Generate killer ideas with these 20 suggestions

The lightbulb. Bubble wrap. The Post-It. The iPod. The Snuggie. Facebook. Twitter.

These inventions, products, and businesses all started with an idea. Coming up with today’s equivalent of the lightbulb is a tall order, but great ideas can be as small as an updated logo for your business or as big as a new product line.

Peter van Stolk, founder of Jones Soda Co., is a good example of a business owner who wasn’t afraid to take a great idea and run with it.

Mr. Van Stolk boosted his $20-million (U.S.) business to $42 million in four years by coming up with an idea that generated $25 million in free publicity. Jones Soda was a small Seattle-based beverage company competing against Coca-Cola and Pepsi-Cola. Combined, those two monoliths spend a billion dollars a year on advertising.

One day in 2003, Mr. Van Stolk came up with an idea in his car to create a Turkey & Gravy-flavoured soda for release around Thanksgiving. His brand got a lot of attention by U.S. media, and the product began to sell out.

Generating useful ideas is a skill, and like any other skill it can be learned. The more you practice, the easier it will be to come up with ideas whenever you need them.


Jim Kukral | http://www.theglobeandmail.com

The lightbulb. Bubble wrap. The Post-It. The iPod. The Snuggie. Facebook. Twitter.

These inventions, products, and businesses all started with an idea. Coming up with today’s equivalent of the lightbulb is a tall order, but great ideas can be as small as an updated logo for your business or as big as a new product line.

Peter van Stolk, founder of Jones Soda Co., is a good example of a business owner who wasn’t afraid to take a great idea and run with it.

Mr. Van Stolk boosted his $20-million (U.S.) business to $42 million in four years by coming up with an idea that generated $25 million in free publicity. Jones Soda was a small Seattle-based beverage company competing against Coca-Cola and Pepsi-Cola. Combined, those two monoliths spend a billion dollars a year on advertising.

One day in 2003, Mr. Van Stolk came up with an idea in his car to create a Turkey & Gravy-flavoured soda for release around Thanksgiving. His brand got a lot of attention by U.S. media, and the product began to sell out.

Generating useful ideas is a skill, and like any other skill it can be learned. The more you practice, the easier it will be to come up with ideas whenever you need them. Leer más “Generate killer ideas with these 20 suggestions”