View Only Mobile Traffic (And 3 other uses for Google Analytics profile filters) // thnxz @CrazyEgg – blog.crazyegg.com


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Google Analytics profile filters rock.

The most common use is to include or exclude data in your reports based on some kind of parameter.

You might want to:

  • View only (or exclude) data from mobile traffic
  • View only (or exclude) data from a particular domain
  • View only (or exclude) data from a particular location

Here’s Google’s definition of a profile filter:  A profile filter is used to limit or modify the data that is included in a Google Analytics profile.

TRANSLATION:  It’s possible to create a set of Google Analytics reports (a profile) that, for example, shows you only the data from your mobile traffic and gets all the rest of the data out of your way.

Once you know how to build new Google Analytics profiles and profile filters you can apply them in numerous situations.  We’ll get to a few other applications at the end of this article.

First, let’s build a profile that only shows us data from our mobile traffic.

Step 1 – Make sure you have a master profile

Before you get started, you want to make sure that you have one profile set up for your website that contains all of your traffic.  For most of us this “catch all” profile will be where we spend most of our time.  If you are already using Google Analytics to monitor your website, this profile will likely already be set up.

google-profiles

Step 2- Set up a new profile

In this example, I will set up a new Google Analytics profile for my new blog,Content Measures.

Here’s how to create your new profile,

1.  Click on ADMIN at the top right of any Analytics page

2.  Select the PROFILES tab and click on + NEW PROFILE

new-profile

3.  Name the profile MOBILE USERS and click on CREATE PROFILE

Congrats!  It’s that easy.  You now have a new profile.

But, this profile is loggin all traffic just like your master profile.  We need to create a filter on our new profile so that it only records data for your mobile traffic.

Let’s get busy creating the profile filter.  Don’t worry, it’s easy.

Full Article

Step 3 – Create a profile filter

1.  Click on the MOBILE USERS profile

mobile-profile

2.  Click on FILTERS, then + NEW FILTER and enter the following settings,

filter-settings

Bingo.  You’re all set.

What you’ve done here is set a filter so that your new profile will only include traffic data from mobile devices.

Now, let’s take a look at how you might use this data.

A Google Analytics mobile filtered profile in action >> Full Article

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Cultura general a través de Instagram


Solo Marketing – Noticias y Contenidos de Marketing, Publicidad y Social Media
Posted by redacción

Instagram nos ofrece utilidad de aprendizaje por medio de la búsqueda de etiquetas. Los gráficos e imágenes son mucho más convenientes para acelerar la enseñanza, ilustran de un modo fácil y dinámico conceptos que pueden ser muy útiles para nosotros.

Desde Brandchats nos muestran la parte más cultural y educativa de Instagram.

1. #Jazz

Si tienes pensado viajar a Estocolmo no puedes irte sin visitar el Fasching JazzKlubb. Según nos comenta en Instagram es un lugar ideal para escuchar buena música saxofonista en directo y tomarte una buena copa de vino en compañía.

2. #Vintage

Instagram nos guía por el panorama de la moda actual. Los encajes, las faldas de vuelo y los tonos pastel no puede fallar en el armario femenino.

3. #Salad

Una ensalada no es sólo lechuga, tomate y cebolla. más de 876.800 imágenes en Instagram te pueden ayudar a alegrar tus verduras.

4. #Architecture

Mosaicos, calles estrechas, palacios o estructuras modernistas. Descubre el mundo a través de la fotografía. Hoy hemos conocido las “Hundertwasserhaus” una de las principales atracciones de Viena y forma parte del patrimonio cultural austriaco.

La forma y los colores de los inimaginables edificios invitan a soñar que es posible cambiar el mundo.

5. #Green

Comentan que es en primavera cuando es mejor viajar a Escocia. Es la época en que el verde es más intenso y los campos florecen. Gracias a una imagen una productora encontró la localización perfecta para su película.

6. #Art

El arte no sólo queda reducido a las pinturas, museos o edificios antiguos. Encuentra tu fuente de inspiración en camisetas, pulseras, viñetas de cómic, graffitis o packaging publicitario y otras fuentes más.

7. #Museum

Nos vamos de visita al Rosphoto State Museum de San Petersburgo ha ver una de sus colecciones.

8. #Beer

Nos encanta poder conocer nuevas cervezas de Israel, China o Alemania como también ver momentos cerveceros con la clásica Coronita o Estrella Galicia. Instagram nos ayuda a convertirnos en expertos y a experimentar nuevos sabores.

9. #History Leer más “Cultura general a través de Instagram”

Skype Auto Recorder, convierte tus llamadas de Skype en archivos mp3


Por  | http://wwwhatsnew.com

Si eres un usuario frecuente de Skype, probablemente alguna vez hayas deseado grabar alguna conversación que otra o parte de ella, tanto por motivos personales como, sobretodo, profesionales, ya que si nos encontramos hablando sobre negocios o sobre trabajo con algún compañero es indudable que la mejor manera de apuntarse y memorizarse todo lo concluido en la discusión es grabando la llamada. Leer más “Skype Auto Recorder, convierte tus llamadas de Skype en archivos mp3”

The Beginner’s Guide to Twitter


http://blog.kissmetrics.com

For a company diving into Twitter for the first time, it can be a little intimidating. Where do you start? How do you get followers? How are you supposed to get customers? These are just a few of the questions that arise for businesses that are beginning their Twitter efforts.

In this post I’ll address some of these questions and give some advice for making sure you have an effective Twitter account. But before we begin, and just in case you don’t read anything beyond this point, please always remember this:

The key to remember with social media is that it’s about engagement.

It should not be looked at as a place to advertise your products. It should be looked at as a place to have meaningful conversations with people important to your business.

