View Only Mobile Traffic (And 3 other uses for Google Analytics profile filters) // thnxz @CrazyEgg – blog.crazyegg.com


 by 

Google Analytics profile filters rock.

The most common use is to include or exclude data in your reports based on some kind of parameter.

You might want to:

  • View only (or exclude) data from mobile traffic
  • View only (or exclude) data from a particular domain
  • View only (or exclude) data from a particular location

Here’s Google’s definition of a profile filter:  A profile filter is used to limit or modify the data that is included in a Google Analytics profile.

TRANSLATION:  It’s possible to create a set of Google Analytics reports (a profile) that, for example, shows you only the data from your mobile traffic and gets all the rest of the data out of your way.

Once you know how to build new Google Analytics profiles and profile filters you can apply them in numerous situations.  We’ll get to a few other applications at the end of this article.

First, let’s build a profile that only shows us data from our mobile traffic.

Step 1 – Make sure you have a master profile

Before you get started, you want to make sure that you have one profile set up for your website that contains all of your traffic.  For most of us this “catch all” profile will be where we spend most of our time.  If you are already using Google Analytics to monitor your website, this profile will likely already be set up.

google-profiles

Step 2- Set up a new profile

In this example, I will set up a new Google Analytics profile for my new blog,Content Measures.

Here’s how to create your new profile,

1.  Click on ADMIN at the top right of any Analytics page

2.  Select the PROFILES tab and click on + NEW PROFILE

new-profile

3.  Name the profile MOBILE USERS and click on CREATE PROFILE

Congrats!  It’s that easy.  You now have a new profile.

But, this profile is loggin all traffic just like your master profile.  We need to create a filter on our new profile so that it only records data for your mobile traffic.

Let’s get busy creating the profile filter.  Don’t worry, it’s easy.

Full Article

Step 3 – Create a profile filter

1.  Click on the MOBILE USERS profile

mobile-profile

2.  Click on FILTERS, then + NEW FILTER and enter the following settings,

filter-settings

Bingo.  You’re all set.

What you’ve done here is set a filter so that your new profile will only include traffic data from mobile devices.

Now, let’s take a look at how you might use this data.

A Google Analytics mobile filtered profile in action >> Full Article

Cultura general a través de Instagram


Solo Marketing – Noticias y Contenidos de Marketing, Publicidad y Social Media
Posted by redacción

Instagram nos ofrece utilidad de aprendizaje por medio de la búsqueda de etiquetas. Los gráficos e imágenes son mucho más convenientes para acelerar la enseñanza, ilustran de un modo fácil y dinámico conceptos que pueden ser muy útiles para nosotros.

Desde Brandchats nos muestran la parte más cultural y educativa de Instagram.

1. #Jazz

Si tienes pensado viajar a Estocolmo no puedes irte sin visitar el Fasching JazzKlubb. Según nos comenta en Instagram es un lugar ideal para escuchar buena música saxofonista en directo y tomarte una buena copa de vino en compañía.

2. #Vintage

Instagram nos guía por el panorama de la moda actual. Los encajes, las faldas de vuelo y los tonos pastel no puede fallar en el armario femenino.

3. #Salad

Una ensalada no es sólo lechuga, tomate y cebolla. más de 876.800 imágenes en Instagram te pueden ayudar a alegrar tus verduras.

4. #Architecture

Mosaicos, calles estrechas, palacios o estructuras modernistas. Descubre el mundo a través de la fotografía. Hoy hemos conocido las “Hundertwasserhaus” una de las principales atracciones de Viena y forma parte del patrimonio cultural austriaco.

La forma y los colores de los inimaginables edificios invitan a soñar que es posible cambiar el mundo.

5. #Green

Comentan que es en primavera cuando es mejor viajar a Escocia. Es la época en que el verde es más intenso y los campos florecen. Gracias a una imagen una productora encontró la localización perfecta para su película.

6. #Art

El arte no sólo queda reducido a las pinturas, museos o edificios antiguos. Encuentra tu fuente de inspiración en camisetas, pulseras, viñetas de cómic, graffitis o packaging publicitario y otras fuentes más.

