The Meaning of Like


See on Scoop.itGabriel Catalano the name of the game

This Infographic by Symphony Teleca shows that consumers rely on peer recommendations: Links to user-generated content on social networks (Facebook, Twitter, Google +, Pinterest) make up a quarter of the search results for the top 20 brands in the world.

In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.

Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most.

This Infographic also shows how mobile devices, real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Leer más “The Meaning of Like”

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Despite Its Reputation for Referring Traffic, Pinterest Is Blocking All Sorts of Links


 

Liz Gannes

 | http://allthingsd.com

In its short life as a top-tier Web site, Pinterest has earned much acclaim for sending gobs of good traffic to other sites. People see pretty pictures on Pinterest, and they click to buy things on other sites.

 

But Pinterest — which had 31.9 million global unique visitors in May, per comScore – has actually taken steps to disable sharing links, as part of its broader efforts to fight off spam.

Where many user-generated content sites have embraced their roles as distribution tools, Pinterest is hindering some of the common methods used by brands and marketers to track traffic referrals.

Specifically, Pinterest is blocking or stripping three types of links, when they are “pinned” by any user:

  • The service mark affiliate links from sites such as Amazon; Pinterest treats them as spam and has been doing so since April. Affiliate links help the original poster get a cut of sales from purchases made by people who click on the link. It’s actually atechnique Pinterest itself tested without telling users, making some of them quite upset.
  • Pinterest is also now flagging links posted with URL shorteners. So if you want to post something using an analytics service like Bitly or Awe.sm that redirects to the actual site, anyone who clicks on the link will see a Pinterest roadblock sign warning them not to proceed.
  • The site is stripping information added to the end of a URL, another common analytics technique. So if you use links generated with something like Google’s URL builder in order to track click-throughs, Pinterest will delete the additional information from the end of the link before making it public. This has been happening for about a month, according to sources in the e-commerce space.

To be sure… Leer más “Despite Its Reputation for Referring Traffic, Pinterest Is Blocking All Sorts of Links”

Community Manager Appreciation Day 2012

Characteristics of a Community Manager

A well rounded community manager makes everyone feel welcome.
He doesn’t judge a user based on his ability to communicate (or to type).
She always gives warnings and second chances, because her goal is a happy community, not vengeance.
He may not be an extrovert in real life, but online he’s the life of the party, bringing a great deal of charisma, wit and wisdom to every encounter.
May start her career as an unpaid volunteer. Often brags that it’s the best ROI of any career decision she’s ever made.
She knows every meme and can work that knowledge into most conversations.
Doesn’t mind long hours, because he knows that the work he is doing makes a difference in the lives of so many people across the world.
Smiles in real life every time she types a smiley emoticon.
Often is ‘discovered’ based on his passionate voice within an exiting community.
Innately understands marketing, customer support, product strategy and user experience.
Enjoys learning new things, from honing a new skill to becoming fluent in a new language.
Devours analytics because it’s the best way to truly understand his community.
Knows that first and foremost, she’s the user’s advocate, because in any meeting, everyone else is the company’s advocate.
Defends his company fiercely, but is not afraid to admit when a mistake has been made.
Fights tooth and nail for the right outcome in a situation, even when it’s not the easiest or most popular solution.
Enjoys the spotlight externally, but tends to be quietly efficient internally.
He doesn’t toot his own horn, but it often gets tooted for him.
Is fascinated by how people think. He reads psychology texts and stats reports for fun.
Truly enjoys helping others.
Is empathetic to a fault.


http://www.readwriteweb.com/archives/community_manager_appreciation_day_2012.php#more
By 

cmad2012.jpg

Today is the 3rd Annual Community Manager Appreciation day.Originally founded back in 2010 by Jeremiah Owyang, the 4th Monday of January has since become a day to both thank Community Managers and to enjoy some great community-themed content.

Community Managers are, on the whole, good people. They are slow to anger, and quick to give second (and tenth) chances. They cheer-lead awesome folks and great ideas, while quietly, but firmly, discouraging bad behavior. They’re passionate about their product, protective of their site and fervently supportive of their community. And, despite working long and varied hours, they still will tell you that they have the coolest job in the world. Keep reading to hear my decidedly biased view of community managers, colored by my almost 16 years of managing communities.

