brush Set), but unfortunately there are not very many tutorials for creating Illustrator brushes.

If you’re more familiar with using brushes in Photoshop as compared to Illustrator the first thing to understand is that there are a few different types of brushes in Illustrator. For this tutorial we will be creating “art brushes”. In Illustrator you can apply the brush to a path that has been created. It could be a straight line, the outline of a shape, or some other type of path. This makes Illustrator’s brushes very versatile.


Both Illustrator brushes and Photoshop brushes can be extremely valuable resources for graphic designers, whether you are creating your own or using those created by someone else. There are several good tutorials out there for creating various types of Photoshop brushes (see How to Make a Photoshop Brush Set), but unfortunately there are not very many tutorials for creating Illustrator brushes.

If you’re more familiar with using brushes in Photoshop as compared to Illustrator the first thing to understand is that there are a few different types of brushes in Illustrator. For this tutorial we will be creating “art brushes”. In Illustrator you can apply the brush to a path that has been created. It could be a straight line, the outline of a shape, or some other type of path. This makes Illustrator’s brushes very versatile.

In addition to art brushes there are also calligraphic brushes, scatter brushes, bristle brushes and pattern brushes. We’ll really only be looking at art brushes in this tutorial, but for more on the various types you can see An Overview of Brushes in Illustrator.

Here is a look at the brush that we will be creating in this tutorial:

Tutorial: How to Create an Adobe Illustrator Brush

This brush is part of a huge set of 55 brush strokes brushes that is available to Vandelay Premier members. Continuar leyendo «Tutorial: How to Create an Adobe Illustrator Brush»

Showcase of Amazing Vector Art


Seeing what are designers are doing can be a great source of inspiration and motivation. Today we’re featuring vector designs, and this post includes more than 30 for your own inspiration. This showcase includes vectors of people, cars, and other objects.

Pepper Vector

Pepper Vector

Goldfish Turn On

Goldfish Turn On

Super Lucky Nintendo

Super Lucky Nintendo Continuar leyendo «Showcase of Amazing Vector Art»

Design Inspiration: Brochure Design Showcase

Brochures are an important marketing material for many companies. A well-designed and professional-looking brochure can go along way towards an effective marketing campaign. In this post we’ll showcase 45 brochures from various designers (via the Behance Network). If you see something you like, click on the image and you will be led to the source. At the source, in many cases, you will see multiple images of the brochure.


Brochures are an important marketing material for many companies. A well-designed and professional-looking brochure can go along way towards an effective marketing campaign. In this post we’ll showcase 45 brochures from various designers (via the Behance Network). If you see something you like, click on the image and you will be led to the source. At the source, in many cases, you will see multiple images of the brochure.

Brochure Design

Brochure Design

Brochure Design

Brochure Design

Brochure Design

Brochure Design

Brochure Design Continuar leyendo «Design Inspiration: Brochure Design Showcase»

25 E-Commerce Websites for Your Design Inspiration


The success of an e-commerce website is defined by sales, not by design. However, that doesn’t mean that design does not matter. In this post we’ll showcase 25 well-designed e-commerce sites from a wide variety of industries. For more on e-commerce sites please see these posts from the archives:

(…)

Best Buy

Best Buy Continuar leyendo «25 E-Commerce Websites for Your Design Inspiration»

Tutorial: Create A Fun Ink Splatter Vector

Today we released a set of ink splatter vectors on Vandelay Premier and in this post we will be covering the process of creating these vectors. The process is not very difficult and it should be easy to follow, but it does take some time.

Here is a preview of the final result of this tutorial.

Tutorial: Create A Fun Ink Splatter Vector

These splatter vectors are fun to create, and since the end result is in vector format it is highly versatile.
Things You Will Need:

* A bottle of ink (I used black India ink from a craft shop)
* Paper (photo paper or heavy white paper)
* A straw
* A scanner
* Adobe Illustrator
* Adobe Photoshop
* Inkscape (optional)


Today we released a set of ink splatter vectors on Vandelay Premier and in this post we will be covering the process of creating these vectors. The process is not very difficult and it should be easy to follow, but it does take some time.

Here is a preview of the final result of this tutorial.

Tutorial: Create A Fun Ink Splatter Vector

These splatter vectors are fun to create, and since the end result is in vector format it is highly versatile.

Things You Will Need:

13 Ways to Challenge Yourself in Your Career as a Web Designer

A career in web design or development requires a constant effort to improve and to stay on top of new technologies and changes within the industry. No matter how much you improve or how many new things you learn there is always something else out there that can make you better at your work and improve your career.

Fortunately, most designers and developers receive challenges on a daily basis in the normal course of their work, especially those who work for a variety of different clients. However, there are times when a designer should focus on learning and improvement outside of these normal activities. Perhaps no project has come up that will provide an opportunity to hone skills in a particular area, or maybe you have something specific in mind that deserves extra attention.

In this article we will look at some of the ways that you can challenge yourself as a designer. This is not intended to be an all-inclusive list, there are certainly countless possibilities in this area, but it is intended to give some ideas to those of you who are interested in trying new things or improving on existing skills.