7. #Museum

Nos vamos de visita al Rosphoto State Museum de San Petersburgo ha ver una de sus colecciones.

8. #Beer

Nos encanta poder conocer nuevas cervezas de Israel, China o Alemania como también ver momentos cerveceros con la clásica Coronita o Estrella Galicia. Instagram nos ayuda a convertirnos en expertos y a experimentar nuevos sabores.

9. #History Leer más “Cultura general a través de Instagram”

Skype Auto Recorder, convierte tus llamadas de Skype en archivos mp3


Por  | http://wwwhatsnew.com

Si eres un usuario frecuente de Skype, probablemente alguna vez hayas deseado grabar alguna conversación que otra o parte de ella, tanto por motivos personales como, sobretodo, profesionales, ya que si nos encontramos hablando sobre negocios o sobre trabajo con algún compañero es indudable que la mejor manera de apuntarse y memorizarse todo lo concluido en la discusión es grabando la llamada. Leer más “Skype Auto Recorder, convierte tus llamadas de Skype en archivos mp3”

The Beginner’s Guide to Twitter


http://blog.kissmetrics.com

For a company diving into Twitter for the first time, it can be a little intimidating. Where do you start? How do you get followers? How are you supposed to get customers? These are just a few of the questions that arise for businesses that are beginning their Twitter efforts.

In this post I’ll address some of these questions and give some advice for making sure you have an effective Twitter account. But before we begin, and just in case you don’t read anything beyond this point, please always remember this:

The key to remember with social media is that it’s about engagement.

It should not be looked at as a place to advertise your products. It should be looked at as a place to have meaningful conversations with people important to your business.

Ok. Are you ready to dive in? Let’s start by selecting a username!

Selecting Your Username

selecting twitter username

It’s crucial to use your real business name as your Twitter username. If your exact business name is taken, you can try to get something similar. A username that signals your location may be helpful. For example, if your business name is Widgets Inc and the widgetsinc username on Twitter is taken, you can try widgetsinc__ (home state initials).

Hyphens and underscores are always something to avoid, not just in Twitter usernames but also in domain names – it just looks unprofessional.

For example, some companies have multiple Twitter accounts. Zappos is a company that uses multiple Twitter accounts effectively. One is from the CEO, Tony Hsieh. The other is Zappos customer service Twitter account. They both serve different purposes. Hsieh occasionally tweets about the company or anything else he finds interesting. The Twitter Zappos customer service account handles all mentions on Twitter and uses Twitter as a platform to interact with current and prospective customers.

The Dell Outlet Twitter Account is run by Dell and sells refurbished computers. It is a great example of how multiple Twitter accounts can have a profound impact on a business.

Your Bio

twitter bio example

In the “bio” section of your Twitter account, you are limited to 160 characters. It’s important to not skim this part, as users with bios and a link have been shown to have more followers than those without. If you cannot explain what your business does in a couple of sentences, you may have to rethink what it is that you’re doing.

So explain what you do in your bio and the benefit of using your service or product. Here are a few I like: Leer más “The Beginner’s Guide to Twitter”

FLUD: How Two Small Design Changes Tripled User Engagement

These two simple design changes boosted our engagement like crazy. The proof is in the chart above. Yes that’s the real chart with the real jump in engagement. It’s not brain surgery, but being smart with your design will determine if your app fails or succeeds.

So how can you make this happen? Start with data. Make sure you use established data and analytic tracking products like Apsolar or Flurry in your application. They’re very simple to implement and will make all the difference when trying to track your progress. Secondly, set benchmarks before hand. It’s OK to be aggressive. Choose numbers you’ll be ecstatic about. Don’t settle for something you know you’ll reach. Lastly, determine your key aspirations. What are goals? If you’re a travel app maybe you want to increase bookings so you make the “Book Now” bigger or change the color. If you’re a location-based restaurant app, maybe you want your users to run more searches, so look at things like how easy is it to find your search bar or how quickly can your user scan results in order to make a decision. If you’re a photo sharing app and you want more uploads, consider the steps it takes to find the share buttons. Are they hidden in a menu or do they automatically pop-up when a new picture is taken? Little things like these change your application drastically and help you reach your engagement goals. After all, that’s why you built the app, right?

Its too easy to second-guess many decisions you make when you design anything. Even the best designers in the world don’t get it right the first time, they rarely get it right the second time, and most need four or five iterations to hit the spot. Final note, as the wisest in our industry would agree – iterate quicker and fail faster.


flud

You built an app, it’s great, but still, there’s something missing. You’re not getting the user engagement you had hoped for. The good news is, you don’t need to spend a whole lot of time and money trying to boost your numbers, all you need to do is take your existing app and test out a few design changes. A lot of the time it’s small tweaks in design that can really transform your app and boost user engagement.  Before you start overhauling the design and making plans to build the next big thing, remember to keep it simple. Don’t waste a lot of time tweaking too many pieces at once. Not only will it be a nightmare to measure which changes have proved successful, it will take too long — too long to design, too long to implement, and too long to test. Test quicker, faster, smaller things and you can make better design decisions.

Case in point, here’s what happened at Flud. When we launched Flud 2.0 in December 2011, everything seemed great from the outside. People were downloading the app, reading articles and adding sources, but we were expecting more in app engagement as well as more engagement with the Flud Stream and Flud 2.0’s most important social feature — the Activity Stream. Before our launch, we set a benchmark. We wanted x number of users to open the app y number of times, read z number of articles and influence i number of users. When we didn’t reach that benchmark we asked ourselves what was wrong — why weren’t we getting engagement we wanted? Leer más “FLUD: How Two Small Design Changes Tripled User Engagement”

Firefox Data Visualization Shows You How Dumb Your Passwords Are

Do you reuse passwords across multiple websites? The habit is alarmingly common, despite being a well-known security risk. You know how the warning goes: If you use the same password across a number of different websites and one of those accounts is compromised, some evildoer could infiltrate the other sites, potentially exposing a wide range of personal data and even putting one’s finances or identity at risk.

Mozilla knows all too well the online privacy and security issues that its users face. Its Firefox browser is the gateway to the Web for millions of people, and it doesn’t take that responsibility lightly. Mozilla Labs recently launched what it calls the Watchdog initiative to help users understand and manage passwords and privacy-related matters.

The latest Watchdog project to see the light of day is a Firefox add-on called the Password Reuse Visualizer. Once installed, it allows users to see a data visualization of their stored passwords and how they’re being used across sites.


Do you reuse passwords across multiple websites? The habit is alarmingly common, despite being a well-known security risk. You know how the warning goes: If you use the same password across a number of different websites and one of those accounts is compromised, some evildoer could infiltrate the other sites, potentially exposing a wide range of personal data and even putting one’s finances or identity at risk.

Mozilla knows all too well the online privacy and security issues that its users face. Its Firefox browser is the gateway to the Web for millions of people, and it doesn’t take that responsibility lightly. Mozilla Labs recently launched what it calls the Watchdog initiative to help users understand and manage passwords and privacy-related matters.

The latest Watchdog project to see the light of day is a Firefox add-on called the Password Reuse Visualizer. Once installed, it allows users to see a data visualization of their stored passwords and how they’re being used across sites. Leer más “Firefox Data Visualization Shows You How Dumb Your Passwords Are”

Role To The Goal: How Developing Role-Based Personas Can Increase Conversions

So, how do you prepare role-based personas?

First, you need to define what your visitor’s goals actually are.

There are several ways you can do this. However, if you can work with real data instead of guessing what the goals are yourself, that information will always be much more valid.

Here are some ways you can figure out what your visitors goals are:

Look at your analytics. If your analytics tool lets you see the path of actions that visitors take, this is a good way to determine what their goals are and what they are looking for, especially if you see common patterns emerge. Seeing where your visitors come from can also tell you a lot.
Survey your visitors. You can just ask your visitors directly what their goals are. The best way to do this is right when they are visiting your site, so you can catch them right that moment. A very good tool for this isKISSinsights. It’s simple enough to not force your visitors to make a big time-commitment and people do answer it, particularly if they are frustrated, which is good for you.
Here are some examples of common goals your visitors may have:

“I’d like to purchase x”.
“I’m looking for information about x”.
“I’m doing research and want to learn about your company”.
“I want to be entertained”.
“I’m just browsing”.


