Google still penalizing for unnatural links


 

Google Screenshot

REPORT: Google still penalizing for unnatural links – What to do if you are affected…

As you may already know, early this year Google had a mandate to reach out to the sites that might have had a poor link scheme and asked politely that site owners make corrections if they wanted their rankings back. This proved to be one of the most major updates, followed by more Panda and Penguin updates causing widespread penalization for some.

Realizing the criticality of this mandate to their site ranking, our new SEO client approached us with a notice from Google, asking us to fix their little dilemma created by their old SEO provider. It basically stated: “We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Google Webmaster Tools notice of detected unnatural links…”

If you receive a notice in your inbox like this, don’t panic. It is a good thing. No, really it is. Think of it as a 12-Step AA Program for SEO. Basically, it suggests that you come to terms with how your SEO has been built up until now for your entire website’s life and somehow find the “bad” links so you can “fix” them. Not a simple task. What they want you to do specifically is to look for possible artificial or unnatural links pointing to your site that could be intended to manipulate PageRank.

Panda “Algorithm is in their words is a change to their search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin content sites” (sites with no real quality content) Page layout and content quality are key in this update. Panda is also designed to stop “scrappers” (sites publishing other site’s content) and return higher-quality page results at the top of the search queries.

 

Penguin Algorithm update was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using unethical and black had SEO techniques to gain favorable rankings. Black hat techniques targeted are keyword stuffing, cloaking, participating in link schemes, or deliberate creation of duplicate content.

Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. There are SEO firms all over the planet that will have no idea what Google is talking about in this letter. If you receive a letter like this, you might want to use a different SEO company. One site to look out for is BMR’s network; Google went through this with a fine tooth comb.

Google will request that you specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Bad linking practices are a real concern for Google. I have seen this many times clients come to me saying their “SEO Guy” did some stuff and they lost their keyword terms overnight. Or “our SEO guys are the best” (landing them low searched keyword phrases) thinking they did some magnificent SEO work.

This is why you want to use Webmaster Tools. If you run into this problem, then at least you are alerted to the problem quickly. There are probably tens of thousands of sites out there having this same issue and probably don’t know it’s due to poor SEO practices.

Organic SEO has always been one of the highest converting traffic sources for website conversions if done correctly. Organic keywords have been a consistent provider of revenues for many small and large brands worldwide and they work extremely hard to maintain these rankings. Organic SEO for your company should not be taken lightly. It is one of the best long-term strategies and even if a social media train comes into town and you feel like hitching a ride, do not neglect your Organic SEO Strategy.

We have clients converting at very high percentages on just a few organic keyword phrases and leading their industry for online exposure.

Remember: If someone can build a website, it doesn’t mean they are an SEO professional.

***This is not to discredit anybody with web experience but merely show that SEO is a very specific algorithmic equation that takes full time analysis and should be taking seriously. Hire only proven professionals that stay current on SEO topics and trends. It is knowledge that you are looking for that does not come at a cheap price. It is worth it. It will be a viable long-term solution for your brand that you will be thankful for investing in.

Let’s get one thing straight. Google doesn’t owe anybody anything. It is a privilege to be ranked high on their search engine. This is why it is critical to only practice ethical SEO techniques.

 

Google isn’t fooling around. They are continuing to investigate sites and they will want to know specifics on the SEO practices since their ultimate goal is to provide the most relevant content in their searches. They are relentless in doing whatever it takes to provide the most relevant listings in their search queries. Google will want a breakdown in your words what happened.

Google might also request the following:                                                              Leer más “Google still penalizing for unnatural links”

How To Do SEO. A Simple Starter Guide. Vía plainsimpleseo.com


A simple language, easy to follow,
basic starter guide to Search Engine Optimisation (SEO).

http://plainsimpleseo.com/

 

SEO GuidePt 0.Intro.

Introducing The SEO Guide.

This free SEO guide is designed to give you best practice advice on how to optimise your site for search engines.

Rumour and speculation dominate so many aspects of SEO. These myths and mystery have managed to taint the reputation of the search marketing industry, giving the impression that it’s worthless. This is a great shame.

I used to think SEO was worthless; something bolted on to a site when it went live, but I’ve since learned that there’s far more to it.