Some of the most beneficial things that I have done in my career have also been the most uncomfortable. For most of us it is easy to get in the habit of doing things in a familiar way or avoiding projects that push us beyond our comfort zone. There are times, however, when those challenges and discomfort lead to invaluable opportunities that can have a significant impact on our futures…


Graphic work
Image via Wikipedia

A career in web design or development requires a constant effort to improve and to stay on top of new technologies and changes within the industry. No matter how much you improve or how many new things you learn there is always something else out there that can make you better at your work and improve your career.

Fortunately, most designers and developers receive challenges on a daily basis in the normal course of their work, especially those who work for a variety of different clients. However, there are times when a designer should focus on learning and improvement outside of these normal activities. Perhaps no project has come up that will provide an opportunity to hone skills in a particular area, or maybe you have something specific in mind that deserves extra attention.

In this article we will look at some of the ways that you can challenge yourself as a designer. This is not intended to be an all-inclusive list, there are certainly countless possibilities in this area, but it is intended to give some ideas to those of you who are interested in trying new things or improving on existing skills.

Some of the most beneficial things that I have done in my career have also been the most uncomfortable. For most of us it is easy to get in the habit of doing things in a familiar way or avoiding projects that push us beyond our comfort zone. There are times, however, when those challenges and discomfort lead to invaluable opportunities that can have a significant impact on our futures… Continuar leyendo «13 Ways to Challenge Yourself in Your Career as a Web Designer»

Effective Tour Pages: Trends and Showcase

I was recently working on the tour page for Vandelay Premier and doing some research on other tour pages to gather inspiration. I decided to put this post together because it is a topic that can have a great deal of impact on the success of a web app or web business.

Looking at the analytics data shortly after launching Vandelay Premier it was obvious that the tour page will have an incredibly significant impact on the success of the site. When visitors arrive at a site that they are not familiar with the tour page is very inviting since it promises to help them get acquainted with the site very quickly. Many sites and apps place a link or a button for the tour in a very prominent location, so it provides a very valuable opportunity to sell.

By looking at the trends and examples of well-designed tour pages you can pick up some ideas for use in your own work. Here we will cover some of the most common trends of tour pages and we’ll include a showcase of pages for your own inspiration. [Más…]
Trends of Tour Pages:
1. Lists of Features and/or Benefits

The most important job of a tour page is to show a visitor why they should care about the site or product, and what it can do for them. Effective tour pages break down the main features, benefits, or selling points in a way that shows visitors how useful it can be to them. The screenshot below shows how Basecamp quickly lists the benefits, and visitors can click on any of them for more information.


(…)

By looking at the trends and examples of well-designed tour pages you can pick up some ideas for use in your own work. Here we will cover some of the most common trends of tour pages and we’ll include a showcase of pages for your own inspiration.

Trends of Tour Pages:

1. Lists of Features and/or Benefits

The most important job of a tour page is to show a visitor why they should care about the site or product, and what it can do for them. Effective tour pages break down the main features, benefits, or selling points in a way that shows visitors how useful it can be to them. The screenshot below shows how Basecamp quickly lists the benefits, and visitors can click on any of them for more information.

Basecamp"" Continuar leyendo «Effective Tour Pages: Trends and Showcase»

25 Amazing CSS3 Experimentations and Demos

CSS3 is opening up a lot of possibilities for designers and developers. Things that used to require images, JavaScript or Flash can now be done with the power of CSS. Unfortunately, in most cases these developments are more useful for experimentation and learning at this point since they are not supported by all of the major browsers. However, if you’re interested in learning more about the capabilities of CSS3 it can be a valuable use of your time to see what is being done.

In this post we’ll feature 25 experimentations and demos from various designers/developers using CSS3. Some have more practical real-world uses than others, but all of them demonstrate what can be done with CSS3 and some creativity.


CSS3 is opening up a lot of possibilities for designers and developers. Things that used to require images, JavaScript or Flash can now be done with the power of CSS. Unfortunately, in most cases these developments are more useful for experimentation and learning at this point since they are not supported by all of the major browsers. However, if you’re interested in learning more about the capabilities of CSS3 it can be a valuable use of your time to see what is being done.

In this post we’ll feature 25 experimentations and demos from various designers/developers using CSS3.  Some have more practical real-world uses than others, but all of them demonstrate what can be done with CSS3 and some creativity.

Look Ma, No Flash!

Look Ma, No Flash!

Old School Clock with CSS3 and jQuery

Old School Clock with CSS3 and jQuery

A Colorful Clock with CSS & jQuery

A Colorful Clock with CSS & jQuery Continuar leyendo «25 Amazing CSS3 Experimentations and Demos»

Free Set of High Res Plain Brown Paper Textures from Vandelay Premier

A few weeks ago we launched Vandelay Premier, a membership-based site that provides premium-quality design and career resources. Today we’re releasing a free set of 4 plain brown paper textures as a sample of what is available for members. These textures can be downloaded and used by anyone, and the standard Vandelay Premier extended license applies to this free set as well.


A few weeks ago we launched Vandelay Premier, a membership-based site that provides premium-quality design and career resources. Today we’re releasing a free set of 4 plain brown paper textures as a sample of what is available for members. These textures can be downloaded and used by anyone, and the standard Vandelay Premier extended license applies to this free set as well.

Plain Brown Paper Textures Continuar leyendo «Free Set of High Res Plain Brown Paper Textures from Vandelay Premier»

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