Scaling Your UX Strategy | blogs.hbr.org


 

In business today, “user experience” (or UX) has come to represent all of the qualities of a product or service that make it relevant or meaningful to an end-user — everything from its look and feel design to how it responds when users interact with it, to the way it fits into people’s daily lives. You even people talking about UX as the way in which a consumer connects to a business — all the touch-points from marketing to product development to distribution channels.

It’s the “new black,” to borrow from a fashion phrase — as well as a reference to its influence on profitability.

The value of UX as a corporate asset is no longer in question. Just look at the
$1 billion price tag paid by Facebook for Instagram, whose primary asset is not technology, but the best photo sharing UX in the business (and some of the best UX talent as well). Look at the recent Apple vs. Samsung judgment: 93% of the damages were related to design patents that define the iOS user experience. The growing appreciation of the value of UX is not restricted to consumer-facing tech companies, like Google with their new focus on unified design or Microsoft Windows 8 with its sleek new “Metro” design language. At frog, we hear the same things from executives in financial services, healthcare, and infrastructure. Companies like GE and Bloomberg are recruiting leading designers to build UX capabilities at a corporate level. We even hear it from our clients in the international market, such as regional telecommunications companies, who see a “unified user experience strategy” like Apple’s as a sign of status.

The recognition of UX’s importance seems to be slowly sinking into corporate culture the way “brand” did a decade ago. >>> Leer más “Scaling Your UX Strategy | blogs.hbr.org”

Seven Tips for Creating Killer Product Pages

Abercrombie & Fitch – “Abercrombie & Fitch has a great minimalistic and clean product browsing experience. Only the essential browsing elements (such as search bar, navigation, and product color variations) are visible. Even the color theme is simple and optimal for easy browsing.” ~ Jessica
Tip Two: Clear Calls-to-Action

At this stage of the game confusion can kill. Make the “Add to Cart” and “Proceed to Checkout” buttons clear, consistent and highly visible. And please, these calls to action (CTA’s) should be a button. Online shoppers have been conditioned to look for a button – text links and other non-standard UI will create confusion at exactly the wrong time. Dan from digital-telepathy likes Zappos for their clear calls-to-action, that stand out from the other page elements.


http://blog.kissmetrics.com
If you run an e-commerce site, your product pages are the moment of truth for your business. Either they convert your visitor into a customer or they don’t. This is not new information. Everyone knows that successful product pages are important to a successful e-commerce website; so why are there so many bad ones out there?Each visitor that makes it to a product page represents the heavy lifting and money spent to get them there. The product page is not the time to squander that hard work.

It’s up to you to create a user experience that gives the visitor what they need to become a customer.So what’s the definition of a good product page user experience (UX)? Simple: one that provides the information, assurances and motivation the visitor needs to become your customer.

This definition will vary from site to site and industry to industry, so it’s up to you to test and find the mix that works best for your business.To help you get started, we asked the UX pros at digital-telepathy, a user experience design company, to identify things you can do right now to improve the user experience of your product pages. Below are seven ways to get more from your product pages, with examples from some of their favorite e-commerce product pages and insight into what makes them work so well.Note: What works for these sites might not work for yours. It’s up to you to test features and functionalityagainst your existing product pages to determine what works best for your business.

Tip One: Cut the Clutter… Leer más “Seven Tips for Creating Killer Product Pages”

35 Excellent Wireframing Resources

By Cameron Chapman

Wireframing is an important part of the design process, one that shouldn’t be overlooked by even the most experienced designers. Wireframes can save development time by outlining exactly how a site should look and function, in a manner that can be shown to and approved by your clients.

But wireframing can be confusing, especially to new designers. What’s the right way to create a wireframe? Is there even a right way? Should I use pen and paper or software? Which software? How long should it take? All these questions and more are answered in the resources below.


By Cameron Chapman

Wireframing is an important part of the design process, one that shouldn’t be overlooked by even the most experienced designers. Wireframes can save development time by outlining exactly how a site should look and function, in a manner that can be shown to and approved by your clients.

But wireframing can be confusing, especially to new designers. What’s the right way to create a wireframe? Is there even a right way? Should I use pen and paper or software? Which software? How long should it take? All these questions and more are answered in the resources below.

Wireframing Articles

The articles featured here discuss wireframing and prototyping both from a theoretical and a practical point of view. If you have questions about how to wireframe or why you should, one of the links below will likely answer your questions.

My Five Commandments for Wireframing
A podcast and article from Boagworld on good practices for wireframing, including why you should wireframe and the benefits of paper wireframing.

Fivecommandments in 35 Excellent Wireframing Resources

Wireframes for the Wicked
Here’s a slideshow that talks about the purpose of wireframes and the different types of wireframes.

Wireframesforthewicked in 35 Excellent Wireframing Resources

Sometimes, the Best Wireframing Tool is a Pencil
A brief post on why wireframing with paper and a pencil sometimes works better than using computer-based tools.

Wireframingpencil in 35 Excellent Wireframing Resources

Why Sketching and Wireframing Ideas Strengthens Designs
This post from SpyreStudios covers why sketching and wireframing your ideas leads to the evolution of good designs.

Wireframingstrengthensdesigns in 35 Excellent Wireframing Resources Leer más “35 Excellent Wireframing Resources”

GENTE COSMO

LIFESTYLE - by Esther Herrero

Being Your Brand

Branding and Strategy for Business and Life

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

MarketingActivo

el mundo del marketing se activa para ti

tranquicomix

fanzine bejarano de historietas hecho en los 80

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Poesías, relatos, diario de sueños

Unencumbered by Facts

Taking unsubstantiation to new levels

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

BLOGTEC

Noticias de Tecnologia.

T a l e n t o  en  E x p a n s i ó n

Gestión de personas y transformación digital para las organizaciones líderes de la Era del Conocimiento

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Ideas para la clase

Experiencias creativas en la clase de español.

Little Grey Box

Travel Well

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Agencia creativa y de inteligencia comercial independiente

The Coaching Alliance

El camino hacia el éxito

CNNEspañol.com

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Erick Lovera

Mi Pasión en un Blog

Estampas de México.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Descubre tu potencial de comunicación

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

Infographics + Interesting Articles

URielArte

“El arte es la expresión de los más profundos sentimientos por el camino más sencillo”

be.blog

be. Intelligent Multimedia Education

Curso Web 2.0 Gratis

Diseña tu sitio web y consigue visitas!

~~Mente en Gravedad~~

************************************************************************************************************

The Xtyle

Fashion Blog - Un Blog de Moda y Tendencias by Bárbara Sanz Esteban

A %d blogueros les gusta esto: