Syncronizer: A Chatroom Community With Twitter-Style Following

Started as a way for University of Michigan students to gossip during class, founder Dan Rich says he was inspired by the simplicity of sites like Texts From Last Night and FML when he built Syncronizer, a community where you can follow chat conversations about anything from “Jersey Shore” to “Econ 503.” In fact Rich brings up stealth startup BNTER, started by Texts From Last Night founders Lauren Leto and Patrick Moberg, as a possible competitor.

Here’s what I like about Syncronizer: Like Facebook, it’s another socializing platform germinating from hotbed of all social interactions, a college campus, and despite the fact a lot of the conversations degenerate into the usual fratty deliberations on boobs and beer, it seems as though there is something unique happening here.

The idea of following group chats instead of people is also novel, and socializing becomes more about tracking interests and less about individual personal nodes. You now have the ability to communicate with friends and strangers in both visible and invisible modes, and, in the case of “Econ 503″ some rooms are closed to non-members. The site bridges the gap between public and private so users can pick and choose which conversations to track through your dashboard.

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Started as a way for University of Michigan students to gossip during class, founder Dan Rich says he was inspired by the simplicity of sites like Texts From Last Night and FML when he built Syncronizer, a community where you can follow chat conversations about anything from “Jersey Shore” to “Econ 503.” In fact Rich brings up stealth startup BNTER, started by Texts From Last Night founders Lauren Leto and Patrick Moberg, as a possible competitor.

Here’s what I like about Syncronizer: Like Facebook, it’s another socializing platform germinating from hotbed of all social interactions, a college campus, and despite the fact a lot of the conversations degenerate into the usual fratty deliberations on boobs and beer, it seems as though there is something unique happening here.

The idea of following group chats instead of people is also novel, and socializing becomes more about tracking interests and less about individual personal nodes. You now have the ability to communicate with friends and strangers in both visible and invisible modes, and, in the case of “Econ 503″ some rooms are closed to non-members. The site bridges the gap between public and private so users can pick and choose which conversations to track through your dashboard. Leer más “Syncronizer: A Chatroom Community With Twitter-Style Following”

What Is Viral Marketing: Key Principles And Strategies | Very nice & interesting tips !!!

What is viral marketing? What are the characteristics of an effective viral marketing campaign? What does it take to produce content that flies on the wings of spontaneous word-of-mouth promotion? In this MasterNewMedia guide on viral marketing you can learn and understand the basic principles, foundations and strategies at the heart of effective online viral marketing.

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Photo credit: Delion and Alberto Perez Veiga, mashed up by Robin Good

Viral marketing is a form of promotion based on the free circulation of ideas via a word of mouth process. When you like something, it feels second nature to share your discovery with someone you like. Be it friends, relatives or colleagues, you get a kick out of sharing with someone else something cool that you have discovered. And in turn, those people you share something with, will do the same with their network of friends. That is what “going viral” is all about.

From a marketing standpoint, “going viral” is fascinating for a number of reasons:

* Distribution: Viral content spreads like virus, in an ever expanding loop which may never end. For an online marketer, spreading content endlessly from person to person represents a superior strategy to promote content at a fraction of the effort and costs required by traditional marketing techniques.
* Reach: A successful viral marketing campaign may exponentially increase the reach of your communications by placing you in touch with thousands of prospects which, with your traditional communication approach, you might not have ever intercepted.
* Awareness: The more people will see your content, the more people will know who you are, what you do, what can you offer customers. Not only: by sharing content on a specific topic you will make yourself an authority in that field and people will start naturally coming to you asking for advice and recommendations.
* Cost: Viral marketing is relatively inexpensive as you do not have to plan a huge budget to promote your products or start campaigns that meet the needs of all your potential customers. Once your content starts to go viral, your fans become your best marketing agents.

To help you make sense of what are the key traits and components that create the conditions for a successful viral marketing campaign, this MasterNewMedia guide shares a highly curated selection of the best analysis, reports and published research on the web on the topic of viral marketing.

This guide is organized in three sections:

* What is viral marketing
* The key principles of viral marketing
* Viral marketing best strategies and tactics.


