50 Ways to Get Your Site Noticed

This article aims to show you how to attract users and make them hungry for more. Who is this post for? Anyone with a website. Not all of the items listed below will apply directly to you and your business; however, they are, at the very least, an excellent source for inspiration.
1. Write Fresh and Catchy Content

If you have good content, people will always come back for more. One of the most important things about content is to keep it fresh and up-to-date. But, just like Smashing Magazine, make sure to archive your content for people to refer back to.
Fresh and catchy content
2. Listen to Your Community

If you are already lucky enough to have a community—even just some regular users—listen to them. You can do this by emailing your users directly, setting up comment forms, live chat, or even user feedback systems such as UserVoice, which allow users to vote on site issues and functionality. By listening to your community, you can determine exactly what they want.
Listen to your community
3. Monitor How Your Site is Used

Knowing how users use your site is vital. This allows you to target their needs better. The best way is to keep a close eye on your analytics data; check what country/area your users are coming from, what search terms are working well for you and what sites are giving you the best referrals.

Find out how users navigate your site via heat maps. These help you alter your site so that it is easier for your visitors to use and find what they want. This keeps your users happy and more likely to return.

Anuncios

This article aims to show you how to attract users and make them hungry for more. Who is this post for? Anyone with a website. Not all of the items listed below will apply directly to you and your business; however, they are, at the very least, an excellent source for inspiration.

1. Write Fresh and Catchy Content

If you have good content, people will always come back for more. One of the most important things about content is to keep it fresh and up-to-date. But, just like Smashing Magazine, make sure to archive your content for people to refer back to.

Fresh and catchy content

2. Listen to Your Community

If you are already lucky enough to have a community—even just some regular users—listen to them. You can do this by emailing your users directly, setting up comment forms, live chat, or even user feedback systems such as UserVoice, which allow users to vote on site issues and functionality. By listening to your community, you can determine exactly what they want.

Listen to your community

3. Monitor How Your Site is Used

Knowing how users use your site is vital. This allows you to target their needs better. The best way is to keep a close eye on your analytics data; check what country/area your users are coming from, what search terms are working well for you and what sites are giving you the best referrals.

Find out how users navigate your site via heat maps. These help you alter your site so that it is easier for your visitors to use and find what they want. This keeps your users happy and more likely to return. Leer más “50 Ways to Get Your Site Noticed”

TwitSprout Growth Report – Beta


A Reference Guide to the Growth Report Prototype

One page with clear metrics to answer the question… are you growing?
This is the first prototype. We’re following an early beta launch philosophy to seek input from you, our beta gurus. You’re the experts.

I have put together this reference guide to help explain the calculations and purpose behind the analytics.

1. @username
This is the Twitter account of course. Need more be said? 🙂 Leer más “TwitSprout Growth Report – Beta”

Cómo la tecnología social puede integrarse con el marketing tradicional

Aunque las tecnologías sociales han cautivado a los responsables de marketing durante los últimos años, estas acciones se han estado realizando sobretodo como algo experimental, o separadas de las acciones de marketing tradicional.

Para alcanzar al cliente fragmentado, es necesario realizar un enfoque integrado. La industria del marketing tiene que borrar la idea de que el social marketing y sus herramientas tienen que utilizarse de forma aislada. Hay que situarlas horizontalmente en la organización de marketing, porque repercuten en muchas formas distintas de tácticas de marketing, enfoques y modos de pensar. Además, esto tiene un impacto considerable a medida que las organizaciones en los social media están fundadas y dirigidas para ofrecer una variedad de clientes internos y la posibilidad de conectar con ellos en tiempo real.


Aunque las tecnologías sociales han cautivado a los responsables de marketing durante los últimos años, estas acciones se han estado realizando sobretodo como algo experimental, o separadas de las acciones de marketing tradicional.

Para alcanzar al cliente fragmentado, es necesario realizar un enfoque integrado. La industria del marketing tiene que borrar la idea de que el social marketing y sus herramientas tienen que utilizarse de forma aislada. Hay que situarlas horizontalmente en la organización de marketing, porque repercuten en muchas formas distintas de tácticas de marketing, enfoques y modos de pensar. Además, esto tiene un impacto considerable a medida que las organizaciones en los social media están fundadas y dirigidas para ofrecer una variedad de clientes internos y la posibilidad de conectar con ellos en tiempo real.

Web strategist ha publicado algunas tácticas para la integración del marketing social y tradicional: Leer más “Cómo la tecnología social puede integrarse con el marketing tradicional”