So late last night Twitter launched a brand new version of their website. Big news as even though many of us use different fancy applications the vast majority of people head over to Twitter.com to view the site.
The new site is rolling out to users all over the world over the next couple of weeks and although Twitter are dressing this up as some sort of great new user it experience (it will improve things) I personally think it has a lot more to do with monetizing the platform and allowing branded content to reach the masses.
Here are some of the interesting early points I had around the all new Twitter.com…
It’s All About The Money
If there is one thing that I have picked up from watching Facebook over the last year it is that any time they talk about making the user experience better and changing the width of columns it really actually means they are making more room for monetization or adding in adverts and I’m pretty sure that is what you are seeing here with Twitter. They have been claimimg back everything from the reweet buttons to iPhone apps over the last 6 months and thats all about having the control to place the ads in to the stream. Having a wider space on the right hand side of the screen opens up all sorts of possibilities for branded content and engagement ads through promoted tweets. Although there is no doubt about the fact that this will be a vastly improved product this move is ultimately about making lots of cash. Leer más “The New Twitter.Com – It’s All About Monetization”