Those who know me will pay testament to my cynicism, but I can’t stress enough how misunderstood SEO is.

Used well, SEO can seriously improve your site’s performance in search rankings, and subsequently boost your site traffic (and sales) to great effect.

I am going to cover the basics of SEO. It should be all of what you need to know, and is all based on fact and research (gathered since starting work atQueryClick). Unlike many other SEO guides, none of this advice is based on speculation or hearsay.

Contents.

Part 1 is split in to 4 sections:

  1. 10%of the SEO mix.Technical SEOSite access, page speed, visibility and content duplication.
  2. 35%of the SEO mix.On Page SEOKeyphrase balance, code tags, page elements and retention.
  3. 55%of the SEO mix.Link BuildingInbound links, link relevance and social media.
  4. Other ElementsA few other things to bear in mind while optimising for search.

Before We Get Too Deep… Leer más “How To Do SEO. A Simple Starter Guide. Vía plainsimpleseo.com”

The Ultimate Online Marketing Recipe

At this point you also want to set up your corporate blog and start posting right away. Make sure you submit your content to social sharing services (like StumbleUpon) and bookmark it on sites like Delicious. Research popular keywords related to your content and make sure you tag your posts with those words, and include them naturally within the content itself.

On the technical end of things, you’ll want to set up a Google Analytics account, a Google Webmaster Tools account, and a Feedburner account for managing and monitoring your RSS feeds. Analytics will help you monitor exactly what’s happening on your website, where your traffic is coming from, etc. Make sure you set up some goals and conversion funnels there, and annotate any important events (like a mention on a big blog) so you can remember six months from now why you saw a spike or a dip in traffic at a particular time.

At the same time, you should be gathering up leads for your product or service launch. Make sure you use a hosted email provider like Gmail, not a program like Outlook. Create your email template at this time, too.

Step-by-Step Breakdown

Set Up Your Website Correctly.
Build a website. Chances are your company already has one. But if they don’t you can’t go any farther. Your website is the central hub of your entire online marketing strategy.
Install Google Analytics. Make sure the analytics code is on every page of your website.
Set up a Google Webmaster Tools account. Create a sitemap XML file and submit it to Google Webmaster Tools. Be sure to have your web designers or developers fix any errors that Google Webmaster Tools may alert you to. We have a pretty comprehensive guide to Google Webmaster Tools here.
Claim Your Social Networking Profiles.
Sign up for a Twitter account. Think about your Twitter name because people will naturally “mention you” on Twitter by typing @yourcompanyname. Therefore you’ll most likely pick a Twitter name and URL like: http://twitter.com/yourcompanyname. Be sure to link back to your website in your profile.
Have a professional designer create your Twitter background. Your Twitter background should be consistent with your website branding and offer some basic contact information. Consider communicating your value proposition on the background or in your profile description.
Create a Facebook page (not a profile). Like Twitter, create a Facebook page and claim your Facebook URL to be something like: http://facebook.com/yourcompanyname.
Set up Your Company Blog.
Keep your blog on your company domain name. The whole point of blogging is to attract relevant traffic back to your website. Blogging on another domain other than your company domain, defeats this purpose. This is the fundamental reason why blogging is good for SEO. For example, your blog should be located somewhere like: http://www.yourcompanyname.com/blog or http://blog.yourcompanyname.com.
Keep your blog design consistent with your website design. They don’t have to look identical, but for the same reason you keep your Twitter profile in alignment with your company branding and design style, you should do the same for your company blog.
Get your Email Marketing Ready.
Choose an email distribution service. Sending mass emails from your personal computer email client or web based email account is a sure fire way to shoot your email marketing campaign in the foot. Choose an email distribution service like Mailchimp, Constant Contact or Aweber to send out your company newsletter. Each of these services are great for making sure your emails get through to your email base while minimizing the dreaded spam folder. On top of that, they make adding new emails to your marketing list a snap.
Create an Email Template. Again keep your email template consistent with your website branding and design style.


http://blog.kissmetrics.com

 

 

The basis for any good online marketing plan is an awesome landing page. But regardless of how incredible your landing page is, you still need to get people there. That’s often the part that breaks down when a company actually starts marketing a new product or service online. They’ve got the landing page that’s been expertly designed and follows all the best practices, but they’re not getting conversions because they’re not getting traffic.

