Just 15% Of Smartphone Users Trust All Mobile Apps With Personal Info


marketingcharts.com

truste-mobile-app-privacy-trust-july2012.pngOnly 15% of smartphone users trust all mobile applications with their personal information,according to [download page] a survey released in July 2012 by TRUSTe, conducted by Harris Interactive. Instead, mobile app consumers take a variety of steps to protect their personal information: 38% research the app online, and 34% check to see if an app has a privacy policy.30% will read that privacy policy (if it is provided), and 21% check for a third-party trustmark or seal. 19% will ask friends about trustworthiness.

Only 14% of smartphone users this year believe that their app stores only offer privacy-safe apps. That is down significantly from 25% in 2011, reveals the “2012 US Online and Mobile Privacy Perceptions Report.” Faced with a mobile app they distrust, 85% of smartphone users do not download it, while 8% limits the information they share with the app, 4% limit their usage of the app, and just 3% report they do not change their behavior.

Smartphone Users Uncomfortable Sharing Many Forms of Data

Smartphone users feel safest sharing their gender with mobile apps, with 49% saying they would consent to do so, with age (36%) and email (35%) following. On the other end of the spectrum, just 1% would consent to sharing their list of contacts, 3% their photos and videos, and 5% their home addresses. Only 6% of app users would consent to sharing web-surfing behavior, a key element of online behavioral advertising (OBA), and 58% expressly indicate they do not like OBA. Finally, 28% say they would not consent to sharing any personal data with mobile apps.

University of California-Berkeley researchers in July found a similar reticence about sharing personal contacts. While 82% of mobile owners store contact information on their devices, 81% of device owners would probably (30%) or definitely (51%) not allow social networking applications to mine those contacts for friend suggestions, and 93% would probably (18%) or definitely (75%) not allow a coupons app to mine the list in order to offer coupons to their contacts, per findings.

50% Would Opt Out Of OBA Leer más “Just 15% Of Smartphone Users Trust All Mobile Apps With Personal Info”

The free way to see all your finances in one place. From any place.


WHAT IS MINT? HOW IT WORKS

Jonathan West
Marketing Director

Powerful features, simplified.

See all your accounts in one place

See all your accounts
in one place.

See all your balances and transactions together, on the web or your phone.
Mint automatically pulls all your financial information into one place, so you can finally get the entire picture. Learn more

Mint can send automatic alert-like bill reminders

Stay up-to-date
on your money.

Mint automatically updates and categorizes your information, and
suggests ways to help you save. We caneven send automatic alerts—like bill
reminders—to your mobile phone oremail. Learn more

Stay safe and secure.

Mint has more than 6 million users who know
their information is always secure. That’s becausewe use 128-bit SSL encryption–the same security
that banks use–and all data is protected andvalidated by VeriSign and TRUSTe.
Learn more

It’s completely free.

The fees that banks pay us for introducing new customers allow us to keep the service free for
our users. We’re committed to staying free foreveryone, whether or not you ever act on one ofour savings recommendations. Learn more

Follow us:
Get Mint for:

iPad | iPhone | Android