Google prueba con éxito autos robot


Desarrolladores del buscador lanzaron autos con cámaras y detectores de radar que no sólo conducen más seguro sino más rápido. Desde Google creen que así podrían circular el doble de autos que si conducen humanos

Great marketing is honest. Not fair.

by ian

Lisa Barone’s post today about a tax on business bloggers, and the squawking and flapping that ensued thereafter, got me thinking about ‘fair’ versus ‘honest’. Especially in the world of marketing.
In marketing, ‘fair’ doesn’t exist

I find that when folks start talking about ‘fair’, what they mean is ‘fair for me and mine.’ Or maybe ‘easy’.

‘Fair’ is relative: I’m a cyclist. I drive a Toyota Prius. So raising gas prices to $5/gallon and doubling the size of bicycle lanes seems perfectly fair to me. You, on the other hand, are getting ready to let loose a tirade of car-loving American outrage in the comments section.

I’ve had potential clients tell me I was ‘unfair’ because my prices were too high for them. While I sympathize (I’d love to buy a Fisker Karma, but it’s out of my price range), it has nothing to do with ‘fair’. It’s about the value I deliver, and whether it’s worth it to you.

God, I’m starting to sound like a Republican. Not that there’s anything wrong with that. Some of my best friends are Republicans…

Anyway, in marketing, don’t look for fair. Marketing is not about fair. It’s about crushing every other competitor in the room in horrifying, brutal fashion, while you all smile at each other.


Lisa Barone‘s post today about a tax on business bloggers, and the squawking and flapping that ensued thereafter, got me thinking about ‘fair’ versus ‘honest’. Especially in the world of marketing.

In marketing, ‘fair’ doesn’t exist

I find that when folks start talking about ‘fair’, what they mean is ‘fair for me and mine.’ Or maybe ‘easy’.

‘Fair’ is relative: I’m a cyclist. I drive a Toyota Prius. So raising gas prices to $5/gallon and doubling the size of bicycle lanes seems perfectly fair to me. You, on the other hand, are getting ready to let loose a tirade of car-loving American outrage in the comments section.

I’ve had potential clients tell me I was ‘unfair’ because my prices were too high for them. While I sympathize (I’d love to buy a Fisker Karma, but it’s out of my price range), it has nothing to do with ‘fair’. It’s about the value I deliver, and whether it’s worth it to you.

God, I’m starting to sound like a Republican. Not that there’s anything wrong with that. Some of my best friends are Republicans…

Anyway, in marketing, don’t look for fair. Marketing is not about fair. It’s about crushing every other competitor in the room in horrifying, brutal fashion, while you all smile at each other. Continuar leyendo «Great marketing is honest. Not fair.»

Toyota running Facebook contest to find most passionate Prius owner

By Chad Catacchio

Toyota is running a contest on Facebook to find “the most passionate fan” of the Toyota Prius. The winner – and the winner’s hometown – will be the US host for the Prius’ 10th anniversary celebration, which will take place on October 10 this year (i.e. 10/10/10)

On the Prius Facebook Page, Toyota asks:

“Are you a fuel-efficient hyper-miler, an eco-warrior or tech-savvy gadget guru? Do you volunteer in your community? Toyota wants to hear from you! Submit a video or several photos demonstrating your Prius passion…”

The submission period last until August 13, after which Toyota will select ten finalists, which will then be voted on by “user” from August 18 – 27 (it’s unclear if this voting will be exclusively on facebook.com or if Toyota will feature the voting in other places – we’ve emailed Toyota for comment).


Toyota is running a contest on Facebook to find “the most passionate fan” of the Toyota Prius. The winner – and the winner’s hometown – will be the US host for the Prius’ 10th anniversary celebration, which will take place on October 10 this year (i.e. 10/10/10)

On the Prius Facebook Page, Toyota asks:

“Are you a fuel-efficient hyper-miler, an eco-warrior or tech-savvy gadget guru? Do you volunteer in your community? Toyota wants to hear from you! Submit a video or several photos demonstrating your Prius passion…”

The submission period last until August 13, after which Toyota will select ten finalists, which will then be voted on by “user” from August 18 – 27 (it’s unclear if this voting will be exclusively on facebook.com or if Toyota will feature the voting in other places – we’ve emailed Toyota for comment). Continuar leyendo «Toyota running Facebook contest to find most passionate Prius owner»

In the crude wake of BP fiasco, biking to work takes on new meaning.



Just do it!

Last year, I took a fall from my bike riding into work. There was a gash in the sidewalk and then a gash in my knee! Given I hit the pavement full on, it could have been a lot worse. I waited out the momentary shock –you perspire, you shake- and got back on my horse.

A copywriter by trade, you’d think I could come up with a better opening to a story about biking to work, especially given this is bike-to-work week in Chicago. But I won’t lie to you. Safeness is not a bicycle’s preeminent calling card, and if one elects to take surface streets in lieu of bike paths, it can get even harrier. Don’t forget to wear a helmet. Continuar leyendo «In the crude wake of BP fiasco, biking to work takes on new meaning.»

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