[InfoGraphic] Soaring Social – University of San Francisco


Dean Vella
University of San Francisco & Bisk Education
Using Social Media as a Share of Your Online Marketing Strategy.

The marketing benefits of social media make it compelling to institute into an online marketing strategy.

Social media has evolved into active engagement with the consumer and has shown to increase a business’s exposure, improve search rankings, generate leads and grow business partnerships. As stated below, 40% of businesses who engage in social media have seen an increase in sales.

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NFC technology proves popular amongst university students


 

qrcodepress.com
NFC Technology in clothing

NFC technology being used for more than commerce

There are many uses for NFC technology that extend beyond the world of commerce. Before the technology became the backbone of mobile commerce, for instance, it was used in marketing to provide consumers with engaging experiences. Now, the technology is becoming more popular in the world of security because of its uses in access control. Ironically, NFC technology is currently surrounded by controversy concerning its security and how it can be easily exploited. The security industry has only ever seen these concerns justified in regards to commerce, however, meaning that the technology may be well suited for other purposes.

NFC-enabled sleeves serve as new form of access control

Both the University of San Francisco and the Villanova University have launched pilot projects concerning NFC technology and access control. These projects make use of NFC-enabled sleeves for an iPhone, developed by Ingresoll Rand. These sleeves are meant to provide students with access to certain areas of a campus as well as allow them to make use of some of the amenities that can be found therein. Thus far, students have shown a great deal of support for the NFC-sleeves now donning their smart phones and want to see more NFC services pop up around campus.

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