 

http://blog.kissmetrics.com

 

A lot has been shown about the effectiveness of preparing customer personas. They help your whole team stay on track about who your website is for and add empathy to your process.

Commonly, customer personas are based on demographic and behavioral data. Demographic data is useful when your website is targeted at a very specific audience. For example; retirees who like to play golf. Behavioral personas goes deeper than demographic data and help you define the intrinsic wants and needs of your customer.

Both of these persona models are especially helpful when it comes to business model design, marketing, and branding. However, if you already have these in place and are now focusing on website conversion optimization, I’d like to introduce to you a third type of persona, the role-based persona.

Most of the time, people are visiting a website to fulfill a particular goal. They are on a mission! They don’t read everything and they certainly don’t linger around on a site clicking links out of curiosity, as many of us would like to believe. If something gets in their way, most of the time, they simply leave.

Here’s how you can avoid that and why role-based personas are useful for conversion optimization.

Role-based personas help you cater to your user’s goals and thus, fulfill your own conversion goals.

Here are some unique benefits to preparing role-based personas:

  • They do not assume a gender, age, income level, etc. This helps you expand your efforts to a wider group of people should you choose to do so.
  • They help you work with the dreaded tunnel-vision phenom. This is what happens when visitors are so focused on their goal that they don’t see anything else on your site.
  • They empower your users. By anticipating what your visitor’s goals are, you go a long way in making your visitor not feel stupid. Believe me, the last thing you want a potential customer to feel is stupid when they visit your site.

So, how do you prepare role-based personas?

First, you need to define what your visitor’s goals actually are… Leer más “Role To The Goal: How Developing Role-Based Personas Can Increase Conversions”

A Flexible ID Field Helps Forgetful Users Log In

A flexible identification field would allow users to enter either their email address or username to log in. This not only helps users who forget their username, but also users who forget which email address they used to sign up for your site. A user might forget the email address they used, but remember the username. The flexible ID field adapts to the user and what they remember. Users have the freedom to choose to log in with their username or email. If one fails, they can always try the other option.

Adding a flexible ID field on your login form has many benefits. A username and email address are both unique to a user. It makes sense to allow them to choose what they want to use to log in if they forget one or the other. Limiting the user to only one login ID runs the risk of users forgetting it and getting locked out of their account. Getting locked out isn’t fun for anyone. But with a flexible ID field, you can prevent this from happening to your users. Giving users the help they need when they make errors is important part of interface design. But preventing users from making those errors in the first place is a more important part of interface design that designers should strive for.


http://uxmovement.com
by anthony

Everyone forgets things from time to time. But forgetting a username on a website can keep users locked out of their account. It’s like forgetting your keys and getting locked out of your house. Getting locked out is a frustrating experience in life and online as well.

Luckily, there’s a way you can help users who forget their usernames log in to their account. Most users remember their email address more than the usernames they use across different websites. This is because most users check their email regularly and are more familiar with their email address. However, some sites don’t allow users to log in with their email, but rather username only. This can force forgetful users to create a new account all over again. Users are not only frustrated that they forgot their username, but now they have to do extra work. In addition to the frustration, forcing forgetful users to create a new account can populate your database with ghost accounts. This isn’t good for you or the user.

Leer más “A Flexible ID Field Helps Forgetful Users Log In”

Facebook Unveils Recommended Subscriptions

What do you get when you combine the biggest collection of personal taste data in history with the world’s easiest method of subscribing to syndicated content? In theory, one of the most potent recommendation engines around. Facebook quietly made available to all its 500 million plus users a new feature today called the Page Browser and though everything about it is quite understated – it could prove to be a very big deal.

Users must navigate directly to the Page Browser, there doesn’t appear to be any link from the main interface. The page shows big icons for a list of pages Facebook thinks you might like; click on one and you’ll “Like” it. Of course Facebook has succeeded by making very potent interactions seem simple from the outside – and this new feature is more of the same.


