Courtship, Communication and Business Relationships

This week, reminders of Valentine’s Day and the relationship expectations it brings were unavoidable. Depending on who you are, this time of year can be filled with promise or fraught with despair. Either is a good excuse for chocolate – heart-shaped or otherwise.

Not so coincidentally, there was a flurry of messages pushing and promising a love connection at your fingertips, someone waiting just for you in the world of online dating. With fairly identical business models, matchmaking sites have leveraged our human need for personal connection into a $700 million industry that now boasts a whopping 20 percent share of successful online meetings leading to long-term in-person relationships. Of those, 24 percent are said to lead to marriage.

No doubt about it, technology has changed the way we meet people, form relationships, share information, and in general, conduct our personal lives from the privacy of an online connection.

Likewise, technology has changed the way we form business relationships. We are no longer constrained by proximity. Our reach is infinite. We can engage anyone, anywhere without leaving the office. And unlike online dating, the goal need never include meeting our business matches in order to take the relationship to the next level. Trust, communication and friendship are all virtually attainable and sustainable.

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This week, reminders of Valentine’s Day and the relationship expectations it brings were unavoidable. Depending on who you are, this time of year can be filled with promise or fraught with despair. Either is a good excuse for chocolate – heart-shaped or otherwise.

Not so coincidentally, there was a flurry of messages pushing and promising a love connection at your fingertips, someone waiting just for you in the world of online dating. With fairly identical business models, matchmaking sites have leveraged our human need for personal connection into a $700 million industry that now boasts a whopping 20 percent share of successful online meetings leading to long-term in-person relationships. Of those, 24 percent are said to lead to marriage.

No doubt about it, technology has changed the way we meet people, form relationships, share information, and in general, conduct our personal lives from the privacy of an online connection.

Likewise, technology has changed the way we form business relationships. We are no longer constrained by proximity. Our reach is infinite. We can engage anyone, anywhere without leaving the office.  And unlike online dating, the goal need never include meeting our business matches in order to take the relationship to the next level. Trust, communication and friendship are all virtually attainable and sustainable. Leer más “Courtship, Communication and Business Relationships”

Google: 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile

Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.”

One more time: 62 percent of all US-based national chain restaurant queries were coming from mobile devices.

Google focused on national restaurant chains because it could disambiguate and identify them as such. It could well be that the 62 percent figure extends across the entire restaurant category.

Restaurant chain searches leading up to Valentine’s Day


by  | http://searchengineland.com

Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.”

One more time: 62 percent of all US-based national chain restaurant queries were coming from mobile devices.

Google focused on national restaurant chains because it could disambiguate and identify them as such. It could well be that the 62 percent figure extends across the entire restaurant category.

Restaurant chain searches leading up to Valentine’s Day

Google told me that it sometimes can’t tell what’s a restaurant search and what’s not. For example, someone searching for “radicchio” or “papaya” might be looking for a restaurant, recipes or nutrition facts. By contrast, Google knows for sure that Morton’s or McCormick & Schmick are restaurants.

Google also reported last-minute searches for flower-related terms grew 227 percent during the same week leading up to Valentine’s Day. On the day itself “Consumers were 560% more likely to click to make a call week over week.  And mobile clicks to get directions increased 514% over the same period as people were scrambling to find a nearby florist.”

Google also graphed click to call actions hour by hour on V-Day itself (w/in California), with an early peak at 8:30 am(ish) and another one during the lunch hour. Leer más “Google: 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile”

Correlation Between Facebook Relationship Status & Happiness


Valentine’s Day is already over for most but for me, it’s celebrated everyday with my lovely friends, family and that special someone. Apparently, Facebook’s data scientists too got into the flow of things: Does having that someone special really makes us happy? The results, which are detailed on Facebook’s blog aren’t quite as black and white as you might have expected. Leer más “Correlation Between Facebook Relationship Status & Happiness”

The brand, the package, the story and the worldview


by Seth Godin

Madecasse Madecasse has a lot going for it. It’s delicious chocolate. It’s made in Africa (the only imported chocolate made on the continent with local beans). The guys who make it are doing good work and are nice as well.

The question I asked them is, “does your packaging do its job?”

I don’t think the job of packaging is to please your boss. I think you must please the retailer, but most of all, attract and delight and sell to the browsing, uncommitted new customer.

Let me take you through the reasoning, because I think it applies to your packaging as well.

We start with this: if I’ve already purchased and liked your product, the packaging isn’t nearly as important. I’m talking here about packaging as a sales tool for converting browsers into buyers. (If you’re already a buyer, all I need to do is remind you what we look like). If word of mouth or other factors are at work, your package matters a lot less. But for a company this size, in this market, the package matters a lot. Leer más “The brand, the package, the story and the worldview”