There’s tons of information out there for crafting an online marketing program that won’t cost you much more than time. One little problem: there’s so much information available that it’s often overwhelming. Even things like infographics that try to break it down can be too much.

So we’ve crafted the ultimate online marketing recipe. One that’s easy to follow and breaks everything down into steps. We’ve linked more information about most steps throughout the article so you can easily access more in-depth information if you need it.

Stage One: Gather Your Ingredients

ingredients

Image by Like_the_Grand_Canyon

The first stage of your marketing recipe consists of gathering up your ingredients. You’re laying the groundwork here for the rest of your marketing efforts, so make sure you don’t skip anything. Think about what happens when you leave out an ingredient in a recipe for a cake. Leave out the flour, and you get a soupy mess. Leave out the sugar and the taste is horrible. Leave out your eggs and the whole thing crumbles. The same thing happens if you leave out a key ingredient of your online marketing plan.

So let’s start by claiming your brand on the major social networks: Google+ (as soon as brand pages are available), Facebook, and Twitter. Depending on your industry, there might be niche social networks where you also want accounts (for example, an author might want to set up an account on Goodreads and LibraryThing as well). Make sure you customize your Twitter background. This can serve as your social landing page until your website and other landing pages are ready.

At this point you also want to set up your corporate blog and start posting right away. Make sure you submit your content to social sharing services (like StumbleUpon) and bookmark it on sites like Delicious. Research popular keywords related to your content and make sure you tag your posts with those words, and include them naturally within the content itself.

On the technical end of things, you’ll want to set up a Google Analytics account, a Google Webmaster Tools account, and a Feedburner account for managing and monitoring your RSS feeds. Analytics will help you monitor exactly what’s happening on your website, where your traffic is coming from, etc. Make sure you set up some goals and conversion funnels there, and annotate any important events (like a mention on a big blog) so you can remember six months from now why you saw a spike or a dip in traffic at a particular time.

At the same time, you should be gathering up leads for your product or service launch. Make sure you use a hosted email provider like Gmail, not a program like Outlook. Create your email template at this time, too.

Step-by-Step Breakdown

  1. Set Up Your Website Correctly.
    • Build a website. Chances are your company already has one. But if they don’t you can’t go any farther. Your website is the central hub of your entire online marketing strategy.
    • Install Google Analytics. Make sure the analytics code is on every page of your website.
    • Set up a Google Webmaster Tools accountCreate a sitemap XML file and submit it to Google Webmaster Tools. Be sure to have your web designers or developers fix any errors that Google Webmaster Tools may alert you to. We have a pretty comprehensive guide to Google Webmaster Tools here.
  2. Claim Your Social Networking Profiles.
    • Sign up for a Twitter account. Think about your Twitter name because people will naturally “mention you” on Twitter by typing @yourcompanyname. Therefore you’ll most likely pick a Twitter name and URL like: http://twitter.com/yourcompanyname. Be sure to link back to your website in your profile.
    • Have a professional designer create your Twitter background. Your Twitter background should be consistent with your website branding and offer some basic contact information. Consider communicating your value proposition on the background or in your profile description.
    • Create a Facebook page (not a profile). Like Twitter, create a Facebook page and claim your Facebook URL to be something like: http://facebook.com/yourcompanyname.
  3. Set up Your Company Blog.
    • Keep your blog on your company domain name. The whole point of blogging is to attract relevant traffic back to your website. Blogging on another domain other than your company domain, defeats this purpose. This is the fundamental reason why blogging is good for SEO. For example, your blog should be located somewhere like: http://www.yourcompanyname.com/blog or http://blog.yourcompanyname.com.
    • Keep your blog design consistent with your website design. They don’t have to look identical, but for the same reason you keep your Twitter profile in alignment with your company branding and design style, you should do the same for your company blog.
  4. Get your Email Marketing Ready.
    • Choose an email distribution service. Sending mass emails from your personal computer email client or web based email account is a sure fire way to shoot your email marketing campaign in the foot. Choose an email distribution service like MailchimpConstant Contact or Aweber to send out your company newsletter. Each of these services are great for making sure your emails get through to your email base while minimizing the dreaded spam folder. On top of that, they make adding new emails to your marketing list a snap.
    • Create an Email Template. Again keep your email template consistent with your website branding and design style. Leer más “The Ultimate Online Marketing Recipe”

8 Tools that Make a Webmaster’s Life Easier

This list isn’t about designing websites; it’s about running websites … you know, “webmastering.”