Role Definition Leer más “Community Manager Appreciation Day 2012”

Ensuring Your Articles are Original and Informative

What this means:

1. Is my article informative?

Each article should increase the overall knowledge of your reader. It could be informative (i.e. sharing information) and/or instructive (i.e. sharing a process). Articles that appear to be diaries or journals which have little analysis or commentary aren’t considered informative. When writing, simply ask yourself, “What will my reader walk away with having read this article?” If nothing comes to mind, start over. Don’t cheat yourself out of the credibility an article can bring you. Deliver the goods and share your knowledge. Your readers will reciprocate.

Keep in mind the minimum word requirement of 250 words. If you are including sourced content (maximum of five sentences) they are not included in the word count on review. Original language does not come from sourcing. Sources may enhance the clarity of the article but it doesn’t mean it’s all that is needed. Readers want to hear from YOU.
2. Do you have 100% exclusive rights to the content?

You must own the content. If you hired a ghostwriter, you still need to own the content.Rehashing someone’s work not only destroys your credibility as an author in your niche, it will get your account banned. Be true to your works and increase your presence in your market by delivering fresh unique content that only you own.
3. Is the material based on my own unique perspective?

Each article needs to present a new viewpoint. If it’s just a rewritten or reworked version of a previous article you’ve already submitted, the content isn’t original, it’s derivative.

We take a hard stance on this and compare your new submissions to articles already published. If you are not delivering anything new and/or your articles appear spun they won’t be accepted. Chances are, continued submission of this type will result in an account action. We want your articles to be associated with the best as should you. Your hard work in delivering unique content will pay off.
4. How much of my content is quoted directly from another source?

We accept articles with a limited amount of quoted text from another source. For example, an introductory quote can be a good attention-getter, but any article with more than five lines of quoted material will not be accepted.


http://blog.ezinearticles.com/2011/02/original-and-informative.html

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A while back, we shared a video series called the Top 10 Reasons for Article Rejection. It covered the top 10 reasons why articles are rejected.

In that video series, our goal was to identify the most common reasons why articles aren’t accepted into the EzineArticles database and how to avoid making those errors yourself.

As with any “Top 10″ list, there has to be a #11 that didn’t quite make the cut. With that said, we dedicated this post to that very rejection: Lack of Original or Informative Content. We did this for a couple of  reasons, one being that the rejection is far more common today than it was in the past and if I have to venture a guess, it is running very close to those on the list and secondly, I believe it warrants discussion as we receive many questions on these rejections and we’ll share them with you throughout this post for you all to learn from.

An excerpt from our Editorial Guidelines state, your articles “… must be informative and share your own exclusive and original content. Include tips, strategies, techniques, case-studies, analysis, opinions and commentary in your articles. We do not accept articles that contain more than 5 lines of quoted or sourced material.” Leer más “Ensuring Your Articles are Original and Informative”

Google CEO Schmidt: “People Aren’t Ready for the Technology Revolution”

Eric Schmidt spoke at the Techonomy conference in Lake Tahoe today and dropped some serious rhetorical bombs. “There was 5 exabytes of information created between the dawn of civilization through 2003,” Schmidt said, “but that much information is now created every 2 days, and the pace is increasing…People aren’t ready for the technology revolution that’s going to happen to them.”

The Techonomy conference is a gathering of people from around the globe seeking to use technology to solve the world’s big problems. Schmidt spoke there today and said that people need to get ready for major technology disruption, fast.

The bulk of what’s contributing to this explosion of data, Schmidt says, is user generated content. From that content, far more prediction than we’ve seen today is possible and will be a factor in the future.


By Marshall Kirkpatrick <!– –>

Eric Schmidt spoke at the Techonomy conference in Lake Tahoe today and dropped some serious rhetorical bombs. “There was 5 exabytes of information created between the dawn of civilization through 2003,” Schmidt said, “but that much information is now created every 2 days, and the pace is increasing…People aren’t ready for the technology revolution that’s going to happen to them.”

The Techonomy conference is a gathering of people from around the globe seeking to use technology to solve the world’s big problems. Schmidt spoke there today and said that people need to get ready for major technology disruption, fast.

The bulk of what’s contributing to this explosion of data, Schmidt says, is user generated content. From that content, far more prediction than we’ve seen today is possible and will be a factor in the future. Leer más “Google CEO Schmidt: “People Aren’t Ready for the Technology Revolution””

Life’s Timeline Maker Personalizes Stunning Photography For Your Stories

Life.com is now offering a timeline maker so you can tell your story, in your way, using their award-winning photos. Over 10 million photos are available for users to incorporate into their timelines using this service, and Life.com encourages people to share everything from the life and times of Hollywood power-couples to a single night’s election results. Timelines is a user-generated platform that allows you the chance to give your own perspective on events that you think matter.

