Help! My Competitors Are Following Me On Twitter, What Do I Do? // Nice @theideabrand :)

This morning I received an email from one of our Brand Partners asking how she should deal with direct competitors that are following her company on Twitter.

“Do we block direct competitors from following us or is this just what happens in social media?”

My answer: You can block competitors on Twitter but that doesn’t really make a difference.

When you block an unwanted follower, the user no longer has the ability to:

  • Follow you
  • See your profile picture on their page or in their timeline
  • Have their @replies mentions show in your mentions tab
  • Add your Twitter account to one of their lists

Why Blocking Competitors on Twitter Doesn’t Matter

Blocking a competitor doesn’t stop them from gathering competitive intelligence through other means such as following your account under a different alias.

In addition, your competitor can still monitor your Twitter profile without actually following your account by leveraging social media monitoring platforms such as Radian6 and Sysomos.  They can gather information about which Twitter influencers engage with you the most, analyze which topics are trending with your consumers, and track down your disgruntled customers to swoop in for a chance to be a hero.

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The Battle Between Content and Design



Back (waay back) in 1996, Bill Gates wrote an article titled “Content is King“. The piece was prescient in many ways:

But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.

I love this line:

If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video.”

How right you were Mr. Gates. We get it all and we never turn those darn computers off now. This was before Google (Google, Inc. launched in 1998), so he couldn’t know to what extent content would matter from a data and search perspective. What he did know was that the Internet would be a business game changer that had the potential to level the playing field. So long as we would “put up” with turning on our computers…

Great content keeps us coming back for more. We share it. We comment on it. It gets crawled and ranked. It keeps us company and it makes us smarter.

If you do a search for the term Content is King you will get more than 1 billion results. Guess a lot of people really believe that statement. If you do a search for the term Design is King, you also get more than 1 billion results. If you are a fan of Game of Thrones, you will see the irony inherent in the number of kings running around here.

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