By Marshall Kirkpatrick | //www.readwriteweb.com

fb150logoWhat do you get when you combine the biggest collection of personal taste data in history with the world’s easiest method of subscribing to syndicated content? In theory, one of the most potent recommendation engines around. Facebook quietly made available to all its 500 million plus users a new feature today called the Page Browser and though everything about it is quite understated – it could prove to be a very big deal.

Users must navigate directly to the Page Browser, there doesn’t appear to be any link from the main interface. The page shows big icons for a list of pages Facebook thinks you might like; click on one and you’ll “Like” it. Of course Facebook has succeeded by making very potent interactions seem simple from the outside – and this new feature is more of the same.

Leer más “Facebook Unveils Recommended Subscriptions”

7 Ways to Increase User Participation

By Ben Barden

Youth football – increase participationRunning a site doesn’t only require Web development skills. Any site where the users can add content and communicate with each other requires a great deal of care and attention if it’s going to be a success.

Increasing user participation on your site is achievable if you aim for the old adage KISS, or keep it simple, stupid. Beyond that, there are a few things you can do to get more people to interact with your site. Here are seven tips to set you on that path.
1. Enable Social Logins

I’d suggest losing registration altogether if you can. But if your site requires registration, best to make it as simple as possible. A quick click here, a quick click there, and hey presto – one registered user without the barrier of a signup form.

Check out our guide to JanRain Engage and you’ll be setting up social logins in no time.


By Ben Barden<!– –>

Youth football - increase participationRunning a site doesn’t only require Web development skills. Any site where the users can add content and communicate with each other requires a great deal of care and attention if it’s going to be a success.

Increasing user participation on your site is achievable if you aim for the old adage KISS, or keep it simple, stupid. Beyond that, there are a few things you can do to get more people to interact with your site. Here are seven tips to set you on that path.

1. Enable Social Logins

I’d suggest losing registration altogether if you can. But if your site requires registration, best to make it as simple as possible. A quick click here, a quick click there, and hey presto – one registered user without the barrier of a signup form.

Check out our guide to JanRain Engage and you’ll be setting up social logins in no time. Leer más “7 Ways to Increase User Participation”

5 Gmail Features I Want to Go Mobile

By Jared Newman

Gmail recently added a couple new features that I’m pretty stoked about, as reported by The Next Web. The first is an extended time window of 30 seconds for “Undo Send” — a feature that’s not available in the mobile version — and the second is push notifications for mobile Gmail.

That got me thinking of how the desktop version of Gmail has a lot of features that aren’t available in the mobile version. Though I like HTML5 Gmail enough to use it instead of the Mail app on both the iPhone and iPad, I would love to see some more desktop features migrate to mobile. Read on for a short list of what’s missing.


Gmail recently added a couple new features that I’m pretty stoked about, as reported by The Next Web. The first is an extended time window of 30 seconds for “Undo Send” — a feature that’s not available in the mobile version — and the second is push notifications for mobile Gmail.

That got me thinking of how the desktop version of Gmail has a lot of features that aren’t available in the mobile version. Though I like HTML5 Gmail enough to use it instead of the Mail app on both the iPhone and iPad, I would love to see some more desktop features migrate to mobile. Read on for a short list of what’s missing. Leer más “5 Gmail Features I Want to Go Mobile”

Mastering Flickr: A Practical Guide

Flickr is probably the most famous of all photo communities on the web.

It’s a place where photographers from all over the world come together, share their work and admire the work of others.

Flickr however, like any other social network, has its own economy and social conventions.

There are professionals, celebrities, enthusiasts, beginners, networkers, the list goes on.

In today’s post we’ll cover main strategies which you can use to get the most out of Flickr if you’re trying to make a name for yourself.
Mastering The Basics

1

The first thing to do on Flickr is (obviously) to upload your own work. While Flickr is primarily used as a community for photographers, there are also thriving sub-communities of graphic designers, videographers and illustrators. The purpose of the community is to share your own work with others; uploading is at the core of that. For the sake of argument, however, I’ll refer to uploaded work as ‘photos’ for the remainder of this article.

A community wouldn’t be much of a community without some form of interaction between its members. Flickr has a commenting system much like that of a blog. People can visit your photos and leave comments. Equally you can also visit theirs and comment or favorite whatever they have uploaded.