Ok. Are you ready to dive in? Let’s start by selecting a username!

Selecting Your Username

selecting twitter username

It’s crucial to use your real business name as your Twitter username. If your exact business name is taken, you can try to get something similar. A username that signals your location may be helpful. For example, if your business name is Widgets Inc and the widgetsinc username on Twitter is taken, you can try widgetsinc__ (home state initials).

Hyphens and underscores are always something to avoid, not just in Twitter usernames but also in domain names – it just looks unprofessional.

For example, some companies have multiple Twitter accounts. Zappos is a company that uses multiple Twitter accounts effectively. One is from the CEO, Tony Hsieh. The other is Zappos customer service Twitter account. They both serve different purposes. Hsieh occasionally tweets about the company or anything else he finds interesting. The Twitter Zappos customer service account handles all mentions on Twitter and uses Twitter as a platform to interact with current and prospective customers.

The Dell Outlet Twitter Account is run by Dell and sells refurbished computers. It is a great example of how multiple Twitter accounts can have a profound impact on a business.

Your Bio

twitter bio example

In the “bio” section of your Twitter account, you are limited to 160 characters. It’s important to not skim this part, as users with bios and a link have been shown to have more followers than those without. If you cannot explain what your business does in a couple of sentences, you may have to rethink what it is that you’re doing.

So explain what you do in your bio and the benefit of using your service or product. Here are a few I like: Leer más “The Beginner’s Guide to Twitter”

FLUD: How Two Small Design Changes Tripled User Engagement

These two simple design changes boosted our engagement like crazy. The proof is in the chart above. Yes that’s the real chart with the real jump in engagement. It’s not brain surgery, but being smart with your design will determine if your app fails or succeeds.

So how can you make this happen? Start with data. Make sure you use established data and analytic tracking products like Apsolar or Flurry in your application. They’re very simple to implement and will make all the difference when trying to track your progress. Secondly, set benchmarks before hand. It’s OK to be aggressive. Choose numbers you’ll be ecstatic about. Don’t settle for something you know you’ll reach. Lastly, determine your key aspirations. What are goals? If you’re a travel app maybe you want to increase bookings so you make the “Book Now” bigger or change the color. If you’re a location-based restaurant app, maybe you want your users to run more searches, so look at things like how easy is it to find your search bar or how quickly can your user scan results in order to make a decision. If you’re a photo sharing app and you want more uploads, consider the steps it takes to find the share buttons. Are they hidden in a menu or do they automatically pop-up when a new picture is taken? Little things like these change your application drastically and help you reach your engagement goals. After all, that’s why you built the app, right?

Its too easy to second-guess many decisions you make when you design anything. Even the best designers in the world don’t get it right the first time, they rarely get it right the second time, and most need four or five iterations to hit the spot. Final note, as the wisest in our industry would agree – iterate quicker and fail faster.


flud

You built an app, it’s great, but still, there’s something missing. You’re not getting the user engagement you had hoped for. The good news is, you don’t need to spend a whole lot of time and money trying to boost your numbers, all you need to do is take your existing app and test out a few design changes. A lot of the time it’s small tweaks in design that can really transform your app and boost user engagement.  Before you start overhauling the design and making plans to build the next big thing, remember to keep it simple. Don’t waste a lot of time tweaking too many pieces at once. Not only will it be a nightmare to measure which changes have proved successful, it will take too long — too long to design, too long to implement, and too long to test. Test quicker, faster, smaller things and you can make better design decisions.

Case in point, here’s what happened at Flud. When we launched Flud 2.0 in December 2011, everything seemed great from the outside. People were downloading the app, reading articles and adding sources, but we were expecting more in app engagement as well as more engagement with the Flud Stream and Flud 2.0’s most important social feature — the Activity Stream. Before our launch, we set a benchmark. We wanted x number of users to open the app y number of times, read z number of articles and influence i number of users. When we didn’t reach that benchmark we asked ourselves what was wrong — why weren’t we getting engagement we wanted? Leer más “FLUD: How Two Small Design Changes Tripled User Engagement”

Firefox Data Visualization Shows You How Dumb Your Passwords Are

Do you reuse passwords across multiple websites? The habit is alarmingly common, despite being a well-known security risk. You know how the warning goes: If you use the same password across a number of different websites and one of those accounts is compromised, some evildoer could infiltrate the other sites, potentially exposing a wide range of personal data and even putting one’s finances or identity at risk.

Mozilla knows all too well the online privacy and security issues that its users face. Its Firefox browser is the gateway to the Web for millions of people, and it doesn’t take that responsibility lightly. Mozilla Labs recently launched what it calls the Watchdog initiative to help users understand and manage passwords and privacy-related matters.

The latest Watchdog project to see the light of day is a Firefox add-on called the Password Reuse Visualizer. Once installed, it allows users to see a data visualization of their stored passwords and how they’re being used across sites.


Do you reuse passwords across multiple websites? The habit is alarmingly common, despite being a well-known security risk. You know how the warning goes: If you use the same password across a number of different websites and one of those accounts is compromised, some evildoer could infiltrate the other sites, potentially exposing a wide range of personal data and even putting one’s finances or identity at risk.

Mozilla knows all too well the online privacy and security issues that its users face. Its Firefox browser is the gateway to the Web for millions of people, and it doesn’t take that responsibility lightly. Mozilla Labs recently launched what it calls the Watchdog initiative to help users understand and manage passwords and privacy-related matters.

The latest Watchdog project to see the light of day is a Firefox add-on called the Password Reuse Visualizer. Once installed, it allows users to see a data visualization of their stored passwords and how they’re being used across sites. Leer más “Firefox Data Visualization Shows You How Dumb Your Passwords Are”