Contrary to what some people want you to believe in, running a website takes some time on a daily basis. You can’t just leave everything unattended and hope that nothing will crash, get hacked, or simply stop working for whatever reason.

And it only gets worse if you’re running more than one website. Probably somewhere around six or eight websites the whole “webmastering” becomes a fulltime job.

Thankfully, there are some tools you can use to speed everything up a bit. And I’m not only talking about website maintenance tools. There are also tools for managing a publishing schedule, keyword research tools, checking if your sites are up, and other things. So in the end, the main theme of the list is to make a webmaster’s life easier, not to focus on a specific aspect of the work.


http://inspiredm.com/8-tools-that-make-a-webmasters-life-easier/

This list isn’t about designing websites; it’s about running websites … you know, “webmastering.”

Contrary to what some people want you to believe in, running a website takes some time on a daily basis. You can’t just leave everything unattended and hope that nothing will crash, get hacked, or simply stop working for whatever reason.

And it only gets worse if you’re running more than one website. Probably somewhere around six or eight websites the whole “webmastering” becomes a fulltime job.

Thankfully, there are some tools you can use to speed everything up a bit. And I’m not only talking about website maintenance tools. There are also tools for managing a publishing schedule, keyword research tools, checking if your sites are up, and other things. So in the end, the main theme of the list is to make a webmaster’s life easier, not to focus on a specific aspect of the work.

1. Uptime Robot

uptimerobot

Quite simply, this is a tool that lets you know whenever one of your sites goes down. Trust me, you want to be the first person to know such a thing, and not to find out after a reader sends you an email.

Uptime Robot is free, lets you monitor up to 50 sites. Sends alerts by email, SMS, Twitter, RSS, and checks your sites every 5 minutes. I’ve been using this tool for over a year, and I haven’t experienced any problems with it yet. Highly recommended.

2. Google Webmaster Tools

WebmasterTools

This is one of those Google tools that’s a little less popular. And I can’t see the reason for this because the tool is great. I actually think that every webmaster or person managing any website should sign up for an account.

GWT provides you with a lot of information on what’s going on on your site from Google’s perspective, which is exactly what you want to know if you’re trying to build good rankings.

Among the information you’ll find: search queries that have returned pages from your site, links pointing to your site, the most significant keywords on your site (according to Google), +1 metrics, malware diagnostics, list of crawl errors, “fetch as Googlebot” tool, site performance stats, and more.

3. Google Keyword Tool

KeywordTool

For some webmasters this is a must-use, for others not so much. Not everyone runs their websites with keyword focus in mind. And it’s quite understandable.

If you’re running a personal blog or a news site then keywords are not that significant. For personal blogs it’s because … well, you just don’t care. And for news sites you’re essentially publishing completely new stuff every day, which means that there have been no trends for relevant keywords yet.

For most other pages, however, keywords are very important. Google Keyword Tool lets you find some valuable keywords and phrases worth targeting in your SEO efforts. The tool gives you estimated traffic numbers and other statistical data. Even though it has been designed for AdWords’ users it can be successfully used by anyone else too.

Bonus tip. Don’t forget to track your rankings. You can use some tools for this too, but they usually require a small investment. The simplest way of tracking your rankings, however, is to google your desired phrase and look for your listing in the results. Only remember to use the private browsing mode of your browser while you do that. Otherwise your results will be customized to your previous behavior and user account.

4. Teambox

teambox

A webmaster’s work is rarely a one man’s work. In most cases you have to collaborate with other people. There are content writers, designers, developers, marketers, social media managers, and so on. Communicating can be difficult, and email is not the best possible solution here. This is where Teambox comes into play.

Teambox is an online collaboration tool (you can sign up for the basic plan for free). It lets you create tasks, share them with others, create wiki-style pages to share knowledge, upload files important to your current projects, communicate in a social-network-like Leer más “8 Tools that Make a Webmaster’s Life Easier”