There Is No Mobile Internet! // @smashingmag –

By Marek Wolski

A Quiet Change

At the beginning of June, Google published on its Webmaster Central Blog its “Recommendations for Building Smartphone-Optimized Websites.” Its recommendations are that responsiveness — or, where necessary, device-specific HTML — is the way to build websites for today. Both methods are based on all devices accessing one URL, which in Google’s words makes it “easier for your users to interact with, share, and link to…”

Following the recommendation means making most of your Web content accessible across devices. It ensures that each link shared across the Web leads back to the same place and that, irrespective of the user’s device, everyone gets the same design experience. It aims to standardize Web design approaches, but also to standardize user experience expectations.

Shortly after, Apple announced a lot of thrilling updates to iOS 6. One of the least talked about was Safari’s iCloud tabs. This syncs your open browser tabs and allows you to continue browsing from where you left off on another device. Google’s recent version of Chrome for iOS has the same feature. The result? The ultimate cross-media surfing experience, a digital doggy bag.

After many years of Internet people working on standards, technologies and practices to bring about a One Web experience, the two companies made a big push towards making it a reality. We are now a big step closer to, in the words of the W3C, “an Internet where as far as reasonably possible, the same information and services are available to users irrespective of the device they are using.” Well, that is only if website owners and brands get their act together and change their old ways. To do so, they will need to recognize that things aren’t what they seem and aren’t what many are still peddling.

Full article

Old Habits, Old Stereotypes

A couple of years ago, mobile devices couldn’t even handle many of the Web’s fundamental standards (JavaScript, for example). But as devices became as powerful as last year’s MacBook, the technology drove a behavioral shift. It wasn’t just early adopters who were using the mobile Web. It was every person and their dog with a smartphone and a 3G connection (around 75% of smartphone owners surf the Web).

Our Mobile Planet - General Smartphone Activities
Image source: Our Mobile Planet.

The line between what is and isn’t Web-enabled is blurring. People don’t see the Internet on their phone or tablet as being the “mobile Internet.” It’s just the Internet. In the words of mobile expert Brad Frost, “mobile users will do anything and everything desktop users will do, provided it’s presented in a usable way.”

For the last few years, across categories, mobile experience benchmarking studies have been filled with recommendations to broaden and deepen the content available. Users are searching more and longer for information that currently isn’t available on mobile or even tablet devices.

Mobile Site vs Full Site
Image source: Strangeloop.

This desire for information is prevalent and strong enough that many opt for a less than optimal visit to the “full site” in order to access more or other information. The fact that almost a third of mobile users are prepared to endure poor navigation, slow loading times and no touch optimization really underscores the presence of this fundamental behavior.

Full article

…de los realizadores de EDUCANDO AL SOBERANO I, II y III Llega… El Último Intento!! // @CrazyEgg

Es un tema de debate y consulta entre Colegas, Veo el iceberg y Conduzco mi barco directo a él.
Buenos Aires, Argentina – Feb 2013

A nuestros Queridos Clientes!
en ocasiones no logramos que nuestras palabras y recomendaciones lleguen a vuestros oídos.

Contratan un equipo de profesionales y luego gustan de no escuchar, y creéis saber todo de todo. Comparto una pequeña de recomendaciones de terceros, que seguramente ayudaran a su Marca, Producto, Servicio y Estrategia…

Saludos cordiales! 😀
PS. si Ud. insiste al respecto solo diremos, “el cliente siempre tiene la razón”, nunca se equivoca, nosotros no lo interpretamos…

The Best Websites In The World Do These 6 Things…

Check list 

Leer más “…de los realizadores de EDUCANDO AL SOBERANO I, II y III Llega… El Último Intento!! // @CrazyEgg” “13-point checklist before you launch your next campaign” / @ioninteractive

13 Ways To Elevate Your Landing Pages

Each online marketing campaign is a marriage of three key elements: strategic
advertising, high-performance landing pages, and efficient post-conversion execution.
If you fail to execute just one of these critical facets, your leads may shy away.
So before you launch your next campaign, run your landing page through this
13-point checklist and make sure that you have the basics covered.

ion interactive - Optimizing Marketing Performance Beyond Landing Pages | @ioninteractive
by Anna Talerico

High-performance landing pages are:

User-Centric. Think about the user experience first and foremost.
Put yourself in your visitor’s shoes and run through your landing
page experience. Is your page informative, enjoyable, and visually
pleasing? Or is it disorganized, confusing, or lacking key

Fluid. If your landing page contains links to other interior or external
pages, ensure that these transitions run smoothly by keeping both your
visual elements and your messaging consistent throughout.
Don’t forget to use your confirmation page to remind visitors what
they’ve just signed up for.

Leer más “ “13-point checklist before you launch your next campaign” / @ioninteractive”

The Brand New Printed Smashing Book: “The Mobile Book”


When setting up the concept of the book, we worked hard to ensure a delicate balance between basic knowledge and the current state of the art. Please note that changes to chapter titles are still possible.