Using life.com’s timeline maker is simple: users choose which of the 10 million Life.com photos they want to include using a search function, arrange them in any order, and add a written narrative through captions and headlines. They can then publish their custom timeline on Life.com.


Posted by Lauren Dugan

LifeLogo Life.com is now offering a timeline maker so you can tell your story, in your way, using their award-winning photos. Over 10 million photos are available for users to incorporate into their timelines using this service, and Life.com encourages people to share everything from the life and times of Hollywood power-couples to a single night’s election results. Timelines is a user-generated platform that allows you the chance to give your own perspective on events that you think matter.

Using life.com’s timeline maker is simple: users choose which of the 10 million Life.com photos they want to include using a search function, arrange them in any order, and add a written narrative through captions and headlines. They can then publish their custom timeline on Life.com.

The interface is enjoyable to use, relying on intuitive drag-and-drop to add photos. Users can select a single photo that acts as the “cover” or representative photo for their entire timeline, and they can preview everything before hitting the “publish” button. And, of course, if Angelina has another baby or if the election results are contested the next day, users can edit, add and delete photos to their published timelines.

Facebook, Twitter, Yahoo and Google users can connect to Life.com using their preferred profile and begin creating a timeline right away. Completed timelines can also be shared on Facebook.

The Life.com editorial staff has created some sample timelines to give you a taste of what you can create with their timeline maker. World Cup Winners Throughout the Years is a vibrant and energetic timeline, while Nelson Mandela: A Heroic Life is powerful and poignant.

TIMELINES-1 Leer más “Life’s Timeline Maker Personalizes Stunning Photography For Your Stories”

Blogger Relations with me – Aviso a agencias: No soy un soporte publicitario como blogger

Viene siendo un lugar común ya entre los participantes más activos en las Redes Sociales, sean particulares o personas que trabajan en el mundo del marketing y la comunicación online, el exaltar el valor de esa comunicación y de la necesidad y oportunidad de crear conversaciones en los medios generados por los consumidores (CGM), los medios sociales (social media), la web social o web 2.0, como se prefiera denominar, con el objetivo de lograr los mejores resultados posibles por medio de, lo que comienza a denominarse, Social Media Optimization (SMO)

En la investigación cualitativa Medios y redes sociales: 12 Recomendaciones para particulares y empresas realizada entre usuarios realizada desde QUOR 2.0 se les solicitó a 50 usuarios con alta actividad social online las dos recomendaciones que darían, a un particular o empresa, para desenvolverse de forma eficaz en la web social y de relacionarse con sus usuarios.

En las últimas semanas y meses he venido recibiendo, como blogger de temas relacionados con el mundo del marketing digital, la comunicación online y las RRPP 2.0 distintos emails con diferente origen haciendo conmigo lo que en el argot se denomina Blogger Relations. Lo sorprendente para mí, tras reflexionar, un tiempo es…


Viene siendo un lugar común ya entre los participantes más activos en las Redes Sociales, sean particulares o personas que trabajan en el mundo del marketing y la comunicación online, el exaltar el valor de esa comunicación y de la necesidad y oportunidad de crear conversaciones en los medios generados por los consumidores (CGM), los medios sociales (social media), la web social o web 2.0, como se prefiera denominar, con el objetivo de lograr los mejores resultados posibles por medio de, lo que comienza a denominarse, Social Media Optimization (SMO)

En la investigación cualitativa Medios y redes sociales: 12 Recomendaciones para particulares y empresas realizada entre usuarios realizada desde QUOR 2.0 se les solicitó a 50 usuarios con alta actividad social online las dos recomendaciones que darían, a un particular o empresa, para desenvolverse de forma eficaz en la web social y de relacionarse con sus usuarios.

En las últimas semanas y meses he venido recibiendo, como blogger de temas relacionados con el mundo del marketing digital, la comunicación online y las RRPP 2.0 distintos emails con diferente origen haciendo conmigo lo que en el argot se denomina Blogger Relations. Lo sorprendente para mí, tras reflexionar, un tiempo es… Leer más “Blogger Relations with me – Aviso a agencias: No soy un soporte publicitario como blogger”