What is viral marketing? What are the characteristics of an effective viral marketing campaign? What does it take to produce content that flies on the wings of spontaneous word-of-mouth promotion? In this MasterNewMedia guide on viral marketing you can learn and understand the basic principles, foundations and strategies at the heart of effective online viral marketing.


Viral marketing is a form of promotion based on the free circulation of ideas via a word of mouth process. When you like something, it feels second nature to share your discovery with someone you like. Be it friends, relatives or colleagues, you get a kick out of sharing with someone else something cool that you have discovered. And in turn, those people you share something with, will do the same with their network of friends. That is what “going viral” is all about.

From a marketing standpoint, “going viral” is fascinating for a number of reasons:

  • Distribution: Viral content spreads like virus, in an ever expanding loop which may never end. For an online marketer, spreading content endlessly from person to person represents a superior strategy to promote content at a fraction of the effort and costs required by traditional marketing techniques.
  • Reach: A successful viral marketing campaign may exponentially increase the reach of your communications by placing you in touch with thousands of prospects which, with your traditional communication approach, you might not have ever intercepted.
  • Awareness: The more people will see your content, the more people will know who you are, what you do, what can you offer customers. Not only: by sharing content on a specific topic you will make yourself an authority in that field and people will start naturally coming to you asking for advice and recommendations.
  • Cost: Viral marketing is relatively inexpensive as you do not have to plan a huge budget to promote your products or start campaigns that meet the needs of all your potential customers. Once your content starts to go viral, your fans become your best marketing agents.

To help you make sense of what are the key traits and components that create the conditions for a successful viral marketing campaign, this MasterNewMedia guide shares a highly curated selection of the best analysis, reports and published research on the web on the topic of viral marketing.

This guide is organized in three sections:

How to talk to someone you can’t stand

Dealing with braggarts, boors and the rest.

Matthew’s boss was inept and utterly irritating. As a way of starting conversations, the guy would ask if something he had just requested was finished yet. Then he’d laugh. Making matters worse, Matthew, a program manager at a software company, had to walk past his boss many times in a typical day – a recipe for daily discomfort, if not outright conflict.


CHRISTOPHER STEINER AND OLIVIA FOX CABANE, FORBES.COM

Man and a woman argue in an office.A difficult colleague can make a work place unbearable. Photo: iStock

Dealing with braggarts, boors and the rest.

Matthew’s boss was inept and utterly irritating. As a way of starting conversations, the guy would ask if something he had just requested was finished yet. Then he’d laugh. Making matters worse, Matthew, a program manager at a software company, had to walk past his boss many times in a typical day – a recipe for daily discomfort, if not outright conflict. Leer más “How to talk to someone you can’t stand”

How to talk to someone you can’t stand


CHRISTOPHER STEINER AND OLIVIA FOX CABANE, FORBES.COM

Man and a woman argue in an office.A difficult colleague can make a work place unbearable. Photo: iStock

Dealing with braggarts, boors and the rest.

Matthew’s boss was inept and utterly irritating. As a way of starting conversations, the guy would ask if something he had just requested was finished yet. Then he’d laugh. Making matters worse, Matthew, a program manager at a software company, had to walk past his boss many times in a typical day – a recipe for daily discomfort, if not outright conflict.

Matthew was a client of Dr Srini Pillay, a Harvard professor of psychiatry and chief executive of the Neurobusinessgroup, a consultancy that uses insights from the field of neuroscience to improve communications within organisations. Pillay came up with two survival tactics to avoid confrontation and ease Matthew’s pain.

The first, a kind of pre-emptive strike, involved sprinkling timely, innocuous compliments. “Nice shoes, Bill,” Matthew would say. Or, “Thanks for the memo, Bill, it was really helpful.” When spreading sweetness and light grew tiresome, Matthew would look for a third person or subject about which the two could find easy agreement: sports, music, food, even politics.

“Matthew was able to stop his boss in his tracks and derail him long enough to avoid listening to him,” says Pillay. “Without those strategies, he would not have been able to last at the company.”

Face it: some people are simply insufferable. With any luck, they can be avoided, but not always. So what do you do when there’s just no escape?

“Behave as though you are handling a poisonous snake,” says Dr Richard Pomerance, a Boston psychotherapist who has counselled executives at Harvard, Cisco and American Express on handling thorny personalities. “Survival is the most important goal.” Leer más “How to talk to someone you can’t stand”