Jeremy Keith Foreword
Peter-Paul Koch What’s Going on in Mobile?
Stephanie Rieger The Future of Mobile
Trent Walton Responsive Design Strategies
Brad Frost Responsive Design Patterns
Dave Olsen Optimization For Mobile
Dennis Kardys Hands On Design for Mobile (UX Perspective)
Greg Nudelman
Rian van der Merwe
Mobile UX Design Patterns
Josh Clark Designing With Gestures and Touch

Jeremy Keith Peter-Paul Koch Stephanie Rieger Trent Walton Brad Frost Dave Olsen Dennis Kardys Greg Nudelman Rian van der Merwe Josh Clark
From left to right: Jeremy Keith, Peter-Paul Koch, Stephanie Rieger, Trent Walton, Brad Frost, Dave Olsen, Dennis Kardys, Greg Nudelman, Rian van der Merwe and Josh Clark.


What’s In The Book?

The Mobile Book

When it comes to mobile, there are more open questions than definitive answers. Due to its fragmentation, it’s not so easy to understand how the mobile market looks and works in general. How can you pick the right mobile strategy and select the right approach for your website? What design patterns and what UX techniques can assist you to design faster and more effectively for mobile devices? What design patterns do you need to be aware of when building responsive websites and what patterns will help you optimize the performance for mobile? When you design with mobile in mind, how exactly should your design process differ from a traditional design workflow?

Our new book attempts to answer these questions. Well-known experts such as Peter-Paul Koch, Stephanie Rieger, Trent Walton, Brad Frost, Dave Olsen, Josh Clark and Remy Sharp have contributed to the book to present the most relevant and valuable insights. To ensure the quality of the material, the chapters have been reviewed by Scott Jenson, Bryan Rieger, Tim Kadlec, Bruce Lawson and other active members of the mobile design community. The foreword was written by Jeremy Keith. It wasn’t easy to bring together such a stellar line-up of experts, but a compromise wasn’t an option.



In discussions about user experience on mobile, we tend to make general assumptions about the environment in which users will be using an app or a website on their mobile device. However, mobile context is a myth. We can’t make any realistic assumptions about the context because we just don’t know anything definite about it — when and how the device is used or what connectivity it currently has. Obviously we can plan for different scenarios — and so we should — but mobile context is often as unpredictable as particle physics. We just don’t know for sure when mobile devices are being used – on-the-go, in the kitchen, or when watching TV.

In the first chapter of the book, Peter-Paul Koch and Stephanie Rieger explore the mechanics of the mobile world and the ongoing developments in the industry.

“[We’ve had] a total of 880 million Android & iOS devices entering the market in just over five years. Consider the shift that occurs when iOS & Android put a combined billion [mobile] devices in people’s hands. That’s almost half the Internet population of the world and equivalent to the total number of (Windows) PCs in use around the world. Mobile first yet?”

— Luke Wroblewski

Mobile Landscape
The first chapter of our new “Mobile Book” describes the mobile landscape and provides insights about the future of mobile.


As a result of random assumptions, we tend to think that mobile experiences should be the “light” versions of traditional “desktop” experiences — because well, that’s what users need. However, research shows that 80% of users want to have all “desktop” features on mobile — they want to be able to use the features everywhere, and in a similar way. That’s when meaningful, performance-optimized responsive design solutions become important. In thesecond chapter, Trent Walton introduces strategies for developing responsive websites, Brad Frost discusses emerging responsive design patterns and Dave Olsen explains what you need to know to optimize the performance of mobile websites. Leer más “The Brand New Printed Smashing Book: “The Mobile Book””

Pay To “Highlight” Your Facebook Status Updates To More Friends – A Reckless New Ads Test

Highlight Featured Image

Only 12% of your friends see your average status update, but Facebook is testing an option called “Highlight” that lets you pay a few dollars to have one of your posts appear to more friends. Highlight lets the average user, not Pages or businesses, select an “important post” and “make sure friends see this”, but not color it yellow as Stuff wrote when it first spotted the feature. A tiny percentage of the user base is now seeing tests of a paid version of Highlight, but there’s also a free one designed to check if users are at all interested in the option.

Highlight could show Facebook’s willingness to try more aggressive ways of making money, which should delight potential investors. But Facebook is playing with fire here. The service has always been free for users, and a pay-for-popularity feature could be a huge turn off, especially to its younger and less financially equipped users who couldn’t afford such narcissism.

The official statement from Facebook on this is:

“We’re constantly testing new features across the site. This particular test is simply to gauge people’s interest in this method of sharing with their friends.”

I doubt Facebook is going to see positive reactions to Highlight, but if it did it could turn into an unpredicted revenue stream. Just the fact that Facebook would test this could bolster confidence for potential IPO investors. They want to know the company is interested in striking a more advertiser-friendly balance between a pure user experience and the goals of advertisers. That’s especially important now, as yesterday Facebook had to warn investors that its ad business is in jeopardy as more users access via mobile where it doesn’t show nearly as many ads.