Flickr ‘Sets’ are a way of organizing your photos. You can do this however you feel like really, whether that be grouping them by subject, theme, or event. The most common use by far of set is to organize photos by theme or subject rather than event. People will typically create sets such as portraits, strangers, landscapes, black and white, HDR and so on.

Flickr ‘Collections’ are simply the next step up from Sets. Think of it like your computer: Sets are files which contain photographs, and Collections are folders which contain files. Sets group photos and collections group sets. In this way you can sort your Sets and further categorize them.


Flickr is probably the most famous of all photo communities on the web.
It’s a place where photographers from all over the world come together, share their work and admire the work of others.

Flickr however, like any other social network, has its own economy and social conventions.
There are professionals, celebrities, enthusiasts, beginners, networkers, the list goes on.

In today’s post we’ll cover main strategies which you can use to get the most out of Flickr if you’re trying to make a name for yourself.

Mastering The Basics

1

The first thing to do on Flickr is (obviously) to upload your own work. While Flickr is primarily used as a community for photographers, there are also thriving sub-communities of graphic designers, videographers and illustrators. The purpose of the community is to share your own work with others; uploading is at the core of that. For the sake of argument, however, I’ll refer to uploaded work as ‘photos’ for the remainder of this article.

A community wouldn’t be much of a community without some form of interaction between its members. Flickr has a commenting system much like that of a blog. People can visit your photos and leave comments. Equally you can also visit theirs and comment or favorite whatever they have uploaded.

Flickr ‘Sets’ are a way of organizing your photos. You can do this however you feel like really, whether that be grouping them by subject, theme, or event. The most common use by far of set is to organize photos by theme or subject rather than event. People will typically create sets such as portraits, strangers, landscapes, black and white, HDR and so on.

Flickr ‘Collections’ are simply the next step up from Sets. Think of it like your computer: Sets are files which contain photographs, and Collections are folders which contain files. Sets group photos and collections group sets. In this way you can sort your Sets and further categorize them.

Leer más “Mastering Flickr: A Practical Guide”

Give your Eyes a Break with the 20-20-20 Rule

If you spend a good part of your day using the computer, the 20-20-20 rule, that I recently learned recently from my doctor, might also help you relax your tired eyes.

Relax Eyes

The rule goes something like this.

The screen is bright and therefore, if you don’t blink your eyes as often as you should while working at the computer for long hours, you can have dry eyes sometimes even followed by redness.

To help you deal with this problem, the 20-20-20 rule suggest that after every 20 minutes, you (the computer user) should take a break for at least 20 seconds and look at objects that are 20 feet away from you.

Since it is nearly impossible for any computer users to remember that they have to take a break every 20 minutes, there are free software programs that can help you in your mission.

For instance, there’s a Windows utility called Eye Defender that sits in the system tray and, after a fixed interval, it will auto-run a visual training (see video below in full screen) for the eyes on your screen.

You are supposed to follow the pointer on the screen and this in turn should help relax your eyes.

WorkRave is another handy app that reminds you to take breaks at regular intervals to prevent computer related stress (including eyestrain).


If you spend a good part of your day using the computer, the 20-20-20 rule, that I recently learned recently from my doctor, might also help you relax your tired eyes.

Relax Eyes

The rule goes something like this.

The screen is bright and therefore, if you don’t blink your eyes as often as you should while working at the computer for long hours, you can have dry eyes sometimes even followed by redness.

To help you deal with this problem, the 20-20-20 rule suggest that after every 20 minutes, you (the computer user) should take a break for at least 20 seconds and look at objects that are 20 feet away from you.

Since it is nearly impossible for any computer users to remember that they have to take a break every 20 minutes, there are free software programs that can help you in your mission.

For instance, there’s a Windows utility called Eye Defender that sits in the system tray and, after a fixed interval, it will auto-run a visual training (see video below in full screen) for the eyes on your screen.

You are supposed to follow the pointer on the screen and this in turn should help relax your eyes.

WorkRave is another handy app that reminds you to take breaks at regular intervals to prevent computer related stress (including eyestrain). Leer más “Give your Eyes a Break with the 20-20-20 Rule”