But the problem is the potential for Highlighted updates to reduce the general relevance of the news feed. Facebook’s news feed sorting algorithm is designed to show you posts by your closest friends or that have received a lot of Likes and comments. Highlight distorts this, and will encourage news feed spamming club promoters, musicians, small businesses, or anyone else with something to gain from more clicks.

HOW HIGHLIGHT WORKS… Leer más “Pay To “Highlight” Your Facebook Status Updates To More Friends – A Reckless New Ads Test”

Role To The Goal: How Developing Role-Based Personas Can Increase Conversions


There you have it. Define your user’s goals, define your conversion goals, prioritize those goals, make user flows, and then pull it all together!

Additional Resources:

If you’re interested in learning more about persona development and user flows, check out the following resources:

Product Planner: This is a website put together by KISSmetrics. If you’re stuck on how to plan your user flows, there’s a very large gallery there to inspire you.
Microsoft Powerpoint: Yes, that powerpoint. This makes putting flow charts together like mine very easy.
About Face 3: The Essentials of Interaction Design: If you’d like to do a deep-dive into personas and learn more about goal-directed design.
About the Author: Naomi is an independent user experience designer, conversion analyst, and consultant living in the beautiful Pacific Northwest. You can find more resources and insights from her on her personal site at

A lot has been shown about the effectiveness of preparing customer personas. They help your whole team stay on track about who your websiteis for and add empathy to your process.

Creating lifelong customer value with your aff...

Commonly, customer personas are based on demographic and behavioral data. Demographic data is useful when your website is targeted at a very specific audience. For example; retirees who like to play golf. Behavioral personas goes deeper than demographic data and help you define the intrinsic wants and needs of your customer.

Both of these persona models are especially helpful when it comes to business model design, marketing, and branding. However, if you already have these in place and are now focusing on website conversion optimization, I’d like to introduce to you a third type of persona, the role-based persona.

Most of the time, people are visiting a website to fulfill a particular goal. They are on a mission! They don’t read everything and they certainly don’t linger around on a site clicking links out of curiosity, as many of us would like to believe. If something gets in their way, most of the time, they simply leave.

Here’s how you can avoid that and why role-based personas are useful for conversion optimization.

Role-based personas help you cater to your user’s goals and thus, fulfill your own conversion goals.

Here are some unique benefits to preparing role-based personas:

  • They do not assume a gender, age, income level, etc. This helps you expand your efforts to a wider group of people should you choose to do so.
  • They help you work with the dreaded tunnel-vision phenom. This is what happens when visitors are so focused on their goal that they don’t see anything else on your site.
  • They empower your users. By anticipating what your visitor’s goals are, you go a long way in making your visitor not feel stupid. Believe me, the last thing you want a potential customer to feel is stupid when they visit your site. Leer más “Role To The Goal: How Developing Role-Based Personas Can Increase Conversions”

DayWatch herramienta para analizar en tiempo real el mercado de los descuentos online

“El proyecto fue desarrollado con el apoyo de la ANII e Ingenio, y es el cimiento de un proyecto global más ambicioso de monitoreo de tendencias en e-Commerce. El mercado objetivo inicial son las empresas de Daily Deal de Latinoamérica, pero en una segunda etapa se planea ampliar a Europa, Asia y Norte América” agrega su CEO.
Vale destacar que DayWatch ya cuenta con su primer caso de éxito en Uruguay, siendo utilizado por woOw – Descuentos urbanos: “En woOw usamos DayWatch a diario. Tanto el equipo comercial como la gerencia se basen en él para realizar gran parte de los reportes y estudios. A su vez, nos resulta muy útil al momento de hacer la planificación y el estudio de nuestros colegas no solo de Uruguay sino también del exterior para explorar oportunidades y tendencias” señaló Leonardo Silveira, Gerente General de woOw.


Pulso Social

Incubada por Ingenio, la startup uruguaya Tryolabs se dedica al desarrollo de aplicaciones para Internet con componentes de inteligencia artificial como Python/Django app basadas en machine learning y natual language processing.

El equipo emprendedor está comandado por Martín Alcalá Rubí (CEO y Business Manager), Raúl Garreta (CTO y Product Manager) y Ernesto Rodríguez (CXO y Chief User Experience Officer).

Con un portafolio de clientes que ya incluye proyectos en California y Silicon Valley,

“Permite obtener información del mercado inspeccionando en tiempo real y de forma interactiva todas las ofertas de la región. Obtiene de manera sistematizada reportes  y  métricas de negocio como market shares, penetración de mercado, niveles de ventas, descuentos y posicionamiento de mercado” sostiene Alcalá Rubí.

La plataforma DayWatch integra un sofisticado motor de inteligencia artificial capaz de agrupar ofertas automáticamente por rubros y generar proyecciones de mercado, que permite al usuario obtener análisis de tendencias y recomendaciones para su estrategia de venta.

Conformado por 4 paneles: Tiempo Real, Análisis, Histórico e Inteligente, el lenguaje de gráficos muestra el comportamiento de todos los portales de ventas colectivas y permite hacer comparaciones de desempeño. Leer más “DayWatch herramienta para analizar en tiempo real el mercado de los descuentos online”